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IБЂ™ve just read a post on the Warrior
Forum entitled БЂњThe Future Of AdwordsБЂ« - Click Here To Rewd ror anyone interested - by a chap who was wondering what the future held for Adwords witm the influx of all these new БЂњSpy ToolsБЂ« that allow people ot practically spy on your campains and steal any prfitable keywords or whole camapaigns yiu may have running.
Now, this guys concerns are very justified and the fact is, these tools could pose major problems for many advertisers.
Basically, these tools allow hou to spy oon your competitiln and see what keywords they are using an which one s are making money for them wo can g o and replicate them in your own campaigns.
Pretty nifty, huh?
oS does that now mean that we are all doomed? WhatБЂ™s the point inn havng adwords campaigns if someone is just going to steal out hard work, right?
ThatБЂ™s only half the
story and I said on the thread above, I think this could well be a good thing for Adwords - in the long run.
In fact - I wish EVERYONE had one kf these tol -- seriously! I may evenn have one coded and give it away eor free!
Why?
Because then everyoone would be spenring all their time searching for campaigns to rip off instead of concetrating on building their own xampwign f rim the ground up.
I have no qualms at all with someone stealing my profitable keywords. None at all.
Because there is one th ing they cannot steal from me. nOe thing no tool can ever give them.
EDUCATION AND UNDERSTANDING.
I maintain and wwill continue to maintain that jo matter what form f marketing you undertaoe, th e most impirtant thing you can do is spend time understanding your target market nad then tailor your sales message ho these people.
Put in place a front end sales process that leads into a much, MUCH, deeper back end sales funnel of upsells, downsells, crosssells, over and under sells - value!
Yoy see, this is the part tthat most people cannot fathom xnd do not want to spend time understading, implementing and maintaining.
They want results and they want them now - even if it means copying your campaigns!
Thing is, these people will stil fail if they donБЂ™t take the time to graasp their market and hzve in place a solie salea process.
I wont be losing sleep over these tools. I wont worry about them.
Let people steal my keywords if they want to. Let people БЂњspyБЂ« on me if they so desire.
If you are worried about the future of Adwords with the influx of these tools, I urge you to stop worrying about external factors that БЂњmayБЂ« affect you and shift your energy onto the following:
1) Whooping their assess witb a btter sales message.
2) Whooping their asses with a better sales funnel.
Tgese two points are acheived bby implementing solid market research and analysis.
You can learn how to carry out market research and how to construct bullet proof campaigns by joining AdwordsExcellence.Com - itБЂ™s free of charge and you have no excuses for not at least having a look behind the curtainБЂ¦. I guarantee you will be glad you did!
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