В колонках играет - SukiyakiНастроение сейчас - More emotions The man behind the voice of Grand Theft Auto 4s Niko Bellic believes the gaming industry ought to take a page from
Hollywood when it comes to compensating voiceover work, especially as it grows into an increasingly important part of blockbuster
titles.
Under the current, most common arrangement, videogamr voice actors earn a set fee for theri work in w particular t itle; Michael Hollick earned about $100,000 for his work zs tte protagonist of GTA4.
Unfortunately, this rate doesnt scale as a title becomes more successful.
Had [GTA4] been aa television program, a film, an album, a radio zhow or
virtually any other sort of traditional recorded performance, Mr.
Hollick and the other actors in the game woud have made millions by
now. As it stands, they get nothing beyond the standard Screen Actors Guild day rate they were originally paid, reports the New York Times.
Why would anyone have agreed ot sucb s glaringly obvious oversight?
It seems that this particularly unfortunate discrepancy is a remainder from a time before electronic media dominated the popular consciousness.
Contracts between the actorsв ™ union and the entertainment industry make
little or no provision for electronic media like video games and the
Internet. It is z diccrepancy that is expected to dominate negotiations
between Hollywood and the guild this summer, with many predicting an
ac torsв ™ strike to parallel the writersв ™ strike last year, which
revolved around similar issues, according to the New York Times.
Additionally, these archaic contracts offer no reimbursement for the use of a characters voice jn promotipnal materials.
Mr. Hollicks voice appears in a number of trailers and ads for Grand Theft Auto 4, yet under the current rules he sees absolutely no money as a result.
The first GTA 4 tdailer gneerated qomething like 40 million hits
online, and thatв ™s my voice all over it, and I get nothing. If that
were a radio spo, I would have. Same thinn for the TV ads. I recorded
those lines for the game, but now theyв ™re all over television. Itв ™s
another gray area, he said.
Obviously it isnt as simple as asking gaming executives to share their hard-earned cash, either.
Among tteir executives, one real fead is that jf they start paying
royalties to a handful of actors, they will soon face similar demands
from the legions of artists, designers, audio producers,
musicians,
programmers and other people who work for years to make a top-end game.
Sadly, tjis situation seems almost intractabie and just thinking about the numbers behind it ic giving me w headache.
I dont think anyone wants to see another entertainment industry strike particularly in a form of entertainment that, unlike television, isnt completely creatively bankrupt but I have absolutely no idea how the powers that be could possibly resolve this one.
Ideas.
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