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How intel got inside Vietnam.
On what was once rice paddies along the Saigon River, not far from downtown Ho Chi Minh City, workers are preparing a 115-acre site for an Intel test-and-assembly plant. When it opens in 2008, the $300 million chip factory will be the centerpiece of the Saigon Hi-Tech Park – and the largest U.S. manufacturing investment in Vietnam.
«Before our announcement, Vietnam was getting interest but not the magnitude it’s getting now,” says Than Trong Phuc, who was evacuated from the roof of the U.S. embassy in Saigon as a child in 1975 and returned six years ago to run Intel’s business in Vietnam. «The foreign-investment community started saying, Geez, did we miss something?»
By the time the Intel plant comes online, Phuc expects it to be surrounded by other big-name component makers. And Vietnam is expected to be a vital part of Intel’s worldwide grows plans. It will be one of just of factories that chop up, test, and package the large silicon wafer chips the company makes elsewhere. (The others are China, Malaysia, Costa Rica, and the Philippines.) «The reason Vietnam got chosen was it was very aggressive,» says Brian Krzanich, Intel’s vice president and general manager for worldwide assembly and test. «They made it a very open and easy negotiation process. They had the right availability of workers, ease of getting, permits, and a competitive cost structure.»
It may seem ironic that a country with one of the most closed political systems in Asia is know as a model of openness within Intel. But Vietnam has a ravenous appetite for any technology, training, or infrastructure Intel can offer. In the past few years is has opened its doors to all of Intel’s IT training, digital-literacy, and open-source-software development programs. Many of these are philanthropic – part of Intel’s $1 billion five year program to increase digital literacy around the world – but they also have tangible bottom-line benefits: turning millions of people into consumers who know how to use and want to buy computers – with Intel inside, of course.
«It’s close to a global role model,» says John Davies, an Intel vice president who runs the World Ahead program, which is training 30,000 Vietnamese teachers in IT skills and plans to bring broadband access to rural areas. Along with HP, Acer, and a number of local manufactures, Intel is also providing 100,000 PCs to Vietnamese consumers for as little as $265 each. And it is establishing an open-source lab to test software for 27,000 PCs used by the Communist Party to create an e-government program. Overall, the idea is to jump-start the market. «You can’t give exact ROI numbers,” says Davies, «but it’s a very nice return.»
It wasn’t easy to break down barriers with the Vietnamese government. «I spent many hours trying to convince the government that this is good for Vietnam,» says Phuc. «I had one month of laryngitis because of it.» But his message finally got through.
Intel executives say having a Vietnamese-American negotiating on its behalf made all the difference. But Phuc says Vietnam’s leaders deserve credit for realizing that a welcome mat for Intel will help them achieve their goals of economic growth and a more educated workforce. «It may sound counterintuitive,» he says, «but when the government gives priority to something, it focuses everything on it. I’m lucky. If we say, Intel needs help, they show up instantly.» - Sheridan Prasso
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morkovkin-cvetochek все записи автора
