×òî îáîçíà÷àþò íàçâàíèÿ èçâåñòíûõ áðåíäîâ? |
À âàì èíòåðåñíî?
Åñëè,äà.×èòàåì!
Adidas - â ÷åñòü îäíîãî èç îñíîâàòåëåé Àäè Äàñëåðà.
Adobe - íàçâàíà â ÷åñòü ðåêè Adobe Creek, êîòîðàÿ òåêëà çà äîìîì îñíîâàòåëÿ êîìïàíèè Äæîíà Âîðíîêà (John Warnock).
Apache - Èçíà÷àëüíî êîìïàíèÿ çàíèìàëàñü ïîñòàâêîé ïàò÷åé ê ïðîãðàììàì. Îò ýòîãî ïðîèçîøëî A PAtCHy, êîòîðîå òðàíôîðìèðîâàëîñü â Apache. Ó èíäåéöåâ åñòü ñâîÿ âåðñèÿ…
Apple - ëþáèìûé ôðóêò îñíîâàòåëÿ êîìïàíèè Ñòèâà Äæîáñà (Steve Jobs). Ïîñëå òðåõ ìåñÿöåâ òùåòíûõ ïîïûòîê íàéòè íàçâàíèå äëÿ íîâîãî áèçíåñà, îí ïîñòàâèë ñâîé ïàðòíåðîì óëüòèìàòóì: “ß íàçîâó êîìïàíèþ Apple, åñëè ê 5òè ÷àñàì âû íå ïðåäëîæèòå ëó÷øåãî”. Apples Macintosh - íàçâàíèå ñîðòà ÿáëîê, ïðîäàâàøåãîñÿ â ÑØÀ.
Canon - â ÷åñòü Kwanon, áóääèéñêîãî áîãà ìèëîñåðäèÿ. Áûëî èçìåíåíî íà Canon, ÷òîáû èçáåæàòü ïðîòåñòîâ ðåëèãèîçíûõ îðãàíèçàöèé.
Casio - â ÷åñòü îñíîâàòåëÿ êîìïíèè Êàñèî Òàäàî (Kashio Tadao).
Cisco - ñîêðàùåííî San Francisco.
Compaq - îò Comp è paq (ìàëåíüêàÿ èíòåãðèðîâàííàÿ äåòàëü).
Corel - â ÷åñòü îñíîâàòåëÿ êîìïàíèè Ìàéêëà Êîóïëåíäà (Dr. Michael Cowpland). Ðàñøèôðîâûâàåòñÿ COwpland REsearch Laboratory (Èññëåäîâàòåëüñêàÿ ëàáàðàòîðèÿ Êîóïëåíäà).
Daewoo - îñíîâàòåëü êîìïàíèè Êèì Âó ×îíã (Kim Woo Chong) íàçâàë êîìïàíèþ ñêðîìíî, “Áîëüøàÿ Âñåëåííàÿ”, èìåííî òàê ïåðåâîäèòñÿ ñ êîðåéñêîãî.
Fuji - â ÷åñòü ñàìîé âûñîêîé ãîðû ßïîíèè, Ôóäçè. Google - íàçâàíèå ïðîèçîøëî îò ñëîâà Googol, îçíà÷àþùåå åäèíèöó ñî 100 íóëÿìè. À Google áûëî íàïèñàíî íà ÷åêå, êîòîðûé îñíîâàòåëè ýòîãî ïðîåêòà (ñðåäè êîòîðûõ, êñòàòè, áûâøèé ðîññèÿíèí - Ñåðãåé Áðèí) ïîëó÷èëè îò ïåðâîãî èíâåñòîðà. Ïîñëå ýòîãî îíè íàçâàëè ïîèñêîâèê èìåííî òàê.
Hitachi - ïî-ÿïîíñêè ðàññâåò.
Honda - èìÿ îñíîâàòåëÿ Soichiro Honda Honeywell - èìÿ îñíîâàòåëÿ Mark Honeywell.
Hotmail - îñíîâàòåëþ Äæåêó Ñìèòó (Jack Smith) ïðèøëà èäåÿ äîñòóïà ê ýëåêòðîííîé ïî÷òå ÷åðåç web èç ëþáîé òî÷êè ìèðà. Êîãäà Ñàáèð Áõàòèà (Sabeer Bhatia) ïîÿâèëñÿ ñ áèçíåñ-ïëàíîì äàííîãî ñåðâèñà, îí ïåðåáðàë âñå ñëîâà, îêàí÷èâàþùèåñÿ íà “mail” è â êîíöå êîíöîâ îñòàíîâèëñÿ íà hotmail, òàê êàê â íàçâàíèè ïðèñóòñòâîâàëè áóêâû HTML (ÿçûê ðàçìåòêè âåá-ñòðàíèö).
HP (Hewlett-Packard) - îñíîâàòåëè Áèëë Õüþëåòò (Bill Hewlett) è Äýéâ Ïàêêàðä (Dave Packard) áðîñàëè ìîíåòêó, ÷òîáû ðåøèòü, ÷üå èìÿ áóäåò ïåðâûì â íàçâàíèè. Êàê âû ïîíèìàåòå, âûèãðàë Áèëë.
Hyundai - ïî-êîðåéñêè “íàñòîÿùåå” (âðåìÿ).
IBM - International Business Machines.
Intel - Áîá Íîéñ (Bob Noyce) è Ãîðäîí Ìóð (Gordon Moore) õîòåëè íàçâàòü êîìïàíèþ Moore Noyce, íî ê òîìó âðåìåíè óæå ñóùåñòîâàëà ñåòü îòåëåé ñ òàêèì íàçâàíèåì. Òàê ÷òî îíè ðåøèëè îñòàíîâèòüñÿ íà ñîêðàùåíèè îò INTegrated ELectronics. Kawasaki - â ÷åñòü îñíîâàòåëÿ Shozo Kawasaki.
Kodak - K - ëþáèìàÿ áóêâà Äæîðäæà Èñòìåíà (George Eastman), îñíîâàòåëÿ êîìïàíèè. Îí èñêàë ñëîâà, íà÷èíàþùèåñÿ è çàêàí÷èâàþùèåñÿ ýòîé çàìå÷àòåëüíîé áóêâîé. Òåì áîëåå, ÷òî âî âñåõ àëôàâèòàõ “K” ïèøåòñÿ îäèíàêîâî.  êîíöå êîíöîâ, áûëî âûáðàíî Êîäàê, ÿêîáû èìåííî òàêîé çâóê ïðîèçâîäèò ôîòîêàìåðà ïðè ñúåìêå. Konica - ðàíåå èçâåñòíà, êàê Konishiroku Kogaku.
LG - ïåðâûå áóêâû äâóõ êîðåéñêèõ áðýíäîâ Lucky è Goldstar.
Lotus - Ìèò÷ Êàïîð (Mitch Kapor), îñíîâàòåëü êîìïàíèè, çàíèìàëñÿ ìåäèòàöèåé. Îòñþäà è íàçâàíèå (ïîçà ëîòîñà).
Microsoft - MICROcomputer SOFTware. Èçíà÷àëüíî ïèñàëîñü, êàê Micro-Soft. Çàòåì ÷åðòî÷êó óáðàëè.
Mitsubishi - ïðèäóìàë îñíîâàòåëü êîìïàíèè ßòàðî Èâàñàêè (Yataro Iwasaki) â 1870 ãîäó. â ïåðåâîäå ñ ÿïîíñêîãî mitsu - òðè, à hishi - ðîìá. Áóêâà “b” îêàçàëàñü øåñòîé íå èç-çà îøèáêè, à âñëåäñòâèå òîãî, ÷òî ÿïîíöû îáû÷íî “h” â ñåðåäèíå ñëîâà ïðîèçíîñÿò êàê “b”. ×òî êàñàåòñÿ ëîãîòèïà,òî,âîïðåêè ìíåíèþ, ïåðâè÷åí èìåííî îí. À âûãëÿäèò îí òàê,ïîòîìó ÷òî òð¸õëèñòíèê áûë ñåìåéíûì ãåðáîì îñíîâàòåëÿ êîìïàíèè.
Motorola - îñíîâàòåëü Ïîëü Ãýëâèí (Paul Galvin) ïðèäóìàë íàçâàíèå, êîãäà åãî êîìïàíèÿ íà÷èíàëà ïðîèçâîäñòâî ðàäèî äëÿ ìàøèí. Ìíîãèå ïðîèçâîäèòåëè àóäèî-êîìïîíåíòîâ â òî âðåìÿ çàêàí÷èâàëèñü íà “ola”.
Mozilla Foundation - ïðååìíèê áðàóçàåðà Netscape Navigator. Êîãäà Ìàðê Àäåðñåí (Marc Andreesen), îñíîâàòåëü Netscape, ñîçäàë áðàóçåð íà çàìåíó Mosaic, âíóòðè êîìïàíèè åãî íàçûâàëè Mozilla (Mosaic-Killer, Godzilla).
Mustek - çíà÷èò íå ÷òî èíîå,êàê Most Unique Scanning Technologies(ñàìûå óíèêàëüíûå òåõíîëîãèè ñêàíèðîâàíèÿ).Ïëþñ ñòèëèçîâàííîå ïîä “k” îêîí÷àíèå “ch”.
Nabisco - èçíà÷àëüíî “The NAtional BISCuit COmpany”, â 1971 èçìåíèëîñü íà Nabisco.
NEC - àêðîíèì îò Nippon Electric Company, Ltd, ïîïàâøåãî ïîä ñîêðàùåíèå â 1983 ãîäó.
Nikon - èçíà÷àëüíî Nippon Kogaku, îçíà÷àåò “ßïîíñêàÿ îïòèêà”.
Nintendo - ñîñòàâíîå èç 3åõ ÿïîíñêèõ èåðîãëèôîâ “Nin-ten-do”, êîòîðûå ìîæíî ïåðåâåñòè êàê “íåáåñà áëàãîñëàâëÿþò òÿæåëóþ ðàáîòó”.
Nissan - ðàíåå èçâåñòíà, êàê Nichon Sangio, ÷òî îçíà÷àåò “ßïîíñêàÿ èíäóñòðèÿ”.
Nokia - íà÷èíàëàñü, êàê äåðåâîîáðàáàòûâàþùèé çàâîä, ðàçðîñëàñü äî ïðîèçâîäñòâà ðåçèíîâûõ èçäåëèé â ôèíñêîì ãîðîäå Nokia.
Novell - íàçâàíèå ïðèäóìàëà æåíà ñîó÷ðåäèòåëÿ Äæîäæà Êàíîâà (George Canova). Îíà îøèáî÷íî äóìàëà, ÷òî “Novell” ïî-ôðàíöóçñêè îçíà÷àåò “íîâûé”.
Oracle - îñíîâàòåëè êîìïàíèè Ëàððè Ýëëèíñîí (Larry Ellison) è Áîá Óîòñ (Bob Oats) ðàáîòàëè íàä êîíñàëòèíãîâûì ïðîåêòîì äëÿ ÖÐÓ, êîäîâîå èìÿ êîòîðîãî áûëî Oracle. Â ïîñëåäñòâèè ïðîåêò áûë çàêðûò, íî èìÿ îñòàëîñü.
Sanyo - ïî-êèòàéñêè “Òðè îêåàíà”.
SAP - “Systems, Applications, Productss in Data Processing”, îñíîâàíà 4ìÿ áûâøèìè ñîòðóäíèêàìè IBM’à, êîòîðûå ðàáîòàëè â ãðóïïå Systems/Applications/Projects.
SCO - îò Santa Cruz Operation.
Siemens - îñíîâàíà â 1847 Âåðíåðîì ôîí Ñèìåíñîì (Werner von Siemens).
Sony - îò ëàòèíñêîãî “Sonus” (çâóê) è “sonny” (ìàëîëåòêà íà ñëåíãå).
Subaru - ïî èìåíè ñîçâåçäèÿ. Îíî æå è îòîáðàæåíî íà ëîãîòèïå êîìïàíèè.
SUN - îñíîâàíà 4-ìÿ óíèâåðñèòåòñêèìè äðóçüÿìè, ñîêðàùåíèå îò Stanford University Network.
Suzuki - ïî èìåíè îñíîâàòåëÿ Michio Suzuki.
Toshiba - áûëà îñíîâàíà ïîñëå ñëèÿíèÿ êîìïàíèè, ñïåöèàëèçèðóþùåéñÿ íà òîâàðàõ íàðîäíîãî ïîòðåáëåíèÿ, Tokyo Denki (Tokyo Electric Co) è ýëåêòðîêîìàïíèè Shibaura Seisaku-sho (Shibaura Engineering Works).
Toyota - ïî èìåíè îñíîâàòåëÿ Sakichi Toyoda.  ïîñëåäñòâèè èçìåíåíî íà áîëåå áëàãîçâî÷íîå Toyota. Ïî-ÿïîíñêè ñîñòîÿëî èç 8 áóêâ (ñ÷àñòëèâîå ÷èñëî â ßïîíèè).
Xerox - Èçîáðåòàòåëü ×åñòîð Êàðëñîí (Chestor Carlson), õîòåë îòðàçèòü â íàçâàíèè ñëîâî “ñóõîé” (òàê êàê â òî âðåìÿ ñóùåñòâîâàëî òîëüêî âëàæíî êîïèðîâàíèå). “Xer” - ñóõîé ïî-ãðå÷åñêè.
Yahoo - ñëîâî ïðèäóìàë Äæîíàòàí Ñâèôò (Jonathan Swift) â êíèãå “Ïóòåøåñòâèÿ Ãóëëèâåðà”. Òàê çâàëè îòòàëêèâàþùåãî, îìåðçèòåëüíîãî ÷åëîâåêà. Îñíîâàòåëè “Yahoo!” Äæåðè ßíã (Jerry Yang) è Äýâèä Ôèëî (David Filo) âûáðàëè ýòî èìÿ, ïîòîìó ÷òî ñàìè ñåáÿ íàçûâàëè yahoo’ìè. Îäíàêî, ñåé÷àñ íàçâàíèå ðàñøèôðîâûâàåòñÿ êàê Yet Another Hierarchical Officious Oracle.
Philips - êîìïàíèÿ ïîëó÷èëà íàçâàíèå ïî ôàìèëèè ñâîåãî ñîçäàòåëÿ, Ôðèäðèõà Ôèëèïñà è åãî ñûíà Æåðàðà, îñíîâàâøåãî å¸ â 1891 ãîäó â Ýéíäõîâåíå äëÿ ïðîèçâîäñòâà ëàìïî÷åê. Îò íåñåíèÿ ñâåòà íàðîäó íå îòêàçàëèñü è äî ñèõ ïîð, íî ïîïîëíèëè ñâîé àññîðòèìåíò åù¸ ïàðîé ñîòåí íàèìåíîâàíèé.
Samsung -çäåñü âñ¸ ïî÷òè òàê æå ïðîñòî, êàê ó Creative è Gigabyte: â ïåðåâîäå ñ êîðåéñêîãî “samsung” îçíà÷àåò “òðè çâåçäû”.
Sharp - èñòîêè ýòèìîëîãèè ëåæàò â 10-õ ãîäàõ ïðîøëîãî âåêà, êîãäà òîêèéñêèé æèòåëü Òîêóäæè Õàÿêàâà íà÷àë ïðîèçâîäñòâî ôèðìåííîãî èçäåëèÿ - âå÷íî-îñòðîãî ìåõàíè÷åñêîãî êàðàíäàøà, íå òðåáóþùåãî çàòà÷èâàíèÿ!
Siemens- çíà÷èòåëüíî òðèììèíãîâàííîå íàçâàíèå “Òåëåãðàôíî-ñòðîèòåëüíàÿ êîìïàíèÿ Ñèìåíñ è Ãàëüñêå”, ïðèäóìàííîå îñíîâàòåëÿìè Âåðíåðîì Ñèìåíñîì è Ãåîðãîì Ãàëüñêå.
Sony -îáðàçîâàíî êîìáèíàöèåé ñëîâ sonus(â ëàòûíè- êîðåíü ñëîâà “çâóê”) è sonny - óìåíüøèòåëüíî-ëàñêàòåëüíîå îò “ñûí”.
SUN -òàê íàçâàëè ñâîþ êîíòîðó ÷åòûðå êîðåøà-îñíîâàòåëÿ â ÷åñòü óíèâåðà,â êîòîðîì îíè ó÷èëèñü ( Stanford University) è ðîäà çàíÿòèé -Network.
TDK - àêðîíèì îò Tokyo Denkikagaku Kogyo K.K. - èìåííî òàê íàçûâàëàñü êîíòîðà ïî ïðîèçâîäñòâó ôåððèòîâûõ ñåðäå÷íèêîâ.
Toshiba -ïîëó÷èëà ñâî¸ íàçâàíèå â ðåçóëüòàòå ñîêðàùåíèÿ â 1978 ãîäó ïðåæíåãî íàçâàíèÿ Tokyo Shibaura Elektric Co., Ltd, ïîëó÷åííîãî ïðè ñëèÿíèè êîìïàíèé Tokyo Denki, çàíèìàâøåéñÿ áûòîâûìè ýëåêòðîïðèáîðàìè, è Shibaura Seisaku-sho, ïðîèçâîäèâøåé òÿæ¸ëóþ ýëåêòðîàïïàðàòóðó.
Xerox - ïðîèñõîäèò îò ãðå÷åñêîãî “Xer”, ÷òî, âîïðåêè ïîøëûì äîãàäêàì, ïåðåâîäèòñÿ êàê “ñóõîé”. Äåëî â òîì,÷òî íà ìîìåíò ñî÷èíåíèÿ èìåíè äëÿ áóäóùåãî êîïèðîâàëüíîãî ãèãàíòà (êîíåö 40-õ ãîäîâ) ñóùåñòâîâàëî òîëüêî âëàæíîå êîïèðîâàíèå, à àâòîð õîòåë ïîä÷åðêíóòü èñïîëüçîâàíèå â òåõíîëîãèè ñóõîãî ïîðîøêà êðàñèòåëÿ. Çâó÷èò, êñòàòè, âîâñå íå êàê “êñåðîêñ” - ïî âñåì ïðàâèëàì àíãëèéñêîãî ÿçûêà äàííîå íàçâàíèå ÷èòàåòñÿ òàê: “çèðîêñ”.
3Com - òóò áåç ìàòåìàòèêè íå îáîøëîñü: âçÿëè íàçâàíèå “Computer Communication Compatibility Corporation”, âûêèíóëè ïîñëåäíåå ñëîâî, îòáðîñèëè â îñòàâøèõñÿ âñå áóêâû, êðîìå ïåðâûõ òð¸õ, è ïðèâåëè ïîäîáíûå ñëàãàåìûå!
3M - ìàòåìàòè÷åñêàÿ çàïèñü òð¸õ ÷åòâåðòûõ àêðîíèìà êîìïàíèè Minnesota Mining and Manufacturing Company (Ìèíåñîòñêàÿ ãîðíîäîáûâàþùàÿ êîìïàíèÿ)
| Ðóáðèêè: | Ðàçíîå |
| Êîììåíòèðîâàòü | « Ïðåä. çàïèñü — Ê äíåâíèêó — Ñëåä. çàïèñü » | Ñòðàíèöû: [1] [Íîâûå] |