Hotel Puerta America

12 different floors, 12 ways of understanding the architecture and the design. A hotel that is unique in the world. 

When nineteen of the world's top architects and design studios spanning thirteen countries were invited to let loose their respective creative visions on a 5-star luxury hotel in Madrid, they must've felt like kids in a sweet shop. And we are invited to similarly respond; to take our love of design back to its purest form, to touch, to interact, experience the pleasures of form, colour and material. In the Hotel Puerta America, cultural capital is the freedom of expression. 

The Hotel Silken Puerta América Madrid is an idea of freedom come true, a gathering space merging different cultures and ways of interpreting architecture and design.

For the Silken hotel group, the project objective was simple: give each a floor and absolute expressive reign. The result? Near-boundless artistic diversity. The audacious level of eclecticism in this design pick 'n' mix combusts any strict adherence to implied rules, whether cultural or academic, with a preference for innovative intimation. Floor 10, for example, sees Arata Isokazi apply his signature 'east-meets-west' approach; a fusion of Zen-like clean simplicity and contemporary blocks of primary colours. Meanwhile, down on the first floor, Zaha Hadid explores spatial concepts and futuristic form with fluid, cavernous rooms.

But, as an interactive medium, it will be your gorging on these sweet treats that consummates their purpose. It is only truly in interpretation that these designs become alive.

Hotel Silken Puerta America (Madrid) Images by Rafael Vargas