The Korea Professional Football Federation has signed a business agreement with Korea Seven for the right to a joint marketing and distribution partnership.

 

The federation said on the 31st, "We held an agreement ceremony at the soccer center in Jongno-gu, Seoul on the 30th."

 

The federation and Korea Seven reached a relationship when they signed a distribution contract for the "K League Panini Trading Card" in September. In this regard, through various collaborations such as online and offline promotion, content production, and sponsorship of snacks for the K League's youth team, the "K League Panini Card" exceeded 1.2 million packs in cumulative sales in about a month after its release.

 

The two companies, which created a successful collaboration case, signed this agreement to jointly promote various businesses and tasks along with expanding the base of professional soccer in the future.

 

The main agreements include product launch, joint promotion, and online and offline joint marketing.

 

Representatively, it plans to discuss co-production and sale of K-League integrated MD products, development of joint products such as K-League branding snacks and instant foods, and operation of K-League-Seven Eleven pop-up stores. In addition, the federation and Korea Seven will cooperate in various ways to develop the two companies.

 

Han Woong-soo, vice president of the federation, said, "Through this agreement, the federation and Korea Seven will conduct various joint marketing and provide K-League fans and consumers with a new culture and experience to enjoy soccer." 토토