We will discuss what SEO is, why to use it, build a strategy, use social networks for the benefit of SEO Services in Pakistan, and some success factors in SEO. Suppose you have had any contact with SEO. In that case, you already know that due to the fantastic growth of competition on the Internet, being at the top of Google search results is an increasingly difficult task. Beyond that, Google has made major changes to its algorithms, creating confusion among SEO specialists, because the way it works now is very different from how it worked a few years ago. 

If we were to think of a Synonym Instead of a Definition for SEO, It Would Certainly be Increase.

Why is your presence in the first results equal to the sales? Let's see:

• 80% of consumers look for a product/service before buying it
• 70% read reviews online before making decisions
• 68% of customers make the purchase decision while searching for a keyword
• 91.5% of the traffic is allocated to page 1 of Google, 4.8% to the second page, and 1.1% to page 3.

As you can see, over 90% of customers no longer reach page 2. Moreover, the top 3 positions in Google together have over 50% of traffic. That is, of the over 90%. We can write many other statistics, but I think it is enough to realize that we can reach high profits quickly with the help of the Internet. 

Basically, Why do We Use SEO Services?

• Search engines do their job better
• Consumers can find the information, locations, or products they need
• Small companies can compete with large companies
• Rapid growth and high profits

On the other hand, it is not easy to learn due to the large volume of information about SEO. Often, the tips we find on the Internet are no longer applicable and do not keep up with the latest updates, which can cause great problems for someone at the beginning of the road. As we can see, there are a lot of benefits that SEO has, but let's point out a few major ones: 

It Drives Online Marketing Results

However, having a good SEO strategy is not the only thing that can help you. Other elements, such as branding, social networks, services, and other marketing strategies, complement it. You have to create a mix of all these things to reap the maximum results. 

Increase in Sales

SEO can increase your sales without increasing the costs of the marketing department budget at the same time. The ROI (return of investment) is better than most online means of promotion. If you think you have the best offer and it is enough or that everyone has heard of you, it can cost you a lot. Today, consumers are constantly looking for the best deals, and most often do so on Google or social media. And SEO plays an important role, being like a magnet that can attract potential customers to your site, the place where the sale takes place. 

Develop Trust and Credibility

SEO can help your brand become strong, recognized, and have the ultimate goal of finding you when they search for certain keywords or phrases. Currently, everyone is searching on Google, so your site must be at the top of the results. 

Attracts Relevant Traffic And Increases Conversion Potential

SEO is very well targeted, down to the smallest detail. Using keyword analysis, we have the opportunity to get a clearer idea of ​​the size of the market or the people who use certain keywords. The traffic attracted through an effective SEO campaign has a high conversion potential. If you manage to build trust and convince people that they are making the best choice by buying from you, you will have a high conversion rate. Much of the work done in the SEO process is focused on keywords. It is good to know that Google wants to be fast and very accurate in determining the site whose content is closest and valuable to the searcher. 

Why is it Important t Identify Keywords?

There are two main reasons: 

• If the site is in the first results on wrong keywords, we get a waste of time, effort, and money
• If you have not analyzed your keywords' competitiveness, we get a waste of time, effort, and money to find that it is far too competitive to be in the first results.

These two things can decide whether or not you will be successful in using SEO services. 

"You can opt for any keyword you want, but at the end of the day, it all comes down to conversions. "- Matt Webb - Search Marketing Specialist

Does your site appear in the first results? Take a quick test right now—search based on keywords that best describe your product or service. (not brand name). Nowadays, clients rarely watch the written press, television, or publications. Instead, when they search for something, they do a quick search on Google, and according to statistics, over 50% do it from their mobile phone. What does this mean for you? If you want to appear in front of them, you have to be visible when they are looking for those products or services. And you can only do this through a strong presence in the online environment. Google is the online equivalent of print media, so you have to be among the world's largest search engine results. Next time we will talk about some false perceptions about SEO and how to build an SEO strategy. Until then, I leave you with a quote to reflect on: