“This is how we used to live,”​ Tetro​ tells us. “It wasn’t until we started processing and manufacturing food that we lost our relationship with these probiotics.”​

“If marketing organisations realised this I have a feeling we would have a much better stance…”​

“We’re trying to bring back the past by looking forward into the future with probiotics.”​

He said the industry was too obsessed with winning health claims that did not always resonate with consumers even in Canada where health claims had been approved in recent years.

It’s a view some may dispute as Euromonitor figures show Canada to have one of the fastest growing probiotic markets in the world.

The 25-year veteran of microbiology will share his controversial views at NutraIngredients’ Probiota 2015 in Amsterdam on February 3-5.

Probiota 2015​

Pre- and probiotics will be discussed at Probiota 2015 in Amsterdam on February 3-5 – less than a month away.

From the next wave of prebiotics​​ to the future of microbiome science beyond probiotics and prebiotics​​, to the nutrients’ effect on mood and anxiety​​, and strategies on pre- and probiotic market building, ​​Probiota 2015 is a knowledge store you probably shouldn’t miss.

Click here​ for more.

Source: https://www.nutraingredients.com/Article/2015/01/1...e-Probiota-with-holistic-shout