Mark Jefford is UK Director of Data Applications at YouGov. The Data Applications group makes use of our expertise and understanding about audiences to: resolve client problems and create strategic actions. Mark joined YouGov in 2016, getting been a client-side media researcher for over a decade, functioning for the likes of The Guardian and Shortlist Media.

Alex is a VP of Client Achievement at Emarsys. As a extended time member of the Direct Marketing Association's Buyer Engagement Council, Marketing Intelligence Hub and a standard market speaker, Alex is often happy to engage with clients and like minded professionals on the challenges and possibilities within the Advertising, Client Success and SaaS technology spaces.

Conventional advertising and marketing for FMCG brands is dead. Old tactics can no longer inspire a digitally savvy, rapidly-paced audience. For food and drinks brands, there's a new net generation hungry (excuse the pun) for cutting-edge concepts that basically have to go beyond a item or service.

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On effective completion of this Apprenticeship you could operate in any effective digital marketing and advertising agency or a large marketing and advertising division. Whether you currently have in-property employees that could use some additional coaching, support, and advice, or are getting someone in-house take up the marketing mantle for the first time, we can aid.

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About 89% of customers use a search engine to discover data on items or solutions before buying, according to a recent report from Fleishman-Hillard, and 70% of obtain choices start with a search. Childs calls search engine marketing (SEM) the low-hanging fruit of paid digital advertising. "It has the clearest ROI of something digital - you only pay for it when somebody clicks to your site." Producing original content that is informational and useful to your possible clients is an crucial part of any digital advertising and marketing strategy.

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On productive completion of this Apprenticeship you could function in any effective digital marketing and advertising agency or a large marketing and advertising division. No matter whether you currently have in-residence staff that could use some further instruction, help, and advice, or are getting someone in-property take up the advertising mantle for the first time, we can support.

We're at a point now where 84% of the leading 250 UK advertisers have a mobile internet site. This has been heavily driven by the growth of responsive internet design and style, which is a great solution for developing across each mobile and desktop. But since consumer behaviour is distinct on mobile than on desktop, marketers must reflect this in the content material they serve. Tapping in to the unique functionality that mobile gives, such as click-to-call buttons and GPS store locators will ensure that the high expectations of the tech-savvy UK customer are met. Get it correct and mobile presents a massive chance for brands across all sectors.

Viral Marketing and advertising is based on the assumption that customers like to share exciting content material. By producing net content that is extremely surprising or head-turning, and then receiving users on different web sites to share it, the notion is that the internet targeted traffic can reach a essential mass, resulting in massive industry exposure.

Our group prides itself on buyer focus all through the working partnership - from idea by means of to design, from print to delivery or exhibition installation. Our technical expertise and major edge gear imply that your sales, marketing and advertising and communication components will have the maximum influence in the marketplace.