interview with perfumers Dominique Ropion and Anne Flipo and provided a table outlining the price breakdown for an average prestige brand perfume. The revelation is that in a bottle of perfume that costs 100 euros, the value of the fragrance concentrate is only 1-1.50 euros, or about 2-3 dollars. The rest is for marketing and distribution: 19.6 euros for value added taxes, 36 euros for distribution, 25 euros for ads and so on.

Ну, в общем, то, что мы давно поняли на нюх, теперь заявлено вслух :)

https://apraxina.livejournal.com/414951.html