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Создан: 25.05.2022
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B2B SEO Agency

Среда, 25 Мая 2022 г. 15:35 + в цитатник


SEO Statistics All Small Business Owners Should Know


Stats help us turn data into information, allowing us to make informed and rational decisions. The search engine marketing statistics below are aimed at helping you make better-informed decisions about the running of your search marketing campaigns.

  • 40.61% of pages have meta descriptions that truncate.
  • Mobile searches for store open near me (e.g., grocery store open near me) have grown by over 250% from 2017–2019.
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.
  • There are an estimated 3.5 billion searches on Google each day.
  • SEO drives 1000%+ more traffic than organic social media.
  • SEO leads have a 14.6% close rate.

Unless you want to become a B2B SEO Agency yourself, there is no point in spending your time trying to keep up with Googles changes.

Backlinks Are Crucial To SEO

You can use Google Search Console to help grow your site and see your backlinks, but it can take a lot of time and it’s limited on what it can do. Google’s algorithms are so complex that a link’s relevance will be just as important as its source. Link building has become one of the most important digital marketing strategies utilized by marketers around the world. The problem is, it’s also one of the most misunderstood strategies that can be complicated and overwhelming, especially at first. Once you’ve done what you can for on-page optimization, building backlinks to your site is the most valuable thing you can do to improve your rankings. A UK SEO Expert will ensure high visibility and growth of your business across your desired location.

Why Should A Small Business Use Local SEO?

The visibility of your business increases in google maps and local search results, as your listing can appear in 3 packs of search engine results pages. An online business citation where you list your NAP ( Name, Business, and Phone Number) helps the right people find your business at the right time. Thus, you can reach more customers. Local SEO hinges on in-person service, whether that’s in a store, curbside, or at customers’ locations. Take photos of your location, your products, your staff, even your customers (with permission, of course). Photos help lend credibility to your business and serve as a local ranking signal. Local SEO helps to increase the amount of locally specific, and relevant traffic to your website. When you target local people, you are targeting those who may actually visit your business or enquire about your services. With a SEO Consultant in London ensuring the success of your online marketing program, you can focus your attention back on running your business.

Serve Content That Matches Local User Expectations

Optimising your online presence for local search markets and queries, helping your brand use digital to drive store footfall. If someone in the UK searches for [football], then it would make sense for Google to show results related to the English Premier League. However, if someone searches for the same word from the US, it would make more sense to show them results related to the NFL. It's very common for smaller eCommerce companies to set up an EU store to target all of Europe. While this is fine and makes sense from a business perspective it doesn't from a pure Search Engine Optimisation perspective. International SEO stretches across everything from handling your URL structure and domain name, to delivering consistent content relatable to your target language and culture. Whether it’s Google, Bing, Baidu, Yandex and another search engine, improving your ability to localise your international content reaps visibility benefits. If you are looking for a to help you with your Google rankings, then a simple Google search should suffice.

Don't engage in online marketing without understanding the special dynamics of Search Marketing. Not all traffic is revenue-generating traffic, so it is important to note the conversion rate of traffic from organic search. All conversion points should be considered - from top-of-funnel ebook downloads to e-commerce purchases — depending on your business model.

Discover supplementary insights about Search Engine Optimisation Consultants in this Moz web page.

Related Articles:

SEO Is Good For Social Promotion
Information regarding SEO Consultancies
SEO Consultancy: Bring New Opportunities To Light



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