Pozycjonowanie - Czymże jest pozycjonowanie, jakie są jego warianty, po co trzeba i jak je wykonywać? https://zhuellison98.kinja.com/optymalizacja-seo-c...-byc-pozycjonowanie-1837639725 (samodzielnie czy powierzyć agencji). Przykrótki zestaw wszystkich użytecznych informacji!
Pozycjonowanie seo to nieco sekretne wyrażenie, z jakim do czynienia nie ma na co dzień wiele osób. Managerzy stron internetowych www, którzy jednakże dbają o wysoką pozycję swojej witryny internetowej, bloga czy lokalu świetnie jednak wiedzą, że optymalizacja seo to główna czynność, by znaleźć się wysoko w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie seo nie jest dokuczliwe do realizowania, ale wymaga zaznajomienia całego tematu. W ów tekście prezentujemy odpowiedź na pytanie, czym jest pozycjonowanie oraz podpowiadamy jak pozycjonować witrynę, po co jest to takie znaczące oraz jakie są typy seo.
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Pozycjonowanie - Czym jest pozycjonowanie seo, jakie to są jego typy, po co należy i jak je wykonywać? (osobiście czy polecić agencji). Oszczędny w słowach zbiór każdych pomocnych informacji! |
Optymalizacja seo - Czym będzie pozycjonowanie seo, jakie to są jego warianty, po co warto i jak je wykonywać? (własnymi rękoma czy powierzyć agencji). Treściwy zbiór każdych potrzebnych informacji!
Pozycjonowanie seo to nieco tajemnicze wyrażenie, z jakim do czynienia nie ma na co dzień dużo ludzi. Managerzy witryn www, którzy jednakże dbają o potężną pozycję swej strony internetowej, bloga czy lokalu świetne jednakże wiedzą, iż optymalizacja seo to główna czynność, żeby znaleźć się wysoko w rankingu Google i być wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie seo nie jest dokuczliwe do realizowania, ale wymaga poznania całego tematu. W tym tekście opisujemy odpowiedź na pytanie, czym jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, z jakiego powodu jest to takie znaczące oraz jakie są typy działań seo.
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Pozycjonowanie seo - Czym będzie pozycjonowanie, jakie są jego rodzaje, po co warto i jak je wykonywać? (samodzielnie czy zlecić agencji). Krótki zestaw wszelkich pożytecznych informacji! |
Pozycjonowanie seo - Czymże będzie pozycjonowanie, jakie to są jego rodzaje, czemu opłaca się i jak je realizować? (własnymi rękoma czy zlecić agencji). Krótki zbiór wszystkich potrzebnych informacji!
Optymalizacja seo to nieco sekretne hasło, z jakim do czynienia nie ma na co dzień dużo ludzi. Managerowie stron internetowych www, którzy jednakże dbają o dużą pozycję swojej witryny, bloga czy sklepu świetnie jednakże wiedzą, że pozycjonowanie to naczelna czynność, ażeby znaleźć się wysoce w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo optymalizacja seo nie jest dokuczliwe do realizowania, ale wymaga poznania całego tematu. W ów tekście pokazujemy odpowiedź na pytanie, czym jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, w jakim celu jest to takie ważne oraz jakie to są rodzaje seo.
tanie pozycjonowanie
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Getting Better Results From Your Search Engine Traffic |
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"I did what you said and I'm getting 100 visitors a day from Google. But they still aren't buying my product."
Never minding that some small businesses would be deliriously happy with 3000 addiitonal visitors a month - what do you do when the plan you had to increase your search engine traffic doesn't give you the results you want?
You re-evaluate your plan.
Did you target the right keyword? Are your pages ready to convert? How's your lead capture system? Do you even have one?
You'll need to ask yourself all these questions, and more, but before you even get to that, here's the thing that doesn't seem obvious, the thing you have to resolve before you can move forward.
There's some outside chance - way, way outside - that an increase in search engine traffic just isn't the right way to solve your traffic problem.
What's more likely is that you have made one of the following mistakes or oversights. Before you abandon hope, make sure that the reason for lack of conversions isn't one of the following reasons.
1. You're trying to generate more traffic than a particular keyword can provide.
There might not be ten thousand people online looking for how to make ropes out of cheese every day. If your area is obscure, find out how much of a traffic yield you can expect from search engines, get as much of it as you can, then move on.
2. It would work if you would do all the steps.
In every plan, you'll have to work on optimizing both your content and how it is found. There's just no two ways about it. Depending on your site and how it delivers its information, how frequently it does so, and how many sites are linking to it, and a host of other factors, whether you'll have to lean more on updating content or links will vary.
There's no cookie cutter solution, so do all the suggested steps for traffic success.
3. You don't have a plan.
You know what they say about a failure to plan. If you don't, trust me, it ain't good. Have a goal. If you don't know what to set it on, base it on an increase in revenue. Think backwards from the increase in buyers you would need to make the kind of money you'd like.
4. You're using the wrong plan.
Not every traffic generation method you can leverage for search engine traffic is good for every site or business.
While it's true that the proper blog configuration can turn your site into a search engine magnet, that isn't the only reason to blog, and it doesn't mean that just any platform is suited to your site.
By all means, don't stop blogging because no one is reading your blog - find out why and address that problem. It could be that they can't find it, but it could just as well be what you're writing about.
5- You bought into a sales pitch as a search engine traffic plan.
I'm not going to tell you that article marketing won't help your search engine traffic if executed correctly. I will, however, tell you that most people don't set it up to get the most benefit out of the process, and that it's not a search engine strategy in and of itself.
6. You're paying no attention to analytics, so you have no idea what changed and when.
Getting 100 visitors a day to a site that was getting none is a triumph. Getting 100 visitors a day from search engines to a site that used to get 1000 search engine visitors a day? Not so much.
You need, at bare minimum, a starting place to compare to, or else how do you know you've gotten anywhere?
7 - The traffic plan is fine. Your conversion plan isn't so hot though.
If Google sends you a million visitors and they land on a page full of huge banners, they'll just leave. Give every page a clear purpose, and make sure each one has the ability to get your visitors to buy, subscribe, join, or whatever you'd like them to do, right then or on another day.
Those are the seven most common ways that search engine traffic can leak back out of your site. Even if one of those doesn't solve your search engine traffic problem, if you take action on each applicable point, it will at least help you get more out of your existing traffic.
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How Does Google Determine What is Displayed in a Search Result |
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Ever wonder what makes up the pieces of Google's search results? Before that question can be answered, the process of how Google delivers results must be understood. There are three key processes in delivering search engine results.
First, Google "crawls" the World Wide Web and accumulates information about websites and their content. The program Google uses to accomplish this task is referred to as Googelbot. Googlebot uses an algorithmic process to determine which sites to crawl, and how many pages to read from each site. Next Google compiles a massive index of all the words and locations of the sites it crawled.
When a Google user enters a query, Google returns a result they feel is most relevant. The results that are displayed are referred to as Snippets. In general, Google reserves the right to display what they feel is best for their users. However, you have a great deal of control about what is displayed about your agency on Google.
There are three primary components that make up a Snippet.
Title
The first line of the Snippet is the title. The title displayed comes from the title of your webpage. We have found many websites where the designer will overlook this very important step when designing websites for their customers. Webpages not titled will appear in search results with the title as "Untitled" or "Home Page" which does not encourage the consumer to click. Whereas a title listing your agency name and a slogan or short concise description of what your agency offers would encourage the consumer to click and learn more about your insurance agency.
Description
The description listed by Google typically comes from one of three places.
Open Directory - If for some reason, when Google attempts to "crawl" a site and they are unable to read it, Google will then sometimes rely on the Open Directory Project, which is listed at http://www.dmoz.org
Within the Page - Sometimes, Google pulls the description from within the page. Google determines what part of the page it will use so the description gives some context as to what the page contains.
Meta Description Tag - the most preferred method and where you have the most control of what description is displayed is the Meta Description Tag which is included in the code of your website. By including a Meta Description Tag, you have the ability to dictate what is displayed about your site.
Link Displayed
The last component displayed is the link to your website or the page on your website that meets the searchers' query. Providing a descriptive URL is another key aspect to converting a searcher. For instance, a URL such as www.sampleinsurancewebsite.com/page.php?id=5134, doesn't tell the searcher they have landed in the right spot, whereas a URL such as www.sampleinsurancewebsite.com/automobile/car_insurance_quote.aspx will.
AnMarie Bozick, CIC is the Communications Director for Insurance Technologies Corporation (ITC). ITC is a leading provider of automation solutions for the insurance industry. Our website solution, Insurance Website Builder, provides insurance agents with interactive, professionally designed websites. With no programming knowledge whatsoever, our insurance clients have complete control over the content of their websites, so their website can grow with them as their agency grows. Websites created using Insurance Website Builder allow agencies to compete on the internet, which is crucial to keeping up with the internet savvy consumer.
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How is Your Business Doing |
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Times are changing marketing methods are evolving, the question is are you? A well structured marketing plan can help turn your business around. If you are a local business and you provide services to customers in your area, the likely hood is that if you do not have an established online presence you can be missing out on potentially tens even hundreds of thousands of pounds per month depending on the type of business you run.
You may be sitting here reading this article thinking wow, if that is the case what do I how can I capture these potential clients? The answer is to rank well in the very well search engines, in particular Google.
Why Google you may ask? Well Google is the search engine that people tend to use. When it comes to finding a local business, in 2010 research has shown that 68% of people turn to Google.
So if you are not ranking well in Google, your pocket can almost feel the difference that ranking well could do to your business. Undertaking a proper SEO campaign is the key to ranking well in Google. The combined factors of quality back links, relevant title tags, descriptions and keywords alongside quality fresh content are the foundations of building a good SEO campaign.
A good SEO campaign will be time consuming and if you are a newbie you may make certain mistakes along the way, but the trick is to learn from every mistake made.
How do I start, well the best thing to do is to research your competition, this gives you valuable information about how competitive your market is or opportunities within your market. Review and analyze the top sites for the keywords you want to target, find out how many backlinks they have, the age of the domain etc.
Information of this kind gives you an insight into what you need to do in order to out rank your competition. Once you have this information, the next step is to take action. Get quality backlinks to your website, the more backlinks the better. Understand that the number of backlinks pointing to your website increases your page rank. The higher your page rank the higher the search engines will rank you.
Which in turn will bring more business to your website, equaling more profits. A fundamental mistake many people make is to research and optimise the wrong keywords. If the keyword you are trying to compete for is very competitive the probability of your out ranking them is extremely low. If they have 200,000 backlinks and you only have 28 if you were adding 10 backlinks per day in 1 year you would have a maximum of about 3650 backlinks, which is not even close to that of the competition. Tip, spending time doing the correct research is vital.
Create a Local Search Monopoly over your competition. Dominate your local search results.
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Five Ways to Use External Keywords to Market Your Website |
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Keywords are an integral part of marketing a product, service, website, or anything online. External keywords as well as internal keywords must be researched and utilized in every online marketing endeavor. When the right keywords are secured, they need to be used on the website itself, and offsite as described in the five examples below.
1) First, we have PPC marketing. This is where you place ads in Google, other search engines, or targeted websites, and then pay per each click that someone makes on the ad. Keywords are targeted for the market that you want to attract and there are many strategies that can be applied to these external keywords. Many marketers find success utilizing this method of online marketing.
2) Article marketing has been proven very successful to market both products and services. External keywords are used in the title of the article, throughout the body of the article, and as the anchor text in the link that is place in the resource box that follows the article. Here again, it is most important to do thorough keyword research so that you find the key words and phrases that you can compete with online. The last thing that you want to do is put time and effort into a project that will never return results. If the keyword you target already has thousands, or tens or hundreds of thousands, of websites using it, you may never be able to rank high enough in the search engines for people to find you.
3) Using keywords as tags, or anchor text, anytime that you place your website URL online is a great strategy for the search engines because they will find these tags and be able to follow them to your website. When they see that your website is related, with the same keywords as your external keyword links, your website will be rewarded with top search engine listings. These tags also establish backlinks to your website that are highly regarded by the search engines.
4) Social media and social marketing use external keywords to link back to websites with the goal of driving traffic to the websites. People search the social sites by using keywords to find what interests them or what they want to know more about or research. If they like the content or information that is given, they will spread the word which can bring a lot of referral traffic to the website. This kind of traffic is highly targeted since the visitor is already looking for what your website represents.
5) Other forms of online advertising are also centered around external keywords that link back to the website. When you post a video online or bookmark your website or post a document from your website, you use keywords to tag the information. When participating in forums, you use keywords to find your market. Any kind of content that is placed online, in the formats mentioned and many others like podcasts, banner advertising, classified ads, even email marketing use keywords as an integral part of the process.
Marketing a website online can be done in any number of ways. It is beneficial to use at least a few of these at a time to create different funnels that can send traffic to the website. The goal is to get new visitors to the website every day so that you can present your product or service and convert visits into sales. External keywords are such an important part of the online marketing process that if you are not confident you can find the right keywords, it is well justified to outsource this essential task.
To learn more about how your website can rank high in the search engines, bringing more targeted traffic to your website, visit our external keywords page.
814.931.8041 Central PA, USA
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Google Promote, Remove and Comment Feature - Effect on SEO |
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Google Promote, Remove and Comment Feature; Is it a death-knell on all established SEO techniques? What is it's apparent effect on Search engine optimization? How is it going to affect the SERPs (results page)? A colossal change has just been made by big G. Google could not have gotten better at what it does. It revolutionized the search engine all over again.
To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let's say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?
Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?
No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.
How does Google promote/remove actually work? A specific example.
To check the same, simply log in to your account, let's say you do a Google search for the keyword phrase "webkinz dollar store", and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on 'promote' for another "webkinz dollar store" search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking "promote" on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.
At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn't the case. It's only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.
I'm sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn't the case.
What is Google promote / remove system called?
It's called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user's customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.
Who does searchwiki help?
In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.
Customized search result page? Is it happening?
The way it stands now, it isn't a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to 'promote' that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.
Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.
What are the implications of Google searchwiki on SEO?
It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.
Yes, many things will be affected from sales to delivery and reporting. SEO won't be dead but it will have evolved and more oriented towards content than techniques .
Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it's ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.
What if Google decides to apply the promotional and removal data to page ranks? Dooms day?
Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.
It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.
But look at this from the perspective of a person who's looking to find something out. If I need to learn about the "webkinz dollar store", I don't frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.
For those concerned about SEO.
The agony or the anxiety about it's effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it's ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn't it so common find relevant content even after page 10 at times? ( I don't know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.
Relevance will now be "of the search (Google), by the search (Google) and for the search (Google)." Sounds quite like a democratic definition of a search engine.
Not so long ago when webmasters saw the immense potential in harnessing people's bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.
Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.
Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google's stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.
Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.
Welcome to Google monopoly. Look how it gets bigger by the day.
One Account: Where your world converges.
(Oh if you haven't got a Google account yet. You will be compelled to have one sooner or later)
One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.
One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.
One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.
One AdWords: OK so interested parties can shop for keywords from the keyword store.
One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.
One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.
One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.
One Web history: Refined fuel for the keyword engine machinery. Everyone's web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?
One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.
And Now Google searchwiki: Google taking control of what you thought is best for you.
It is like, you have helped manufacture some great and moderate keywords so far, so why don't you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.
Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.
Everyone's Top 10 Pages will look different for the same search phrase. Scary to even think about it.
Google has gotten perfect at eradicating it's imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.
Conclusion.
What are the future projections and it's impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.
2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.
3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.
4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user's result page is highly customized. This means more revenues for Google.
5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and "classic" SEO techniques will need a complete re-orientation.
6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.
7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.
8. As this Search Wiki tweak can be highly prone to spams, we won't really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.
9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.
10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.
11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.
12. SEO will spell "Authority pages" more than "Optimized pages".
13. Survival of the fittest will be the new Google theory.
14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)
Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.
Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?
Krsna Solo
I believe, if internet marketing had a generic signature line, it would read, "try this at home". And you don't even need an expert license to build an affiliate empire. All you need is experience and more experience.
Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.
For more useful resources and information subscribe to my website AffiliateHow.com [http://AffiliateHow.com]
For my reviews on ebook, book, software, console, gadgets, camera, phone, web hosting and popular items, visit AmpleReview.com [http://amplereview.com]
"Statutory Warning"
Affiliate marketing has serious occupational hazards like voluntary submission to amnesia and (OIC) obsessive internet compulsion. But sleep can wait till mustaches turn Grey. What if you already have one? Then you have slept enough. Take a leap with me.
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Метки: tanie pozycjonowanie |
Find Profitable Keywords Using Your Own Website |
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Many search marketers see keywords as nothing more than words. But your website keywords are a valuable marketing asset. If you know the exact keywords your prospective customers are using to search for and find the products or services on your website, you have the distinct advantage of being able to tap into the huge lead generation potential of search engine marketing.
Where Can You Find Keywords for Your Website?
There are a number of methods to find keywords for your website search marketing efforts, yet some are better than others.
Brainstorm keywords - You can grab a pen and paper and jot down keywords you think users may or may not use to find your website. Clearly, this method has its limitations because there's no way you can account for the endless possibilities.
Keyword suggestion tools - Getting lists of keywords from keyword suggestion tools has value in search marketing, but it will only take you so far. Keyword suggestions a great for new websites with no query history to draw from, but these suggestions are based on guesstimated data and on keywords that may or may not work for your website.
Your own site analytics reports - In my opinion, the best keywords to target are the actual keywords users typed into search engines to land on your website, so you know these terms are 100% relevant to your website and customer base and are proven to drive traffic and conversions. This information is all in your website's historical data files, which you can access through site analytics or server logs.
The other benefit to using your own website to find keywords is that the data is private and known only to you. With keyword suggestion tools, for example, these tools are open to everyone who wants to use them, including your competition so there's no competitive edge.
What to do with Your Personal Website Keyword Data
Once you've generated your list of highly relevant keywords by mining your website's search query historical data, the next step is to take action. Knowing the keywords that actual searchers used to land on your site, allows you to:
Write website copy for your target keywords - By creating optimized search engine optimization (SEO) or pay-per-click (PPC) landing pages based on your proven keywords, you're creating pages that are extremely relevant. Pages with higher degrees of relevancy perform better and rank higher in paid and organic search engines results and are much more likely to convert because, being closely aligned to the target keywords, they mimic the searchers query.
Create effective PPC ads - One of the keys to PPC success is to craft compelling but relevant text for your ads. The more relevant your ads are to the keywords you're bidding on, the higher the likelihood that searchers will click on your ads and land on your website, where your optimized website copy will improve your chances of getting a conversion.
Point is, by identifying the keywords that real people have actually used to find your site and incorporating those keywords into your daily search marketing efforts, you can turn your website into a highly-effective traffic and lead generating machine for both SEO and PPC.
Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream provides a free keyword tool for finding profitable long tail keywords and search engine keywords for SEO and PPC marketing.
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Метки: tanie pozycjonowanie |
Google Helps With Work Efficiency |
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Gmail is in my opinion one of the best most efficient email delivery systems I have used. It is also fun to use. I use Gmail, Google Calendar and Google Docs and a few more applications as my personal assistant.
There are so many great qualities and advancements Google has going on with Gmail which is "Google's approach to email". I used the phrase directly from Google's' Gmail page. I will first start with reasons why I personally like Gmail, Google Calendar, Google Docs and a few other applications.
Gmail has an excellent spam filter system.
Google chat is awesome and it is built right into the Gmail interface. Users are able to search their chats. Chat conversations can be saved with no worries losing chat conversations.
Gmail search is awesome. Sometimes when I can not actually recall when I received an email I just type in a few keywords and I am able to search for the email right within in Gmail.
Google Calendar is a great way for me to set up and create events. It allows users to add comments and set up a reminder when your appointments coming up or when certain deadlines are approaching.
Google Docs is a great way for me to write word similar documents and spreadsheets.
Google Talk, I love Google Talk. I was using Skype at one point and time and I just basically leaned towards using all of the features and benefits of what Google offers. Therefore I have been able to literally encourage people who want to keep in touch with me constantly to move to Google and use the various applications.
Google AdSense Ads within Gmail coincide for the most part with the subject of the email received. For instance, I received an email about a nutrition product and all of the Google Ads matched the nutrition subject. I seriously sometimes just peruse the different ads because they are so interesting. Google AdSense just covers the gamut as far as different categories and business ads that are offered. Mostly I like that the ads are not from scam artists or bogus ads.
Google is always adding space. When I go to the Gmail site I always see how much free space they are constantly adding.
Google Gmail and the other services mentioned are free.
Recently, I desperately needed to get organized. I was using Gmail, Google Docs and Google Calendar to get a few tasks completed. I normally go to Google Calendar and create my events. I set up my pop up and email reminders for a variety of different events. Next I type the text for my email letters and save my letters within Google Docs. Lastly, when I get a calendar alert, I open my email letters, paste them in the email body and send.
Google Gmail has afforded me to use a great system. However, utilizing my own methods I had three screens open to operate this mini system I had going for myself. Just recently, I viewed Google Labs and found information about a Google Calendar gadget and a Google Docs gadget. I enabled these two features and I am now able to view my calendar and documents on the same page as my Gmail. Just by having my calendar and my documents on the same page I have been able to skip several steps and become more efficient.
In the event you are not aware of these types of benefits or you do not have a Gmail Account, I highly recommend you take a look at what Google has to offer.
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Метки: tanie pozycjonowanie |
How to Do Competition Analysis |
https://www.openlearning.com/u/singhwebb2/blog/Get...FocusOnTheMajorRankingFactors/
https://squareblogs.net/severinsenramsey09/buildin...ctive-church-websites-with-seo
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http://lynn09mathiesen.over-blog.com/2019/08/how-l...e-to-recognize-your-links.html
https://squareblogs.net/falkenbergmiller14/buildin...ctive-church-websites-with-seo
https://pozycjonowanie56.webs.com/apps/blog/show/4...results-in-political-campaigns
http://wynnwynn20.postbit.com/how-to-audit-your-we...ver-it-from-panda-penalty.html
One of the most important aspects of SEO is the work you put in before you even touch the website or build a single back link. This analysis work involves keyword research and competition analysis. Choose the wrong keywords and you could be wasting all your efforts in the onsite and offsite optimization. Choose keywords which have too much competition and you'll be taking on an uphill battle.
But what are the things you should be looking for when doing competition analysis? We have listed four aspects that are absolutely essential to look at below:
Number and Quality of Backlinks
You might want to invest in a tool for this, like Web Comp Analysis from Jonathan Leger. It basically checks with Google, Yahoo and Bing to find all the sites that are linking to your competitor and then analyses those links to discover the pagerank of the page and the anchor text used. For example, if you are optimizing for the keyword 'Blue Widgets' and the top site has 4,000 backlinks, then a tool like Web Comp Analysis can tell you how many of those links include the phrase 'Blue Widgets'.
If you find the sites on the front page have tens of thousands of links then unless you have significant resources it's probably worth finding an alternative keyword.
Age of Domain
Search engines like Bing and Google seem to place a lot of value on the age of the domain, probably because an older, well developed website contains more authority and is more trustworthy than a new site. Therefore if you find that most of the sites are 5 or more years old, it's probably best to move on to another keyword - especially if they have lots of links.
Index Page or Sub-Page
Look through the top 10 results and see if most of the results are for the main index page or subpages of the main site. It's always easy to rank a main site if the competition is mostly made up of subpages.
Keywords in Title
If the keywords are not in the title or the keywords are not at the beginning of the title, then we can probably outrank the website with some good onpage optimization.
Onpage Optimization
Visit the sites on the first page of Google and check to see if they are using H1 tags with the keywords, how often the keywords are mentioned throughout the site, whether the code is valid and if there is an XML sitemap. If they haven't done much onpage optimization there is a good chance we can outrank them if we can build a similar number of links and do some better optimization on our site.
There is a great tool called SEO Quake which can give you a very quick over view on how much competition you might have for optimizing for a particular keyword.
Feel free to download your free report for more helpful hints and tips to jump start your online marketing.
P.S. Join me on my blog and lets share our ideas that can create more helpful tips.
http://bartmarsala.com/blog
To your online success,
Bart Marsala
[http://www.bartmarsala.com/]
Share The Love!
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Метки: tanie pozycjonowanie |
Designing a Site Map for SEO |
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https://www.evernote.com/shard/s662/sh/633da8fb-3b...c0a498a6c1c009ccfc4252d5cefe7f
Search engine optimization involves many components including linking, keyword research, content development, page titles, and other methods used to improve your search engine rankings. All of these methods can increase your results piece by piece but there is a way to combine many of these elements into an SEO method that can improve your web ranking and drive targeted traffic to your web site. This method is designing a site map to be used with your other search engine optimization efforts. Knowing how a site map can help you improve your SEO results will help you to better design your site map and make it conform to the guidelines of ethical and successful SEO.
Site Maps Defined
A site map is a graphical or textual representation of each of the pages on your web site. Site maps can be very complex and include professional graphics and they can also be very simple and have only text. A site map helps people find the information they are looking for on your web site. You can use a site map to incorporate some of the major components of SEO and improve your search engine rankings in the long run.
Site Maps & Text
Text-based site maps are the most effective for search engine optimization purposes. This is because you can use your chosen keywords in both the content of the site map and in each link to other pages within your site. If you have carefully chosen your keywords, implementing them into your site map can benefit your search engine optimization efforts and help improve your search engine rankings.
Site Maps & Links
Links are a very important part of successful search engine optimization. When search engine crawlers visit your web site, they look for links that can be used to help determine the relevance of pages and assist with search engine indexing. If you build a web site and have a link to each one of your other pages, this can improve your web rankings and make it easier for search engines to find your site when people search for the keywords you use on your web site.
Site Maps and Content
You can also use site maps to your advantage by writing keyword-optimized descriptions of each page that you are linking to from the site map itself. Your descriptions can include several keywords that describe your products and services and make it easier for people visiting your web site to find what they need. In addition to helping you optimize your web site, site maps are a valuable resource for visitors to your site.
Professional SEO Consulting
If you're not sure how using a site map fits in with your search engine optimization strategy, you should consider hiring a professional SEO consulting firm. The SEO Team offers a wide variety of web design, SEO, and internet marketing services for web sites of all levels. If you'd like to know more about our services, visit our web site and learn how we can improve your web site SEO.
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How to Find a Real SEO Specialist |
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https://www.goodreads.com/topic/show/20203637-goog...ith-work-efficiency?tab=author
SEO is a much maligned industry and with good reason. The rise in awareness of SEO by website owners has been more than matched by a proliferation of snake oil salesmen claiming to know the secret to search engine domination. This article provides some basic guidance for figuring out who to trust and who to avoid. It will help sort the real SEO specialists from the fly by nights.
Search engines have a very tough job. Not only are there billions of web pages for them to find and index there are also a steady stream of people intent on fooling them into ranking poor quality pages higher than they should be. To many that's what the SEO industry does but in fact this is where smart website owners can win out.
The search engine optimisation snake oil salesmen seldom talk about quality, only numbers. To them link building is a numbers game, content creation is a numbers game and this makes it very easy to filter them out when evaluating a company to handle your SEO work, assuming you haven't decided to do it yourself.
The single most important factor where SEO is concerned is content. Well researched well written content will contain the words and phrases used by people searching for what you offer, but that's not all. This same content will make finding links easier. Confused? Well answer this, when was the last time you read content, decided it was useless but decided to link to it anyway? I'm guessing never. High quality sites don't link to low quality content, why would they!
This then is the key to differentiating between reputable and ethical SEO companies and the bad guys. If they don't talk about quality content they are not worth talking to because if they claim they can rank your site whatever the quality they must be using dodgy techniques. This approach will inevitably hurt you no matter what anyone says and here's why.
Google lives or dies by the quality of the search results it returns for a particular query. If they don't constantly strive to improve their index their results will become less useful and there are plenty of other search engines such as Bing and Yahoo who desperately want to take market share away from Google. So it follows that the quality of your site matters because Google is working every day to make sure its results are high quality.
In a nutshell look for SEO organisations who talk to you about creating great content and you'll avoid the bad guys.
This author believes in taking a quality approach to SEO and his company Red Evolution only work with firms who are prepared to follow this philosophy. As recognised search engine optimisation (SEO) specialists with a high profile website they attract many unsolicited emails from companies offering search services. Almost without exception these organisations don't take the high quality approach.
Website owners should apply the same rigour and due diligence they adopt in other areas of business when looking for help with SEM. There's no such thing as a free lunch and there is no such thing as a low quality website dominating search results for any length of time. Don't waste your time, do it right from the outset.
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Метки: tanie pozycjonowanie |
Full Service SEO |
https://farah77meadows.werite.net/post/2019/08/23/...ting-The-Competition-On-Google
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It seems the world has finally recognized search engine optimization as one of the leading forms of online marketing and advertising. Now that companies are beginning to understand how important SEO is for their website and the success of their business, it seems that a new SEO company pops up each day. A very important question becomes 'When searching for an SEO company, what should you be looking for?" And what, exactly, is a "full service" company?"
SEO - Search Engine Optimization is one of the most important keys to getting your website noticed and being competitive on the search engines. Engaging in an effective SEO strategy can get your site placed near the top or at the top of a major search engine's results, which can result in hundreds or even thousands of visitors to your site each day. To optimize your site, an SEO firm must first do a careful analysis of your current ranking, the strategies used recently, the content of your site, and review code for any crawl errors. Next, your SEO firm should be researching the most beneficial keywords for your company, and which words will get your site ranked the highest with high search volume and quality traffic.
SEM - Search engine marketing increases your web site's traffic and visibility in search engine results pages through a mix of contextual advertising, paid placements and paid inclusion. SEM can be used as an umbrella term, and while it could technically fall under the category of SEO, it's important not to confuse the two, as SEO should focus on a your organic ranking whether for a local or national listing. Search engine marketing can include but not be limited to social media marketing with Twitter, Facebook, and/or Pinterest, widgets/buttons, online contests, guest blogging, PPC and the like.
PPC Management - A successfully managed pay per click campaign can be expensive, but an unmanaged campaign can be a downright waste of money. Many people are willing to spend money on pay per click advertising, thinking it's the most "hands off" form of online advertising. Unfortunately, this isn't true, and when it comes to thousands of dollars of marketing money, it's always best to analyze where your money is being spent and if it's being used as effectively as possible.While SEO has a longer lasting effect from its efforts, PPC allows you to "rent" an online space for a desired search term. If you do not monitor your ROI from a PPC campaign, we suggest that you focus your efforts on a search engine optimization campaign.
Website Promotion - Website promotion is very important. Climbing the search engine rankings is nearly impossible without a bit of website promotion. Your full-service SEO company should consider your competition, the keywords and key phrases used by your target audience, as well as the various search engines' interpretation of your site to really promote your site effectively.While you are not currently ranking at the top of a search engine, promoting your website can help with increased traffic and visibility. This will also help in reputation management as you control what content is created in regards to your website or business name.
Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.
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Метки: tanie pozycjonowanie |
Check Website Rank - Learn How to Bring Your Site on Top of the List |
https://thorhauge29udsen.bladejournal.com/post/201...Engine-Optimization-On-Google2
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https://www.liveinternet.ru/users/fuglsang_reynolds/post459470435
https://farah77meadows.werite.net/post/2019/08/23/...for-Search-Engine-Optimization
I'm sure that you check your website rank from time to time. However, results may not be that good to look at especially if your site does not appear on the list at all. The search engine that Google has makes use of a wide array of methods in determining which pages must be shown first on different search results. The formulas on how they do this is a secret however; you are not left without a choice with this. There are actually a few things that you can do that will allow you to push your website on the top of the list. This is basically called SEO or Search Engine Optimization.
The tips that I will be presenting you with in here may not actually bring your site on the first spot, but this will help you push it up a little. With these, you can ignore different spam offers from websites that usually tell you that they will submit your site to numerous search engines. Be sure to remove these from your options as to the reason that these are huge wastes of money and at times they may even ruin your ranking. Below are the tips, which you can make use of in improving your website rank.
Name Your Pages
Give your pages a descriptive name along with tag. This is very important if you want to improve your rankings. This would be so since Google search results through the use of a link that uses the webpage's title as an anchor. A link known as 'untitled' is not that very inviting or enticing, and most probably nobody is going to click on it. Whenever possible, try to use your page's keyword phrase in the title.
Density
One of the things that Google looks for when it tries to catalog different pages is the density of the keyword that was used for a particular webpage. This basically refers to how often the keyword used occurs. In increasing your density, be sure to use natural phrasing. Never attempt to trick the search engine by repeating the exact same word over and over again or by making your text "invisible." Trust me, this will never work and the worst part of this is that this may even actually get your site banned from the search engine.
Make an inviting and strong starting paragraph for your page. Be sure to do so since Google may not actually lookup beyond the first set of 300 words or so of web page. However it will surely look at the first paragraph and determine the keyword density. If you want to, you can examine your keyword density by using the Google Toolbar.
Keyword Phrases
Instead of setting your eyes on a single word, try placing in a few more words so that you can come up with a keyword phrase. In doing this, you may want to look at the details as to how keyword phrase affect search results. Now, if you were trying to look up your own website, what key phrase would you type into Google's search box for each of your web pages? Would you try to find super quick widgets? Would you try to find cooking with widgets? It may perhaps be quite beneficial for you to get a different perspective of this.
There are tons of other ways on how you can improve your website ranking in Google and other search engines out there. If you are in search for other golden advice on how you can boost your rankings, go to this site check website rank for more details on how you can actually do this.
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Do SEO Yourself - Or Should You |
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Search engine optimization, more commonly referred to as SEO, is of course the process which involves getting a website ranked higher in the major search engines. The problem with SEO is that professional firms can be very expensive, which is why many people prefer the "Do SEO Yourself" mentality. In this article I am going to share with you how to do SEO Yourself, and show you at what point you should consider higher a professional internet marketing consultant to perform SEO services for your company or organization.
If you want to do SEO yourself, then the first thing that you need to learn is the value of keyword research. If you are wanting to perform SEO on your own website or web properties, performing adequate keyword research is the first step.
So, how do you perform keyword research? There are many paid tools out there such as Micro Niche Finder, Keyword Elite, and Market Samuri, however from my personal experience I can tell you that the free Google AdWords Keyword Tool works just as well. You should not spend money on tools that will not help you! Even though this tool is called the AdWords Keyword Tool, it still works extremely well for SEO purposes and is recommended by many SEO consultants.
Now, go to the Google AdWords keyword tool and type in your keyword phrase. You can go to the "advanced options" tab and select local searches, global searches, and a lot of other search parameters. I usually only consider the global searches, and I make sure that I change the parameters so that the tool will only return results from English speaking countries. This is a great tool to use if you want to do SEO yourself.
You can then type several keyword phrases into the search field, and the tool will show you how many monthly searches a particular terms gets.
Hot Tip: Focus on the Phrase Match of a keyword, because it is much more accurate than the broad match.
After you find a few keywords that you want to rank your website, blog, or article for, it is time to analyze your competition. In order to do this, you need to install SEO Firefox. It is a free plug-in that allows you to analyze the strength of your competition for a particular keyword phrase.
When you do SEO yourself, you must analyze the first page competition thoroughly. You should look for keywords that have a lot of articles and inner pages ranking highly within the search engines. This typically means that your keyword is easier to rank for, because a lot of home pages are not optimized for that particular keyword!
In addition, you should look at the following factors with SEO Firefox: Domain Age, Number of Backlinks, Number of Pages, and the PR (PageRank) of a website. By analyzing these factors, you can determine whether or not you can rank on page #1.
Most people think that SEO stops there, but if you want to do SEO yourself then you must realize the important of one thing: Backlinks. Backlinks to your website essentially counts as a "vote" from Google, and the more high quality backlinks you have, the higher your website will rank in the search engines.
So, how do you get backlinks?
In order to get high quality backlinks, you can comment on blogs within your market, write keyword rich articles, and submit press releases with an anchor-text link back to your website. These are simple methods to increase the number of backlinks to your website, thus improve your search engine rankings!
One more thing: If you are optimizing your website or blog (as opposed to an article) for the search engines, then make sure you build your website on the WordPress Platform. WordPress is a great way to do SEO yourself, because you can install a plug-in called the All-in-one SEO Pack. This Plug-in will take care of the many on-page optimizations factors for you!
This is a great guide to follow if you want to do SEO yourself. Just make sure that you do not hesitate to contact an internet marketing consultant in order to get the ball rolling. Often business owners do not have the time to do seo themselves, which is where hiring an internet marketing consultant can actually save you a ton of time and money!
Do you want to take your business to the next level with serious online marketing consulting?
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Can Google AdWords Effect My Websites Search Engine Ranking |
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OK, the first thing to remember is that Google AdWords and Google Search are two completely separate entities, they are just displayed on the same search page when you make a search.
Many times you here "I removed Google AdWords and lost all my rankings" with people touting conspiracy theories on how Google makes them keep paying for AdWords otherwise they will lose their organic rankings. This is complete nonsense however!. Read Google's official line on this subject.
Just so you sleep well at night I would like you to know that there is no big Google AdWords conspiracy and anything that happens to your web sites rank in the organic listings is completely separate and unaffected by Google AdWords .
Google Organic search uses the search engine spider Googlebot. Google AdWords uses the search engine spider Google Mediapartners. Just check your server logs and you will probably see both at one time or another.
Google AdWords uses a completely different ranking algorithm and pricing model to rank Ads than the Organic search uses. Google AdWords uses something called Ad Rank which is based on a quality score and a cost per click value.
Another interesting fact is that you can have an AdWords account without your site being indexed in the Organic search. Surely this fact alone should convince people the two are not related.
So, you can rest safe in the knowledge that your Google AdWords (or AdSense for that matter) account has no effect positive or negative on your Organic Google search results.
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How to Boost Your Ranking with Google! |
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Google is a Beast! The King of all search engines! If you have an Online Business, then Google can make your job a heck of a lot easier! But how can you beat the veterans at their own game?
To be notice you need to get on the first page of any search engine. And no! I am not talking about pay-per-clicks. That is a very competitive environment that can cost you more to run a campaign then you will receive in income!
So, what can you do to boost your ranking with Google? First, everyone knows about the basics, keywords, density, and new content. This will help your ranking with Google, but most people don't know about the other things that can boost your ranking.
First, what you already know, keywords and keyword phrases.
If you look closely, I have used "To Boost your ranking with Google" three times already. Why, because that is how you found me! Out of all the websites and blogs, this keyword phrase that I have been using has directed my page to you.
You want to pick out about three keywords or phrases that will explain what you are writing about. You want to sprinkle them around to keep your density up. Do not abuse the system though as I found out the hard way what Google spiders will do!
Your keywords should be something the average searcher will type. For example, you might write something about lower back pain right. If you use one of Googles free tool to find out good keywords like keyword track and type in lower back pain, it will give you all the keywords that are associated with that phrase. You want to pick the highest ones and use those.
I know, I know, "But, Gary, isn't everyone else using the same keywords?" Yes! But I'd rather play the game then be in a league of my own with no fans. Think about it. If your talking about lower back pain, you want to pick a keyword like lower back pain not Erector Spinae pain. People won't search for that.
Next, is your density. To Boost your ranking with Google, you want your keywords density to be about 4 % of your entire article. This will boost your chance without putting you in the red.
When Googles spiders look for your keyword, they like to see it a lot. That will tell the spiders that this is what this article is about. You can use a tool from Google. Just type in keyword density and use the free ones.
Next is your content. To Boost your ranking with Google, you must change your content regularly. Googles spiders hate left over night. Get the picture. Even if you have to right your articles over and over again putting more and more information in the mix, if it's keeping you on the first page then go for it!
Now, the good stuff! Back links! What is a back link? A Back link is another blog or website that is comparable to your site or niche. This is a lot like a tag-team event. You are buddy backing off of one another to Boost your ranking with Google. If you get about three or more back links this will definitely power up your Google ranking.
Simply contact the owner of the page and present the offer. But, be sure to buddy up with people that have a slightly better page rank then you. If you go the other route then your page will suffer. A thousand ones are only a thousand, but a hundred tens, in Google eyes, are ten thousand!
Next are Article Hubs. If you want to Boost your ranking with Google, not submitting articles to Article Hubs is a mortal sin! This mostly free technique is the Grandfather of buddy backing. Your article, with a back link to your website, will push you up and beyond the rest! Article Hubs are Google spider's favorite five-course meal.
This is what the gurus do and why this is such a hidden piece of information.
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How to Convince a Start-Up That They Need Website SEO |
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There are numerous propositions why start-ups lack interest in getting SEO services. This article aims to show how to best help start-ups and particularly small start-ups by introducing SEO to market their website or online business.
Premise One: Most start-ups don't appear to have funds
This is a huge issue for people starting out their own business. Clients often would like to jump straight in and ask 'how expensive is this SEO stuff going to cost me?' I urge that you do not answer this right away. Keep in mind though that new businesses might not have huge marketing budget, yet you simply cannot offer the services you provide for free.
Therefore, during your first strategy meeting with your new client, it's essential to gauge where they may be at first, to be able to offer them a proposal that can really help them. You need to assure them that this is beneficial for their business and at the same time, assure them that you are there to assist them, and not bust their bank account. Your role is always to help them grow their business and not to bleed it dry.
Premise Two: Make It Simple
It is necessary should you try to win the client or to gain more business from your client, to help keep everything simple. Use terms the client will understand. Do not try to flood real technical terms to your client. Your aim should be to educate your client what your SEO is all about in such a way that he will understand it easily.
Premise Three: Don't Do Everything At the Same Time.
Starting a brand new business is daunting enough, especially for a sole trader, a new small enterprise or partnership. Don't overwhelm them with the countless aspects of SEO. Think of a plan so your support for that client is clearly structured and divided into bite-size stages. It's no good stating in your first meeting that you have to tackle the on-page optimization, back link building, guest blogging, tweeting, posting to Facebook, Stumbling etc. They already have enough on their plate!
What I am not saying is to ignore these matters. Explain their significance but structure their SEO strategy. Remember that if it's gradually built up, it is going to appear more 'natural' which of course is way better received by search engines than a temporary and unexpected boost.
Premise Four: Report Back the Results
Because most new businesses have small or limited funds, they want to see ROI faster - even if initially they notice an improvement in terms of search rankings or perhaps the number of visitors to their site. This is how they are going to judge your services. You need to report to them regularly. Most of our clients prefer monthly reports, which really is a reasonable expectation in my experience. But again don't flood them with stat reports.
Final Premise: Enjoy and Don't Apply Pressure
Working on a new client's new business SEO ought to be a great experience for you both - build the customer relationship allowing you to have repeat business, a better understanding of your client as a person and a business. Don't pressure your client or prospect into taking your ÂŁ1,000 package if the ÂŁ50 package is appropriate.
And lastly but not least - a happy client may very well be a referring client, so build on the above mentioned principles and have fun doing it!
ISBX is one of the leading mobile app developer and SEO company based in Los Angeles providing mobile application development including SEO, web development & iPhone Application Development services. Learn more about SEO with our topnotch SEO service LA team.
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How Can You Compete With the Online Competition |
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When starting an online business, you will have to size up your competition. This is going to give you an edge in competing effectively in Internet marketing. Knowing your competitors, what they are doing and how many there are is only one aspect of the research you'll need to do. The other is being familiar with the demand for your product or service. To stand out from other web-based sellers or providers, you want to gain the knowledge of the quality of competition your site will face, as well as how many customers want what you have.
Researching the competition websites
It's very simple to go online to find out everything you want to know about your competitors. Take any major search engine and type in one keyword that relates to your business. You'll see a number of websites appear and you can check out a number of them. See what they are doing as far as website promotion and search engine marketing. Do they have quality copy on the site? How do they advertise? What sort of design do they use? How do they implement SEO? All these things can give you ideas of what you can or even what you shouldn't do.
How Many Competitors are You Going to Find?
Check out the number of competitors you will have on the Web. You will be able to see, once you've searched a keyword, how many pages come up as a result. Not all the pages showing will be ones that are actual competition. If you want to show more accurate results, take a keyword phrase and put it within quotation marks when typing it into the search engine.
An example would be this: Say you are starting a business selling copywriting services in California. Your keyword phrase could be 'California copywriting services'. When typing this into Google search, you find an unbelievable amount of 97,900 pages come up. However, put quotations around these same words and you get only 3 results. Reduces the competition, doesn't it? This amount of difference isn't always the case, but you will find that fewer pages come up when using quotes.
Get Great Tips from those Paying Advertisers
Look to those who have the sponsored results in the search engines. Your competitors who are paying to advertise using pay-per-click marketing will usually appear at the top of the results list, sometimes in a little different format. If these types of listings show up, you can bet that they are making some sort of profit from selling their product or service. You should look into their sites, looking at what they are selling and how they are presenting it. Look into both these pay-per-click advertisers and the others listed below who show up in the natural rankings. You'll learn quite a lot.
As you go forward with your research, don't let the competition scare you. When there is quite a bit of competition, you can extrapolate from there that the demand exists for your niche. You just need to do a proper analysis and learn key tips from it. See what they are doing well and improve on it for your business. Perhaps they have an easily navigated site. Make note of this. See what they don't do well. Perhaps they have copy that looks unprofessional or is confusing. Avoid that aspect or take the hint, make it so it works and run with it. And remember, if there isn't much competition, this can indicate little demand. You might not make a profit with a business in this area.
Is There Really a Demand for Your Product or Service?
Besides finding out if there are a large amount of people selling in your field, there are other ways to work out the demand for your niche. To get you going, here are ways to work out whether your web-based business will get the hits you need and how to do good website promotion:
1. Go onto the online article directories. See if there are articles related to your business product or service. If many are out there, you can figure there is a high demand. Check out the links within the articles and analyze the websites of those marketing this way.
2. Join some online social networks and discussion groups that relate to your business. You can see from the conversations and comments what people are interested in and what they are talking about. You can see if there is some aspect of what you are doing now that you can revise in order to meet some need that isn't currently being met. Ask others for comments on your product ideas.
3. Look into books and magazines that are published about your business area. Publishing these costs money, so you know there must be a demand for the item. Look at the advertisements in the back of the magazines. If there are many ads for that product/service, again, you know there must be a demand.
If you try to launch your web-based business when you aren't able to develop a unique Internet marketing strategy, the market is saturated or there isn't a demand for your product or service, you won't have success in your endeavors. However, if you can create a unique marketing angle, fill a need that isn't being filled currently and also know there's a demand for what you are selling, you can outdo the competition on every count. By researching your market, you will get the leading edge and become a real winner in your field.
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