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When starting an online business, you will have to size up your competition. This is going to give you an edge in competing effectively in Internet marketing. Knowing your competitors, what they are doing and how many there are is only one aspect of the research you'll need to do. The other is being familiar with the demand for your product or service. To stand out from other web-based sellers or providers, you want to gain the knowledge of the quality of competition your site will face, as well as how many customers want what you have.
Researching the competition websites
It's very simple to go online to find out everything you want to know about your competitors. Take any major search engine and type in one keyword that relates to your business. You'll see a number of websites appear and you can check out a number of them. See what they are doing as far as website promotion and search engine marketing. Do they have quality copy on the site? How do they advertise? What sort of design do they use? How do they implement SEO? All these things can give you ideas of what you can or even what you shouldn't do.
How Many Competitors are You Going to Find?
Check out the number of competitors you will have on the Web. You will be able to see, once you've searched a keyword, how many pages come up as a result. Not all the pages showing will be ones that are actual competition. If you want to show more accurate results, take a keyword phrase and put it within quotation marks when typing it into the search engine.
An example would be this: Say you are starting a business selling copywriting services in California. Your keyword phrase could be 'California copywriting services'. When typing this into Google search, you find an unbelievable amount of 97,900 pages come up. However, put quotations around these same words and you get only 3 results. Reduces the competition, doesn't it? This amount of difference isn't always the case, but you will find that fewer pages come up when using quotes.
Get Great Tips from those Paying Advertisers
Look to those who have the sponsored results in the search engines. Your competitors who are paying to advertise using pay-per-click marketing will usually appear at the top of the results list, sometimes in a little different format. If these types of listings show up, you can bet that they are making some sort of profit from selling their product or service. You should look into their sites, looking at what they are selling and how they are presenting it. Look into both these pay-per-click advertisers and the others listed below who show up in the natural rankings. You'll learn quite a lot.
As you go forward with your research, don't let the competition scare you. When there is quite a bit of competition, you can extrapolate from there that the demand exists for your niche. You just need to do a proper analysis and learn key tips from it. See what they are doing well and improve on it for your business. Perhaps they have an easily navigated site. Make note of this. See what they don't do well. Perhaps they have copy that looks unprofessional or is confusing. Avoid that aspect or take the hint, make it so it works and run with it. And remember, if there isn't much competition, this can indicate little demand. You might not make a profit with a business in this area.
Is There Really a Demand for Your Product or Service?
Besides finding out if there are a large amount of people selling in your field, there are other ways to work out the demand for your niche. To get you going, here are ways to work out whether your web-based business will get the hits you need and how to do good website promotion:
1. Go onto the online article directories. See if there are articles related to your business product or service. If many are out there, you can figure there is a high demand. Check out the links within the articles and analyze the websites of those marketing this way.
2. Join some online social networks and discussion groups that relate to your business. You can see from the conversations and comments what people are interested in and what they are talking about. You can see if there is some aspect of what you are doing now that you can revise in order to meet some need that isn't currently being met. Ask others for comments on your product ideas.
3. Look into books and magazines that are published about your business area. Publishing these costs money, so you know there must be a demand for the item. Look at the advertisements in the back of the magazines. If there are many ads for that product/service, again, you know there must be a demand.
If you try to launch your web-based business when you aren't able to develop a unique Internet marketing strategy, the market is saturated or there isn't a demand for your product or service, you won't have success in your endeavors. However, if you can create a unique marketing angle, fill a need that isn't being filled currently and also know there's a demand for what you are selling, you can outdo the competition on every count. By researching your market, you will get the leading edge and become a real winner in your field.

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When starting an online business, you will have to size up your competition. This is going to give you an edge in competing effectively in Internet marketing. Knowing your competitors, what they are doing and how many there are is only one aspect of the research you'll need to do. The other is being familiar with the demand for your product or service. To stand out from other web-based sellers or providers, you want to gain the knowledge of the quality of competition your site will face, as well as how many customers want what you have.
Researching the competition websites
It's very simple to go online to find out everything you want to know about your competitors. Take any major search engine and type in one keyword that relates to your business. You'll see a number of websites appear and you can check out a number of them. See what they are doing as far as website promotion and search engine marketing. Do they have quality copy on the site? How do they advertise? What sort of design do they use? How do they implement SEO? All these things can give you ideas of what you can or even what you shouldn't do.
How Many Competitors are You Going to Find?
Check out the number of competitors you will have on the Web. You will be able to see, once you've searched a keyword, how many pages come up as a result. Not all the pages showing will be ones that are actual competition. If you want to show more accurate results, take a keyword phrase and put it within quotation marks when typing it into the search engine.
An example would be this: Say you are starting a business selling copywriting services in California. Your keyword phrase could be 'California copywriting services'. When typing this into Google search, you find an unbelievable amount of 97,900 pages come up. However, put quotations around these same words and you get only 3 results. Reduces the competition, doesn't it? This amount of difference isn't always the case, but you will find that fewer pages come up when using quotes.
Get Great Tips from those Paying Advertisers
Look to those who have the sponsored results in the search engines. Your competitors who are paying to advertise using pay-per-click marketing will usually appear at the top of the results list, sometimes in a little different format. If these types of listings show up, you can bet that they are making some sort of profit from selling their product or service. You should look into their sites, looking at what they are selling and how they are presenting it. Look into both these pay-per-click advertisers and the others listed below who show up in the natural rankings. You'll learn quite a lot.
As you go forward with your research, don't let the competition scare you. When there is quite a bit of competition, you can extrapolate from there that the demand exists for your niche. You just need to do a proper analysis and learn key tips from it. See what they are doing well and improve on it for your business. Perhaps they have an easily navigated site. Make note of this. See what they don't do well. Perhaps they have copy that looks unprofessional or is confusing. Avoid that aspect or take the hint, make it so it works and run with it. And remember, if there isn't much competition, this can indicate little demand. You might not make a profit with a business in this area.
Is There Really a Demand for Your Product or Service?
Besides finding out if there are a large amount of people selling in your field, there are other ways to work out the demand for your niche. To get you going, here are ways to work out whether your web-based business will get the hits you need and how to do good website promotion:
1. Go onto the online article directories. See if there are articles related to your business product or service. If many are out there, you can figure there is a high demand. Check out the links within the articles and analyze the websites of those marketing this way.
2. Join some online social networks and discussion groups that relate to your business. You can see from the conversations and comments what people are interested in and what they are talking about. You can see if there is some aspect of what you are doing now that you can revise in order to meet some need that isn't currently being met. Ask others for comments on your product ideas.
3. Look into books and magazines that are published about your business area. Publishing these costs money, so you know there must be a demand for the item. Look at the advertisements in the back of the magazines. If there are many ads for that product/service, again, you know there must be a demand.
If you try to launch your web-based business when you aren't able to develop a unique Internet marketing strategy, the market is saturated or there isn't a demand for your product or service, you won't have success in your endeavors. However, if you can create a unique marketing angle, fill a need that isn't being filled currently and also know there's a demand for what you are selling, you can outdo the competition on every count. By researching your market, you will get the leading edge and become a real winner in your field.

Google doesn't index every site at the same speed if website A adds a new page at the same time as website B this does not mean they will both be indexed at the same time. Why is this? In this article I will discuss why this happens and what you can do to be website A.
Let's start by discussing why Google indexes webpage's quicker than others. The reason Google will index a page from website A before website B is mostly due the frequency that you add new pages to your website. If you think about it if you are adding pages every day then Google is going to pick up on this and crawl your website more often in search of new unique content. If on the other hand you only add new pages once a month then Google won't index your new content as regularly.
If you want Google to increase the crawl rate of your website you need to add new pages with unique content on a regularly basis. However just adding any old rubbish won't help Google still needs to value the content you are adding. If you add a sitemap xml document to Google through your Google webmasters account this will help as Google can see when you add new content and from here you can also see the crawl rate of your website. Adding a sitemap xml can also give you a host of other statistics regarding your website.
Another way to get your webpage's index quicker is by getting links from other websites that Google indexes quick. For example if you add you content to websites like Digg which is a website that get indexed very frequently then Google will find your link and follow it to your website. Then from there Google can decide whether to index your webpage or not.
If you need you ecommerce web design to be indexed quicker hiring a search engine optimisation company that knows about these things can help.
Making sure your new pages on your website are well linked from other indexed pages on your website will also help as when Google revisits these pages it will find the new link pointing to your new page. You should never add content on your website just for SEO purpose you should only add new pages if you feel your website visitors are going to benefit from this new content. If you haven't added an xml sitemap already I suggest this should be your first step.

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Google's 15th anniversary marked a milestone in their very successful search engine which also brought upon the announcement of their new algorithm that was launched one month earlier; Hummingbird.
Although many SEO tactics had to be changed or modified rapidly to keep up with the new algorithm, Google seemed to have brought upon an even more intelligent way of classifying sites.
However, Penguin 2.1 is far from perfection as weaknesses have recently been spotted within it. The catch is that competing websites can very easily create negative back-links and negative SEO for their competition.This act not only penalizes the website, but it makes it very difficult to get back up again.
Some companies recently became victims of this competitive fraud. Potential competitors created roughly 5000 - 6000 negative links pointing directly towards then, bringing them down in the rankings of Google.
Removing such negative back-links is a long and tedious task to take on and there's no saying when more negative back-links could be added by the competition. The thing is, many people offer to create such links for very affordable prices on freelance websites.
Fortunately, Google addressed this issue with the addition of a backup tool called Disavow Links Tool. This tool allows webmasters to remove the negative links with additional ease. However, for a professional SEO company this tool isn't enough. You see, the problem is that this tool should only be used before Google penalizes a website for the negative SEO tactics, not after.
Once a website has been penalized by Google, the only way to climb back up in organic search rankings is by removing each and every negative back-link one by one. Simply put, Disavow is a great tool for a site that has been able to notice the additional back-links before Google notices them. Prevention is the number one way to avoid dealing with this new competitive fraud. For the aforementioned companies, monitoring the back-links has become more important than ever before.
The importance of using positive SEO tactics has also become more important than ever before. In order to climb back up, websites need to use more SEO procedures that will increase their rankings without penalizing them. It's a delicate art form and there's a fine line between positive and negative SEO.
Monitoring links and performing audits is important in order to avoid negative SEO. It should become a habit for any website owner to check up on the website's back-links daily. From the moment they are detected, they should be removed. SEO methods should be modified slightly in order to adapt to this new trend of competitive fraud. With proper modifications and use of strong positive SEO tactics, this issue can be prevented.

Gustavo Natotschiev is the founder of an online marketing company located in Ottawa, ON,Canada, focused on enhancing online visibility for local businesses.

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Appearing on page one of Google can drive you a tremendous amount of traffic to your website. To really know how to appear on this page, you need to understand how Google works:
There Are Two Ways of Getting Traffic
- Using search engines optimization (SEO)
- NOT using SEO (using forum, list swaps, or classified ads, content distribution...)
How Does Google Works?
Google ranks individual pages, not your website as a whole! This means that a website could have a hundred of individual pages, and what would happen is Google would read each pages of this website, and depending on a different number of factors, this will determine if that particular page turns up when somebody conducts a search in Google.
When you type in keywords on the Google search bar, you get results known as S.E.R.P's (standing for Search Engine Result Page) Two different results appears:
- The paid advert results: On the top of the page, and on the right hand side are the "pay-per-click advertising". People pay a certain amount of money, but they don't pay money for the ad to appear, they only pay when somebody clicks on the ad... It is paid traffic.
Fact: 1% to 2% of visitors click on the right hand side links, and only 4% to 6% click on the top links.
- The free organic results: All the other results appearing on the page - They are links to pages of main websites. If you appear on page one on Google, on the S.E.R.P's, you will get a lot of traffic.
Fact: 10 to 30% click on the organic result.
How Do I Get On Page One Of Google in The Organic Results For Free?
It can be relatively easily done, but you need to know what Google wants: They want to look after their customers, they want their experience to be the best possible. They want us (their customers) to trust them!! And we do trust them because they make sure that when we conduct a search at Google, the results that are shown are pertinent to our search request.
What happens is Google have their own setup algorithms for deciding what shows up when we type in a search. Now there are a few factors that determines this algorithm but the MAIN elements that Google looks for are:
- Contents
- Back-links - A webpage with many links to it from another webpage - If the referring site is a popular site, then even more credibility can it gives you!
If you want to get traffic to your squeeze page, you have to realize that a squeeze page is not full of content, all you are trying to do is building your list. There is absolutely nothing wrong with that but in Google's eyes, it is not particularly great and so guess what...
GOOGLE DOES NOT LIKE SQUEEZE PAGES!!
So if Google doesn't like squeeze page, they are not going to rank it in the first place: Your squeeze page will not appear in the search engine results pages - It simply won't!
But don't worry because here is how you can appear on page one: Remember Google loves contents - Content is King and therefore one way to appear on page one of the search engine pages at Google is to write a keywords rich article, and then give this article to a popular article directory.
When you do so, you are now on a page at this popular website and remember Google rank pages. So the key is to have an article accepted on a very popular site with lots of back links - lots of contents.
Google loves that website - And because you have got an article on that website - You are kind of swept along with their success - And when somebody types in your keywords, then your article will appear on page one!!
Your squeeze page is never going to appear, ever, in the search engine result pages but an article must certainly could if you choose a good keyword - This is how search engine works - And how you can appear on page one of Google...

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Every website owner fully understand the importance of search engine optimization and the impact of a well optimized website on the amount of free traffic. As traditional (pay up front) SEO is slowly but surely dying off due to the fact that it has been exploited by scam offers promising but usually not delivering, a new SEO pay per result service has emerged delivering more for you money, which means you pay only once your website appears on the first page on Google.
In a nutshell, SEO pay per result service is a results based service and a SEO company will get your money only after they delivered the agreed results. This compared to traditional SEO, where you pay upfront and no results are guaranteed, is a pretty good deal. Also, you as a client have more trust in your SEO company simply because you know they will get paid only after they delivered results, which makes them really to work harder on your behalf.
Another good thing about SEO pay per result service is that you have an SEO expert checking on your website position each and every month during the length of the contract, as the goal of the SEO company is to keep you on the first page in Google. And the cost? The price structure varies from one agency to another but at Proimpact7.com you are charged on average around £70+ per keyword per month depending on the quality of the keyword (after the results have been delivered), with no set up fees etc.
From the above examples you can see there are plenty of positives of using an SEO pay per result service, but what about the negatives, are there any? With SEO pay per result service you usually end up paying more annually than when using traditional SEO. Of course, any money you pay with SEO pay per result service is always justified as your website is on the first page on Google and receiving valuable free traffic so not a real con there at all.
The only possible drawback of SEO pay per result service is that you are tied to a 12 month contract and that if you receive traffic to your website that doesn't convert and you don't see return on your investment, you still have to pay the monthly fee.

Finally I would like to say, if you want results for your money the best way to go is to use SEO pay per result service, as you will have an SEO expert working on your website and keeping a constant eye on the campaign. For those who need their site optimized only for 1-2 keywords, this service could prove very cheap to start with as there is no upfront payment required.
Jan Petrovic is founder of ProImpact7.com. At ProImpact7 I am in charge of A/B and Taguchi testing, usability service and our site inspection service. On our latest project we have increased conversion rate by 151.6% and we are very confident that we can help majority of he business with their websites. Our proimpact7.com website is on the 1st and 3nd and 4th position for "SEO pay per result service".

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You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
Duplicate Content
You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
An example is found here. Go to [http://www.webhostingpapers.com] and look at the layout. That is a site I bought. Then check the duplicate sites I found after spending money for the site and for advertising. Those sites are listed below.
As a followup to this article (which was commissioned for the sake of this followup), I want to list a very good example that taught me the hard way about the pitfalls of not researching to see if a site's content is unique. The article above points out that you probably can't make any money from a site that is duplicate content. So why do people sell such sites? The answer, of course, is greed. The love of money drives people to prey upon unknowing newbies who are trying to delve into the webmaster game. This site that you are seeing right now cost me $100 from a guy on Digital Point forums. I then spent another $200 buying links and so forth. A few weeks later I curiously ran a search from some text in one of the articles on this site.
What I found was unthinkable. I expected the articles weren't unique, but the exact same template and set up is the same on all these sites. I'm not going to help out this predator by putting a link to those sites. You will have to type in these urls into your browser.
Site One: webmasterpapers.com
Note: I changed the background color to white on this site, deleted the RSS feeds on the home page, and added the changes you see here including the paid for article above. Notice the logo at the top of this site? All he did was use photoshop and changed the text in a layer to suit the new domain name. When will this guy stop selling the exact same everything?
Site Two: helpwebmaster.com
Note: This is the same thing. There are probably dozens of these sites. The guy selling these is shameless. I mean, these domain names are easy to come by, that's worth about $8.00 a year. But pressing copy and paste and then selling a site for $100 bucks to unsuspecting newbies? That's just sad. I was a victim. I hope this helps someone avoid becoming a victim. The best bet is to write your own original content. Even if you are bad writer, originality is supremely better than the same thing over and over.

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http://mccallumrivers16.over-blog.com/2019/08/designing-a-site-map-for-seo.html
https://www.minds.com/blog/view/1011649063689474048
https://leonardcantrell64.bravejournal.net/post/20...-Search-Engines-Rank-Web-Pages
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We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV... well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
Under normal circumstances that expression is simply not true. You'll still get your ketchup if you shove the butter knife into the bottle, dragging it out onto your plate; open all your gifts on Christmas Eve; skip that last few pointless days of the school year; or get into the express line at the DMV. The real lesson behind the cliche' is that patience is a virtue.
One instance where it's is true, that good things come to those that wait, is when you are performing search engine optimization. Unlike placing sponsored ads via Google AdWords or Yahoo! Search Marketing, where results are almost instantaneous, the long-term return on investment for SEO is considerably better than most other forms of on- or off-line advertising. Unfortunately, SEO does not produce instantaneous results. And yes, patience is still a virtue.
Optimizing your site for your targeted key phrases won't get you to #1 over night. You won't find all your keywords to rank in the top 10 on Google in just a few days, nor will you get significant traffic improvement at the snap of the fingers. To use a simple analogy, SEO is like boiling water: you don't get a hard boil the moment you turn on the burner, you have to wait for it.
The process of optimizing a site, or just specific pages in a site can take weeks, and that's just the initial optimization phase. In a previous article I wrote about the making of a perfect SEO firm, highlighting all the different jobs that an SEO firm must perform for the optimization process. That article outlined only the overall human resources needed but didn't go into the specific job functions that are required in the SEO process, when performed correctly. Here is where I let that particular cat out of the bag.
Can't Find Your Way Out of a Paper Bag
On the front end of the optimization process hours and hours of research must be performed for each account. Everything from keyword research, industry research, competition research, marketing research, and more, all needs to be completed before any optimization can begin. We often get asked if research time can be shortened if we have performed optimization work for another site in the same industry recently. The short answer to that is, "no."
Every site is constructed different, designed different, laid out different, has a unique history and targets the audience differently. These are all factors that are considered in the multiple levels of research performed. No two sites are the same; therefore no research is the same.
Nothing to Write Home About
A good SEO will actually write or rewrite your page content to properly (and effectively) work in your targeted keyword phrases. A professional writer should be able to take the SEO recommendations for keyword usage and incorporate that into existing content in a way that reads naturally (i.e. does not look as if you just tried to insert keywords here and there for search engine relevance) and maintains the ability to convert your visitors to paying customers. This is no small task and should be done with utmost time and care.
Take It or Leave It
Code bloat removal is probably the most overlooked part of the SEO process. Sure, everybody knows about titles, meta tags, alt tags, etc. and making them all search engine friendly. That's not necessarily a small task either, but many times, eliminating page code bloat is an incredibly daunting task. Moving styles and javascripts is only part of the puzzle. Many times a page has to be almost completely rebuilt due to the excess amount of junk code that was put in place by whatever design programs were used.
Even a Broken Watch is Correct Twice a Day
On top of the code bloat removal process you also want to get your pages to validate to professional HTML standards set by the W3C. Validation is simply ensuring the correct coding elements are used and used correctly. While most validation issues are relatively small, they tend to come in multitudes thorough the site. Larger validation issues can often take time and substantial finessing of the code in order to correct.
All Things Being Equal
Site maps, custom 404-redirects and robots.txt files are all important to the overall construction of your site, even if they don't necessarily have a direct effect on the actual on-page optimization of your site. Site maps help both search engines and visitors quickly and easily get to the information that is important. A custom 404 redirect eliminates that annoying "page not found" error and lets you keep visitors on your site if they somehow access a page via a bad link. The robots.txt file is useful to communicate with the search engine spiders about content they should or should not index. This allows the search engines to focus its time on the good stuff and not the irrelevant portions of your site.
There's More Here than Meets the Eye
There are a lot of details that I left out simply because it can't all be addressed in a single article, but you can get the gist of the amount work that goes into just the initial optimization of a site. Depending on the size of the site or the number of pages being optimized, the processes above can take several weeks to a few months to compete. Going back to our boiling water analogy, you just filled the pot, now its time to put the pot on the stove.
Very rarely is search engine optimization a one-time-only process, but takes a continuous ongoing effort to build site relevance, evaluate performance, analyze effectiveness, and adjust the campaign accordingly to achieve and maintain top rankings against active competitors and substantial algorithm changes.
There are Plenty of Fish in the Sea
Link building and management is an important aspect to the total optimization campaign. Optimizing your site without considering your link campaign is like trying to drive a car without tires. You don't need great tires to make the car move forward, but you have to have some kind of tires in place, unless you're towing your car on a flatbed truck. Same holds true for a web site, it can be a great site but without links you just won't perform in the natural search results. (Just to complete the analogy, we can say that sponsored ads and off line marketing efforts are the flatbed truck.)
Linking has gotten more and more complex as the search engines fight link spam and seek to improve relevance. Whether you seek out one-way or reciprocal links, linked articles or directory submissions, or "authority" links, link building is a very time consuming process that undergoes constant re-evaluations. A good link today may not be a good link tomorrow, not because it was never a good link but because the linking site might become irrelevant to the search engines or become a search spammer, or whatever reason. A good half to two-thirds of the monthly man-hours assigned to ongoing optimization can easily be focused specifically on the link campaign.
Look at Both Sides of the Coin
Unless you are targeting no more than a single phrase for any given page of your site, inevitably it will take some finesse to achieve top rankings for all phrase being targeted. Good keyword research in the set-up process can greatly improve the ability to archive top rankings for multiple phrases per page, but no matter what there will always be certain elements working against each other. Adjust one phrase here and another one drops. Adjust that phrase and still another phrase drops.
With time, a good SEO will be effective at getting your keywords ranked well against the competition. That's half the battle. The rest comes as new or existing competitors amp up their optimization efforts in order to take back what was achieved and as search engines adjust their algorithms. We've all heard of sites losing rankings with algo adjustments, even those that have never spammed. It happens and its the job of the SEO to see these things coming and adjust the site accordingly and should rankings dip, to move in and get them back in place.
Wait with Baited Breath
Again, this is just scratching the surface of what goes into the monthly optimization campaign. But all of these adjustments work over time. Even more so once you consider "sandboxing" and "aging delays" that are becoming a staple in the search engine algorithms.
If You're Not Part of the Solution, You're Part of the Problem
Don't expect instant results with your optimization campaign. Many SEOs require a six or twelve month contract, simply because they know it can often take that much time to show solid results for all of your keywords. Expecting great results any sooner is simply wishful thinking.
We all heard the saying, "A watch pot never boils." Well, in reality, it'll take the same amount of time to boil as an unwatched pot, but it just seems longer because you're there looking at it. Once you hire your SEO company, let them do their job and walk away. Don't completely forget about them and check in from time to time just so you know what's going on (and your SEO knows that you expect results), but just give it time for the process to work.
Go work on your site, your business and other marketing efforts. While your SEO is working to make your site successful in the search engines, look for other ways to bring success to you and, to use another cliche'; don't put all your eggs in one basket. Search engine optimization should not be your only hope for success.
If you have done your research and chosen the right SEO company success will come, but only with time. Be willing to let the process work its course and good things will come... by the boatload.

Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com

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SEO is a much maligned industry and with good reason. The rise in awareness of SEO by website owners has been more than matched by a proliferation of snake oil salesmen claiming to know the secret to search engine domination. This article provides some basic guidance for figuring out who to trust and who to avoid. It will help sort the real SEO specialists from the fly by nights.
Search engines have a very tough job. Not only are there billions of web pages for them to find and index there are also a steady stream of people intent on fooling them into ranking poor quality pages higher than they should be. To many that's what the SEO industry does but in fact this is where smart website owners can win out.
The search engine optimisation snake oil salesmen seldom talk about quality, only numbers. To them link building is a numbers game, content creation is a numbers game and this makes it very easy to filter them out when evaluating a company to handle your SEO work, assuming you haven't decided to do it yourself.
The single most important factor where SEO is concerned is content. Well researched well written content will contain the words and phrases used by people searching for what you offer, but that's not all. This same content will make finding links easier. Confused? Well answer this, when was the last time you read content, decided it was useless but decided to link to it anyway? I'm guessing never. High quality sites don't link to low quality content, why would they!
This then is the key to differentiating between reputable and ethical SEO companies and the bad guys. If they don't talk about quality content they are not worth talking to because if they claim they can rank your site whatever the quality they must be using dodgy techniques. This approach will inevitably hurt you no matter what anyone says and here's why.
Google lives or dies by the quality of the search results it returns for a particular query. If they don't constantly strive to improve their index their results will become less useful and there are plenty of other search engines such as Bing and Yahoo who desperately want to take market share away from Google. So it follows that the quality of your site matters because Google is working every day to make sure its results are high quality.
In a nutshell look for SEO organisations who talk to you about creating great content and you'll avoid the bad guys.

This author believes in taking a quality approach to SEO and his company Red Evolution only work with firms who are prepared to follow this philosophy. As recognised search engine optimisation (SEO) specialists with a high profile website they attract many unsolicited emails from companies offering search services. Almost without exception these organisations don't take the high quality approach.
Website owners should apply the same rigour and due diligence they adopt in other areas of business when looking for help with SEM. There's no such thing as a free lunch and there is no such thing as a low quality website dominating search results for any length of time. Don't waste your time, do it right from the outset.

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We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV... well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
Under normal circumstances that expression is simply not true. You'll still get your ketchup if you shove the butter knife into the bottle, dragging it out onto your plate; open all your gifts on Christmas Eve; skip that last few pointless days of the school year; or get into the express line at the DMV. The real lesson behind the cliche' is that patience is a virtue.
One instance where it's is true, that good things come to those that wait, is when you are performing search engine optimization. Unlike placing sponsored ads via Google AdWords or Yahoo! Search Marketing, where results are almost instantaneous, the long-term return on investment for SEO is considerably better than most other forms of on- or off-line advertising. Unfortunately, SEO does not produce instantaneous results. And yes, patience is still a virtue.
Optimizing your site for your targeted key phrases won't get you to #1 over night. You won't find all your keywords to rank in the top 10 on Google in just a few days, nor will you get significant traffic improvement at the snap of the fingers. To use a simple analogy, SEO is like boiling water: you don't get a hard boil the moment you turn on the burner, you have to wait for it.
The process of optimizing a site, or just specific pages in a site can take weeks, and that's just the initial optimization phase. In a previous article I wrote about the making of a perfect SEO firm, highlighting all the different jobs that an SEO firm must perform for the optimization process. That article outlined only the overall human resources needed but didn't go into the specific job functions that are required in the SEO process, when performed correctly. Here is where I let that particular cat out of the bag.
Can't Find Your Way Out of a Paper Bag
On the front end of the optimization process hours and hours of research must be performed for each account. Everything from keyword research, industry research, competition research, marketing research, and more, all needs to be completed before any optimization can begin. We often get asked if research time can be shortened if we have performed optimization work for another site in the same industry recently. The short answer to that is, "no."
Every site is constructed different, designed different, laid out different, has a unique history and targets the audience differently. These are all factors that are considered in the multiple levels of research performed. No two sites are the same; therefore no research is the same.
Nothing to Write Home About
A good SEO will actually write or rewrite your page content to properly (and effectively) work in your targeted keyword phrases. A professional writer should be able to take the SEO recommendations for keyword usage and incorporate that into existing content in a way that reads naturally (i.e. does not look as if you just tried to insert keywords here and there for search engine relevance) and maintains the ability to convert your visitors to paying customers. This is no small task and should be done with utmost time and care.
Take It or Leave It
Code bloat removal is probably the most overlooked part of the SEO process. Sure, everybody knows about titles, meta tags, alt tags, etc. and making them all search engine friendly. That's not necessarily a small task either, but many times, eliminating page code bloat is an incredibly daunting task. Moving styles and javascripts is only part of the puzzle. Many times a page has to be almost completely rebuilt due to the excess amount of junk code that was put in place by whatever design programs were used.
Even a Broken Watch is Correct Twice a Day
On top of the code bloat removal process you also want to get your pages to validate to professional HTML standards set by the W3C. Validation is simply ensuring the correct coding elements are used and used correctly. While most validation issues are relatively small, they tend to come in multitudes thorough the site. Larger validation issues can often take time and substantial finessing of the code in order to correct.
All Things Being Equal
Site maps, custom 404-redirects and robots.txt files are all important to the overall construction of your site, even if they don't necessarily have a direct effect on the actual on-page optimization of your site. Site maps help both search engines and visitors quickly and easily get to the information that is important. A custom 404 redirect eliminates that annoying "page not found" error and lets you keep visitors on your site if they somehow access a page via a bad link. The robots.txt file is useful to communicate with the search engine spiders about content they should or should not index. This allows the search engines to focus its time on the good stuff and not the irrelevant portions of your site.
There's More Here than Meets the Eye
There are a lot of details that I left out simply because it can't all be addressed in a single article, but you can get the gist of the amount work that goes into just the initial optimization of a site. Depending on the size of the site or the number of pages being optimized, the processes above can take several weeks to a few months to compete. Going back to our boiling water analogy, you just filled the pot, now its time to put the pot on the stove.
Very rarely is search engine optimization a one-time-only process, but takes a continuous ongoing effort to build site relevance, evaluate performance, analyze effectiveness, and adjust the campaign accordingly to achieve and maintain top rankings against active competitors and substantial algorithm changes.
There are Plenty of Fish in the Sea
Link building and management is an important aspect to the total optimization campaign. Optimizing your site without considering your link campaign is like trying to drive a car without tires. You don't need great tires to make the car move forward, but you have to have some kind of tires in place, unless you're towing your car on a flatbed truck. Same holds true for a web site, it can be a great site but without links you just won't perform in the natural search results. (Just to complete the analogy, we can say that sponsored ads and off line marketing efforts are the flatbed truck.)
Linking has gotten more and more complex as the search engines fight link spam and seek to improve relevance. Whether you seek out one-way or reciprocal links, linked articles or directory submissions, or "authority" links, link building is a very time consuming process that undergoes constant re-evaluations. A good link today may not be a good link tomorrow, not because it was never a good link but because the linking site might become irrelevant to the search engines or become a search spammer, or whatever reason. A good half to two-thirds of the monthly man-hours assigned to ongoing optimization can easily be focused specifically on the link campaign.
Look at Both Sides of the Coin
Unless you are targeting no more than a single phrase for any given page of your site, inevitably it will take some finesse to achieve top rankings for all phrase being targeted. Good keyword research in the set-up process can greatly improve the ability to archive top rankings for multiple phrases per page, but no matter what there will always be certain elements working against each other. Adjust one phrase here and another one drops. Adjust that phrase and still another phrase drops.
With time, a good SEO will be effective at getting your keywords ranked well against the competition. That's half the battle. The rest comes as new or existing competitors amp up their optimization efforts in order to take back what was achieved and as search engines adjust their algorithms. We've all heard of sites losing rankings with algo adjustments, even those that have never spammed. It happens and its the job of the SEO to see these things coming and adjust the site accordingly and should rankings dip, to move in and get them back in place.
Wait with Baited Breath
Again, this is just scratching the surface of what goes into the monthly optimization campaign. But all of these adjustments work over time. Even more so once you consider "sandboxing" and "aging delays" that are becoming a staple in the search engine algorithms.
If You're Not Part of the Solution, You're Part of the Problem
Don't expect instant results with your optimization campaign. Many SEOs require a six or twelve month contract, simply because they know it can often take that much time to show solid results for all of your keywords. Expecting great results any sooner is simply wishful thinking.
We all heard the saying, "A watch pot never boils." Well, in reality, it'll take the same amount of time to boil as an unwatched pot, but it just seems longer because you're there looking at it. Once you hire your SEO company, let them do their job and walk away. Don't completely forget about them and check in from time to time just so you know what's going on (and your SEO knows that you expect results), but just give it time for the process to work.
Go work on your site, your business and other marketing efforts. While your SEO is working to make your site successful in the search engines, look for other ways to bring success to you and, to use another cliche'; don't put all your eggs in one basket. Search engine optimization should not be your only hope for success.
If you have done your research and chosen the right SEO company success will come, but only with time. Be willing to let the process work its course and good things will come... by the boatload.

Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com

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You must evaluate your web sites performance. In order to evaluate your web site performance effectively you must have a clear vision of the purpose of your website, without it you won't receive the performance you desire. You must have goals for your website. They guide you in the development and monitoring of your site. What sort of action do you want your visitors to take? Do you want them to fill out a form to subscribe to your newsletter or do you want them to purchase a product? If you want peak efficiency, there are steps you must take.
First, check to see how many people visit your site over whatever period of time you choose, a week, a month, etc. To set a good baseline measurement, choose a month when you aren't doing a special promotion. A large amount of visitors doesn't guarantee that your site is successful. Your sites performance is based on what action a visitor takes. Monitoring the number of visitors who make a purchase is equally important.
A crucial element that helps you determine your websites efficiency is called the site conversion rate. In order to determine your conversion rate, check the number of visitors you have per month and calculate the percentage of those who take the action you wanted them to, whether it was to make a purchase or sign up for your newsletter.
If, for example, you had 1,000 visitors to your site, and 10 of them took action, the conversion rate would be .1%.
You arrive at the conversion rate figure by dividing the total number number of visitors by the number of visitors that took action. Then dividing that result by 100. (1000 divided by 10 = 1.00 divided by 100 = .1%)
You need to determine the difference between your sites conversion rate and the sales conversion rate. Those who fill out a form on your site for a newsletter are not yet a paying customer.
No matter what action you're asking your sites visitor to make, the site conversion rate will help you determine the success of any changes you make to your site. Your site conversion rate will help you determine whether you need to to increase your marketing or perhaps to add new marketing strategies. When launching a new SEO (Search Engine Optimization) Campaign, there are several methods to choose from to increase the flow of traffic to your site. A properly targeted campaign will increase your ranking in the search engines. This puts you in a better position for prospects to find you.
You can outsource your SEO or you can do it yourself. I think it's smart to at least learn some of the basic skills of SEO yourself. Whichever you decide to do, after your rankings improve, continue monitoring your results, adjusting your efforts as needed to maintain a high position.
Another factor you'll want to take into consideration is your site's ease of use. If you want your visitor to sign up for your newsletter, then you need to make the form easy to find. If they have to scroll down endlessly to find the form or click three or four pages to fill it out, you've probably lost them. Web forms and buttons used on your site must be highly visible and accessible.
Whenever possible, have your web copy written or evaluated by a professional. Your copy's goal is to get your visitor to take action! Your website copy should be written specifically for your target audience. The difference between profit and loss can be found in having the right copy for your online campaign. For some great free resources to help you go to: www.frugalebizproducts.com/frugalresources.html

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We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV... well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
Under normal circumstances that expression is simply not true. You'll still get your ketchup if you shove the butter knife into the bottle, dragging it out onto your plate; open all your gifts on Christmas Eve; skip that last few pointless days of the school year; or get into the express line at the DMV. The real lesson behind the cliche' is that patience is a virtue.
One instance where it's is true, that good things come to those that wait, is when you are performing search engine optimization. Unlike placing sponsored ads via Google AdWords or Yahoo! Search Marketing, where results are almost instantaneous, the long-term return on investment for SEO is considerably better than most other forms of on- or off-line advertising. Unfortunately, SEO does not produce instantaneous results. And yes, patience is still a virtue.
Optimizing your site for your targeted key phrases won't get you to #1 over night. You won't find all your keywords to rank in the top 10 on Google in just a few days, nor will you get significant traffic improvement at the snap of the fingers. To use a simple analogy, SEO is like boiling water: you don't get a hard boil the moment you turn on the burner, you have to wait for it.
The process of optimizing a site, or just specific pages in a site can take weeks, and that's just the initial optimization phase. In a previous article I wrote about the making of a perfect SEO firm, highlighting all the different jobs that an SEO firm must perform for the optimization process. That article outlined only the overall human resources needed but didn't go into the specific job functions that are required in the SEO process, when performed correctly. Here is where I let that particular cat out of the bag.
Can't Find Your Way Out of a Paper Bag
On the front end of the optimization process hours and hours of research must be performed for each account. Everything from keyword research, industry research, competition research, marketing research, and more, all needs to be completed before any optimization can begin. We often get asked if research time can be shortened if we have performed optimization work for another site in the same industry recently. The short answer to that is, "no."
Every site is constructed different, designed different, laid out different, has a unique history and targets the audience differently. These are all factors that are considered in the multiple levels of research performed. No two sites are the same; therefore no research is the same.
Nothing to Write Home About
A good SEO will actually write or rewrite your page content to properly (and effectively) work in your targeted keyword phrases. A professional writer should be able to take the SEO recommendations for keyword usage and incorporate that into existing content in a way that reads naturally (i.e. does not look as if you just tried to insert keywords here and there for search engine relevance) and maintains the ability to convert your visitors to paying customers. This is no small task and should be done with utmost time and care.
Take It or Leave It
Code bloat removal is probably the most overlooked part of the SEO process. Sure, everybody knows about titles, meta tags, alt tags, etc. and making them all search engine friendly. That's not necessarily a small task either, but many times, eliminating page code bloat is an incredibly daunting task. Moving styles and javascripts is only part of the puzzle. Many times a page has to be almost completely rebuilt due to the excess amount of junk code that was put in place by whatever design programs were used.
Even a Broken Watch is Correct Twice a Day
On top of the code bloat removal process you also want to get your pages to validate to professional HTML standards set by the W3C. Validation is simply ensuring the correct coding elements are used and used correctly. While most validation issues are relatively small, they tend to come in multitudes thorough the site. Larger validation issues can often take time and substantial finessing of the code in order to correct.
All Things Being Equal
Site maps, custom 404-redirects and robots.txt files are all important to the overall construction of your site, even if they don't necessarily have a direct effect on the actual on-page optimization of your site. Site maps help both search engines and visitors quickly and easily get to the information that is important. A custom 404 redirect eliminates that annoying "page not found" error and lets you keep visitors on your site if they somehow access a page via a bad link. The robots.txt file is useful to communicate with the search engine spiders about content they should or should not index. This allows the search engines to focus its time on the good stuff and not the irrelevant portions of your site.
There's More Here than Meets the Eye
There are a lot of details that I left out simply because it can't all be addressed in a single article, but you can get the gist of the amount work that goes into just the initial optimization of a site. Depending on the size of the site or the number of pages being optimized, the processes above can take several weeks to a few months to compete. Going back to our boiling water analogy, you just filled the pot, now its time to put the pot on the stove.
Very rarely is search engine optimization a one-time-only process, but takes a continuous ongoing effort to build site relevance, evaluate performance, analyze effectiveness, and adjust the campaign accordingly to achieve and maintain top rankings against active competitors and substantial algorithm changes.
There are Plenty of Fish in the Sea
Link building and management is an important aspect to the total optimization campaign. Optimizing your site without considering your link campaign is like trying to drive a car without tires. You don't need great tires to make the car move forward, but you have to have some kind of tires in place, unless you're towing your car on a flatbed truck. Same holds true for a web site, it can be a great site but without links you just won't perform in the natural search results. (Just to complete the analogy, we can say that sponsored ads and off line marketing efforts are the flatbed truck.)
Linking has gotten more and more complex as the search engines fight link spam and seek to improve relevance. Whether you seek out one-way or reciprocal links, linked articles or directory submissions, or "authority" links, link building is a very time consuming process that undergoes constant re-evaluations. A good link today may not be a good link tomorrow, not because it was never a good link but because the linking site might become irrelevant to the search engines or become a search spammer, or whatever reason. A good half to two-thirds of the monthly man-hours assigned to ongoing optimization can easily be focused specifically on the link campaign.
Look at Both Sides of the Coin
Unless you are targeting no more than a single phrase for any given page of your site, inevitably it will take some finesse to achieve top rankings for all phrase being targeted. Good keyword research in the set-up process can greatly improve the ability to archive top rankings for multiple phrases per page, but no matter what there will always be certain elements working against each other. Adjust one phrase here and another one drops. Adjust that phrase and still another phrase drops.
With time, a good SEO will be effective at getting your keywords ranked well against the competition. That's half the battle. The rest comes as new or existing competitors amp up their optimization efforts in order to take back what was achieved and as search engines adjust their algorithms. We've all heard of sites losing rankings with algo adjustments, even those that have never spammed. It happens and its the job of the SEO to see these things coming and adjust the site accordingly and should rankings dip, to move in and get them back in place.
Wait with Baited Breath
Again, this is just scratching the surface of what goes into the monthly optimization campaign. But all of these adjustments work over time. Even more so once you consider "sandboxing" and "aging delays" that are becoming a staple in the search engine algorithms.
If You're Not Part of the Solution, You're Part of the Problem
Don't expect instant results with your optimization campaign. Many SEOs require a six or twelve month contract, simply because they know it can often take that much time to show solid results for all of your keywords. Expecting great results any sooner is simply wishful thinking.
We all heard the saying, "A watch pot never boils." Well, in reality, it'll take the same amount of time to boil as an unwatched pot, but it just seems longer because you're there looking at it. Once you hire your SEO company, let them do their job and walk away. Don't completely forget about them and check in from time to time just so you know what's going on (and your SEO knows that you expect results), but just give it time for the process to work.
Go work on your site, your business and other marketing efforts. While your SEO is working to make your site successful in the search engines, look for other ways to bring success to you and, to use another cliche'; don't put all your eggs in one basket. Search engine optimization should not be your only hope for success.
If you have done your research and chosen the right SEO company success will come, but only with time. Be willing to let the process work its course and good things will come... by the boatload.

Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com

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Gmail is in my opinion one of the best most efficient email delivery systems I have used. It is also fun to use. I use Gmail, Google Calendar and Google Docs and a few more applications as my personal assistant.
There are so many great qualities and advancements Google has going on with Gmail which is "Google's approach to email". I used the phrase directly from Google's' Gmail page. I will first start with reasons why I personally like Gmail, Google Calendar, Google Docs and a few other applications.
Gmail has an excellent spam filter system. Google chat is awesome and it is built right into the Gmail interface. Users are able to search their chats. Chat conversations can be saved with no worries losing chat conversations. Gmail search is awesome. Sometimes when I can not actually recall when I received an email I just type in a few keywords and I am able to search for the email right within in Gmail. Google Calendar is a great way for me to set up and create events. It allows users to add comments and set up a reminder when your appointments coming up or when certain deadlines are approaching. Google Docs is a great way for me to write word similar documents and spreadsheets. Google Talk, I love Google Talk. I was using Skype at one point and time and I just basically leaned towards using all of the features and benefits of what Google offers. Therefore I have been able to literally encourage people who want to keep in touch with me constantly to move to Google and use the various applications. Google AdSense Ads within Gmail coincide for the most part with the subject of the email received. For instance, I received an email about a nutrition product and all of the Google Ads matched the nutrition subject. I seriously sometimes just peruse the different ads because they are so interesting. Google AdSense just covers the gamut as far as different categories and business ads that are offered. Mostly I like that the ads are not from scam artists or bogus ads. Google is always adding space. When I go to the Gmail site I always see how much free space they are constantly adding. Google Gmail and the other services mentioned are free.
Recently, I desperately needed to get organized. I was using Gmail, Google Docs and Google Calendar to get a few tasks completed. I normally go to Google Calendar and create my events. I set up my pop up and email reminders for a variety of different events. Next I type the text for my email letters and save my letters within Google Docs. Lastly, when I get a calendar alert, I open my email letters, paste them in the email body and send.
Google Gmail has afforded me to use a great system. However, utilizing my own methods I had three screens open to operate this mini system I had going for myself. Just recently, I viewed Google Labs and found information about a Google Calendar gadget and a Google Docs gadget. I enabled these two features and I am now able to view my calendar and documents on the same page as my Gmail. Just by having my calendar and my documents on the same page I have been able to skip several steps and become more efficient.
In the event you are not aware of these types of benefits or you do not have a Gmail Account, I highly recommend you take a look at what Google has to offer.

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Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to Google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet, it's still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!
Google Means the World! Google means everything for almost everybody, you ask from it, it'll serve you with the best. Google People intent to capture all World's Information at one single platform, one can guess how big they aim to be! Thought Google hasn't get 10% of its Goal but still it's the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.
1.To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
2.To Business Owners and Advertisers: Google is their God father, which provides them immense quality traffic every moment.
3.To Competitors: Google is their Teacher, which sets new Trends, it's competitors try to follow the same way as it does, try to learn from Google.
Google Loyalty! Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it's going to be big and very reliable. That's why thousands of people get dependent on Google.
Google to Follow! Well, it's not easy to follow Google's way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!
Secret of Google Success! David C. Drummond, Google's Vice President, Corporate Development, according to him there are four factors as the key to Google's success:
1.Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.
2.Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3.Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.
4.Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.

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If you have been using Facebook chances are you have done some tagging before. Tagging is a way to let other users on your friends list to have access or to be aware about a status, post or picture that you just placed on Facebook. Perhaps, tagging is the engine that made Facebook the venerable social network it has become today. Yet the problem with Facebook tagging is that it may open a can of worms leading to potential security and privacy breach. People may be posting intimate personal information which is not for public's consumption. Now, is tagging really dangerous? Let's find out the answers.
It could be dangerous
Tagging is one of the ways to spread the word out in this social networking site. The purpose of tagging is to make targeted people in your friends list to be aware of what you have uploaded or posted on Facebook. While at the surface it does not give many problems about security and privacy but it may cause a lot of issues. We have no control of people seeing our friends' pages. We may not be in control if the accounts of the tagged friends have been hacked because they have been using a public computer and neglected to log out.
It could give stalkers cues
When you tag people there is a possibility that it can give away your position or whereabouts. This is very scary given the fact that it can let stalkers know where you at and continue stalking you. This innocent way of being tagged with some location information can be dangerous and may put you at harm's way. That is why it is best to keep your location information secret or at least do not give away the exact location. The best way to keep your privacy and safety is never to have tags that indicate where you can be reached.
It could give out sensitive information
Often there are pictures of children that have been tagged without much thought. Some parents would go in greater lengths to put some sensitive information about children on Facebook. These are the exact information that sexual predators can use to entice or lure your children. When a stranger is knowledgeable about the information about Aunt Helen and Uncle Bob they become no longer much of a stranger, they may feel like family and the false sense of security can be the trigger that may send your children into danger.
It could tell the world you are alone
Criminals can be techy, you know. If you have been visible in Facebook, criminals could just monitor your posts and the tags and use the information to tell them when to strike. This is very scary if you have been tagged with the information that you are at the most vulnerable position or you are alone in the house. This sends an idea bulb to criminals to strike while the iron is hot. If you will not feel too much anxiety and stress about this situation, nothing will.
It could swamp your inbox
If you get tagged in girls' night out it may mean that you are not in a relationship. This will prompt stalkers to resume their stalking. This can be dangerous especially if the stalker is deranged.
Facebook is a great way to connect with friends. But it can be a dangerous place like any other real place on earth. Always monitor the tags and see if it does give away your position and could pose danger to your person.

Are social networking sites giving you a lot of anxiety? Don't fret. There are many ways to easily kick away anxiety, just visit MeraSEO site for more helpful information.

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Social media marketing has become an essential method of campaigning for political office. During the U.S. presidential campaign in 2008, the Barack Obama campaign team had harnessed the power of social media advertising to achieve victory. This was a phenomenon at that time.
While it is not the only marketing component of any political campaign, social media is certainly a primary one. The reason it plays such a major role can be attributed to the following factors:
1. Better demographic targeting 2. Increased word of mouth (often argued to be the best form of advertising) 3. Greater cost effectiveness 4. A superior ability to generate hype
1 - Targeting Your Demographic Is Easy Online
Unlike conventional advertising in TV or Radio, Social media advertising can be highly targeted. Whereas television and radio may boast a high number of "impressions," these may be unlikely voters. On the web, targeting is much more concentrated and accurate. Facebook, Twitter and StumbleUpon advertising can be placed only in front of those who would be likely to vote for your candidate, statistically making these individuals more aware of your campaign.
The trick is to capture people when they are in the position to explore a topic. When consumers are web surfing, they are already in the "mode" to do so. TV and radio usually try to engage people when they are focused on a drive to work or watching a favorite television show with family.
People are more likely to really delve into the details of your candidate when they are online. And remember, they can press a "Like" button or join a mailing list, which ensures you will have their attention throughout the remainder of the campaign whenever they are online. This simply cannot be done with TV or radio.
2 - Social Media Marketing is One of the Most Effective Methods of Spreading the Word
Word of mouth is one of the most excellent ways to create a buzz. Social media facilitates that on a grand scale more rapidly than any other method. People are reached where they are comfortable, in a place where they are in a position to quickly show everyone they know where they stand about a candidate.
When a hot button issue comes up, your followers are going to link to your positions on this. All you need to do is put up links to videos and other content with a strong headline. Soon it will be re-posted on status updates everywhere in Twitter and Facebook and featured in email "forwards."
3 - Social Media Is More Cost Effective than Any Other Form of Marketing
Because the medium itself is "free" in many ways, to use, you only need to pay for the time it takes your staff to update and interact with your social media outlets. This reduces the budget needed for conventional advertising, while simultaneously increasing its effectiveness.
In addition, many software programs facilitate and reduce the time needed to maintain the different social media accounts.
When some paid advertising is needed it will be less expensive to place ads on different social media platforms like Facebook and StumbleUpon than it would be to do on other media (television, radio, print, etc.).
4 - Hype Sells
Let's face it: hype can arguably be as powerful, if not more powerful than content. This is why generating a buzz online is absolutely quintessential. Social media makes it possible to go "viral" quickly, and in a seemingly organic fashion.
Research has shown that consumers are more likely to respond to what they believe is their own idea or the idea of a friend or family member than they are to respond to something that seems corporate-driven or commercially rooted.
In Conclusion: It's a New Era
Times have changed. For instance, when Obama was elected, Myspace played a huge role. Now, Myspace has become virtually irrelevant, while Twitter and Facebook are the favorites now. That may not last forever. YouTube shows no signs of slowing down, and certainly needs to be one of the primary resources of any social media political campaign strategy.
Keeping up with the latest trends in social media is currently the key to success at marketing virtually anything. Social media marketing is now one of the most actively used advertising methods and are having the greatest impact on instituting expansive publicity for various causes. Political campaign managers must aim to be one step ahead of the opposing candidate's campaign. The chances of winning the race are maximized by finding the most experienced social media marketing consultant and starting your political social media campaign as early as possible.

Nashat Mostafa is the founder and CEO of SEO 7 Services. Throughout an extensive career as a Montreal search engine optimization consultant, Mostafa has worked along side many companies both large and small, to plan and execute effective, results-driven internet marketing campaigns. He has also arranged many SEO training seminars and has published countless articles, in an effort to assist small business owners - in taking advantage of the latest trends in SEO and social media marketing, achieving top search engine placement positions, boosting website traffic, increasing conversion rates and improving Return on Investment (ROI). Montreal SEO 7 Services is well-established in the field of internet marketing and search engine optimization, serving a broad range of industries from fashion and jewellery manufacturers to medical data and software development companies.

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Search engine optimization involves many components including linking, keyword research, content development, page titles, and other methods used to improve your search engine rankings. All of these methods can increase your results piece by piece but there is a way to combine many of these elements into an SEO method that can improve your web ranking and drive targeted traffic to your web site. This method is designing a site map to be used with your other search engine optimization efforts. Knowing how a site map can help you improve your SEO results will help you to better design your site map and make it conform to the guidelines of ethical and successful SEO.
Site Maps Defined
A site map is a graphical or textual representation of each of the pages on your web site. Site maps can be very complex and include professional graphics and they can also be very simple and have only text. A site map helps people find the information they are looking for on your web site. You can use a site map to incorporate some of the major components of SEO and improve your search engine rankings in the long run.
Site Maps & Text
Text-based site maps are the most effective for search engine optimization purposes. This is because you can use your chosen keywords in both the content of the site map and in each link to other pages within your site. If you have carefully chosen your keywords, implementing them into your site map can benefit your search engine optimization efforts and help improve your search engine rankings.
Site Maps & Links
Links are a very important part of successful search engine optimization. When search engine crawlers visit your web site, they look for links that can be used to help determine the relevance of pages and assist with search engine indexing. If you build a web site and have a link to each one of your other pages, this can improve your web rankings and make it easier for search engines to find your site when people search for the keywords you use on your web site.
Site Maps and Content
You can also use site maps to your advantage by writing keyword-optimized descriptions of each page that you are linking to from the site map itself. Your descriptions can include several keywords that describe your products and services and make it easier for people visiting your web site to find what they need. In addition to helping you optimize your web site, site maps are a valuable resource for visitors to your site.
Professional SEO Consulting
If you're not sure how using a site map fits in with your search engine optimization strategy, you should consider hiring a professional SEO consulting firm. The SEO Team offers a wide variety of web design, SEO, and internet marketing services for web sites of all levels. If you'd like to know more about our services, visit our web site and learn how we can improve your web site SEO.

Google Promote, Remove and Comment Feature; Is it a death-knell on all established SEO techniques? What is it's apparent effect on Search engine optimization? How is it going to affect the SERPs (results page)? A colossal change has just been made by big G. Google could not have gotten better at what it does. It revolutionized the search engine all over again.
To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let's say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?
Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?
No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.
How does Google promote/remove actually work? A specific example.
To check the same, simply log in to your account, let's say you do a Google search for the keyword phrase "webkinz dollar store", and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on 'promote' for another "webkinz dollar store" search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking "promote" on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.
At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn't the case. It's only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.
I'm sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn't the case.
What is Google promote / remove system called?
It's called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user's customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.
Who does searchwiki help?
In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.
Customized search result page? Is it happening?
The way it stands now, it isn't a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to 'promote' that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.
Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.
What are the implications of Google searchwiki on SEO?
It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.
Yes, many things will be affected from sales to delivery and reporting. SEO won't be dead but it will have evolved and more oriented towards content than techniques .
Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it's ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.
What if Google decides to apply the promotional and removal data to page ranks? Dooms day?
Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.
It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.
But look at this from the perspective of a person who's looking to find something out. If I need to learn about the "webkinz dollar store", I don't frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.
For those concerned about SEO.
The agony or the anxiety about it's effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it's ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn't it so common find relevant content even after page 10 at times? ( I don't know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.
Relevance will now be "of the search (Google), by the search (Google) and for the search (Google)." Sounds quite like a democratic definition of a search engine.
Not so long ago when webmasters saw the immense potential in harnessing people's bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.
Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.
Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google's stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.
Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.
Welcome to Google monopoly. Look how it gets bigger by the day.
One Account: Where your world converges.
(Oh if you haven't got a Google account yet. You will be compelled to have one sooner or later)
One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.
One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.
One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.
One AdWords: OK so interested parties can shop for keywords from the keyword store.
One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.
One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.
One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.
One Web history: Refined fuel for the keyword engine machinery. Everyone's web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?
One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.
And Now Google searchwiki: Google taking control of what you thought is best for you.
It is like, you have helped manufacture some great and moderate keywords so far, so why don't you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.
Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.
Everyone's Top 10 Pages will look different for the same search phrase. Scary to even think about it.
Google has gotten perfect at eradicating it's imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.
Conclusion. What are the future projections and it's impact on SEO practices? 1. Analysis of top ten projections and reporting is likely to change based on a world consensus.
2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.
3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.
4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user's result page is highly customized. This means more revenues for Google.
5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and "classic" SEO techniques will need a complete re-orientation.
6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.
7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.
8. As this Search Wiki tweak can be highly prone to spams, we won't really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.
9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.
10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.
11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.
12. SEO will spell "Authority pages" more than "Optimized pages".
13. Survival of the fittest will be the new Google theory.
14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)
Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.
Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?

Krsna Solo
I believe, if internet marketing had a generic signature line, it would read, "try this at home". And you don't even need an expert license to build an affiliate empire. All you need is experience and more experience.
Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.
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"Statutory Warning"
Affiliate marketing has serious occupational hazards like voluntary submission to amnesia and (OIC) obsessive internet compulsion. But sleep can wait till mustaches turn Grey. What if you already have one? Then you have slept enough. Take a leap with me.

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of "search engine optimization", although they all may have half baked ideas about what exactly it entails.
The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.
But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.
Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.
SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.
8 Milestones To Success
With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web marketer jump on to the bandwagon, do go over following points to ponder:
(a)These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.
(b)Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.
(c)Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.
(d)Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.
(e)Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.
(f)Don't ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.
(g)Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.
(h)Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.
All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things. These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.

The author is an advertising professional who has keen professional interest in web advertising. She works with a web design firms which is also a provider of web development services.