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  1972 Washington Post San Francisco Chronicle . , , , - . Chronicle : " ". Chronicle, San Francisco Examiner, 500 .
  "". "" .

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  1981 Universal Studios M&M’s Mars . Product placement . , "" M&M’s. Mars Inc. .
  Mars, Universal Hershey’s - Reese’s Pieces. - " " . - .
  " ", - Hershey’s, Universal. " . 15-20 . "


  20th Century Fox M*A*S*H (Mobile Army Surgical Hospital) - 50- . Fox , MASH, 1970-.
  , 1972 , . , , - , Fox . 1975 (), : , 1979. , - . Fox $25 . , ?
  1979 , , 5- ( Nielsen Ratings). M*A*S*H . 168 $13 - $1 .

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  Decca Records. 13 1961 , -. , . 1 1962 Decca Records . , , The Shadows. : " , , . - - ".
  : Decca The Beatles. " " EMI Records - . , Beatles , EMI Decca Records.


  1876 Western Union - , . Western Union 100 , , . : " ! , . ?"
  , 29- , Western Union, . , , , Western Union - . .
  , AT&T (American Telephone & Telegraph) . , $100 ., . , - , . Western Union , AT&T.

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  Ford Model T, 1908 , . , . "", . "" , Ford Motor Co. , , .
  1912 , , , . "" , , . : ", , , . , , ... !"
  . , . "" , , , . , . 1925, 15 , "" : - , . - "" , .
  20- "" , - 1908 . " , ", - . , . 4- 6-, . , "".
  "", , . : 57% - 1923 ., 45% - 1925 ., 34% - 1926 . , Dodge General Motors, . 1927 - "", . Chevrolet , . 1929 "" , Chevrolet . 1930 Ford Motor .

!
  1970- Schlitz . Budweiser, 1957 . , 1976 "" . - , , . , 40 15 , , .
  , : . ... . , - : , , , .
  - : , , . , . Schlitz 10 , , . 1981 , Schlitz Stroh Brewery.
  " , ?" - , Schlitz "".

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