Elizabeth W Conley

ICELAND has just launched its new Christmas adverts and we predict you will either love or hate them. The set of advertisements features a collection of bizarre 20-second adverts utilizing real video footage of families unwrapping Christmas gifts. The goal is to offer an antidote to what Iceland referred to as "tear-jerking, blockbuster" promoting - usually related to John Lewis - however we're undecided the result's working.

The adverts, which range from consumer-generated clips by famous vloggers to regular Brits, show kids unwrapping gifts which have been replaced with a few of Iceland's Christmas food offers - like turkey or its Rock Lobster Thermidor. The reactions of the children have been dubbed with amusing voice-overs, creating a series of cringy however funny ads.

Mel Matson, advertising director, at Iceland stated the advert will hopefully make folks "really feel jolly". The festive ads will first air this evening on ITV and Channel Four, and can run till Christmas Eve. Iceland is not the only retailer that selected to go in opposition to the emotional format advert favoured by John Lewis. Sainsbury's, the supermarket behind some a lot-cherished Christmas crackers of adverts like the adorable Mog the Cat, also launched a marketing campaign with no narrative.

The video is called "Every Bit of Christmas" and as an alternative centres around a fairly annoying track, about every little thing from novelty socks and sprouts to outdated Christmas films and karaoke. John Lewis, arguably the most awaited campaign of the season, was also the least successful Christmas marketing campaign in 5 years, in line with trade figures. The general public found the advert, that includes Moz the Monster, much less memorable than earlier festive favourites. We pay for your tales! Do you've gotten a narrative for The Sun Online Money crew?

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