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Planet Mozilla





Planet Mozilla - https://planet.mozilla.org/


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Gervase Markham: Mozilla and Proprietary Software

Четверг, 20 Марта 2014 г. 18:45 + в цитатник

Mozilla is both a principled organization and a pragmatic one.

Mozilla products run on proprietary operating systems, and on proprietary hardware. We are in the mobile OS business, and no-one, not even the mighty Google, has yet been able to make a 100% open source phone available in commercial quantities. So proprietary software is part of Mozilla’s life. But I think most people in our community would be rightly upset if Mozilla decided, for example, to take advantage of the provision in the MPL which would allow us to ship proprietary builds of Firefox on the desktop.

So, the question arises: where’s the line? Where in the big picture is it OK for proprietary software to be, and where is it not OK?

“You don’t have to make a case for open. You have to make a case for not open.” — Johnathan Nightingale

Over time, this question has been arising in a number of different contexts. And I think the answers we might give at the Mozilla project would be different to those you might hear from the FSF, or the Apache project, or the Android project, to name but three points on a wide spectrum of opinion. So I think it would be a productive conversation to try and work out some principles in this area – or, at least, to gauge the range of opinion. As johnath says, if we are using or distributing closed software, we need to make an active case for why we are doing it.

This post is therefore a discussion starter, and outlines where I currently think the line is – i.e. where a reasonable case can be made for closed, and where it cannot. It could be in the future, a case can be made for additions to, removals from or modifications of this list. But having a defined list at least helps to make it more clear what is a new situation where a case needs to be made, what is another example of something we’ve done before.

Note that this post represents my opinion only, and is not official Mozilla policy. Although it speaks of things that currently are, as well as things that currently are not, for ease of reading, I will write directly rather than using conditional language (i.e. “will” rather than “should”).

    Mozilla

  1. The basic rule is that software written by Mozilla will be open source. Mozilla is a public benefit organization; we do not use money given to us to write proprietary software.

    Rationale: Manifesto Principle 7.

  2. Mozilla may distribute proprietary software written by others with its own software under the following circumstances:
    1. If it’s a missing important piece of functionality provided by an OS vendor for a proprietary operating system on which our software runs;
    2. If the software is required to make use of the hardware on which the product runs, and there is no open source alternative driver of sufficient quality.

    Example of A): the Direct3D DLL, included under the Binary Components policy. Example of B): hardware drivers for Firefox OS.

    These situations are seen as sub-optimal and we look for opportunities to eliminate them, as opportunity and market power permit. They are not seen as precedent-setting. This is a negotiating point in discussions with hardware manufacturers, particularly for reference devices.

    In the past, we shipped the “Talkback” crash-reporting software, which did not fall under either of these exceptions. We now use the open source Breakpad. This replacement took seven long years to arrive. Now that Talkback is gone, we should not go back there.

    Rationale: without such exceptions, we can’t ship competitive products (or, in the case of B, any products at all). But we need to define them tightly.

  3. Mozilla’s products will execute proprietary code in web content.

    Example: most JavaScript on the web today.

    Rationale: without this, our products would effectively not browse the web at all.

  4. Partners

  5. Mozilla may permit its partners to distribute proprietary software in a product using a Mozilla brand under the circumstances above. Mozilla’s partners may also ship proprietary apps in their versions of Firefox OS. Such apps must be uninstallable. Additions to the platform not falling under one of the exceptions above must be open source.

    Rationale: same as above, plus requiring that all default partner apps be free software means many popular apps could not be bundled, making our offering much less compelling. If we allow users to install proprietary apps, there is not significant additional harm in bundling (uninstallable) ones. Requiring arbitrary platform additions to be open source is necessary to allow users to build updated versions of the software for their phones. (Binary driver blobs use a known API and, while it’s sub-optimal, can be copied from official builds into user ones.)

  6. Mozilla will only allow Mozilla brands to be used for software on phones which are bootloader-unlockable.

    Rationale: Mozilla stands up for user freedom, including the freedom to hack one’s phone, and update the OS even when the vendor has ceased support.

  7. Software Added Later

  8. Mozilla’s products may sometimes automatically download and install deterministically-built binary builds of other open source software where we would prefer not to distribute it ourselves, e.g. for patent license reasons. However, there may be additional requirements we would want to be met before we solved a problem using this solution.

    Example: Cisco’s H.264 binary builds made from OpenH264. (Note: the exact user experience in this case has not yet been determined. I am just saying that I think it would be OK if Firefox downloaded and installed this software automatically.)

    Rationale: Software patents suck. Because Cisco have made H.264 free-as-in-price at the point of use for everyone, we managed to get a draw in this particular round of the codec wars. (The other options were much worse.) But fighting patents is done at the standards and industry level, not at the “make every user click a button” level. If the source is open and the binaries are deterministically built, then users are using binaries of free software which is bit-for-bit identical to that we could build for them ourselves, and so requiring a user confirmation here gains us nothing.

  9. Mozilla will allow proprietary software in the app stores and addons stores that it runs. Mozilla will make sure the license terms for software are clearly marked, and are searchable as a metadata field.

    Example: Firefox OS Marketplace, addons.mozilla.org. (Unfortunately, license metadata is not currently collected or available for searching.)

    Rationale: some people, including members of our community and vocal Mozilla supporters, wish to avoid using proprietary software; we should help them make choices in line with their ethics.

  10. Mozilla’s products may give the user the UI option of downloading, installing and running binary builds of proprietary software (e.g. an addon or plugin) but will not get to the point of executing such software without getting explicit or implicit user consent somewhere along the way. “Implicit consent” means that the user has taken some action (e.g. installing the Flash plugin themselves) which was not mediated by Firefox but which we know must have happened.

    Example: Mozilla allows users to download proprietary Firefox add-ons through the Add-On Manager UI. The Plugin Finder Service will point users at downloads of proprietary plugins such as Flash. But all require at least one explicit confirming click to install.

    Rationale: some people, including members of our community and vocal Mozilla supporters, wish to avoid executing proprietary software; we should not sneakily run it on their systems. However, even offering it is enough for Firefox to not be in the FSF’s directory of free software. :-|

  11. Network Services

  12. Mozilla prefers to use open source software for end-user network services it builds into its products. However, we are willing to partner with companies who use proprietary software and/or data. Such proprietary services must be able to be disabled by the user, and the API endpoint must be configurable by the user or 3rd party software such as an extension (e.g. an about:config setting in Desktop Firefox).

    Examples: Safe Browsing, geolocation.

    Rationale: Mozilla is starting efforts in geolocation, speech recognition and translation to either replace or avoid depending on proprietary services in these areas. But building e.g. a replacement for Google Safe Browsing, which protects many, many Firefox users from malware and phishing every day, would be a mammoth undertaking. And removing it would put our users at significant risk. Endpoint URL configurability allows people to reverse-engineer service APIs and implement alternatives which Firefox can then easily use.

  13. Development

  14. Mozilla’s products will run on proprietary operating systems, and therefore may require proprietary software, such as a compiler or SDK, as part of the build process for such systems. Mozilla’s products will not require proprietary tools to build on free operating systems.

    Example: Release builds of Firefox on Windows are built using Microsoft Visual Studio, and most developers on Windows use it for their builds too.

    Rationale: if one is using a proprietary OS, there seems no additional harm in using proprietary build tools.

  15. Mozilla strongly prefers to use open source software for network services it stands up for use by the Mozilla developer community, but may use proprietary software if no open source software of equivalent functionality is available. In such cases, Mozilla provides some resources (money or people) to help rectify that situation.

    Example: Mozilla uses Vidyo, and so Mozillians who want to use it have to use the proprietary Vidyo client, or Flash. But we are developing WebRTC in the browser, and hope that thereby solutions will emerge where people can participate in multi-party video using only open source software. We are also trying to get the SIP gateway working (that bug is restricted to the ‘infra’ group so you may not be able to see it) so people can video-call in using free software.

    Rationale: we should not compromise our effectiveness by using significantly sub-standard tools; but as a member of the wider open source community and as a public benefit organization, we have a responsibility to grow the commons in areas where we have an interest.

  16. Mozilla community members are free to use proprietary desktop software if they wish. Mozilla may therefore pay for licenses for particular bits of proprietary software for the use of Mozilla employees, contractors or interns. Mozilla will not implement systems which require non-employees to use proprietary desktop software to be part of the community.

    Example: Windows, Office, internal payroll or HR systems. (Vidyo doesn’t quite break that last rule, as someone can still dial in to any meeting by phone.)

    Rationale: there are no effective substitutes for some of this software. However, we should not lock free software advocates out of full participation in our community.

http://feedproxy.google.com/~r/HackingForChrist/~3/4KvvwVvXJ-w/


Soledad Penades: EdgeConf London, Audio Tags, and Web MIDI

Четверг, 20 Марта 2014 г. 17:41 + в цитатник

EdgeConf

I am going to be in the Web Components panel at EdgeConf London tomorrow (21th of March).

Being the perfectionist nit-picky person I am, and having never been in a panel of this type, I’m obsessed with getting ready and reading as much as I can on the subject. Still have a bunch of proposed questions to go through, but I hope I’ll do good. Wish me luck!

The conference is supposedly going to be streamed live and talks recorded and professionally subtitled, which is awesome because speech recognition and my command of English don’t seem to mix.

Audio Tags

Also, I forgot to post about my latest Mozilla Hacks article: Audio Tags: Web Components + Web Audio =

http://soledadpenades.com/2014/03/20/edgeconf-london-audio-tags-and-web-midi/


Daniel Glazman: Samsung Web Tech Talk on JavaScript trends

Четверг, 20 Марта 2014 г. 14:22 + в цитатник

SRA-SV LogoSamsung Research America will host a meetup about JavaScript trends in its San Jose R&D center on the 7th of april. This is a free event and anyone can attend.

Date: 07-apr-2014
Time: 5pm - 8pm
Location: 95 Plumeria Drive, San Jose, CA

Agenda:

  • 4:30pm - 5:00pm Welcome
  • 5:00pm - 5:30pm "Web Technologies on Mobile - Opportunities and Challenges", Andreas Gal, VP Mobile at Mozilla
  • 5:35pm - 6:00pm "Supersonic JavaScript", Ariya Hidayat, Shape Security
  • 6:20pm - 6:45pm "JavaScript in the Small", Satish Chandra, Samsung
  • 6:45pm - 8:00pm Open Discussion
  • 8:00pm - 9:00pm Networking

Feel free to attend using the link at the top of this article!

http://www.glazman.org/weblog/dotclear/index.php?post/2014/03/20/Samsung-Web-Tech-Talk-on-JavaScript-trends


Rebeccah Mullen: Nice to grow you, Mozilla!

Четверг, 20 Марта 2014 г. 12:00 + в цитатник

Building new social communities for Mozilla from the ground up.

How did we bring Mozillian values into some of the most ‘walled gardens of content’ we know? I’m happy to paint the broad strokes, notable moments and results for you right here. Take a look at the links at the end for a deeper dive on how it all worked out, channel by channel.

During my two years at Mozilla, I built new social communities on Facebook, Twitter, Tumblr and more for the Mozilla Foundation and for Webmaker.org. In those two years, my work attracted over 265,000 new followers on social media, primarily through engaging content, clear messaging and a robust publishing schedule.

When I joined the Foundation in early 2012, it had a minimal social presence: one Twitter channel with 6,000 followers, a Facebook Page with only 303 Likes (and over a dozen competing and confusing fan pages), and no Tumblr. The challenge was to balance attracting new followers to contribute to and use new educational products like Webmaker.org and Lightbeam for Firefox, and to build a movement to raise support (and funds) based on our values and mission on the Mozilla channels.

Our social strategy had to serve multiple goals ~ from welcoming individual contributors to our projects each day to sharing major breakthroughs from across the entire organization to the world at large ~ all the while scaling our growth upwards from within the fastest product development atmosphere I’ve ever encountered.

fb_50k

Strategy:

My overall approach was to use traditional content-marketing tactics (for the forces of goodness!) to build a strong communications platform for Mozilla on social media. I was able to create fresh opportunities to tell the Mozilla story, history and mission to a vast audience who were aware of Mozilla’s products (like Firefox) but perhaps had no idea Mozilla was a non-profit, that it engaged in political advocacy (SOPA & much more), that it is an Open Source project, or that volunteers help build their products.

I wanted to focus on these stories, expose the incredibly diverse work we were engaged in, reach out to many thousands of people who share our values, and create opportunities to contribute to the cause.

I worked with Facebook to establish a verified Page, set up new scheduling and tracking tools, created (and shut down in some cases) product channels to streamline messaging and support engagement teams, and coordinated with project teams to ensure I was bringing out the best from Mozilla.

I built campaigns around our overall organizational objectives and programmed them across select channels to engage new and existing followers and to drive us towards aggressive growth targets I felt the Mozilla name deserved and warranted. I grew to understand each audience by listening to their interests, following their heroes, and striking up conversations when I found an opportunity. I also produced absolute gigabytes of custom content.

We won those followers through earned media and sweat!

Early on, I brought social media and website metrics analysis into my daily routine – which presented me with actionable insights about our follower’s demographics and interests, especially useful when building our Webmaker.org outreach strategy for global initiatives like Maker Party and for geo-targeted campaigns like MakeThingsDoStuff in the UK.

I also kept track of moments when the metrics might lead to unexpected results or incorrect conclusions – such as when I learned that our Facebook channel had unusually high engagement centered in Egypt at one point in time. This turned out to be an active sub-community interested in discussing mobile devices and not the results of a recent privacy campaign – keeping track of the different influences on your global channels is important!

A typical day in early 2013 might include capturing, editing and posting a video clip of Douglas Rushkoff speaking on a community call, promoting a global ‘Maker’ campaign in multiple timezones, finding and sharing six Webmaker projects made by young women learning code for the first time, tweeting back and forth with TechCrunch about a new product update, chatting with my MozRep buddy Gauthramraj about his letter from our executive director on Facebook, and chasing Wil Wheaton for a comment on Open Source on Tumblr. And learning to code a little better than the day before – always that!

 The work and preparation put into these channels was incredibly successful, as shown in the highlights below.

fb-community

Highlights:
  • Attracted 265,000 new followers (2012: 73,350 / 2013: 179,000), doubling audiences on all channels year-over-year

  • Planned and produced our social media editorial calendars, branded content and campaigns, and I personally published over 4,000 individual posts on social media in 2013 (that’s equal to 10 per day, for 365 days!)

  • Boosted engagement averages for each channel by 250% or more and developed each channel with a consistent set of content styles, voice, and publishing schedule

  • Project Managed and contributed to 2012’s award winning videos for the Webmaker project (Meet the Webmakers & Young Webmakers) and also project managed the Mozilla Story 2012 update

  • Provided my team metrics reporting and analysis using Google Analytics, Union Metrics, WebTrends, BSD, Hootsuite, Simply Measured and Alto Analytics

Both the Mozilla and Webmaker channels gained steady growth over the two years I managed the channels – reaching ever higher exponential growth as various tactical bugs and strategies came into play (such as landing our Follow links on the footer of Mozilla.org’s homepage)

Everything is important when you start from scratch – from small scale community get-togethers under the Webmaker brand, to large product and PR promotions like the Mozilla Festival, I found every possible opportunity to bring positive and relevant material back to the community and encouraged them to step onto our on-ramps every chance I got.

Our annual events became key opportunities to lead Mozilla’s best and brightest participants up the engagement ladder towards greater contribution and community participation.

fb-summit

Talking to the entire world at once only works if you work hard at being a great listener.

Some of the Engagement accomplishments I’m most proud of were:

  • Launching many awesome hashtags: Mozilla Festival’s #mozfest was shared 10,295 times since Oct 2013, the #makerparty tag was shared over 7,300 times since May 2013, and the fundraising tag #lovetheweb saw over 3,000 hits in just 30 days (Dec 2013)

  • Promoting the annual Maker Party campaign by identifying, celebrating and highlighting active followers, which helped to foster a global community willing to host over 2,400 events, and who made over 50,000 projects in 2013 alone (one group decided to catch our attention with a 48-hour hackathon!)

  • Supported the launch of the Lightbeam for Firefox tracking tool by livetweeting the launch and Reddit AMA from London’s Mozilla Festival, securing 11th place on Reddit‘s homepage, and helping it reach over 2M downloads

  • Drove attendance to Mozilla’s largest public event, the Mozilla Festival, which grew from 600 to 1,400 attendees in under two years

  • Provided extensive product and marketing support for the launch of Webmaker.org, as well as for many others such as: Hive Learning Network, Open News, Open Badges, Mozilla Festival, Mozilla Ignite, Popcorn Maker at TED, Thimble and Lightbeam for Firefox

  • Established channels & workspaces for Engagement and Mentor teams (G+ Community,  Hootsuite working group, Lanyard contact list, ScribbleLive streams, and WordPress template design)

  • Supported community members at all possible times by promoting events and engagement opportunities, celebrating stellar efforts among our members, and reaching out for every possible conversational opportunity – and making great friends in the process!

For a deeper dive into how I achieved these goals – check out the Case Studies below:

It’s been an absolute pleasure to grow you, Mozilla!

~Rebeccah

Working with a MozKid at Ravensbourne at MozFest 2012 Nate Matias, Me and Matt after our code sprint to close out MozFest Dethe Elza and Alex Fowler provide their Reddit proof for my camera. Chatting with an Entrepreneur at Woman 2.0 at YVR Office Ryan, Maria and Me at CitiLabs in Barcelona Me and CodePo8 at MozFest My Maker Party Project! Laptop Stickers! Me and Dethe at Maker Faire Vancouver


Filed under: Communications Strategy, Content Production, Graphic Design, Mozilla, Social Media Tagged: Facebook, Mozilla, Social Media Strategy, tumblr, Twitter, Webmaker

http://bosslevel.ca/2014/03/20/nice-to-grow-you-mozilla/


Rebeccah Mullen: Mozilla Facebook

Четверг, 20 Марта 2014 г. 10:50 + в цитатник

fb_header

Mozilla Facebook

Mozilla’s Facebook audience is multilingual & globally diverse – even at the outset when we had only 303 followers. Contribution on-ramps, peer-to-peer celebration, clear explanations of our new initiatives, and telling the world about our history and mission were my primary goals.

My secondary goal was to make our Product Support channels more visible, and to answer as many messages with relevant links into the Support systems as possible.  People who came looking for technical solutions, became people who liked our stories and shared our messages.

On Facebook I found active Mozillian voices in communities as diverse as Thailand, Ireland, and Romania, and also many ‘tech-curious’ individuals across the globe. I listened to the community and learned to create stories and content that celebrated their interests, as well as showing how our work impacted them in multiple ways.

There were many strategic concerns - ranging from using a simpler writing style, with simpler phrasing, word choices and less technical jargon (because until the channel content could be fully translated and localized, most messaging would default through Facebook’s comment translation tools) to ensuring I kept up to date with multiple platform changes (which both offered me greater control in geo-targeted messaging, but also constantly complicated metrics analysis with every update).

Building community, attracting discussion and opportunities for learning and educating abounds on Facebook. I believe it is the social medium that is most honestly reflective of personal values and shared affinities, and by focusing on content that united all followers together, Facebook became my most successful engagement platform and the one I’m most proud of.

The strategy:

  • to promote Mozilla-wide initiatives and products in a content style appropriate for a multilingual audience
  • to develop custom creative content optimized for this audience that brought Mozillian values of Community, Contribution, Mission and shared history to the forefront
  • to provide better support and exposure for Mozilla & Webmaker.Org initiatives
  • to support local communities, celebrate individuals and communicate shared practices and onramps
  • to double our audience in select geographical regions
  • to encourage followers to participate in Events and global awareness campaigns.

Results:

  • Doubled our Audience by adding 30,000 new followers in 2013
  • Averaged 500 new Page Likes per week by years end
  • Boosted Engagement Averages on our Timeline by 248% over 2012
  • Increased Average Likes on posts from 2 to 83 per day

Top Posts by Type (Photo, Link, Video)

Best of 2013

Top Photos

Top Video

Top Link

fb_50k

fb-community

fb-milestones

fb-throwback


Filed under: Communications Strategy, Mozilla, Social Media Tagged: Facebook, Mozilla

http://bosslevel.ca/2014/03/19/mozilla-facebook/


Rebeccah Mullen: Mozilla on Twitter

Четверг, 20 Марта 2014 г. 10:40 + в цитатник

at-moz-header

Mozilla on Twitter

I established early on through metrics analysis that our primary audience were developers and technologists, and supporters of the Mozilla Mission (people invested in Open Source and keeping the Open Web free, and people concerned about privacy, transparency and equal rights for web users on a global scale).

My primary goal was to help grow our community of passionate contributors (One Million Mozillians!) by developing a compelling content strategy that reached out to new followers with similar interests and concerns, and positioning Mozilla as a fundamental actor in those spaces by sharing our product development, educational initiatives, political activism, and collaborative partnerships.

My secondary objective was to draw fans of the Firefox products towards our other products, initiatives and public facing events around the globe, to help unite the different communities of supporters I found all over social media.

Strategy:

Results:

  • Grew audience by 16.5K
  • Boosted Engagement by 75MT per day
  • Boosted RT’s by 58 RT per day

Top Tweets (Clicks, RT’s and/or Engagement)

Mozilla Unlocks the Power of the Web on Mobile with Firefox OS: http://t.co/pJmHFy0MsI @firefox

— Mozilla (@mozilla) February 24, 2013

With our 15th anniversary coming up, we wanted to remember our roots and bring the red dino out for a victory lap: http://t.co/E6RleeWwiO

— Mozilla (@mozilla) March 21, 2013

How might your choice of browser affect your job prospects? @TheEconomist Explains: http://t.co/JCnEq3Cuvo

— Mozilla (@mozilla) April 14, 2013

It’s not too late to make a wonderful card for #mothersday & learn to code at the same time: http://t.co/sqjUFsxdR5

— Mozilla (@mozilla) May 12, 2013

This Plan To End Government Spying Has Grown So Big It Might Actually Work: http://t.co/SzfCVc4OGf @stopwatchingus @Julie188

— Mozilla (@mozilla) June 28, 2013

Did you say Free T-Shirt from Mozilla for filling out a http://t.co/LvSTJmbdIg survey? http://t.co/OjWh5rjEua (Yes, yes we did.)

— Mozilla (@mozilla) August 12, 2013

Designers take note – the new Firefox OS Typeface, the Fira font family, is available for free: http://t.co/Bk9S3oEk6Z

— Mozilla (@mozilla) September 16, 2013

Our Mozilla #Lightbeam @reddit_AMA begins now: Ask Us Anything! http://t.co/IDGvnkUZqO Our Proof: http://t.co/1OPVFBqdte

— Mozilla (@mozilla) October 27, 2013

In the next few days, the way #Firefox looks will change. Be the first to know what’s new: http://t.co/6OaDNh44Mp

— Mozilla (@mozilla) November 20, 2013


Filed under: Communications Strategy, Mozilla, Social Media Tagged: Mozilla, Twitter

http://bosslevel.ca/2014/03/19/mozilla-on-twitter/


Rebeccah Mullen: Webmaker on Twitter

Четверг, 20 Марта 2014 г. 10:30 + в цитатник

at-web-header

Webmaker on Twitter

The Webmaker twitter account, established in March 2013, was developed as a hub for publishing Webmaker’s remixable content and promoting community event listings. The channel grew towards outreach, engagement and user support as it evolved, and was supplemented by regular product updates and co-building CTA’s.

The Webmaker channel has played host to many Mozilla events and campaigns, primarily Mozilla Festival, Make Stuff Do Things, and annual global Maker Party Campaigns.

Strategy:

  • to create a feed designed to encourage makers to collaborate and share cool content while exploring digital literacy curriculum
  • to locate new super contributorsand support their journey towards co-building the Webmaker platform
  • to create a venue for high quality user made content and contributor celebration
  • to support onramps deeper into community events and calls to action
  • establish regular metrics tracking and review via Hootsuite and Google Analytics
  • report bugs to development team regarding performance of Product content on channels

Results:

  • Established new channel in March 2013, gained +2,500 followers by December 2013
  • Established audiences and content outreach for key locations (UK, India, Indonesia, and Brazil)
  • Established the #MakerParty tag and pushed reach to +7000 hits within five months

Top Tweets (Clicks, RT’s and/or Engagement)

How to make your own open source #HTML5 game. Just in time for #GDC13: http://t.co/5P6QEj7H15 #webmaker — Mozilla Webmaker (@webmaker) March 27, 2013

Team Hoodie and @espylaub make a dedicated plan to deliver Offline First Apps: http://t.co/N8yCpz5C9I #mozfest — Mozilla Webmaker (@webmaker) November 11, 2013

Photo of the Day: #MakerParty Newcastle ‘Ben IS fantastic!’ http://t.co/ksSdvxVc7J — Mozilla Webmaker (@webmaker) September 26, 2013

Looking for a little Webmaking in your April Fool’s Day pranks? Try our project for an easy win: http://t.co/Lmw7dV9SQl @webmaker — Mozilla Webmaker (@webmaker) April 1, 2013


Filed under: Communications Strategy, Mozilla, Social Media Tagged: Mozilla, Twitter, Webmaker

http://bosslevel.ca/2014/03/19/webmaker-on-twitter/


Rebeccah Mullen: Webmaker Tumblr

Четверг, 20 Марта 2014 г. 10:20 + в цитатник

tumblr-header

Mozilla’s Webmaker Tumblr

The Webmaker Tumblr channel saw the fastest early growth of all our channels – from 0 to 190,000 in just under one year – primarily due to savvy placements on the Tumblr Radar, consistent content themes advocating ‘making as learning’ and offering direct on-ramps to Webmaker tools and projects for users to experiment with.

Our original primary audience were ‘people learning to code, and make things online’ so our content focused on cool learn-as-you-make projects to try and share as well as events promotions for people who were seeking inspiration, tools, community and mentorship in the new ‘Maker Movement’.

Later we pivoted this channel to capture a more general audience with an ‘I love the Web’ campaign, and celebrated global ‘Maker’ events and partner initiatives, including the Mozilla Festival and Make Things Do Stuff campaigns.

Strategy:

  • create a fun and compelling feed for Makers to explore and share cool digital literacy content with their friends
  • share the Webmaker.org mission, product and activities with compelling ‘get your hands dirty’ CTAs
  • profiling community evangelists, their work, and promoting and reporting out on community events
  • building clear on-ramps to Webmaker.org tools
  • establish regular metrics tracking and review using Union Metrics and Google Analytics
  • report bugs to development team to improve project performance on channels

Results:

  • Gained over 137,000 new followers in 2013
  • Grew Curator audience by 1947 likers and rebloggers
  • Generated 2938 notes from 260 original content items

Top Posts of  2013

awe backtofuture collusion gameon goggles makerparty motherdaughter rainyday togetherjs tubemap valentines web relaunch


Filed under: Communications Strategy, Mozilla, Social Media Tagged: Mozilla, tumblr, Webmaker

http://bosslevel.ca/2014/03/19/webmaker-tumblr/


Rebeccah Mullen: Mozilla’s EOY Fundraising Campaign

Четверг, 20 Марта 2014 г. 10:10 + в цитатник

EOY_header

“4.9M social media impressions supported a $1.2M fundraising goal.”

Mozilla’s end-of-year campaign goal hit $1.2M in individual donations — nearly double the return on the previous year’s campaign. Starting in November, the Communications team used e-mail, social media, and the Firefox Snippet to tell our shared story, engage new contributors, and grow the pool of resources needed to support Mozilla’s continued ability to advocate for the open web.

Strategy:

I worked with campaign designer Andrea Wood to co-create a social media strategy that encouraged supporters to:

  • Offer small dollar donations as a meaningful contribution to the Mozilla project
  • Join a Thunderclap appealing to last-minute contributors that set the stage for a coordinated email and final social push on December 30th
  • Use the hashtag #lovetheweb on social channels to promote their own donation activities and show public support for the campaign

I worked with Andrea to develop campaign messaging offering a wide range of take-action moments and settling on a versatile, positive ‘share-the-love’ message that worked across all channels. I also prepared visual materials for social channels, iterating on the brand design to create multiple share graphics for Tumblr and Facebook.  I wrote, scheduled and published over 100 tweets, posts and channel updates and supported an aggressive ‘favoriting’ campaign over the Christmas holidays to thank supporters.

Results:

  1. The campaign raised over $1,260,019.79, with $296,765 on December 30th alone
  2. Social media impact from the end of year campaign was measured at 4.9M social media impressions in 40 days, including over 3,187 mentions of the campaign hashtag #lovetheweb
  3. Mozilla’s Thunderclap total social reach hit over 2,779,345 impressions, partly due to strategic coordination with larger social networks
  4. Through the @Mozilla channel I drove support for our Thunderclap up to 322 supporters in 20 days (128% of goal supported)
  5. Social networks averaged $21.43 per donation

EOY-2_fb EOY-1_fb

eoy-tweet


Filed under: Communications Strategy, Mozilla, Social Media Tagged: Fundraising, Mozilla, Webmaker

http://bosslevel.ca/2014/03/19/mozillas-fundraising-campaign/


Rebeccah Mullen: Webmaker Product Launch – Creative Branding

Четверг, 20 Марта 2014 г. 10:00 + в цитатник

Meet the Webmakers Videos

rushkoff

Meet the Webmakers (click link or image to view)

5-gareth

 Young Webmakers (click link or image to view)

Concept development, script writing, project management

Project management and creative development for 2012’s award winning promotional videos for the Webmaker project (Meet the Webmakers & Young Webmakers); collaboration resulted in earning the SmartBubble Society the Real Player Video Visionary Award for Education in 2012 as well as the RGD | Social Good Design Award for Non-Profits 2012

About the project:

The Webmaker Video series was designed to engage audiences and promote the Webmaker Suite of Tools. I worked with the SmartBubble Society to create a series featuring web literacy Evangelists and thought leaders whose visual testimonials would inspire audiences to become Webmakers themselves.

From casting notes to conceptual development, scriptwriting and editing direction, project management and scheduling – I moved these projects across the finish line.

The results are beautiful – our Evangelists are enhanced with an overlay of digital infographics that both display elements of accurate code (javascript, HTML, etc.) that established Webmakers and experts would recognize, and that visually express the narrative elements of their stories.

The videos were featured on Mozilla.org homepage, Firefox & Me newsletter, and a wide variety of promotional and press materials.

Raw video testing Gareth's finale sequence. Final proof of Gareth's finale sequence. One of my notes requesting more dynamic motion in this sequence. Bringing Omar's real-life app & video channel into the project narrative. Mid-way through Karen's social story. One of the original background concepts - later removed for causing vibrance issues with graphic overlays. Another test background. Another test background. It was a pleasure to work with talented creatives like 15 yr old Instructor, Zainab Oni.

Webmaker Environmental Branding, Video Interstitial

Webmaker Video Brand – Mozilla Festival Loop

Creative direction, project management

Project management and creative direction for a video bumper and interstitial series to display throughout Ravensbourne College, host of the Mozilla Festival which featured the Webmaker launch as it’s primary Keynote for 2012.

About the project:

The perpetually in-motion branding visuals flooded the monitors on 9-floors of Mozilla’s Festival space, creating an atmosphere of excitement and focus on the Foundation’s primary Education initiative. Used as a standalone clip and also as an interstitial bumper between selected slides and video clips throughout the day, the graphics sequence generated by award-winning Motion Visual Designer, Bienvenido Cruz created a polished articulation of the logotype (a needle and thread sewing a badge) in action and added visual excitement and a broadcast-level professional polish to the overall product launch assets.

Webmaker Environmental Branding, Banners

PRESS_TENT_RollerBannerStand85cm-2 Webmaker_RollerBannerStand85cm-2-lgJPEG

Graphic Design, Pre-press

Layout and prepress production for custom vinyl standing banners.

About the project:

Branding visuals for many Mozilla projects were prepared for over 9-floors of Mozilla’s Festival space – however late stage updates to the Webmaker Logo design resulted in a last minute call for floor banners to display during the Product Launch at the event.

I come from a graphic design and content management background and was able to assist our busy Graphic Design lead with this last minute request for 12 press-ready banners to be produced in the UK.

Webmaker Storytelling Assets and Visuals

eventmaps

Summer Code Party Launch Events – Google Map Version

Graphic Design, Google Maps

An early stage interactive Google Map for our first Webmaker Summer of Code initiative in 2012 – promoted on Launch weekend.

Webmaker_Global_Map-base

The Global Events Story

Graphic Design, Map Illustration

When the communications team needed a clear representation of our success in engaging followers to participate in our annual Webmaking campaign, I produced an accurate visual asset that told the tale of our global impact.

Webmaker Learning Projects, Creative, Design and Code

At various times, I collaborated or created fun, remixable and timely projects to support social outreach and varying messaging objectives. Some of my favorite contributions include:

weekly-webmaker-updates-allhands

All Hands Weekly Updates using Webmaker Tools (Popcorn Maker presentation)

I used our Popcorn Maker Tool (part of the Webmaker.Org suite of tools) to mix audio tracks, custom images and web content into a presentation package to share on our Monday Mozilla All-Hands public meeting. I produced 6 Popcorn Updates in total.

like-you-project

Valentine’s Day Code Project

I developed the concept for a Thimble project that showed learners both how to remix code.

gaga-project

Lady Gaga Fan Project

Noticing an opportunity to support a giant community of well-wishers during our partnership with the Born This Way Foundation, I created a graphic border featuring the pop star, Lady Gaga, and encouraged her well wishers to add their videos to it and share with their community.


Filed under: Communications Strategy, Content Production, Mozilla Tagged: Mozilla, Webmaker

http://bosslevel.ca/2014/03/19/webmaker-creative-branding/


Planet Mozilla Interns: Willie Cheong: Release Readiness DashboardRules for Scoring

Среда, 19 Марта 2014 г. 23:33 + в цитатник

Looking back at groups of queries, we know that each individual group is a metric that the Release Management team cares about when deciding on the release readiness of that particular version. One of the key objectives of the dashboard is being able to automatically compute a release readiness score based on important metrics. In the screenshot above, we notice that two of the groups have titles with colored backgrounds (green), indicating the status of that group.

Statuses of each group on the dashboard are denoted by 3 primary colors of green, yellow, and red. To automatically determine the status of individual groups, computational rules must be scripted. In a future implementation, individual group statuses in each version will also be able to be aggregated for computing an overall release readiness score for the particular version.

To script a rule for any group, hover over the group and click on the tachometer like in the above screenshot. This will bring up a modal containing the boilerplate for scripting rules for that group as shown below. The user copies the JavaScript in the text area, and pastes it into a js file as shown in the specified directory. Scripting can begin immediately after that, with inline comments available to provide guidance if necessary. Note that if a user scripting a rule does not have deployment rights, the stack owner must be contacted at the end to upload the script file.

In the background, every time a version view is loaded the server checks for the existence of /assets/rules/rule_[group_id].js for each group that will be loaded. If found, the script file is loaded on the view and executed when data is returned from the Elastic Search cluster that mirrors Bugzilla. The resulting status color from executing the rule is then applied to its corresponding groups’ title. Using an architecture like that, we reap the benefits of:

  • Scripting of rules enabled for both default and custom groups.
  • Flexible scripting for defining rules with any level of complexity.
  • Upload into /assets/rules/rule_[group_id].js if group has rule, delete the file otherwise. i.e. scripting rules for a group is optional.
  • Anyone is free to access the boilerplate and start scripting a rule, but only the stack owner has deployment rights.

http://blog.williecheong.com/release-readiness-dashboardrules-for-scoring/


Daniel Glazman: A better CSS OM for parsed values

Среда, 19 Марта 2014 г. 16:57 + в цитатник

A large part of the current CSS Object Model sucks. More specifically, the CSSValue, CSSPrimitiveValue, CSSValueList, RGBColor, Rect and Counter interfaces are so poorly designed they're not implemented. I just tried to implement them for a project of mine and I must say the model is so weak and incoherent it cannot be implemented as is.

I have then tried to refine what's in the 2000-nov-13 spec of DOM Level 2 Style to reach something workable. I am NOT saying this has to be done or implemented. Call it a mental exercise I did just for fun, w/o caring about performance.

Let's first look at what's wrong:

Interface CSSValue

      interface CSSValue {
      
        // UnitTypes
        const unsigned short      CSS_INHERIT                    = 0;
        const unsigned short      CSS_PRIMITIVE_VALUE            = 1;
        const unsigned short      CSS_VALUE_LIST                 = 2;
        const unsigned short      CSS_CUSTOM                     = 3;
      
                 attribute DOMString        cssText;
                                              // raises(DOMException) on setting
      
        readonly attribute unsigned short   cssValueType;
      };

"inherit" is here considered as a special identifier despite of the fact a CSSPrimitiveValue can be a CSS_IDENT. There is no UnitType for "initial". A CSS_CUSTOM is, according to the spec, a "custom value"; but a custom value still has to be valid per CSS syntax so it should be representable with CSS_VALUE_LISTs and CSS_VALUEs.

Interface CSSValueList

interface CSSValueList : CSSValue {
  readonly attribute unsigned long    length;
  CSSValue           item(in unsigned long index);
};

All in all, this one is simple and should be quite ok. But one thing is missing: a property can accept a comma-separated list of whitespace-separated values. The current CSSValueList cannot express if the serialization of a CSSValueList should be whitespace- or comma-separated.

Interface CSSPrimitiveValue

interface CSSPrimitiveValue : CSSValue {

  // UnitTypes
  const unsigned short      CSS_UNKNOWN                    = 0;
  const unsigned short      CSS_NUMBER                     = 1;
  const unsigned short      CSS_PERCENTAGE                 = 2;
  const unsigned short      CSS_EMS                        = 3;
  const unsigned short      CSS_EXS                        = 4;
  const unsigned short      CSS_PX                         = 5;
  const unsigned short      CSS_CM                         = 6;
  const unsigned short      CSS_MM                         = 7;
  const unsigned short      CSS_IN                         = 8;
  const unsigned short      CSS_PT                         = 9;
  const unsigned short      CSS_PC                         = 10;
  const unsigned short      CSS_DEG                        = 11;
  const unsigned short      CSS_RAD                        = 12;
  const unsigned short      CSS_GRAD                       = 13;
  const unsigned short      CSS_MS                         = 14;
  const unsigned short      CSS_S                          = 15;
  const unsigned short      CSS_HZ                         = 16;
  const unsigned short      CSS_KHZ                        = 17;
  const unsigned short      CSS_DIMENSION                  = 18;
  const unsigned short      CSS_STRING                     = 19;
  const unsigned short      CSS_URI                        = 20;
  const unsigned short      CSS_IDENT                      = 21;
  const unsigned short      CSS_ATTR                       = 22;
  const unsigned short      CSS_COUNTER                    = 23;
  const unsigned short      CSS_RECT                       = 24;
  const unsigned short      CSS_RGBCOLOR                   = 25;

  readonly attribute unsigned short   primitiveType;
  void               setFloatValue(in unsigned short unitType, 
                                   in float floatValue)
                                        raises(DOMException);
  float              getFloatValue(in unsigned short unitType)
                                        raises(DOMException);
  void               setStringValue(in unsigned short stringType, 
                                    in DOMString stringValue)
                                        raises(DOMException);
  DOMString          getStringValue()
                                        raises(DOMException);
  Counter            getCounterValue()
                                        raises(DOMException);
  Rect               getRectValue()
                                        raises(DOMException);
  RGBColor           getRGBColorValue()
                                        raises(DOMException);
};

This is so completely crazy I don't know where to start...

  • CSS_UNKNOWN is supposed to represent a "value that is not a recognized CSS2 value". Then it should be thrown away by the parser as invalid and never reach the OM, right?
  • the list of units is long and not easily extensible
  • attr(), counter(), counters(), rect() and the more recent gradients or var() calls are all functions; adding a new setter and a new getter for each new type is overkill
  • attr() was extended by recent specs and can now take more than one argument. The above does not allow to individually modify those arguments.
  • "initial" and "inherit" are, as I already said above, covered by both CSSValue and CSS_IDENT here
  • let's suppose we have a CSSValue that is a CSSPrimitiveValue. Setting its cssText to "10px 10px" will then trigger an exception since a CSSPrimitiveValue cannot transmute magically into a CSSValueList...
  • I love how the spec prose says setStringValue() has "No Parameters"...

Interface Rect

interface Rect {
  readonly attribute CSSPrimitiveValue  top;
  readonly attribute CSSPrimitiveValue  right;
  readonly attribute CSSPrimitiveValue  bottom;
  readonly attribute CSSPrimitiveValue  left;
};

This looks and smells like a CSSValueList far too much.

Interface RGBColor

interface RGBColor {
  readonly attribute CSSPrimitiveValue  red;
  readonly attribute CSSPrimitiveValue  green;
  readonly attribute CSSPrimitiveValue  blue;
};

This cannot represent rgba(), hsl() and hsla() colors. We also have to use three CSSPrimitiveValue for the three color components because they can be a percentage or an integer...

Interface Counter

interface Counter {
  readonly attribute DOMString        identifier;
  readonly attribute DOMString        listStyle;
  readonly attribute DOMString        separator;
};

Again, something is missing here: nothing says if it's supposed to be a counter() or a counters() value. And no, the separator could not do the trick since it can be the empty string.

Requirements

To have a better OM for Values, i.e. an extensible OM that allows an application to deal with parsed values of all kinds, we need to change of perspective. First, the list of reserved idents, the list of units and the list of functions are not extensible. Secondly, we have cast issues between PrimitiveValues and ValueLists and we need a single interface. We can deal with all the issues with a single CSSValue interface:

New interface CSSValue

interface CSSValue {

  // ValueTypes
  const unsigned short      CSS_SYMBOL                     = 0;
  const unsigned short      CSS_NUMBER                     = 1;
  const unsigned short      CSS_UNIT                       = 2;
  const unsigned short      CSS_STRING                     = 3;
  const unsigned short      CSS_URI                        = 4;
  const unsigned short      CSS_IDENT                      = 5;
const unsigned short CSS_VALUE_LIST = 6; readonly attribute unsigned short type; attribute boolean commaSeparated;
readonly attribute unsigned long length;
CSSValue item(in unsigned long index);
raises(DOMException);

void setFloatValue(in float floatValue) raises(DOMException); float getFloatValue() raises(DOMException);
void setStringValue(in DOMString stringValue) raises(DOMException); DOMString getStringValue() raises(DOMException); };
Definition group ValueTypes

An integer indicating the type of the Value

CSS_SYMBOL
The value is a single character than cannot be interpreted otherwise. For instance the / character in the font shorthand property. The value can be obtained by the getStringValue() and set by the setStringValue() method.
CSS_NUMBER
The value is a simple number. The value can be obtained by using the getFloatValue() method and set through by setFloatValue() method.
CSS_UNIT
The value is a number followed by a unit. The number part of the value can be obtained by using the getFloatValue() method and set through by setFloatValue() method. The unit part of the value can be obtained by using the getUnit() method and set through by setUnit() method
CSS_STRING
The value is a string. The value can be obtained by the getStringValue() and set by the setStringValue() method.
CSS_URI
The value is a URI. The parameter of the url() function can be obtained by the getStringValue() and set by the setStringValue() method.
CSS_IDENT
The value is a CSS identifier. The value can be obtained by the getStringValue() and set by the setStringValue() method.
CSS_VALUE_LIST
The value is a list of values or a function. It is a function if the getStringValue() method does not reply the empty string. The list of values is whitespace-separated if the commaSeparated attribute is false and comma-separated otherwise.
Attributes
type of type unsigned short, readonly
The type of the value as defined by the constants specified above.
commaSeparated of type boolean
The separation type of the list of values. Meaningful only if the type attribute is CSS_VALUE_LIST. The list is whitespace-separated if the attribute is false and comma-separated otherwise.
length of type unsigned long, readonly
The number of CSSValue in the list. The range of valid values of the indices is 0 to length-1 inclusive.
Exceptions
INVALID_ACCESS_ERR: Raised if the CSS value is a not a CSS_VALUE_LIST.
Methods
getFloatValue
Retrieves the value of a CSS_NUMBER or the number part of the value of a CSS_UNIT. If this CSS value is not a CSS_NUMBER or a CSS_UNIT, a DOMException is raised.
Return Value
float The float value of this CSS_NUMBER or CSS_UNIT
Exceptions
INVALID_ACCESS_ERR: Raised if the CSS value isn't a CSS_NUMBER nor a CSS_UNIT.
getStringValue
For a CSS_SYMBOL, retrieves the single character used as a symbol.
For a CSS_STRING, retrieves the string. Enclosing quotes or double-quotes are NOT included.
For a CSS_UNIT, retrieves the unit of the value.
For a CSS_URI, retrieves the argument of the url(...) notation. Enclosing quotes or double-quotes are NOT includedt.
For a CSS_IDENT, retrieves the identifier.
For a CSS_VALUE_LIST and if that list of values is passed as the parameters of a function, retrieves the function name. Retrieves the empty string otherwise.
For a CSS_NUMBER and CSS_UNIT, a DOMException is raised.
No Parameters
Return Value
DOMString The float value of this CSS_NUMBER or CSS_UNIT
Exceptions
INVALID_ACCESS_ERR: Raised if the CSS value is a CSS_NUMBER or a CSS_UNIT.
item
For a CSS_VALUE_LIST, Used to retrieve a CSSValue by ordinal index. The order in this collection represents the order of thevalues in the CSS style property. If index is greater than or equal to the number of values in the list, this returnsnull.
For all other value types, a DOMException is raised.
Parameter
index of type unsigned long: index into the collection.
Return value
CSSValue The CSSValue at the index position in the CSSValueList, or null if that is not a valid index.
Exceptions
INVALID_ACCESS_ERR: Raised if the CSS value is a not a CSS_VALUE_LIST.
setFloatValue
Sets the value of a CSS_NUMBER or the number part of the value of a CSS_UNIT. If this CSS value is not a CSS_NUMBER or a CSS_UNIT, a DOMException is raised.
Parameter
floatValue of type float;
No Return Value
Exceptions
INVALID_ACCESS_ERR: Raised if the CSS value isn't a CSS_NUMBER nor a CSS_UNIT or if the attached property doesn't support the float value or the unit type.
NO_MODIFICATION_ALLOWED_ERR: Raised if this property is readonly.
setStringValue
For a CSS_SYMBOL, sets the single character used as a symbol.
For a CSS_STRING, sets the string.
For a CSS_UNIT, sets the unit of the value.
For a CSS_URI, sets the argument of the url(...) notation.
For a CSS_IDENT, sets the identifier.
For a CSS_VALUE_LIST and if the parameter is not the empty string, make the list of values become a function and sets the function name. Make the list become a plain list of values if the parameter is the empty string.
For a CSS_NUMBER and CSS_UNIT, a DOMException is raised.
Parameter
stringValue of type DOMString
No Return Value
Exceptions
INVALID_ACCESS_ERR: Raised if the CSS value is a CSS_NUMBER or a CSS_UNIT, if the type of the value is CSS_SYMBOL and the string can be parsed as an other type of value, if the type of the value is CSS_UNIT and the string is not a valid CSS unit, if the type of the value is CSS_URI and the string is not a valid URI, if the type of the value is CSS_IDENT and the string is not a valid CSS identifier, if the type of the value is CSS_VALUE_LIST and the string is not a valid CSS identifier or the empty string.
NO_MODIFICATION_ALLOWED_ERR: Raised if this property is readonly.

Conclusion

The above should be enough to describe any CSS value, specified or computed. The model will become a bit complex for complex values but it ensures any web application can have access to parsed values, deal with their types and modify them. Let's take an example:

background-image: linear-gradient(to bottom, yellow 0%, blue 100%), url(foo.png);

This will result in the following OM (click on the image to enlarge it):

OM example

Again, I'm not saying the above is the thing to do or implement. It can certainly be improved, for instance for colors. A totally different perspective is also perfectly possible. I am only saying that making a better CSS OM allowing a full representation of parsed values in stylesheets and computed values is feasible. I hope the CSS OM will offer such power in the future.

UPDATE: the new CSSValue interface above lacks one thing, the ubiquitous cssText for parsing and serialization. Sorry for that.

http://www.glazman.org/weblog/dotclear/index.php?post/2014/03/19/A-better-CSS-OM-for-parsed-values


Yunier Jos'e Sosa V'azquez: Nueva versi'on de Firefox aumenta el poder de los juegos para la Web

Среда, 19 Марта 2014 г. 07:28 + в цитатник

Firefox UpdateHan pasado exactamente 6 semanas desde la 'ultima gran actualizaci'on de Firefox y es hora de poner al d'ia tu navegador favorito. En esta ocasi'on hay sorpresas para los desarrolladores de juegos para la web.

La culminaci'on de la implementaci'on en Firefox de un API para conectar Gamepads permite a los desarrolladores de juegos para la web crear productos m'as c'omodos de utilizar evitando el uso del teclado y el rat'on. De esta manera ser'a m'as f'acil y divertido recrearse pues los Gamepads permiten jugar por m'as tiempo sin experimentar cansancio en largos per'iodos de uso, mientras que cuando utilizamos los medios convencionales (teclado y rat'on) se dificulta mucho jugar.

La idea es que los aficionados a los juegos, y que gustan de la comodidad de un Gamepad, vean al navegador como un sitio en el que pueden jugar y a la vez potente (sin necesidad de utilizar un juego de escritorio), para ello los desarrolladores de Mozilla han dado soporte para Gamepads con conectividad Bluetooth y los que vayan conectados al puerto USB del ordenador.

Opus es un c'odec digital con p'erdida, muy vers'atil y abierto soportado por Firefox desde su versi'on 16, y esta pensando para aplicaciones que usen sonido en tiempo real por Internet. Con respecto a otros c'odec destaca por su gran calidad por su acoplamiento a la velocidad de la conexi'on y su latencia. Ahora, Mozilla ha decido darle soporte a Opus en WebM para proveer una mejor experiencia en la Web.

Tambi'en se ha a~nadido:

  • El Centro de Notificaciones de Mac OS X soporta ya las notificaciones web.
  • Cambio en los controles de volumen para video y audio HTML5.
  • Eliminado el soporte para SPDY 2.
  • Implementado y habilitado .
  • Decodificaci'on de video VP9.

Para Android

Ahora Firefox para M'oviles tiene soporte para estonio (et), por lo que se reafirma como el navegador para m'oviles con m'as localizaciones del mundo. Acciones como copiar y cortar el texto seleccionado se realizan de forma nativa, aumentando la integraci'on del navegador con el sistema operativo.

Cuando se escribe algo en la Barra alucinante (Barra de direcciones), esta genera b'usquedas predictivas que proporcionan al usuario mejores resultados. Tambi'en se ha soportado OpenSearch y se han a~nadido m'ultiples 'iconos para poder compartir de una manera m'as r'apida.

Si desean conocer m'as, puedes leer las notas de lanzamiento.

Pueden obtener esta versi'on desde nuestra zona de descargas en espa~nol e ingl'es para Windows, Linux, Mac y Android. Esperamos que la disfruten ;-) .

http://firefoxmania.uci.cu/nueva-version-de-firefox-aumenta-el-poder-de-los-juegos-para-la-web/


Mike Shal: Clobber Builds Part 1 - Missing Dependencies

Среда, 19 Марта 2014 г. 04:00 + в цитатник
In this series, we're going to look at clobber builds - what they are, why they're needed, and how we can make them a thing of the past. This is part 1 of the series.

http://gittup.org/blog/2014/03/6-clobber-builds-part-1---missing-dependencies/


Mark Coggins: The Firefly by Mark Knol! A new Firefox OS game powered by the...

Среда, 19 Марта 2014 г. 02:04 + в цитатник


The Firefly by Mark Knol!

A new Firefox OS game powered by the Flambe game engine, as described in this post on the Mozilla Hacks blog.

http://cogswells.tumblr.com/post/80005314294


Brian R. Bondy: Does Modern UI Firefox usage indicate Windows 8.1 modern UI is in trouble?

Вторник, 18 Марта 2014 г. 23:38 + в цитатник

On Friday, Mozilla announced it would not ship its Modern UI Firefox browser due to low adoption.

Is Windows 8.1 modern UI in trouble?

No.


Did Mozilla make the right decision with Metro given the current circumstances?

Yes.


Modern UI Firefox usage, in Mozilla's measurements, is not necessarily a true reflection of Modern UI usage in general.

Modern UI Firefox Usage != Modern UI usage

I do believe that Microsoft's modern UI is important for touch hardware, and I do believe that touch hardware is something people are adopting and will adopt more.


I believe that the Modern UI Firefox usage was low for 2 specific reasons:

  1. Microsoft doesn't allow your browser to run in Modern UI unless you are the default browser. Several people could have had a Modern UI capable Firefox pre-releases installed, but just never knew it.

  2. Microsoft makes it a lot harder to set your browser as the default in Windows 8. Before Windows 8, each browser could prompt you, and then they could set your default for you. As of Windows 8 you need to ask first, then tell Microsoft to show a prompt that shows a list of browsers (confusing). And that only sets the HTTP default. If you want all defaults, such as HTML and HTTP, then you have to send the user to control panel, make them search for the browser, then make them select your browser and set all defaults.


It would be great if Microsoft could fix these issues around default status. More competition leads to better software, and having good software on your platform is important. Every Windows Modern UI user loses when there's only one Modern UI browser choice.

http://www.brianbondy.com/blog/id/162


Christian Heilmann: Three Pre-TEDx questions

Вторник, 18 Марта 2014 г. 16:35 + в цитатник

ear-radar-shiba-inu

I am excited as a puppy with three tails about the opportunity to speak at TEDx Thessaloniki later this year. It is very different from talks at IT conferences and has been a dream of mine for a while. Today the organisers asked me to answer three questions to get some more insight into what I think (there be dragons, believe me). Here’s what I answered:

1. What is the biggest change you’ve experienced in your life, in personal level, until today?

I was very lucky to have had the courage to make a clean cut when I had the chance. Leaving my home town and the country I was born in for a job is something most people dream of and a lot of others are too scared to do. By un-rooting myself and going to work in a country where I don’t speak the language natively I got a jump-start for my career.

This clear cut also gave me the courage to approach my work differently. For example, I am 100% sure that my career is based on the fact that I gave out everything I do for free and for other people to build upon. People called me crazy and my parents to date still wonder how I make money without charging people for everything I do. I love it, because it means my work gets used which gives me more satisfaction than a one-off payment would do. It also means that my thoughts and ideas live on even when I move to other goals or get hit by a truck or eaten by a tiger. I freed my ideas and thoughts and this inspires other people.

Liberating yourself from traditions and pressures of your background gives you an amazing sense of freedom and liberty to become more than you are.

2. What’s the biggest goal you have set until today? Is it accomplished? Do you still fight for it or you quit it, and why?

I think I once saw an interview with Stephen King where the interviewer asked him how much money he has and he answered he has no idea. He just wants to carry as much around as he needs to buy some new clothes or a sandwich. Whilst I am not a big fan of his work, this excited me. My goal is to feel happy with what I do and to share that excitement. I am doing really well in that, but there are still so many rigid ideas to fight. I want people to do what they love to do and make a living with it. We don’t celebrate these enough. Instead our media portraits the richest people as the most successful, despite the fact that not many of them are happy being in the rat-race.
I started as a radio journalist and quit my job when I discovered the internet. I loved the idea of a free medium open to anyone to publish and be heard and I spent years and years to show people that it can be done. Nowadays I worry a lot about this dream. The internet is on the decline – people are OK with governments censoring it and are fine with being told what hardware to use and that some materials are not available to them because they are in the wrong country. This is not the medium of the future. I will not give in to marketing telling me that this is evolution – I think we’re going backwards.

3. From what we have experienced the recent years, as a global society, what event would you describe as the biggest end or beginning for humanity?

Wikileaks. Hands down. It was a wonderful information bomb that exploded and unearthed not only lots of information that needed to be heard but also a wake up call for people. Are whistleblowers heroes when the information they leak is important to us? What if the same people leaked information about our security to outside enemies? Who are the enemies? Do they really exists or are we being told what to fear so we don’t ask too many questions?

Much good can come out of this, many important discussions to be had. Events like this can bring out the best in humanity which means to me the beginning of something great. It also shows me how many people are not even interested in questioning their governments as long as there is a new TV show to follow, which is a sign of the end of humanity. It polarises and that means we can now pick a camp. If anything, there is movement and a mass can only be a force when it is moved.

http://christianheilmann.com/2014/03/18/three-pre-tedx-questions/


Robert Nyman: I just want to read

Вторник, 18 Марта 2014 г. 13:34 + в цитатник

There seems to be this assumption with web sites nowadays that it has to be “rich media”. Animations galore, sound playing, videos autostarting (really?). And I’m having a sort of backlash reaction to all of that.

This belief that everyone wants to watch a video, interview, program, screencast and much more, coming from seemingly nowhere. No. No no no. Yes, at times, but to me at least, the vast majority of the time I just want to read. I want to be able to skim through an article, focus on what I care about and be able to take in the content no matter the medium I’m on. And maybe use the search functionality in my web browser to find what I’m looking for and be more efficient.

It’s even worse on mobile, though, when the first screen for news outlets and the likes is almost always entirely an animated ad, sometimes with sound or video, or offering you to watch a clip with the latest news. First-screen experience doesn’t seem to matter that much, data usage and slow connection have become second to creating something “lively”.

At least half the time when I try to read the news, articles and blog posts, I’m commuting or am in a context where sound is not an option. I don’t want to bring headphones with me all around just to be able to get some basic information or updates.

And sure, I understand and respect that some web sites need to display ads as their main income, and that’s something different (although I believe most people have also learned to tune them out – I mean, the number of ad clicks must be staggeringly low). But what I’m talking about here is more for the regular content, the convinction that everyone wants video. Just because we generally have faster connections now, then we should fill them with crap that use them all up.

Don’t do it just because you can. Sometimes I – and I bet a lot of other people – just want to read.

http://feedproxy.google.com/~r/robertnyman/~3/0tkU-vaQTqA/


Byron Jones: happy bmo push day!

Вторник, 18 Марта 2014 г. 10:41 + в цитатник

the following changes have been pushed to bugzilla.mozilla.org:

  • [960830] Update Brand Engagement Initiation Form
  • [982788] Linkify the output of “git push” in bug comments
  • [905555] S/MIME help talks only about openssl where Thunderbird GUI would work also
  • [981937] Bugzilla reports “-1'' notifications
  • [983549] changes to the profiles table in token.cgi are not clearing memcached entries

discuss these changes on mozilla.tools.bmo.


Filed under: bmo, mozilla

http://globau.wordpress.com/2014/03/18/happy-bmo-push-day-86/


Ben Moskowitz: A Civics Education for Privacy

Вторник, 18 Марта 2014 г. 01:57 + в цитатник

The Mozilla advocacy and campaign teams are meeting this week to plan a multi-year “privacy, security, surveillance” campaign. We’re searching for an issue where we can make a real impact.

I am pushing for “security” to be tip of our campaign’s spear. Something like “we want to know that our devices, communications, and Internet/web services are secure against compromises and attacks from governments or criminals. We don’t want them to contain any deliberate or known weaknesses or backdoors.” This is the kind of principle that resonates across ideological divides, gets people nodding their heads at the watercooler, and gets the red-meat internet people fired up about backdoors in Microsoft products. No public figure wants to be on record saying “a vulnerable Internet is a good thing.”

Intelligence and defense are pouring enormous resources into making the internet communications of our adversaries more vulnerable, which makes everyone more vulnerable. It’s counterproductive. It’s why Yochai Benkler talks in terms of an autoimmune disease; “the defense system attacking the body politic.” This problem is illustrated in ongoing leaks that suggest agencies are looking to deploy malware at mass scale. “When they deploy malware on systems,” security researcher Mikko Hypponen says, “they potentially create new vulnerabilities in these systems, making them more vulnerable for attacks by third parties.”

This is why I think we should put our energy behind “securing the internet.” We can’t stop spying, but we can affect a state change in internet security.

“How to Act”

But even in a perfectly secure internet, users’ behavior leaves them vulnerable to any number of privacy harms. “Privacy” is not the kind of value that gets codified in software; it takes user awareness and action. So our campaign must be centered on educating users about specific actions they can take to address the problem.

“Privacy” is a collective problem. We need to be the change we want to see.

We need to teach people how to act in an information society. We need young people to understand this part of “citizenship” on the web; how even seemingly passive usage of the web forms a profile, a trail, an exposure.

A “privacy civics” education should be part of every high school curriculum—like home economics or traditional civics.

Mozilla is developing a Web Literacy Map and associated curriculum. Privacy will be the toughest part of this map to teach, because it’s unbelievably abstract. When “Connecting,” for instance, a web literate person should have competencies like:

“Managing the digital footprint of an online persona.”
“Identifying and taking steps to keep important elements of identity private.”

But “digital footprint” “user persona” and even “privacy” are abstractions. To introduce these abstractions, you need stories and metaphors to explain these concepts, to build on the understanding, and ultimately form a consciousness and an understanding of the user’s privacy context in the wider web. For example, we might explain the exposure that a user gets from metadata because “it’s like having a guy parked outside your house with binoculars. He might not know exactly what’s happening inside, but he can take notes and find patterns.”

It’s not hard to imagine worksheets or 2001 era CD-ROMS to use these stories address these competencies. But this is 2014, and we can do way better. We should be able to make this kind of thing less abstract, more tangible, using the web.

A Mozilla-Style Privacy Education? Lessons from MozFest 2013

What does a Mozilla-style privacy education look like? What should it feel like?

Clearly, it should be hands-on, interactive, instructive. We couldn’t teach this stuff in a boring way. When we teach HTML, we invite kids to hack webpages or remix hip-hop videos. Maybe when we teach privacy/security workshops, we should invite kids to be an NSA analyst on their own metadata? Or to perform a man-in-the-middle attack or tailor advertisements to their peers?

I don’t know for sure, but I do know that a Mozilla privacy education should be much cooler than reading a book.

MozFest is a great place to test hypotheses, work with communities, and intuit where we ought to be going. We use MozFest to learn from the open web communities and get smarter.

The 2013 Festival featured a track on privacy and user data. I helped organize with Alex Fowler and Alina Hua. We called it “Look Who’s Watching,” in a nod to the Stop Watching Us coalition. “Look Who’s Watching” suggests an educational complement to that activist project. Internet users should look around, undergo a process of discovery, and better understand how they expose themselves when they use the web. To understand who’s watching your online movements is an essential part of being an informed, empowered user.

The Privacy Track at MozFest 2013 was billed as an opportunity to “shape a full response to modern privacy problems.” These problems include but are not limited to behavioral targeting, information leakage, data correlation and generic attacks to privacy, location and mobility tracking, profiling and data mining, surveillance, and good old fashioned oversharing.

Lots of privacy educators showed up with their own theories of change. Each has strengths, weaknesses, and pedagogical baggage. Let’s take stock of a few:

Lightbeam?

Lightbeam shows how third-party cookies enable a web of tracking

The highest profile public education initiative that Mozilla has done to date is Lightbeam, in collaboration with the Ford Foundation.

Lightbeam is a Firefox add-on that visualizes how you’re affected by third-party commercial tracking. As you browse, Lightbeam reveals how third-party cookies paint a picture of your online activity, and how that’s not transparent to the average user.

We have billed this as being explicitly educational, but we don’t yet have a theory of how Lightbeam should be presented in workshop setting. Getting Lightbeam workshops in place throughout the Webmaker network is seriously low-hanging fruit.

However, Lightbeam is sort of stuck in time, and will cease being valuable when the ad titans move away from cookies and toward fingerprinting. It’s overly mechanical. More importantly, it doesn’t get to the deeper problems implied by this knowledge graph falling into the wrong hands.

Don’t get me wrong—I’m a huge fan of Lightbeam. It’s individualized and interactive, and illustrates a specific problem. But it’s not yet the kind of integrated, interactive, innovative privacy education that we need.

Trace My Data Shadow?

Me and My Shadow offers a way to measure the invisible and abstract

The more latent, scary stuff is hard to measure (or explain). At MozFest, we were fortunate to have Becky Kazansky representing Tactical Tech, who have created resources like “Security-in-a-Box” and “Me and My Shadow.”

Me and My Shadow is a well-designed curriculum that gets to the meatiest problems in privacy: how your data shadow can be used against you.

A lot of people conflate the loss of privacy with oversharing on social networks. But smart people know the problem is not what you purposefully put into social media—it’s the data trail that you (unavoidably) generate as a web user. MyShadow.org includes a set of tools to measure your data shadow. Once you’ve measured your shadow, it points to ways to “explore your traces,” “resize your shadow,” and ultimately “turn the tables.”

Shadow Tracers Kit

“Teaching privacy” involves helping people develop a mental model of mechanics of the web. Understand exposure and trust. Develop transactional intelligence about their data. In a perfect world this would be about leveling everyone up,  informing a smarter conversation and smarter usage at all levels—ultimately reaching policymakers. My Shadow is getting a little closer to the sweet spot, but it’s a little too fragmented. It’s not yet cohesive or well-integrated with a campaign. Maybe we can help.

Cryptoparties?

There's a cryptoparty in your neighborhood

CRYPTOPARTIES are about people understanding the consequences of their own behaviors and adjusting. Around the world, small groups of people attend teach-ins where they learn skills in small groups: PGP encryption, Tor anonymous browsing, OTR secure communications. To me it seems a little hard to make this mainstream—though Cory Doctorow probably has ideas about how to make this cool. The bigger problem is that anonymization is not necessarily the change we want to see—it sets up a frame where there are privacy-haves who justifiably wear tin foil hats, and privacy-have-nots who think that they’re weird.

But there’s a big opportunity to more systematically bring privacy teaching, learning and crypto-parties into the Webmaker network.

Privacy Drama?

Take This Lollipop makes it personal

Privacy drama is about take invisible, abstract problems and make them immediate in personalized narratives. You could imagine a documentary that uses your data and APIs to demonstrate how you would be subject to price discrimination, for instance. We brainstormed a list at MozFest, and there are interactive proofs-of-concept, like Take This Lollipop (which spins a privacy scare narrative from your Facebook data) and the privacy documentary side-project of Mozilla’s own Brett Gaylor.

I’ll be expanding on some of these ideas in a talk to the Tribeca Film Institute in April. Will do a post later on.

Hands-on computer science education?

Immersion will enable you to analyze your email metadata, the way an NSA analyst would

Another approach suggests that the best way to understand security vulnerabilities is to “do it yourself,” having a visceral hands-on experience.

At MozFest, we had a session that taught participants to use Wireshark to perform a man-in-the-middle attack on their own mobile phones. Participants learned this basic interception technique to reveal how the mobile apps they use are ‘phoning home’ — enabling mobile tracking without consent. But after performing this exercise, participants should understand the risks of having their traffic intercepted, and will probably want to see that HTTPS is active before ever typing a password.

Another team from MIT (the Immersion project) set out to explode the myth that user metadata is “just metadata”:

What can someone learn from what you write on your “virtual envelopes”? After an introduction to the MIT Immersion tool, you’ll perform a metadata analysis of your own inbox. Participants will gain insights about surveillance of metadata through some simple coding exercises (Python) if you have Gmail, try Immersion here.

After performing a metadata analysis of your own inbox, a facilitator can ask leading questions like: “Is that female with whom you communicated the most in 2012 your girlfriend? I see you didn’t communicate at all in 2013—did you break up?” Having a personal experience like this will show that patterns and content can be inferred from metadata, and that such power can be exploited by advertisers and law enforcement.

What now?

On display are varying pedagogical theories. They can all co-exist. But how should Mozilla concentrate efforts?

I am convinced that we need an answer, and to lead a “privacy civics education” for the world.

No Mozilla campaign would be complete without mobilizing users to take direct action on this very collective problem.

http://www.benmoskowitz.com/?p=958



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