Be The Master Of Your Own SERP Via Better SEO |
Article writer-Lyng Hinton
There aren't many more things as confusing to navigate as the Internet. There are many paths to take to reach the goal, but eventually you get there. The following article has excellent advice.
Joining https://drive.google.com/drive/folders/1UjflU2IRbm...FmGTptvE4ilEYo6?usp=drive_open is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-zines from the SEO community, you will always be in the know.
Providing a site map is an important way to help search engines spider your website and increase your incoming traffic. A site map can link your web pages together. Visitors can use the site map to navigate your website. The more navigable your site is, the more traffic you will get.
Use alt tags for images and span element titles to your advantage. Search engines look at a site's code, not what is actually visible to a user, so if your keyword is "cat" and there is a picture of a calico cat on your site, using an alt tag of "a calico cat" for the image will expose the search engine to your keyword even if the user never sees it. The title of a span element works in the same way.
In SEO be sure to get the right keyword density. Use keywords evenly throughout your title, headers, and your articles, as well as in other areas on the page that will call your article to the attention of search engines. one to two percent keyword density is considered best these days. That means one or two keywords per 100 words is optimum.
Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you'll lose your viewers.
One way to enhance your standing in website search rankings is to improve the time it takes your website to load. Search engines are looking to deliver the best possible experience to their searchers and now include load time into their search ranking protocols. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load. Explore ways to optimize your loading process with solutions like compressed images, limited use of Flash animations and relocating JavaScript outside your HTML code.
Try to use a static URL. Dynamic URLs appear to search engines as duplicates, so your site may not place as high on their rating lists as you would prefer. Static URLs appear as multiple different sites, allowing the search engines to see that you actually have multiple pages, instead of just seeing a duplicate.
Keep your page simple. The more time it takes to load your page due to huge, time-consuming graphics or oddly styled coding, the less likely it will be for a search engine to recommend you. Keep your readers in mind as well. You do not want to drive anyone away from your site because it simply can't keep up in a fast-paced world.
To rank higher in search results, you should use an index page or a home page that you can link to. Your content is going to vary and be updated: a page might not interest people for very long. You can however rise steadily in search results by referring constantly to the same index page.
Do not use 301 redirects on a page that no longer exists on your website. Instead, use a 401 Gone error page to indicate the page is well and truly gone from your website. A 301 redirect should only be used if the content has actually been moved to another page.
A good rule of thumb to follow for ultimate search engine optimization is to never change or retire a page URL without providing a 301 redirect to the updated page. The infamous 404 page not found error, is the worst page that can be displayed for your site, so avoid this by implementing a 301 redirect.
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