Lavazza 1995 by Ellen Von Unwerth

For 1995, the company's centennial year, Lavazza turns to a young German photographer who is making a worldwide name for herself. The style of former model Ellen Von Unwerth, a pupil of Helmut Newton, shows the same power and drive of her maestro. Her eroticism is interpreted with irony and glamour, playing on the seductiveness of coffee. The star of her calendar is model Carla Bruni.

Lavazza 1994 by Helmut Newton

For two years in a row (1993 and 1994) Lavazza chooses master photographer Helmut Newton to inaugurate the era of calendars. His style, unmistakable and often provocative, is perfect for conveying the passion of coffee. Newton's photographs, shot in Paris and Montecarlo, have a powerful impact. The enticing and sensual voyeurism with which the photographer recounts his 'tales' conveys passion, eroticism and vitality.

Lavazza 2001 by Martine Franck-Richard Kalvar

Lavazza 2000 by Eliott Erwitt

With the new millennium, the calendar proposes an original story in pictures on the theme of European families. Naturally, everything revolves around coffee, the beverage that, in its different forms and rites, marks the hours in everyone’s day.

Lavazza 1999 by Magnum Photos

The catwalk for the end of the millennium is entrusted to 12 different reporters from the French agency Magnum Photos, established by Henri Cartier-Bresson, Robert Capa and other renowned photographers.

Magnum Photos - David Allan Harvey - Leonard Freed - Gilles Peress - Steve McCurry - Inge Morath - Martine Franck - Elliot Erwitt - Gueorgui Pinkhassov - Bruno Barbey - Ian Berry - Rene Burri - Dennis Stock