If you do use automated translations for some reason, Google recommends blocking search engines from indexing those translated pages using the robots.txt file. Within ‘Configuration Settings’ there is a setting called ‘Geographic Target’ which allows you to set the country that you wish to target. Once set, Google will begin to display your site content within the relevant target country’s search engine results pages. Once configuration settings are saved, new options begin to appear in WordPress when editing pages and posts. In the header within the admin system, a dropdown menu appears that allows posts and pages to be filtered by language. New ‘+’ buttons and flags also appear next to the page or post allowing the user to add alternative language versions of each page.

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This helps improve relevance and search rankings in Google SERPs (search engine results pages) because users will see more relevant results in their own languages. With cloud localization technology, you can accurately adapt content and overcome the limitations of content that is merely translated. Adding hreflang attributes is also important for multi-regional websites in the same language, but are slightly different for various regions.
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Duplicate content refers to the presence of identical or very similar content on multiple pages within a website or across different websites. While it may not always be intentional, duplicate content can negatively impact your site's search engine rankings and user experience. Search engines strive to deliver the most relevant and unique content to their users, so they tend to penalize websites with duplicate content. Use hreflang tags to tell search engines the relationship between different language versions of a page.

Finally, ensure all your content is optimized for your target region and its local language. This includes double-checking all TLDs, translations, and content assets to ensure they align with local expectations. The responsiveness of your website on mobile also matters to overall search rankings. As a result, it’s worth finding a content delivery network (CDN) capable of providing a top-tier website experience regardless of where users are. With an improved global user experience, you’re more likely to be seen as a global player in your market.

• Customers are more likely to make a purchase when they can read product descriptions, reviews, and other content in their preferred language.
• Inspect your website for them and make sure the information is actual.
• When it comes to hyperlink differentiation, you do not need to reinvent the wheel.
• The geographic location of your website’s server can also affect its ability to attract search traffic from a specific traffic.

Businesses that successfully adapt to regional nuances can build stronger, more meaningful connections with their global audience, potentially leading to increased loyalty and sales in those markets. This broadened reach diversifies your audience, potentially leading to higher engagement rates and growth in various international markets. This global exposure can open up opportunities to enter and succeed in new markets, boost your credibility, and improve the overall share of search for your brand in Google Search.
By performing in-depth keyword research, you now have a set of relevant keywords to include in your content that can boost the NLP analysis score. This helped Google grasp the meaning behind search questions, providing more exact and applicable search results. Now, BERT assists Google with understanding language more like people do, further improving users' overall search experience. NLP (Natural Language Processing) refers to the use of AI to comprehend and break down human language to understand what a body of text really means. By using NLP in SEO, you can understand the intent of user queries and create people-first content that accurately matches the searcher’s intent. Then, if you want to improve your store’s multilingual SEO, translate your store into unlimited new languages, and gain access to other new features, upgrade to the premium version of TranslatePress.
It will be set to On by default, meaning WPML will automatically take care of all your translations. Under the General section, you can then set the SEO for the post or page. This includes elements like your post title, meta description, and keywords.