We saw a similar strategy of connecting with the audience with relatable content in our case studies on Pearler’s content marketing strategy and Chime’s content marketing strategy. Unlike many startups that heavily rely on paid advertising, Canva primarily banks on organic growth—by building social proof. Their gamble on this marketing approach has paid off, as Canva users have become active advertising engines for the product, spreading the word about the tool and sharing their designs on social. This marketing approach works as people are more interested in trying out a product when they see other people talking about it. Democratizing design, empowering millions to become their own graphic artists, and the tool that started it all – Canva.

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And the content team tries out new and unique ways to communicate how easily everyone can design using Canva. They also make it a point to tailor their content strategy for the different social media platforms. Join us in this content marketing case study to unravel the key elements of Canva digital marketing strategy, which helped them acquire over 125 million monthly active users across 190 countries. In the upcoming sections, we’ll also offer insights and lessons that might just inspire your own content marketing strategy. One of the advantages of generative AI in keyword research is its ability to uncover long-tail keyword options.

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The more precisely you know your target audience, the better you can tailor your campaign to meet their needs. This means understanding their needs, concerns, and motivations at each stage of the buyer’s journey. Align DVMAGIC SEO Global to your customers, and deliver your message in a tone that resonates. Claim your free eBook packed with proven strategies to boost your marketing efforts. If you’re practicing inclusivity in your business, you’ll find it easier and more authentic to integrate inclusivity into your marketing genuinely. When you make inclusivity part of your marketing, focus on how you can take a genuine and authentic approach to marketing your company online.

• Staying on top of these changes is a complex, ever-evolving challenge requiring dedicated expertise.
• This is especially beneficial for smaller businesses that do not have the name recognition behind them that a larger company might have.
• You can use that as inspiration for how to get your marketing message across.
• If you believe these packages do not fit your specific needs, please do not hesitate to reach out to us.

Social media content creation

Their effectiveness lies in their ability to engage and provide tangible examples. Thought leadership materials, such as e-books and white papers, are valued by 51% for their depth and industry insight. Forty-three percent turn to research reports for their ability to offer detailed, data-backed perspectives. The data indicate DEI is not a trend — the increase in diverse video content creation and consumption in media is increasing. We see DEI in video and advertising becoming an intentional, thought-out practice that more businesses invest in and strategize around. In addition to these quantitative data points, the research also includes a qualitative in-depth analysis of noteworthy brand DEI initiatives over the last few years.
Don’t forget about content moderation to ensure that the content published on the site is not inappropriate, harassing, illegal, or harmful to others. Take the time to conduct thorough market research to understand the demographics, cultural nuances, and language preferences of your target audience in each linguistic group. This may involve analyzing data such as language proficiency levels, preferred communication channels, and cultural sensitivities. Multilingual content allows your business to penetrate new markets and reach a broader audience. By speaking your customers’ languages, you eliminate communication barriers and cater directly to their needs and preferences. This expansion opens up opportunities in regions where different languages are spoken, helping you tap into new customer segments and increase market share.

They often tease the drink’s arrival before the launch, creating anticipation. This generates a wave of customer excitement and engagement, leading to increased foot traffic in stores and a spike in seasonal sales. A hardware store can launch a YouTube channel featuring DIY home improvement tutorials. These videos range from simple home repair tasks to more complex weekend projects using products available at their store. By providing valuable, actionable content, the hardware store strengthens its brand as a go-to resource for home improvement.
At the same time, it’s crucial that content creators use SEO tools, like some daily rank tracking software, to monitor how their pages perform in search engines. If it loses rankings, they can quickly identify the issue and tweak the text to help regain its position. But this becomes possible only when they have identified the right keywords and implemented them properly. Building a comprehensive global content strategy is a detailed process that requires time and careful evaluation. However, by breaking it down into manageable stages from the start, you can effectively create, manage, and distribute multilingual content that truly resonates with local audiences.