3 Types Of Lead Magnets For List Building
Free Report or Guide
These are the most common kinds of lead magnet that are used to gain new email subscribers. The report or guide that you offer should help your audience learn about something they are interested in or help them accomplish a specific goal. For example, if you had a website about marketing, you might offer a free guide that helps your audience create their first facebook ad campaign. The content of your free report should not otherwise be available on your website.
A resource list is merely a list of products, services, tools, and worksheets that will help your subscribers get started more quickly with what you want to teach them. If you have a personal finance blog, you might provide new subscribers with a list of software budgeting tools and resources to help them keep track of their debt, ensure they have the right kinds of insurance, and determine whether they are saving enough for retirement.
You run a software-as-a-service (SaaS) company, you might think about offering new subscribers a 14- or 30-day trial of your service as a lead magnet. Offering a free trial will get users engaged in your SaaS application and give you the opportunity to send them marketing content via email. Downloadable SoftwareIf your company produces any kind of software that can be downloaded, you might think about requiring users to enter their email address in order to download the software. Discounts or Free ShippingOften, e-Commerce stores will offer a one-time coupon for use on their first order with your company. self hosted autoresponder While providing a discount to new customers might lower the total price of a customer's first order, it will significantly increase the probability that they will become a customer in the first place, because they will be receiving an email about your company's products and services.
Physical ProductsIf having a physical mailing address for your subscribers is essential, then you can offer an inexpensive-to-produce physical product as your lead magnet. In order to make up the cost of producing and mailing a physical product, you can also charge a small shipping and handling fee that will generally pay for both the product and the shipping. If you aren't sure what lead magnet will work best for your website, there are a large number of resources that are available online that offer specific ideas for lead magnets. You can do a google search for "lead magnet ideas" that will return dozens of pages of articles that contain ideas for lead magnets that you can model. https://en.wikipedia.org/wiki/Email_marketing You can also check out your competitor’s websites to see what kinds of lead magnets they may be offering.