First lesson on behavioral factors. The behavior of visitors in the issuance of PS and in the browser. Satisfaction with search results: click-through rate (CTR), time on site (short, medium and long clicks), non-returns. Methods of raising CTR in the issue. User behavior in the browser: traffic, bookmarks, returns, time on the page, paths through the site.

Cheating behavior, technologies, services. Behavioral attacks on competitors. Accounting Behavioral Perspective - UserRating. Tools: webmaster.yandex.ru, webvisor, metrika.yandex.ru, google search console, analytics.google.com, serpclick, userator, seopickup.

 

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