SEO Video Lecture 5: Search Engines and Links (16 min) |
First lesson on links. Concepts: HTML link code, anchor, donor, acceptor (recipient). Parameters: link authority, trust (TrustRank), subject, PageRank, TIC, IKS. Link parameters: nofollow, non-follow, toxicity, BrowseRank. Tools: Yandex Webmaster and Google Search Console.
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