Color preferences for men and women. Utilitarian and hedonistic colors. Associations are a mechanism of visual perception. Identification of the interests of the audience of your site. Design style and audience trust.

https://www.seotools.ru/kursy/user-interface/

Sales Funnel and SEO Funnels. We check the behavior of site visitors by pages and requests. Custom scripts. User Experience and Negative User Experience. Comparison of behavior with competitors. Services and tools: Webvisor Yandex Metrika, Google Search Console, Google Analytics, tools.pixelplus.ru, similarweb.com

https://www.seotools.ru/kursy/user-experience/

Analyzing competitor links. Methods for obtaining links: building your own network of satellites, pasting abandoned domains, link exchanges, buying and renting links. Link types and link prices. How to find donors for crowd links yourself. Identification of low-quality links and their rejection in Google. Services and tools: rush-analytics.ru, web.archive.org, gogetlinks.ru, sape.ru, seowizard.ru, miralinks.ru, miratext.ru, megaindex.com, webeffector.ru, semrush.com, saitreport.ru

https://www.seotools.ru/kursy/ssylki-metody/

Examples of real link profiles and how the link mass was obtained: natural links from forums and blogs, purchased article links, press releases, crowd links, vacancies and tasks for freelancers, affiliate links. Natural free links: from media sites and educational institutions. Free links from competitor sites. Services and tools: checktrust.ru

https://www.seotools.ru/kursy/ssylochnaja-massa/

Inbound link dynamics. Links from pages, domains, IP addresses, subnets. satellite networks. Link profile of the site. By type: text, anchorless, from images, redirects, forms, frames. Follow and no-follow. Comparison of the link profile with competitors. By zones and domain level, by authority, trust and by topic. Services and tools: megaindex.com, semrush.com, majestic.com, linkpad.ru, ahrefs.com, megaindex.ru

https://www.seotools.ru/kursy/28-ssylochnyi-profil/

Identification of competitors: automatic or according to the list of requests. Auto competitors - why different results? Lost keys in organic. Assessment of competition factors for a specific request. Services and tools: linkpad.ru, mutagen.ru, be1.ru, sitereport.ru, allpositions.ru, seorate.ru, tools.pixelplus.ru, Yandex Webmaster.

https://www.seotools.ru/kursy/27-zaprosy-konkurentov/

Page indexing in Yandex and Google and reasons for non-indexing. Sitemap sitemap.xml and robots.txt. Disallow and Clean-param. We check the pages of the site for penalties for duplicating content, spam, low-value, low-demand and low-quality pages. The most common search engine filters and filter checking tools from tools.pixelplus.ru, arsenkin.ru and seowizard.ru

https://www.seotools.ru/kursy/25-indeksacija-perespam/

What makes up the site loading time and what hinders the speed: server response time, redirects, parsing, screen rendering. Yandex Tools, Google Lighthouse, PageSpeed Insights, View Original Trace, Pixelplus, Redirectdetective.com, Ahrefs.com, Core Web Vitals.

https://www.seotools.ru/kursy/24-skorost-zagruzki-saita/

Three types of sites and promotion goals. Mutual understanding with the customer. Plan of work to promote the old site. Registration in services (Yandex Webmaster, Yandex Metrica, Google Search console, Google Analytics). Detection and elimination of errors: malicious code, content of little use, re-optimization, imitation of user actions, manual actions, non-natural links. Developer console and errors. Convenience and adaptation for mobile devices.

https://www.seotools.ru/kursy/23-oldsite/

Paid services and free features: megaindex.ru, megaindex.com, allpositions.ru, rush-analytics.ru, keys.so, serpstat.com, seranking.ru, seowizard.ru, seorate.ru. The dependence of traffic and site visibility.

https://www.seotools.ru/kursy/proverka-pozitsij/

Methods for evaluating promotion results: positions in the list of requests, the number of requests in the TOP, average position, site visibility, effective impressions, traffic forecast by CTR, traffic share from the maximum. Free and paid tools: webmaster.yandex.ru, search.google.com/search-console/, analytics.google.com, be1.ru, line.pr-cy.ru, gogetlinks.net, topvisor.com, tools. pixelplus.ru

https://www.seotools.ru/kursy/proverka-monitoring/

Snippet, title, description, text - as part of the page content. Content without seo text. Content without query words. Yandex Metrica to check the quality of content. Generation of title, description, H1 for product pages. The maximum length of title. Snippet of headings, subheadings and search form. Different snippets depending on the request and on the device. Quick links in a snippet.

https://www.seotools.ru/kursy/kontent-snippet/

The path of the buyer to the transaction: through the search for information to commercial inquiries. Three types of site landing pages (informational, commercial, product) and their content. Commodity structure of commercial pages. Canonical and robots.txt to avoid duplicating the content of landing pages with product listings.

https://www.seotools.ru/kursy/kontent-saita/

Free and paid query clustering services: seowizard.ru, megaindex.com, tools.pixelplus.ru, keyassort.ru, rush-analytics.ru, keys.so, promopult.ru, coolakov.ru/tools/, google.com. Advantages and disadvantages.

https://www.seotools.ru/kursy/klasterizatory/

The importance of matching the content of the page to the intent of the user's request. A five-point rating by Yandex of behavior on request. Methods of software clustering - the intersection of tops (Hard, Middle, Soft) on the example of Arsenkin tools. General disadvantages of clustering by TOPs. Getting paginated results in Yandex and Google.

https://www.seotools.ru/kursy/klasterizatsiya1/

The fourth lesson on search requests. Collecting the semantic core using commercial services. Collecting frequency for overseas promotion. Competitors in organic and competitors in context. Page traffic forecast. Tools: moab.tools, saitreport.ru, keys.so, serpstat.ru, keywordtool.io, rush-analytics.com, semrush.com, moz.com, ahrefs.com

https://www.seotools.ru/kursy/zaprosy-servisy/

Third lesson on demand. Collecting queries and building a semantic core using free or low-cost services with their own query databases and sickle monitoring. Start from a request or from competitors. Accounting for the region and search engine. Tools: megaindex.ru, megaindex.com, seowizard.ru, rookee.ru, linkpad.ru, bukvarix.ru, mutagen.ru, arsenkin.ru/tools/, coolakov.ru/tools/

https://www.seotools.ru/kursy/zaprosy-nedorogo/

Second lesson on request. An example of preparing a semantic core from the initial query (service name) to clustering by pages. Stages: expansion of the original request - identification of needs and marker words - exact phrases of requests and frequency (Yandex, Google) - summation of requests and identification of doubtful ones - traffic forecast - clustering of requests by markers. Using queries and keywords in the text and code of the page. Tools: ads.google.com (keywordplanner), wordstat.yandex.ru, direct.yandex.ru (combinator), exel, seotools.ru

https://www.seotools.ru/kursy/semanticheskoe-yadro/

SEO Ranking formula. Table with 1000 Yandex search factors. Instructions of Yandex and Google assessors. Evaluation of the quality of the site and page. Yandex and Google search factors: link, behavioral, text. Different formulas for different types of requests: multi-intense, multi-object, vital, commodity. Different types of sites in the issue. Request dependent factors. How to view ranking without host and behavioral factors.

https://www.seotools.ru/kursy/faktory-ranzhirovanija/

Second lesson on behavioral factors. Page technical parameters that affect user behavior. Problems of mobile optimization. Page load speed parameters (metrics): FCP (First Content Paint), LCP (Largest Contentful Paint), FID (First Input Delay), CLS (Cumulative Layout Shift). Page Experience. Core Web Vitals (LCP, FID, CLS). Impact on download speed: hosting, CMS, web development, Internet channel, browsers. Website errors. Tools: webmaster.yandex.ru, google search console, google mobile-friendly, PageSpeed Insights, LightHouse, NetPeak, Site-Analyzer.

https://www.seotools.ru/kursy/poveden2-tech/

Fifth lesson on links. New types of links: links from images (img, alt), form, canonical, onClick, JavaScript. Blocking the transfer of authority through links. Site structures: by heading nesting levels or by links from the main page. Internal linking tools: webmaster.yandex, google search console, site-analyzer, seopowersuite, screamingfrog, netpeak, webbee, linkchecker.

https://www.seotools.ru/kursy/site-structure/

The fourth lesson on links. New link attributes: sponsored, ugs. Tools and parameters: semrush.com (AS, ToxicScore, country); ahrefs.com (DR, AhrefsRank, UR, text content, traffic); linkresearchtools.com (Power, Trust, Velocity, ToxRisk); checktrust.ru (Trust, Spam, exchanges)

https://www.seotools.ru/kursy/sponsored-toxic/

The third lesson on backlinks. New link types: 301 redirect (managed via htaccess, php), frame, iframe. Tools and parameters: megaindex.ru (HR, LR, X); megaindex.com (ORG|SEO, DR, TR, LR, topic); seranking.com (DT, PT); moz.com (DA, PA, Spam, nofollow, redirect).

https://www.seotools.ru/kursy/redirect-servisy2/

The second lesson on links. Comparison of services: completeness of databases, prices, free features. Tools: xtool.ru (XT, XTD, TIC), linkpad.ru (LPR, din, iGood). Link parameters correlation: megaindex.ru, megaindex.com, moz.com, majestic.com, ahrefs.com, seranking.ru, semrush.com, linkpad.ru, linkresearchtools.com, xtool.ru, checktrast.ru

https://www.seotools.ru/kursy/links-servisy/

First lesson on links. Concepts: HTML link code, anchor, donor, acceptor (recipient). Parameters: link authority, trust (TrustRank), subject, PageRank, TIC, IKS. Link parameters: nofollow, non-follow, toxicity, BrowseRank. Tools: Yandex Webmaster and Google Search Console.

https://www.seotools.ru/kursy/links-pr-tr/

The second lesson on texts. Text quality criteria in optimizer tools. Examples of good and bad (re-optimized) text. Tools: turgenev.ashmanov.com, text.ru, orfogrammka.ru, copywritely.com, glvrd.ru, readability.io

https://www.seotools.ru/kursy/tekst-kachestvo-spam/

First text lesson. Page text: visible in HTML code. Meta tags Title, Description, headings H1 - H4 and how to view them. Different word weights in different parts of the document. The concept of spam and punishing search engines for spam.

https://www.seotools.ru/kursy/taitl-descrip/

The path of the query in the search engine: from input to issuance. Query extension (synonyms, region, other queries). Selection of relevant documents, word weight, quorum, ranking, sorting. Grouping pages by sites and Yandex XML. Adding bonuses and punishments. Landing page change. Free tools to view pagination.

https://www.seotools.ru/kursy/2-poisk-postfiltry/

Basic concepts: SERP, snippet. Why users see different issuance for one request: regional (and region settings), personalized (and how to disable it), fast robot, one-armed bandit, mobile and desktop issuance. Free cleaning and issue numbering tools.

https://www.seotools.ru/kursy/1-serp-snippet/