-Поиск по дневнику

Поиск сообщений в SeoTools

 -Подписка по e-mail

 

 -Интересы

 -Статистика

Статистика LiveInternet.ru: показано количество хитов и посетителей
Создан: 03.04.2022
Записей:
Комментариев:
Написано: 33




SeoTools.ru - SEO specialist training course for beginners: Yandex and Google search engine algorithms, methods and (free) search engine promotion tools.


Google Lighthouse - пока проверяет сайт, дает информацию:

Суббота, 21 Мая 2022 г. 14:59 + в цитатник
Pinterest - ускорив сайт получил +15% к конверсии (источник: WPO Stats)
 
Walmart - увеличивал доход на 1% на каждые 100мс сокращения времени загрузки сайта (источник: WPO Stats)
 
Если сайт берет более 1сек. чтобы стать интерактивным - пользователи теряют внимание и рушится задача страницы (источник: Google Developers Blog)
 
Если время загрузки страницы увеличивается с 1 до 7 сек, вероятность ухода посетителя с сайта не дождавшись загрузки увеличивается на 113% (источник: Think with Google)
 
При увеличении на странице количества технических элементов с 400 до 6000 - вероятность конверсии падает на 95% (источник: Think with Google)

Метки:  

SEO Video Lecture 32. Visitor behavior, color and design (24 min.)

Понедельник, 04 Апреля 2022 г. 20:41 + в цитатник

Color preferences for men and women. Utilitarian and hedonistic colors. Associations are a mechanism of visual perception. Identification of the interests of the audience of your site. Design style and audience trust.

https://www.seotools.ru/kursy/user-interface/


SEO Video Lecture 31. Sales Funnel, SEO Funnels, and User Satisfaction (29 min.)

Понедельник, 04 Апреля 2022 г. 20:39 + в цитатник

Sales Funnel and SEO Funnels. We check the behavior of site visitors by pages and requests. Custom scripts. User Experience and Negative User Experience. Comparison of behavior with competitors. Services and tools: Webvisor Yandex Metrika, Google Search Console, Google Analytics, tools.pixelplus.ru, similarweb.com

https://www.seotools.ru/kursy/user-experience/


SEO Video Lecture 30: Traditional SEO Link Building Techniques (42 min.)

Понедельник, 04 Апреля 2022 г. 20:38 + в цитатник

Analyzing competitor links. Methods for obtaining links: building your own network of satellites, pasting abandoned domains, link exchanges, buying and renting links. Link types and link prices. How to find donors for crowd links yourself. Identification of low-quality links and their rejection in Google. Services and tools: rush-analytics.ru, web.archive.org, gogetlinks.ru, sape.ru, seowizard.ru, miralinks.ru, miratext.ru, megaindex.com, webeffector.ru, semrush.com, saitreport.ru

https://www.seotools.ru/kursy/ssylki-metody/


SEO Video Lecture 29. Link profile by methods of obtaining links (14 min.)

Понедельник, 04 Апреля 2022 г. 20:35 + в цитатник

Examples of real link profiles and how the link mass was obtained: natural links from forums and blogs, purchased article links, press releases, crowd links, vacancies and tasks for freelancers, affiliate links. Natural free links: from media sites and educational institutions. Free links from competitor sites. Services and tools: checktrust.ru

https://www.seotools.ru/kursy/ssylochnaja-massa/


SEO Video Lecture 28: Organic Link Profile (21 min)

Понедельник, 04 Апреля 2022 г. 20:34 + в цитатник

Inbound link dynamics. Links from pages, domains, IP addresses, subnets. satellite networks. Link profile of the site. By type: text, anchorless, from images, redirects, forms, frames. Follow and no-follow. Comparison of the link profile with competitors. By zones and domain level, by authority, trust and by topic. Services and tools: megaindex.com, semrush.com, majestic.com, linkpad.ru, ahrefs.com, megaindex.ru

https://www.seotools.ru/kursy/28-ssylochnyi-profil/


SEO Video Lecture 27: Boosting SEO Traffic - Expanding Competitor Queries (16 min)

Понедельник, 04 Апреля 2022 г. 20:26 + в цитатник

Identification of competitors: automatic or according to the list of requests. Auto competitors - why different results? Lost keys in organic. Assessment of competition factors for a specific request. Services and tools: linkpad.ru, mutagen.ru, be1.ru, sitereport.ru, allpositions.ru, seorate.ru, tools.pixelplus.ru, Yandex Webmaster.

https://www.seotools.ru/kursy/27-zaprosy-konkurentov/

 


SEO Video Lecture 26: Increasing SEO traffic - selection of queries close to the TOP (35 min.)

Понедельник, 04 Апреля 2022 г. 20:23 + в цитатник
We increase SEO traffic: automatic selection of queries that can be pulled up to the TOP and their corresponding pages. Analysis of the texts on these pages and recommendations for finalizing the texts. Internal linking. Services and tools: rookee.ru, seowizard.ru, megaindex.ru, megaindex.com, promopult.ru. Commercial assessment by the customer of the effectiveness of SEO promotion.
 

SEO Video Lecture 25: Indexing issues, duplicates and spamming (19 min)

Понедельник, 04 Апреля 2022 г. 20:20 + в цитатник

Page indexing in Yandex and Google and reasons for non-indexing. Sitemap sitemap.xml and robots.txt. Disallow and Clean-param. We check the pages of the site for penalties for duplicating content, spam, low-value, low-demand and low-quality pages. The most common search engine filters and filter checking tools from tools.pixelplus.ru, arsenkin.ru and seowizard.ru

https://www.seotools.ru/kursy/25-indeksacija-perespam/

 


SEO Video Lecture 24: Identify and Fix the Web Site Download Speed Issues (19 min)

Понедельник, 04 Апреля 2022 г. 20:18 + в цитатник

What makes up the site loading time and what hinders the speed: server response time, redirects, parsing, screen rendering. Yandex Tools, Google Lighthouse, PageSpeed Insights, View Original Trace, Pixelplus, Redirectdetective.com, Ahrefs.com, Core Web Vitals.

https://www.seotools.ru/kursy/24-skorost-zagruzki-saita/

 


SEO Video Lecture 23: Got an old site in SEO promotion (21 min.)

Понедельник, 04 Апреля 2022 г. 20:15 + в цитатник

Three types of sites and promotion goals. Mutual understanding with the customer. Plan of work to promote the old site. Registration in services (Yandex Webmaster, Yandex Metrica, Google Search console, Google Analytics). Detection and elimination of errors: malicious code, content of little use, re-optimization, imitation of user actions, manual actions, non-natural links. Developer console and errors. Convenience and adaptation for mobile devices.

https://www.seotools.ru/kursy/23-oldsite/

 


SEO Video Lecture 22: Commercial services to control website SEO promotion (29 min.)

Понедельник, 04 Апреля 2022 г. 20:12 + в цитатник

Paid services and free features: megaindex.ru, megaindex.com, allpositions.ru, rush-analytics.ru, keys.so, serpstat.com, seranking.ru, seowizard.ru, seorate.ru. The dependence of traffic and site visibility.

https://www.seotools.ru/kursy/proverka-pozitsij/


SEO Video Lecture 21: Methods for monitoring and evaluating the SEO results (26 min.)

Понедельник, 04 Апреля 2022 г. 20:10 + в цитатник

Methods for evaluating promotion results: positions in the list of requests, the number of requests in the TOP, average position, site visibility, effective impressions, traffic forecast by CTR, traffic share from the maximum. Free and paid tools: webmaster.yandex.ru, search.google.com/search-console/, analytics.google.com, be1.ru, line.pr-cy.ru, gogetlinks.net, topvisor.com, tools. pixelplus.ru

https://www.seotools.ru/kursy/proverka-monitoring/

 


SEO Video Lecture 20: Landing Page Content and Snippet (45 min)

Понедельник, 04 Апреля 2022 г. 20:05 + в цитатник

Snippet, title, description, text - as part of the page content. Content without seo text. Content without query words. Yandex Metrica to check the quality of content. Generation of title, description, H1 for product pages. The maximum length of title. Snippet of headings, subheadings and search form. Different snippets depending on the request and on the device. Quick links in a snippet.

https://www.seotools.ru/kursy/kontent-snippet/


SEO Video Lecture 19: Three types of landing pages and content for them (23 min)

Понедельник, 04 Апреля 2022 г. 20:02 + в цитатник

The path of the buyer to the transaction: through the search for information to commercial inquiries. Three types of site landing pages (informational, commercial, product) and their content. Commodity structure of commercial pages. Canonical and robots.txt to avoid duplicating the content of landing pages with product listings.

https://www.seotools.ru/kursy/kontent-saita/

 


SEO Video Lecture 18: Services and Tools - Clusterers (23 min.)

Понедельник, 04 Апреля 2022 г. 20:01 + в цитатник

Free and paid query clustering services: seowizard.ru, megaindex.com, tools.pixelplus.ru, keyassort.ru, rush-analytics.ru, keys.so, promopult.ru, coolakov.ru/tools/, google.com. Advantages and disadvantages.

https://www.seotools.ru/kursy/klasterizatory/

 


SEO Video Lecture 17: Clustering, query selection, and landing page content (26 min.)

Понедельник, 04 Апреля 2022 г. 19:57 + в цитатник

The importance of matching the content of the page to the intent of the user's request. A five-point rating by Yandex of behavior on request. Methods of software clustering - the intersection of tops (Hard, Middle, Soft) on the example of Arsenkin tools. General disadvantages of clustering by TOPs. Getting paginated results in Yandex and Google.

https://www.seotools.ru/kursy/klasterizatsiya1/

 


SEO Video Lecture 16: Sevises for creating a semantic core - 2 (16 min.)

Понедельник, 04 Апреля 2022 г. 19:54 + в цитатник

The fourth lesson on search requests. Collecting the semantic core using commercial services. Collecting frequency for overseas promotion. Competitors in organic and competitors in context. Page traffic forecast. Tools: moab.tools, saitreport.ru, keys.so, serpstat.ru, keywordtool.io, rush-analytics.com, semrush.com, moz.com, ahrefs.com

https://www.seotools.ru/kursy/zaprosy-servisy/

 


SEO Video Lecture 15: Services for creating a semantic core - 1 (35 min.)

Понедельник, 04 Апреля 2022 г. 19:51 + в цитатник

Third lesson on demand. Collecting queries and building a semantic core using free or low-cost services with their own query databases and sickle monitoring. Start from a request or from competitors. Accounting for the region and search engine. Tools: megaindex.ru, megaindex.com, seowizard.ru, rookee.ru, linkpad.ru, bukvarix.ru, mutagen.ru, arsenkin.ru/tools/, coolakov.ru/tools/

https://www.seotools.ru/kursy/zaprosy-nedorogo/

 


SEO Video Lecture 14: An example of manually creating a semantic core (32 min.)

Понедельник, 04 Апреля 2022 г. 19:47 + в цитатник

Second lesson on request. An example of preparing a semantic core from the initial query (service name) to clustering by pages. Stages: expansion of the original request - identification of needs and marker words - exact phrases of requests and frequency (Yandex, Google) - summation of requests and identification of doubtful ones - traffic forecast - clustering of requests by markers. Using queries and keywords in the text and code of the page. Tools: ads.google.com (keywordplanner), wordstat.yandex.ru, direct.yandex.ru (combinator), exel, seotools.ru

https://www.seotools.ru/kursy/semanticheskoe-yadro/

 


SEO Video Lecture 13: Creating a site for promotion - user requests (50 min.)

Понедельник, 04 Апреля 2022 г. 19:45 + в цитатник
The first lesson on user requests. 4 Yandex tools and 2 Google tools for collecting requests. Query search operators in Yandex and Google. Query expansion, tails, hints. Obtaining accurate numbers for requests and impressions. Click-through rate and CTR of positions in the issue. Visibility and effective impressions by positions. Search depth per page. Calculation of the traffic forecast. Tools: wordstat.yandex.ru, direct.yandex.ru (budget forecast and combinator), ads.google.com (keywordplanner), seotools.ru
 

SEO Video Lecture 12: Formula and Search Engine Ranking Factors (40 min.)

Понедельник, 04 Апреля 2022 г. 19:40 + в цитатник

SEO Ranking formula. Table with 1000 Yandex search factors. Instructions of Yandex and Google assessors. Evaluation of the quality of the site and page. Yandex and Google search factors: link, behavioral, text. Different formulas for different types of requests: multi-intense, multi-object, vital, commodity. Different types of sites in the issue. Request dependent factors. How to view ranking without host and behavioral factors.

https://www.seotools.ru/kursy/faktory-ranzhirovanija/


SEO Video Lecture 11: User behavior and technical parameters (24 min.)

Понедельник, 04 Апреля 2022 г. 19:31 + в цитатник

Second lesson on behavioral factors. Page technical parameters that affect user behavior. Problems of mobile optimization. Page load speed parameters (metrics): FCP (First Content Paint), LCP (Largest Contentful Paint), FID (First Input Delay), CLS (Cumulative Layout Shift). Page Experience. Core Web Vitals (LCP, FID, CLS). Impact on download speed: hosting, CMS, web development, Internet channel, browsers. Website errors. Tools: webmaster.yandex.ru, google search console, google mobile-friendly, PageSpeed Insights, LightHouse, NetPeak, Site-Analyzer.

https://www.seotools.ru/kursy/poveden2-tech/

 

 


SEO Video Lecture 10: Search Engines and User Behavior (36 min.)

Воскресенье, 03 Апреля 2022 г. 19:39 + в цитатник
First lesson on behavioral factors. The behavior of visitors in the issuance of PS and in the browser. Satisfaction with search results: click-through rate (CTR), time on site (short, medium and long clicks), non-returns. Methods of raising CTR in the issue. User behavior in the browser: traffic, bookmarks, returns, time on the page, paths through the site.
Cheating behavior, technologies, services. Behavioral attacks on competitors. Accounting Behavioral Perspective - UserRating. Tools: webmaster.yandex.ru, webvisor, metrika.yandex.ru, google search console, analytics.google.com, serpclick, userator, seopickup.
 

SEO Video Lecture 9: JavaScript and new link types. Internal links. (30 minutes.)

Воскресенье, 03 Апреля 2022 г. 19:14 + в цитатник

Fifth lesson on links. New types of links: links from images (img, alt), form, canonical, onClick, JavaScript. Blocking the transfer of authority through links. Site structures: by heading nesting levels or by links from the main page. Internal linking tools: webmaster.yandex, google search console, site-analyzer, seopowersuite, screamingfrog, netpeak, webbee, linkchecker.

https://www.seotools.ru/kursy/site-structure/


SEO Video Lecture 8: Backlinks services (3) with linkbases and new link attributes (19 min.)

Воскресенье, 03 Апреля 2022 г. 19:12 + в цитатник

The fourth lesson on links. New link attributes: sponsored, ugs. Tools and parameters: semrush.com (AS, ToxicScore, country); ahrefs.com (DR, AhrefsRank, UR, text content, traffic); linkresearchtools.com (Power, Trust, Velocity, ToxRisk); checktrust.ru (Trust, Spam, exchanges)

https://www.seotools.ru/kursy/sponsored-toxic/


SEO Video Lecture 7: Services (2) with backlinks databases and new link types (19 min.)

Воскресенье, 03 Апреля 2022 г. 19:05 + в цитатник

The third lesson on backlinks. New link types: 301 redirect (managed via htaccess, php), frame, iframe. Tools and parameters: megaindex.ru (HR, LR, X); megaindex.com (ORG|SEO, DR, TR, LR, topic); seranking.com (DT, PT); moz.com (DA, PA, Spam, nofollow, redirect).

https://www.seotools.ru/kursy/redirect-servisy2/


SEO Video LEcture 6: Services with Custom Linkbases and Link Parameters (19 min)

Воскресенье, 03 Апреля 2022 г. 18:53 + в цитатник

The second lesson on links. Comparison of services: completeness of databases, prices, free features. Tools: xtool.ru (XT, XTD, TIC), linkpad.ru (LPR, din, iGood). Link parameters correlation: megaindex.ru, megaindex.com, moz.com, majestic.com, ahrefs.com, seranking.ru, semrush.com, linkpad.ru, linkresearchtools.com, xtool.ru, checktrast.ru

https://www.seotools.ru/kursy/links-servisy/


SEO Video Lecture 5: Search Engines and Links (16 min)

Воскресенье, 03 Апреля 2022 г. 18:50 + в цитатник

First lesson on links. Concepts: HTML link code, anchor, donor, acceptor (recipient). Parameters: link authority, trust (TrustRank), subject, PageRank, TIC, IKS. Link parameters: nofollow, non-follow, toxicity, BrowseRank. Tools: Yandex Webmaster and Google Search Console.

https://www.seotools.ru/kursy/links-pr-tr/


SEO Video Lecture 4: Optimization, re-optimization and text quality (13 min.)

Воскресенье, 03 Апреля 2022 г. 18:46 + в цитатник

The second lesson on texts. Text quality criteria in optimizer tools. Examples of good and bad (re-optimized) text. Tools: turgenev.ashmanov.com, text.ru, orfogrammka.ru, copywritely.com, glvrd.ru, readability.io

https://www.seotools.ru/kursy/tekst-kachestvo-spam/


SEO Video Lecture 3: Search engines and words (in text, HTML code), SPAM names (14 min.)

Воскресенье, 03 Апреля 2022 г. 18:43 + в цитатник

First text lesson. Page text: visible in HTML code. Meta tags Title, Description, headings H1 - H4 and how to view them. Different word weights in different parts of the document. The concept of spam and punishing search engines for spam.

https://www.seotools.ru/kursy/taitl-descrip/


SEO Video Lecture 2: Inside the search engine: from query to search results (18 min.)

Воскресенье, 03 Апреля 2022 г. 18:31 + в цитатник

The path of the query in the search engine: from input to issuance. Query extension (synonyms, region, other queries). Selection of relevant documents, word weight, quorum, ranking, sorting. Grouping pages by sites and Yandex XML. Adding bonuses and punishments. Landing page change. Free tools to view pagination.

https://www.seotools.ru/kursy/2-poisk-postfiltry/


SEO Video Lecture 1: Getting Started with Search Engines (13 min.)

Воскресенье, 03 Апреля 2022 г. 18:14 + в цитатник

Basic concepts: SERP, snippet. Why users see different issuance for one request: regional (and region settings), personalized (and how to disable it), fast robot, one-armed bandit, mobile and desktop issuance. Free cleaning and issue numbering tools.

https://www.seotools.ru/kursy/1-serp-snippet/

 


Дневник SeoTools

Воскресенье, 03 Апреля 2022 г. 18:00 + в цитатник
SEO specialist training course for beginners: Yandex and Google search engine algorithms, methods and (free) search engine promotion tools.


Поиск сообщений в SeoTools
Страницы: [1] Календарь