These are the 4 meme marketing strategies you need to remember for your brand on social media platforms. Instead of facing backlash, the effectiveness of meme marketing strategies will expand gradually. Hence, implementing it with your content marketing and social media marketing will help you to grow your brand on social media platforms. Social media and trends are constantly changing and evolving – and they change more rapidly every day.
We believe a smile is the most precious thing in this world, and making someone smile is the most challenging task. It https://www.thememestudio.com/ is precisely where the image/video kicks in to help. The appropriate image/video will help you top the meme chart.

If you are a brand trying to appeal to a younger audience, you need to incorporate marketing strategies that appeal to the current trends. Meme marketing is everywhere – it’s a cost-effective way for brands to make interesting and relevant content while still promoting their business. Check out these 5 examples of how brands have used memes to promote their product. By being updated and following the trends, brand marketing improves. The meme culture is growing day by day and grasping a lot of attention. The brands have started using this medium to convey how their products work.
Since they are a pet store, they widely make use of the viral animal memes and dominantly use the ‘Doggo’ memes. This type of trend allows your brand to connect with your audience and invite users to learn more about you. Haircare brand Ruka Hair created its own version of the meme to point out a major pain point for gel users. Use memes that are only relevant to your brand identity and your audience.
Use memes to relate to your ICP, get eyes on your content and differentiate your brand. Just seven years after its debut, market forecasts predict that hard seltzer will have the fastest growth in the alcoholic beverages industry from 2020 to 2027. This niche is expected to be worth an estimated $14.5 billion dollars by the year 2027 and owes much of its success to White Claw’s capitalization on memes. If you need another example of success, look no further than the alcoholic beverages industry.

Photo, video, GIF, even a screenshot of a tweet— a meme is just a piece of media that represents the current internet culture. Best practices to keep in mind, though— keep the text short, sweet, and easy to read. And don’t stray too far from the meme’s original message. When you post a meme, you’re showing your audience you understand the moment. Even if that’s something as simple and silly as a red flag emoji, just knowing your brand “gets it” will go along way with your audience. Your message shouldn’t be wordy, and your meme should ultimately be recognizable as part of the overall trend.
Don’t delegate meme marketing to an employee who’s not in touch with the concept of memes and social media trends. Just think about it, do people log on to social media platforms like Instagram to see brands promoting their content through blogs? The younger generation uses social media as an escapade – something that is going to take their minds off their hectic lives. Gucci is and has always been a luxury brand with the product and marketing tactics. But when they showcased the new marketing strategy with memes, they turned to become a trending topic of discussion.

Keep the tone of your memes consistent across all platforms. If you’re using them on social media, make sure they match the tone of your other posts. If you’re using them in print ads or billboards, make sure they fit with the overall branding of your company or product. Seamless, the US online food delivery service, often uses humorous imagery across its digital channels. In 2014, however, it created an entire set of memes on the back of what is always a popular topic on social media – the Academy Award nominations. This is especially true with the younger generations who have a wholesome meme culture built around the latest viral memes, pop culture references, and social media trends.
Ultimately, there’s an indeterminate amount of varied, altered, and evolving digital content that is easily shareable across the internet – referred to as memes. It’s the context and relevance to the audience itself that plays a large role in understanding the meaning of any given meme out there. Meme marketing is a great way to build brand recognition and keep your audience engaged, but only if you do it right. Don’t make the mistakes we’ve outlined, and you’ll do well in meme marketing. And as the meme space becomes crowded, with memes coming and going quickly, especially and few brands can react fast enough. Across industries, marketers are using memes for the first time to build community, relate to their audience, and stick in their follower’s memory.
These can be edited or imitated indefinitely, the only limitation being the creativity of users. Users recognise, enjoy and propagate memes making them go viral. There are various well known Meme templates that are used by various people online to create their own version of the meme.

In the next section let’s see how brands can create memes effortlessly. Because memes are so share-worthy, they're fantastic for generating traffic and visibility to your social media accounts. Instead of spending time and money on creating original content, you can pick up hot memes and add your own caption to create a narrative of your own. In the U.S., memes about politics, political figureheads and inflation are persistently popular.