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: 17.03.2011
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Tinkoff.ru Google AdWords

, 21 2017 . 15:09 +
AndreyIvanoff 15:09

Tinkoff.ru Google AdWords

    , Google AdWords , .

    image

    , Leaderboard 1.

    , AdWords, . , .

    , RTB (. Real Time Bidding), : 240x400 . IAB 15 : Leaderboard (728x90), Inline rectangle (300x250), Mobile leaderboard (320x50), Half-page (300x600), Banner, Large rectangle .

    , , , . , . , , , .

    RTB-


    : DataMind, 2016 1700 , 100 .

    . , . : 320x50, 240x400, 728x90, 300x250. .

    image



    240x400, 17,22% . IAB-, 77,2%.


    . 22,8% , IAB

    , 100% ? , , 800x90, 240x400.


    , .


    100 RTB- . Towers, Squares, Leaderboards

    :

    • - (Towers);
    • - (Squares);
    • - (Leaderboards).

    : :

    $k_{-2}=\frac{height}{width}=1.78, k_{-1}=\frac{height}{width}=1.33, k_0=\frac{height}{width}= 1,\\ k_{1}=\frac{height}{width}=0.75, k_{2}=\frac{height}{width}=0.56.$

    , .
    image

    , , , - (. ):

    $$display$$\begin{equation} k_{i}=\left(\frac{3}{4}\right)^{i}, i=-2,-1,0,1,2. \end{equation}$$display$$

    ,
    image

    , , .

    Towers, Squares, Leaderboars . , HTML- , . .

    AdWords


    , Tinkoff.ru , Google. , media-. HTML-, . , .

    Tinkoff.ru. , 216 1 200 px, 36 1 200 px 1 . 1,145 . HTML-, Google . :

    • Tower: Tower 1 Tower 2 ( , Tower 2 );
    • Square: Square 1, Square 2, Square 3, Square 4;
    • Leaderboard: Leaderboard 1 ( ), Leaderboard 2, Leaderboard 3.

    HTML- . , ( Leaderboard 3 .).


    HTML- .

    , Tower 1, , . Tower 1 Square 2. .


    , . Recursive Partitioning and Regression Trees R- rpart :

    • $S = width \cdot height$;
    • $k = \frac{height}{width}$;
    • $width$;
    • $height$.

    ,
    image

    , . :

    JavaScript
    template_names = ['leaderboard1', 'leaderboard2', 'leaderboard3', 'square1', 'square2', 'square3', 'square4', 'tower1'];
function getTemplate(w, h) {
  var wdh = w/h,
    wh = w*h;
  if (wdh >= 0.7000456) {
    if (wdh >= 2.499373) {
      if (wh >= 32399) {
        if (wdh >= 4.501131) {
          return template_names[0]; //leaderboard1 - bannerA
        } else {
          return template_names[1]; //leaderboard2 - bannerB
        }
      };
      return template_names[2]; //leaderboard3 - smallBanner
    } else {
      if (wdh < 1.200121) {
        if (wdh >= 0.8999545) {
          if (w < 781.5) {
            if (wh < 32399.5) {
              return template_names[5];// "square3"; //smallSquare
            } else {
              return template_names[6];//"square4"; //square191
            }
          } else {
            if (wdh >= 0.9995005) {
              return template_names[5];//"square3"; //smallSquare
            } else {
              return template_names[7];//"tower1"; //towerB
            }
          }
        } else {
          if (wh < 32399) {
              return template_names[5]; //"square3"; //smallSquare
          } else {
              return template_names[4]; //"square2"; //squareC
          }
        }
      } else {
        if (h< 174.5) {
          if (wdh >= 2.002874 && wh >= 32392.5) {
            return template_names[1];//"leaderboard2"; //bannerB
          }
          return template_names[5];//"square3"; //smallSquare
        } else {
          if (w < 601.5 && wdh < 1.531339) {
              return template_names[3];//"square1"; //squareA
          }
          return template_names[4];//"square2"; //squareC
        }
      }
    }
  } else {
      return template_names[7];//"tower1"; //towerA + towerB
  }
}

    .
    . , .
    image



    ? -.

    image

    HTML-, AdWords

    1700 , , , . , -.

    image

    RTB-

    Leaderboard


    Leaderboard 1 . , , , , . Leaderboard 2 , Short Name - . Leaderboard 3 . - . :
    image
    		 Leaderboard 1 480x70
    image
    		 Leaderboard 2 400x125
    image
    		 Leaderboard 3 400x100.

    Square


    , 20,35%. Square 1 Square 4 , , Square 1 0,66% . , . , , , - , .
    image
    		 image
    		 image
    		 image
    Square 1 300x300
    		 Square 2 150x215
    		 Square 3 215x250
    		 Square 4 250x250

    Tower


    Tower 1 Tower 2, .
    image
    		 image
    		 image
    Tower

    RTB


    , . , .

    . HTML- . HTML- , HTML5 - . HTML-, .
    CasperJs. - .


    ? A/B- 100% . .

    , AdWords . AdWords , , . AdWords . / . , .
    Original source: habrahabr.ru (comments, light).

    https://habrahabr.ru/post/335952/

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