Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. 

Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around that product through blog posts, social media, videos and other legitimate content that demands a potential customer’s attention and motivates action.

Did you know Facebook is the primary content distribution channel for marketers today? Or that those marketers usually create unique content for up to three completely separate audience segments? Or that digital marketing is now a $100 billion per year business?

Reaching just the right audience on just the right platform with just the right message is just as tough as it sounds. However, the training in The Complete Digital Content Marketing Certification Bundle will help you find your people, hone your message and take advantage of the strengths and weaknesses of each platform to craft the messaging story you want around your product.

This collection features eight courses including 40 hours of instruction as you learn everything you need to know to craft a fully-formed digital content strategy.

The Certified Facebook Marketing 2020 (Complete Masterclass) opens your tutelage with a look at the no. 1 digital content hotspot on the web, including how to create an optimized home for your brand, proven Facebook marketing tactics, a Facebook Ads primer and how to reach Facebook groups to drive sales on the platform. Read the rest

https://boingboing.net/2020/05/24/this-digital-content-training.html