Josh Dzieza profiles The Awl, the Internet's best. Founded in 2009 by Choire Sicha and Alex Balk, The Awl stands counter to the prevailing trends in the media industry, commenting skeptically on the conventions of the wider web while running a mix of stories that are both wide-ranging and unabashedly specific: writerly reviews of the previous day’s weather, deconstructions of minion memes, tirades against negronis and the Moon, personal essays, deadpan lists, poetry.

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