Clever Ikea ad treats print as a new technology: 'Experience the power of a bookbook™' |
"At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas."
A very clever ad campaign.
[Video Link, thanks Ken Snider!]
http://feeds.boingboing.net/~r/boingboing/iBag/~3/GSQ8K-zzd90/clever-ikea-ad-treats-print-as.html
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