Whew! After all that reflection, it’s time to turn towards 2016. Here are some goals I’d like to focus on in the next year, with regards to the MLN platform and related work.

Expand our reach. From Laura and Bobby’s research findings, it’s clear that to reach beyond our existing audience, we must use more inclusive language, talk less about ourselves and more about our community, and provide clearer pathways.

H1 Action Steps:

• Conduct an audit of the site with this goal in mind.
• Localize the site and continue to localize the curricular content.

Resolve our branding challenges. This includes the larger issue of reducing the number of brands, but within the Teach site specifically, we need to highlight our credentials in the education space.

“Mozilla is written everywhere. Why would mozilla be involved in teaching?” “What are they trying to sell through me?”

– Research study participant

H1 Action Steps:

• Revise key pages on the site (About, Teach Like Mozilla, plus a new Leadership Opportunities page that’s in the works) to better reflect our role and history with this work.
• Create templates to use across all MLN properties, providing some much needed visual coherence.

Provide better on-ramps. Our calls-to-action tend to be very heavy lifts (e.g. start a Club, join a Hive). Even our low-bar CTAs sound like a serious commitment (e.g. “Pledge to Teach”).

H1 Action Steps:

• Conduct a homepage redesign
• Replace the Pledge with a newsletter sign-up
• Build a Leadership Opportunities page clarifying our offerings
• Better integrate Hive into the website

“Productize” the experience.  We need to transform Teach.mozilla.org into something people use, rather than simply a destination for finding information.

H1 Action Steps:

• Build the curriculum database and virtual classrooms (See the project brief)
• Launch new Web Literacy and 21st Century Skills badges
• Complete Web Literacy Map redesign

Support our programs. We need to keep pace with the expansion and development plans of Clubs.

H1 Action Steps:

• Develop tools and resources for Club Captains and Regional Coordinators. (See an early version of the Clubs Platform product brief.)

Continue to support tools. Our community depends on these tools, so we need to maintain them and find ways to innovate and better meet our community’s needs.

H1 Action Steps:

• Release the new Goggles (early in 2016) – Goggles will then go into maintenance mode for awhile
• Localize Thimble
• Enable the discovery of content made with tools
• Research possible directions for the next phase of Thimble development. We have a few ideas in mind already (stay tuned for an upcoming post).

Sounds like a lot, right? It is! Can’t wait to get started.

http://hannahgrams.com/2015/12/23/2015-year-in-review-part-3/