Pledge to Teach

In my last post, I mentioned that we had recently launched the Pledge to Teach the Web. Since we launched it three weeks ago, 240 people have taken the pledge.

Of those who’ve taken the pledge, about a quarter of them have also completed a survey that we sent as a follow-up. The survey is helping us gain a better understanding of our audience, their contexts for teaching, and their needs. We’ll share an analysis of the survey results next month.

Site Traffic

Since we launched teach.mozilla.org back in April, we haven’t been particularly focused on driving traffic to the site. That changed recently, as we began our Maker Party promotion efforts in earnest. We started promoting Maker Party on both beta.webmaker.org and on mozilla.org. Those two referrals, along with our email campaign, led to our most highly trafficked week on the site since launch, during the lead-up to Maker Party. Our highest day was July 13th, when we had over 11K sessions. Since the initial bump, traffic has dropped back down again to between 1200 and 2500 sessions per day.

Unsurprisingly, the Maker Party page is the most popular content, after the homepage. The Activities page is the next most popular.

• Adding analytics tracking to several things so we can better measure conversion rates.
• Experimenting on pledge flow to increase conversion rate. One possibility is to make the pledge the only CTA on the homepage.
  
• Determining our post-Maker Party strategy for people who take the pledge. We’re discussing ideas here.
  
• Experimenting with “Community” link to increase Discourse activity. This is a larger-than-the-site effort , though. We can be promoting Discourse across all of our work.