In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates).

This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from 1:46 onwards.

http://feedproxy.google.com/~r/adamlofting/blog/~3/Ob2XngebIzE/