Mozilla has a goal this year to grow the number of active contributors by 10 times. We’ll be able to achieve this by tapping into several different opportunities that let us connect with new contributors at scale. Some of those are:

• 70,000+ people (~200/day) will reach out through the Get Involved page this year to let us know they want to contribute
• 100,000+ people have already taken their first steps on the QA contribution pathway by installing and using Nightly builds
• 60,000+ people have subscribed to a newsletter of weekly contribution opportunities
• 10,000+ people have signed up to the Student Ambassadors program

The numbers of people who have reached out to us through those tools is a powerful example of how Mozilla’s mission resonates and gets people excited to want to help.

We can connect these people to Mozilla initiatives—we just need to get better about identifying and sharing out contribution opportunities and making use of the tools above.

If you have information to add about these tools or know of other opportunities to connect with people at scale, please feel free to update this etherpad. We’ll take these notes and make a guide for people interested in building communities around their projects.

http://davidwboswell.wordpress.com/2014/02/20/opportunities-to-connect-with-contributors-at-scale/