There is always a good chance for designers to imagine their favourite brand having a new identity. This happens with Slack (@SlackHQ) again after they rolled out new visual system designed by Pentagram (@pentagramdesign). We won’t comment on it as there is a huge backslash on social network regarding the new style. But we definitely want to show you another great example of “how it could be if”.. talented Russian art director Oleg Turbaba takes over it. Of course, we are not saying it is perfect, but take a look:

Old Logo
New Logo by Pentagram
Concept by Turbaba

“This is my personal vision of how Slack’s logo could be represented with its new identity. My research was started with exploring brilliant work done by Pentagram with Slack’s redesign. Then I tried to search deeper and simplify both Slack’s old and new logos to their extremum.

As a symbol, I’ve decomposed an old Slack’s logo, taken one component (the message) and used it as a core of my concept. The way I see it, the message is the main theme of the Slack. Then I experimented with some modularity and dynamic logo things”

@turbaba

http://feedproxy.google.com/~r/Designcollector/~3/nPV4t9KycIk/slack-logo-concept-oleg-turbaba