Pantone is the company that provides color systems and serves as the authority for ensuring the accuracy of color profiles across the landscape of technology. Each year they choose a color to serve as thematic inspiration  and this year they have chosen Ultra Violet  Pantone 18-3838. From the Pantone website, Ultra Violet . Read more...

http://artwolfe.com/2018/01/12/2018-pantone-color-year-ultra-violet/