The World Wide Web has opened new avenues for businesses all around the world. Small-scale enterprises and medium scale industries are highly benefitting from it. The several methods of business promotion and techniques have given every businesses opportunities beyond comparison. From multinational companies to small-scale industries, everyone is benefitting from it. Online presence has changed the entire outlook of modern entrepreneurship.

So what is online presence? Online presence can be described simply as the various ways through which one can represent one's business on the web. Another way to describe it would be, a way of setting up virtual business along with the real-time business for bringing in more customers. There are several ways that can help a company to create an online identity or presence, the most common way is website creation.

Planning and creating online presence is quite difficult. As there are several competitors in the market, research is extremely important. Online presence is not only about creating a presence on the web but also about standing out from the rapidly growing number of online companies.

In this electronic era, when computers and smartphones have become a part of our daily living, it is a very bad decision not to have an online presence. Most of the time people are online searching for products or services, buying these products, reaching dealers, retailers and others online, reading reviews for better buying experience. Creating an online presence brings your company to the notice of these potential customers. The internet never sleeps, for businesses it is a 24 hour virtual showroom and contact centre. This allows potential buyers to do research on your product or service from the convenience of their home.

Online presence can be of several kinds and is achieved through the following process:

• Building a website,

• Blogging,

• Opening a e-commerce site,

• Using social media sites, and

• Using digital media channel.

As a small-scale business owner, you can choose any of the following methods or few of them together to reach your target audience. So, how will you create your presence on the web? As the most cost-effective and best solution, a website is a great option. Planning your marketing strategy and doing a little research on the current market will go a long way. The goal of an online identity is to make your business accessible to a greater range of target audience.

If your business is organizing tours and travels, then opening a personalized travel website can prove to be very effective for business promotion. With detailed information on the various tourist's spots in an area and hotels deals, you can give your business more potential. If you own an educational institution, you can design a website that displays the facilities given to students while incorporating the latest trends in education.

There are several ways to increase web presence, a few of them include:

• A clear market definition,

• Use of proper keywords for search engines,

• Complete social media profiles,

• An informational website,

• Compelling content, demanding call to action, and

• A high volume of traffic on the websites.

Small businesses always require accessibility, better brand building, greater audience, and easier marketing. Customers like easily accessible businesses more, as they offer a hassle free experience. Brand building helps small businesses to build the potential trust of customers in your business. Web presence lends you a scope to reach a greater audience. It helps small business to reach every doorstep. Depending on the type of industry, online presence can open more avenues for small businesses. A website offers a well-written piece that informs consumers a lot about the product or service. This piece known as content helps in the proper marketing of the small business.We offer an in-depth Tailored Advice and critique of your company's current position. Our two-page report will give actionable tips and advice on improving and Build Online Business Presence, so you can feel confident moving forward.