Modern Culture And The Celebrity Fragrance
- By: Jack Mack

Modern culture is obsessed with celebrity, almost no element of the media is impervious from the intoxicating pull of using celebrity to help sales. In short, if a newspaper or magazine puts a well known celebrity on their front cover it helps shift units from the shelves. The same can be true for television, any show featuring a celebrity can expect to see a boost in the ratings. Noticing they were under this intense spotlight, the people at the pinnacle of this focus - the celebrities themselves - have looked to turn this massive amount of attention into revenue streams. Previously it was mainly literary avenues that were thought to be the primary means of allowing celebrities to turn that attention into money, but in recent times there has been a rush to produce the celebrity fragrance.



For perfume manufacturers it can be a dream partnership, the celebrity provides a high-profile persona that, as long as they fit into the values and brand of the product they wish to sell, can really help to 'punch through' into the mainstream media. The celebrity also really helps promote the fragrance to consumer, they provide an instantly recognisable face and image that is much easier to use to advertise the product. It stops the consumers from seeing it as yet-another-advert, they 'know' the person and they identify with them.



This is a two way street though, there is the opportunity for the sales of the product to actually negatively effected by its association with a public figure. The celebrity branded product becomes inseparable from the public activities or perceived image of that celebrity. In short, if the public figure falls out of favour then that can have a direct impact image and sales of the products featuring their 'brand'.



None of this seems to have dampened the proliferation of celebrity branded fragrances, they are more popular now than ever. Public figures from film and music especially seem to become increasingly involved with selling fragrances to both men and women in the forms of perfume and aftershave. The publics desire to associate and invest in celebrity culture seems to be showing no signs of stopping. In fact, when other sectors of the retail trade notice how effectively a public figure can market a product this trend looks set to expand.

The worldwide fascination with celebrity is now being used to help drive fragrance sales. Is this a perfect collaboration, or are there potential pitfalls?

The increase in celebrity branded fragrance is creating a market different from jean paul gaultier perfume and hugo boss aftershave who are more traditional brands.

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Black Skin Care
- By: Jessy West

The amount of melanin (a type of pigment) determines the color of your skin. Whilst some general tips might be valid for all skin types, others are more specific geared towards dark skin. Whatever you do, always bear in mind the end result you want to achieve, healthy looking and glowing skin.



In general you should clean your skin thoroughly on a daily base. The best time for this is in the evening, before you go to bed, in order to remove all make-up and other particles from your face. This will allow your skin to breath more freely, be ready for nourishing products and recover well over night. Dark skin means often having a skin type that is more on the oily, greasy side of the spectrum. Make sure to choose the appropriate products for it. Avoid any product that is too abrasive or irritating to your skin.



A simple test to find out your own skin type is to clean your skin gently with mild soap and clear water and to wait one better two hours without putting any cream or moisturizer on it. Now take a thin tissue and press it against your whole face for a couple of minutes. When you lift from your skin you should be able to see any grease marks left on it. This will show you which part of your face has dry skin (no oil in the tissue) and which has oily skin (grease marks in tissue). Most people with dark skin will have a mixed skin, with oily skin on forehead and nose and dry skin on the rest of the face.



Protecting dark or black skin is easier than doing the same for very fair skin. But you might still need to use some sun protection or sun screen products, especially when you take medicaments that increase the light sensitivity of the skin artificially.



Choosing the right make-up for black skin can be a bit of a challenge, always remember that less is more! By the best, natural products to avoid running into problems such as irritations or allergic reactions.



Preventing is better than curing. If your skin tends to develop problems such as acne and / or pimples, you might want to consult a dermatologist that has experience with black skin problems and can recommend you the right products.

The amount of melanin (a type of pigment) determines the color of your skin. Whilst some general tips might be valid for all skin types, others are more specific geared towards dark skin. Whatever you do, always bear in mind the end result you want to achieve, healthy looking and glowing skin.

Go To Luv Cosmetics

Visit Luv Cosmetics today for your daily fix on the latest black skin care tips and comsetics advice.

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