Instagram Captions Guide |
Just like your website, you’ve got to grab their attention “above the fold”. If you’ve ever scrolled through your Instagram feed, you’ve noticed that longer captions get cut off and you have the click “more” in order to read the whole thing. Had the perfect photo to post on Instagram, but lacked the capacity to come up with an equally as stunning Instagram caption ideas to go with it. No matter what, there is always a way to move on.
Don’t be discouraged if your first or second post is a dud—there’s a lot more at play than just your caption’s quality. Instagram algorithms, time of day, and even your image or video content will all play a part, too. Now, where should these hashtags go—in the comments section or the caption? Instagram Captions Accounts with 100,000 followers or fewer will see higher reach rates when they put hashtags in the caption. Accounts with more than 100,000 followers will be more focused on engagement than reach, so we recommend adding your hashtag to the first comment instead of the post description.
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The best example of such like caption is “I’m here for a good time, not a long time”. This type of caption targets Hip-hop fans. Be more present, and respond to your followers. In this way, it seems like a live conversation, and they will feel part of your story. Make your followers part of your brand's story.
If you’re using Instagram as part of a customer engagement strategy, you might want to use emojis as ‘Easter Eggs’. By choosing emojis that hint at what is coming soon, rather than being explicit, you create excitement and curiosity. It also helps keep your brand in the minds of your followers, helping to encourage repeat purchases from you. You can use the standard emoji keyboard on your iOS or Android device.
In a nutshell, you can’t afford to leave your captions as an afterthought. What’s more, captions are a huge opportunity to build a stronger relationship with your audience. Happiness is the secret ingredient for successful businesses. If you have a happy company, you will be invincible.
If you need some short Instagram captions to go with your IG photo, you’ve come to the right place. These Insta captions will help you find the right words for the post you have in mind. Posting cool, interesting photos is a big part of Instagram marketing.
We often see publishers using the camera emoji to give credit to the photographer, but others use emoji for other words or to illustrate certain elements. Emoji, or modern day hieroglyphics, are becoming more ubiquitous on Instagram, even among old-school publishers. We’ve noted even the like of the Financial Times experimenting with emoji in Instagram posts, which we explored here. The viral publishers we looked at have decreased the number of words and emoji used in captions, while for news publishers, their wordcount has increased.
Lately, it's like we're all running out of cute, witty things to say. If you need help putting together the most fire Instagram caption possible, it's totally OK to ask for help. After all, there's no excuse for a poorly planned-out IG caption and your likes might just suffer for it.
When you combine a great image with a great Instagram caption, your content is sure to go far. The Copybot and State Of Writing are blogs with useful suggestions on social media writing and outline the best Instagram copy best practices. To be successful, though, you need to be strategic.
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If you have an Instagram Business account, you can invest in sponsored posts to ensure your photos are seen by a targeted audience. When putting ad dollars behind a sponsored post (also known as a “promoted post”), it’s worth noting that there are several predetermined calls to action for you to choose from. You can also check our guide on how to get followers on Instagram to learn about 15 tactics to grow your Instagram followers.
But as soon as you invite them to do more, they might just do none. You’re probably a great copywriter for your brand and audience, but you’re posting when you’re busy! Which is most likely your first problem with your Instagram captions – you’renot giving yourself enough time to do it right.
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