http://sainskini.com/news/luis-serrano-tapped-for-...-agency-advertisemint/0296600/ written by-Espersen Crowder

With regards to social media marketing, there is no greater tool to use than Facebook. Facebook marketing is by far the best method to reach as many people as possible and make your business grow. The article below will teach you all you need to know about Facebook marketing.

Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. You want to ensure that you always keep your page professional because it is a reflection of your business. You will develop a better reputation if you stay professional.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.

Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.

Consider purchasing Facebook ads. Ad customization options for age, gender and more can help you. You can also make sure you stick to a budget. You don't have to make any commitments long-term, either. Your ad can be ceased at any time.

Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.

The goal of Facebook marketing is to increase your overall profits. So set a monthly goal for a particular amount of products sold. Thousands of likes mean nothing if they can't be converted to real money from sales. Monitor your progress and tweak your strategies when you find they are not effective.

Your page can "like" and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.







Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people's minds without being there every single day.

Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don't want to be feel like you are spamming them.

What Is Social Media Marketing Strategy

Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use. For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.

Offer Facebook fan only special deals and discounts. People love feeling like they are part of an exclusive group. If you give offers that only those that are fans can take advantage of, then you are helping build some real brand loyalty among your fans. They'll definitely pay attention for more opportunities.

How Much Does A Professional Social Media Advertising Agency Cost

Use a large picture on your business' Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.

Use Facebook throughout the day and night. Facebook isn't something that clocks out at 5:00pm. If you are serious about your Facebook marketing, you need to think about how you can engage your fans even during your typical off-hours. If you don't, it'll be hard to keep them interested in you for a prolonged period.

How To Start Social Media Marketing Business

Engage in conversations taking place on your business's Facebook page. Your aim is to get your followers to "talk" to each other. You may want to speak with them if they start the conversation, or you can ask them all a question. After https://www.99signals.com/best-social-media-marketing-podcasts/ start talking, you can take part as well. Engaging in conversation with customers will make you more personable and likeable. In turn, it will make them want to do business with you.

Visitors should be able to identify the theme of your Facebook page right away. Choose a profile picture and a cover page related to your theme and write a short but efficient description of your brand on your profile page. This is very important if your brand is not recognizable yet.

Keep your posts on your business page on topic and relevant. For example, if your business is in real estate, post interest rates or government regulations. Do not post random videos like a dog chasing a cat; this will make your fans bored.

Although it's still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. This can help improve your bottom line at the end of the year; take full advantage of it. Review this piece to discover what Facebook marketing has to offer.