Authored by-Rosenkilde Weinreich

Do you have a business Facebook page? If not, you are missing out on a lot of people that might buy your products. If you already have a Facebook page then you need to be sure that you're using it correctly so that you attract the most business possible. Keep reading to learn how to come up with a successful Facebook marketing campaign.





Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.

See if Facebook advertisements are a good fit. Your products or service will only receive so much promotion from your normal postings. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They generally do not cost a lot, and they can help you a lot.

How To Start A Social Media Marketing Company

Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

Why Is Social Media Good For Marketing

Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.

Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.

Why Social Media Marketing Is So Important

Use photos in every Facebook update that you do. http://bitskype.com/?article-by-heidi-perron-achie...l-media-services-business.html love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.

Put How To Get To Ads Manager On Facebook to your name. You will find that your fans will appreciate knowing exactly who they are talking to when you communicate on your page. Add a picture of yourself so they know who you are. You may even choose to share some information about who you are, too.

Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It's one of the things that makes the social media site so very special. It's not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.

Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don't have a plan, it's easy to forget to do it! Add this posting to your daily to do list, and never go a day without doing it.

The point of creating a Facebook page is to reach more people and increase sales, but you should try your best to look like you are about more than money. If people feel like the only reason you are trying to get there attention is to make money, they will not look at that as a positive thing.

Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.

Understand that just because you have lots of subscribers, it doesn't always translate to a more successful business. You want to reach out to people that have a genuine interest in your products. Check out your conversion rate; it will give you some sense of how your campaign is going.

Use a large picture on your business' Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.

Be more active on your Facebook marketing page on Fridays! The company has a happiness indicator that consistently shows people are in better moods as the weekend approaches and more apt to interact with you. Announce a sale or contest and ask them to tell their "friends" about it: you'll see bigger results than on any other day of the week.

Promote sales on Facebook while you build your list of friends and followers. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time. Long term subscribers may feel left out if they see promotions only offered to new people, and this can become a disincentive to them.

As was stated earlier in this article, Facebook marketing can get your business some great exposure, so long as you know what you are doing. Use the tips and tricks mentioned above to get your business up and running. A little effort now will pay off down the road.