Pozycjonowanie - Czymże jest pozycjonowanie seo, jakie to są jego warianty, czemu warto i jak je przeprowadzać? (na własną rękę czy powierzyć agencji). Treściwy zestaw wszelkich pomocnych porad! |
Pozycjonowanie - Czymże będzie pozycjonowanie, jakie to są jego warianty, po co wskazane jest i jak je przeprowadzać? (samodzielnie czy zlecić agencji). Przykrótki zestaw wszelkich użytecznych informacji!
Optymalizacja seo to nieco zagadkowe słowo, z jakim do czynienia nie ma na co dzień wiele osób. Managerowie stron internetowych, którzy jednakże dbają o wysoką pozycję swojej witryny, bloga czy marketu bardzo dobrze jednak wiedzą, że pozycjonowanie seo to podstawowa czynność, aby znaleźć się wysoce w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie nie jest trudne do wdrożenia, ale wymaga zaznajomienia całego tematu. W ów artykule opisujemy odpowiedź na pytanie, czym jest pozycjonowanie seo oraz podpowiadamy jak pozycjonować stronę, po co jest to takie ważne oraz jakie to są rodzaje seo.
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Метки: tanie pozycjonowanie |
Optymalizacja seo - Czym będzie pozycjonowanie seo, jakie są jego rodzaje, po co warto i jak je wykonywać? (samemu czy polecić agencji). Przykrótki zestaw wszelkich pomocnych porad! |
Pozycjonowanie seo - Czymże jest optymalizacja seo, jakie to są jego warianty, dlaczego powinno się i jak je realizować? (samodzielnie czy polecić agencji). Zwięzły zbiór wszystkich użytecznych porad!
Pozycjonowanie to nieco sekretne słowo, z którym do czynienia nie ma na co dzień sporo ludzi. Właściciele stron, którzy jednakże dbają o ogromną pozycję swojej witryny internetowej, bloga czy lokalu bardzo dobrze jednakże wiedzą, że optymalizacja seo to naczelna czynność, tak aby znaleźć się wysoce w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. https://www.minds.com/blog/view/1013269605537906688 http://sawyervilstrup62.postbit.com/optymalizacja-...dych-pomocnych-informacji.html Samo pozycjonowanie seo nie jest dokuczliwe do realizowania, ale wymaga zaznajomienia całego tematu. W tym tekście opisujemy odpowiedź na pytanie, czymże jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, po co jest to takie znaczące oraz jakie są rodzaje działań seo.
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Метки: tanie pozycjonowanie |
Pozycjonowanie - Czymże będzie pozycjonowanie seo, jakie są jego warianty, dlaczego trzeba i jak je przeprowadzać? (osobiście czy powierzyć agencji). Przykrótki zbiór wszystkich użytecznych informacji!
Optymalizacja seo to nieco zagadkowe hasło, z którym do czynienia nie ma na co dzień sporo osób. Właściciele stron www, którzy jednakże dbają o potężną pozycję swej witryny www, bloga czy lokalu doskonale jednakże wiedzą, że optymalizacja seo to istotna czynność, ażeby znaleźć się wysoko w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie seo nie jest trudne do wdrożenia, ale żąda zaznajomienia całego tematu. W tym artykule prezentujemy odpowiedź na pytanie, czym jest pozycjonowanie oraz podpowiadamy jak pozycjonować stronę, czemu jest to takie znaczące oraz jakie to są typy pozycjonowania.
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Метки: tanie pozycjonowanie |
Does Your Content Present You As a Knowledgeable Professional |
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If you follow our articles, you will know we regularly express the importance of creating high quality content.
This practice is not just a means of sharing information which will attract more followers and customers to your door. It is also a way of building up your authority within your own niche area. By showing potential customers your expertise through the content you create, you are positioning yourself as a leading voice and authority within your area of business or industry.
This article shares some ways you can present yourself as a knowledgeable expert, and exert your authority as a trusted professional online. We hope our suggestions will help you rise above the competition and separate yourself from the crowd.
We believe that by showing your professionalism in your field, you will be helping to build a solid relationship with your customers. They will be able to trust what you are selling if they can trust what you are saying. Because of this however, it is vitally important that you maintain the quality of your content. Any inaccuracies or lapses in professionalism could back fire seriously, and cause more damage than good.
The goal is to use your content to help you become more recognizable. This is obviously done using a strong brand, but it can also be done by creating a regular stream of content that answers readers' questions, highlights current issues within your industry, or provides hints and tips that will help your customers. Blogs and article sections on your website are an excellent way to do this. They will help you to build up your authority and over time, you will build up a following that will regularly check in to read what you have to say. If you need an example of this, think about Google's Matt Cutts. He has a huge following and through high quality, cutting edge content, he has become an authority, and a voice to be listened to on the internet.
Take time and carefully craft your content. Each article should have a clear message. It should be written using perfect grammar and spelling, in the language of your choice. We should say however, that in addition to posting your article in your native tongue, it is a good idea to post it in English, especially if you are hoping to attract an international clientele.
Collaboration with other experts in your field is another way to build authority. If you are seen to be creating interesting, fresh, and relevant content with other well-known names from your industry, it will lend credence and kudos to your name too. Guest blogging can also achieve this result, but exercise caution when guest blogging. Choose where your articles appear carefully, and maintain control of the content so you can maintain the quality. Partnership working has huge advantages, especially online, so consider teaming up with some leading lights within your industry to present a range of interesting and enlightening articles to your target customers. This tactic will also help you to gain respect from your peers, and that can lead to many exciting developments for your business.
Opinions vary, but we believe there is still value in a regular email newsletter, if it is quality! People will not relegate you to the Junk pile if your email arrives in a timely fashion, and contains information which will interest and inform them. The best way to pick up tips on how to produce an excellent email newsletter is to subscribe to a few from leading brands and companies, and have a look at what they are doing.
Make a note of the emails you read, the ones you ignore, and the ones that annoy or irritate you! Then, break these observations down into key points and actions that you can follow to improve your own newsletter. Sign up for the daily email newsletter from Mashable.com. They are masters at creating news and sharing news. You will pick up some fantastic tips from them.
Don't be afraid of video. Video is powerful content, and creating a well-produced piece of video footage does not have to cost a fortune. Today, we all have the ability to film, edit and upload a good quality video. Even simple PowerPoint slideshows can be turned into videos. Think about what you want to say, and how you can say it visually. Videos are attracting huge audiences, are popular items to share on social media, and can quickly become viral if the content is good.
Do you feel you could lead a webinar? Instead of being one of the attendees, why not consider holding one. You would be surprised how many people will sign up for a webinar if it is covering a specific subject they are interested in. Spend some time researching the webinars already being run for your industry. In the SEO and internet marketing industry, webinars are almost at saturation point! But there are many other businesses that could benefit from providing this service online. Consider how you could share your knowledge with others, and what you could teach them.
Have fun developing your content, building your voice, and your authority online. Over time it will have a positive effect on your following, your business, and your revenue.
Check out the relevant video resource at http://youtu.be/DHd_Uh6tKgQ
Cartoozo is a multinational Internet Marketing company with offices in Berkeley Square, London UK and Fifth Avenue, New York, USA. Cartoozo has a client base of over 200 and provides services in every aspect of Internet Marketing, including Web Design, Search Engine Optimisation, Reputation Management, E-commerce and mobile solutions. Cartoozo is also ranked as the highest income earner on Guru.com, the prestigious independent online marketplace for businesses and freelance professionals for Search Engine Optimisation and is constantly ranked Position 1 in Guru for the Website & E-Commerce category.
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Duplicate Content |
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You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
Duplicate Content
You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
An example is found here. Go to [http://www.webhostingpapers.com] and look at the layout. That is a site I bought. Then check the duplicate sites I found after spending money for the site and for advertising. Those sites are listed below.
As a followup to this article (which was commissioned for the sake of this followup), I want to list a very good example that taught me the hard way about the pitfalls of not researching to see if a site's content is unique. The article above points out that you probably can't make any money from a site that is duplicate content. So why do people sell such sites? The answer, of course, is greed. The love of money drives people to prey upon unknowing newbies who are trying to delve into the webmaster game. This site that you are seeing right now cost me $100 from a guy on Digital Point forums. I then spent another $200 buying links and so forth. A few weeks later I curiously ran a search from some text in one of the articles on this site.
What I found was unthinkable. I expected the articles weren't unique, but the exact same template and set up is the same on all these sites. I'm not going to help out this predator by putting a link to those sites. You will have to type in these urls into your browser.
Site One: webmasterpapers.com
Note: I changed the background color to white on this site, deleted the RSS feeds on the home page, and added the changes you see here including the paid for article above. Notice the logo at the top of this site? All he did was use photoshop and changed the text in a layer to suit the new domain name. When will this guy stop selling the exact same everything?
Site Two: helpwebmaster.com
Note: This is the same thing. There are probably dozens of these sites. The guy selling these is shameless. I mean, these domain names are easy to come by, that's worth about $8.00 a year. But pressing copy and paste and then selling a site for $100 bucks to unsuspecting newbies? That's just sad. I was a victim. I hope this helps someone avoid becoming a victim. The best bet is to write your own original content. Even if you are bad writer, originality is supremely better than the same thing over and over.
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How to Do SEO (And a Trick to Automate the Process) |
https://valenciamccullough97.webgarden.at/kategori...uilding-links-through-category
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SEO ("Search Engine Optimization") is where you take a website and do the things that Google & the other search engines love to see & reward with top ranks. Knowing what makes a site rank well and knowing all the tricks to getting it ranked to the top are what professional SEO experts have taken many years to learn, but this simple tutorial should give you a great idea of what to do and how to automate the process.
The first thing you need to know about SEO is that it's almost all focused around links to your site. Many people focus on making their site look pretty or with lots of keywords... but the fact is that if you want to stand any chance of getting a top rank, you need to get links to your site - and lots of them.
The number one factor is search engine ranks is the number and quality of links that a site has. The links to a site are seen as a "vote" of authority and respect... which the search engines reward with a boost in rankings. The more links you get and the higher quality links you get will make the search engines think that your site is getting a lot of attention and deserves to be seen by more people.
Getting links is the best way to boost your site's ranks. However in order to get a top rank, you need quality links. This is where SEO professionals come into their own - because many of these people have a long list of contacts and resources where they can get a lot of high quality links. One-way links from websites that have a high readership and a high "PageRank" are the best types of links you can get. An example of these links include a mention in a news report or a link from a blog post.
In order to get your site ranked to the top of the search engines, you should focus on getting as many top quality links as possible. However, this can be costly and time consuming. Which is why you may wish to look at "link building systems" to give you a more efficient solution. There are several services where you can sign up for a small monthly fee and have many high quality links built to your site on autopilot. If you wanted to get a high ranking, you might want to think about one of these services as they can save time and money in the long run.
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Full Service SEO |
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It seems the world has finally recognized search engine optimization as one of the leading forms of online marketing and advertising. Now that companies are beginning to understand how important SEO is for their website and the success of their business, it seems that a new SEO company pops up each day. A very important question becomes 'When searching for an SEO company, what should you be looking for?" And what, exactly, is a "full service" company?"
SEO - Search Engine Optimization is one of the most important keys to getting your website noticed and being competitive on the search engines. Engaging in an effective SEO strategy can get your site placed near the top or at the top of a major search engine's results, which can result in hundreds or even thousands of visitors to your site each day. To optimize your site, an SEO firm must first do a careful analysis of your current ranking, the strategies used recently, the content of your site, and review code for any crawl errors. Next, your SEO firm should be researching the most beneficial keywords for your company, and which words will get your site ranked the highest with high search volume and quality traffic.
SEM - Search engine marketing increases your web site's traffic and visibility in search engine results pages through a mix of contextual advertising, paid placements and paid inclusion. SEM can be used as an umbrella term, and while it could technically fall under the category of SEO, it's important not to confuse the two, as SEO should focus on a your organic ranking whether for a local or national listing. Search engine marketing can include but not be limited to social media marketing with Twitter, Facebook, and/or Pinterest, widgets/buttons, online contests, guest blogging, PPC and the like.
PPC Management - A successfully managed pay per click campaign can be expensive, but an unmanaged campaign can be a downright waste of money. Many people are willing to spend money on pay per click advertising, thinking it's the most "hands off" form of online advertising. Unfortunately, this isn't true, and when it comes to thousands of dollars of marketing money, it's always best to analyze where your money is being spent and if it's being used as effectively as possible.While SEO has a longer lasting effect from its efforts, PPC allows you to "rent" an online space for a desired search term. If you do not monitor your ROI from a PPC campaign, we suggest that you focus your efforts on a search engine optimization campaign.
Website Promotion - Website promotion is very important. Climbing the search engine rankings is nearly impossible without a bit of website promotion. Your full-service SEO company should consider your competition, the keywords and key phrases used by your target audience, as well as the various search engines' interpretation of your site to really promote your site effectively.While you are not currently ranking at the top of a search engine, promoting your website can help with increased traffic and visibility. This will also help in reputation management as you control what content is created in regards to your website or business name.
Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.
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How Search Engines Work - How Do I Get On Page One Of Google For Free |
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Appearing on page one of Google can drive you a tremendous amount of traffic to your website. To really know how to appear on this page, you need to understand how Google works:
There Are Two Ways of Getting Traffic
- Using search engines optimization (SEO)
- NOT using SEO (using forum, list swaps, or classified ads, content distribution...)
How Does Google Works?
Google ranks individual pages, not your website as a whole! This means that a website could have a hundred of individual pages, and what would happen is Google would read each pages of this website, and depending on a different number of factors, this will determine if that particular page turns up when somebody conducts a search in Google.
When you type in keywords on the Google search bar, you get results known as S.E.R.P's (standing for Search Engine Result Page) Two different results appears:
- The paid advert results: On the top of the page, and on the right hand side are the "pay-per-click advertising". People pay a certain amount of money, but they don't pay money for the ad to appear, they only pay when somebody clicks on the ad... It is paid traffic.
Fact: 1% to 2% of visitors click on the right hand side links, and only 4% to 6% click on the top links.
- The free organic results: All the other results appearing on the page - They are links to pages of main websites. If you appear on page one on Google, on the S.E.R.P's, you will get a lot of traffic.
Fact: 10 to 30% click on the organic result.
How Do I Get On Page One Of Google in The Organic Results For Free?
It can be relatively easily done, but you need to know what Google wants: They want to look after their customers, they want their experience to be the best possible. They want us (their customers) to trust them!! And we do trust them because they make sure that when we conduct a search at Google, the results that are shown are pertinent to our search request.
What happens is Google have their own setup algorithms for deciding what shows up when we type in a search. Now there are a few factors that determines this algorithm but the MAIN elements that Google looks for are:
- Contents
- Back-links - A webpage with many links to it from another webpage - If the referring site is a popular site, then even more credibility can it gives you!
If you want to get traffic to your squeeze page, you have to realize that a squeeze page is not full of content, all you are trying to do is building your list. There is absolutely nothing wrong with that but in Google's eyes, it is not particularly great and so guess what...
GOOGLE DOES NOT LIKE SQUEEZE PAGES!!
So if Google doesn't like squeeze page, they are not going to rank it in the first place: Your squeeze page will not appear in the search engine results pages - It simply won't!
But don't worry because here is how you can appear on page one: Remember Google loves contents - Content is King and therefore one way to appear on page one of the search engine pages at Google is to write a keywords rich article, and then give this article to a popular article directory.
When you do so, you are now on a page at this popular website and remember Google rank pages. So the key is to have an article accepted on a very popular site with lots of back links - lots of contents.
Google loves that website - And because you have got an article on that website - You are kind of swept along with their success - And when somebody types in your keywords, then your article will appear on page one!!
Your squeeze page is never going to appear, ever, in the search engine result pages but an article must certainly could if you choose a good keyword - This is how search engine works - And how you can appear on page one of Google...
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Does Your Website Smell of Bacon |
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Imagine the scene, it's a beautiful sunny crisp February morning, you're enjoying a quiet stroll in the countryside, your breath is forming a small cloud each time you exhale, and you feel a general sense of well-being as you start to notice the faintest smell, a delicious desirable familiar scent and you wonder, what does that remind me of?
You walk a bit further, the smell growing ever stronger and you ask yourself, what is that wonderful odour? You carry on, and as you get closer you hear it, a familiar sound, and you put two and two together, the sound, the smell, the unmistakeable sizzling and crackling, of bacon rashers, frying in a pan and you feel your stomach start to rumble. Someone walks around the corner just ahead of you, biting into a steaming hot delicious crispy bacon butty and your mouth waters and you think, I've just got to have one of those right now.
All very appetising, but what has this got to do with Web Design and SEO?
The point is a winning web site is a web site that will attract visitors from a distance, (SEO and promotion), and compel them to take action. Just like the delicious smell of bacon cooking draws you in from a distance, a well planned SEO strategy will draw in targeted prospects to your web site and well designed irresistible content will compel them to take action.
How can I get my website to smell like sizzling bacon?
Just like a delicious crispy bacon butty, it's all about the ingredients.
You will need a good quality website, by good quality I mean it should be well coded, beautiful to look at, user friendly, contain rich and original content and be a call to action for your customers.
You will need a well planned search engine optimisation strategy. This subject itself is a series of articles, but here are a few key points you need to consider.
Understanding your business objectives
You need to know what you want to achieve form your SEO. This gives you the opportunity to establish your goals and understand your business and its unique challenges.
Check your web site for code issues
One of the least obvious mentioned areas of SEO is poor web design. A web site may look wonderful on the surface, but if the code is poorly written or contains lots of redundant code, or the site lacks text, has duplicate content or just has poor quality content, all of these can have a devastating effect on your ranking.
Keyword research
It is extremely important to understand the keywords and phrases that your customers are using. There are a variety of available tools to achieve this. In doing this kind of research you can target those keywords within your web site. We often find during this process keyword phrases that are used by our customers but not used by competitors. Always a bonus!
Detailed analysis of competition
Looking at your competitors web sites, especially those that rank at the top can provide valuable insights. For example, you can find out who links to them, what search phrases they are strong in (and which are they missing out on). It is always a good idea to know who your competition is and what they are doing!
Installation of site analytic tools
Site analytic tools show you how people found your site, what they searched for or where they clicked from and what pages looked at, how long they stayed and what route they took through your site. Obviously this information is valuable, it's valuable for measuring the whether or not your visitors are finding what they are looking for and whether they are taking action. Imagine you're investing in a Pay Per Click campaign, you really want to know if the visitors you have paid for actually bought something or got in touch.
Review/Create a linking plan
Search engines look at links like they are personal recommendations. If you have plenty of high quality links to your site, it is like having lots of people say "what a great company". It is how they differentiate between two similar competing web sites. Please note though, "high quality links", not all links are equal! We also weed out the ones that may be harming your site!
Creation of search engine sitemaps
Search engines use sitemaps to crawl your web site. That is not to say your website will not be crawled if you do not have one, but all of it will be crawled if you do. Search engines like sitemaps because it speeds up the process.
Creation of Robots File
Robot files tell search engine which pages to visit and which ones to ignore. Sometimes, especially if you have for some important reason duplicate content, it is a good idea to get search engine robots to ignore all but one of the duplicate pages. You do this with a robot.txt file.
Review of current authority
You're probably already an expert at what you do, but does your web site reflect that, and more importantly does it reflect it to the search engines. The more of an expert you are as assessed by the information on your web site, the more quality traffic and links you will receive, the more important your site will be perceived, the higher up the rankings you will go.
On page optimisation
You will need to optimise each page to make them a search engine friendly as possible for a particular key word set.
A review of available site statistics
If you check your existing site statistics and analytics (assuming you have some). There is usually a wealth of information available the you can use to boost your current rankings.
Regular written updates
Effective SEO is an ongoing process that needs to be monitored. If you are serious about generating more business through your website then you need a proper plan and a strategy and you need to know what is working and what isn't.
Content development and copy writing
Search engines are about providing high quality accurate responses to customer queries, they are about content. People are looking for answers, answers are found in quality content. Analyse your existing content, create blogs, and write articles so your site continuously grows with quality content. Be an expert.
Social media
Social media has expanded enormously over the past few years and cannot be ignored. It is now a massive potential market place and we have strategies for utilising this media.
http://www.a38.com
http://www.a38.com
A38.com offers a range of irresistible web design and SEO packages. For an informal chat with our head bacon fryer about how we can make your web site compel like a sizzling bacon butty, visit our website and we'll get the stove on!
This article was written by Ian Bertie. Ian is the propriator of A38.com a web design and SEO company based in Plymouth and established in 1997. In his spare time he is a member of Dartmoor Search and Rescue Team, and a qualified SARDA Mountain Rescue Dog Handler. If you would like more information about web design or SEO, Ian would be pleased to hear from you.
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How to Find the Best SEO Company - Easy Tips |
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You have a website. You have great content on it but you happen to be on the tenth page in the Google search engine. You are actually not going to get anywhere with a ranking like that. These days, being on the top page in Google means everything. Since SEO isn't something one can learn overnight, you would find yourself needing to hire an SEO company.
SEO companies are abundant and all claim to be able to put you on the top of your search engine result page. How can you make sure that you select the best company that is able to deliver? Consider a couple of important aspects to consider when finding the best SEO Company out there.
1. Reputation. Every company has some sort of reputation that it has come to earn through years of service. How will you be able to know the reputation of an SEO company? Make it a point to check their portfolio page to see what kind of things they have been doing in the past and whether they will be able to deliver. If you like, you can even contact the companies or websites that they claim to have worked on in the past and ask about them.
2. Communication. In the SEO world, it is extremely important for you to be able to understand what services the company wants from you and vice versa. Poor communication skills will be disastrous in this industry so always do an interview or something to make sure you are getting a company that is able to really communicate properly.
3. Reporting. For you to be able to monitor how well your site is doing, it is vital that you require the SEO Company to provide you some sort of report. This ought to contain things such as your rankings and charts to help you see your improvement with their work.
4. Cost. You can get a rough idea of what SEO services cost by checking out other sites that have packages to offer. If the company that you are dealing with seems to be extremely cheap, the chances are their services will be low quality as well. Opt for those companies that aren't too cheap but also aren't too expensive.
5. Realistic goals. You can tell whether a company is real and able to deliver by the promises that they make. Sometimes, companies who simply want your money will make promises that are clearly impossible to achieve so beware of these. An SEO company that is worth hiring should only make promises that they can really put into action. In fact, they ought to be able to refuse if ever you make unrealistic expectations of them.
Selecting an SEO company can greatly affect your business either for the good or for worse so don't rush into making the choice. Do a lot of research about the company and make sure that they have a clean record of using white hat SEO strategies.
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How to Effectively Execute SEO Link Building Strategies |
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A lot of people do not just understand why SEO is not, and will never be just about link building. Links are far more significant than what most experts think it is and how it works to actually enhance your SEO performance.
For years Google has dominated the rivalry on manipulative links yet public testimonials from other search engines make it clear that they do not also like link manipulation. If search engines were not giving importance to links, then why work hard to get some? But the problem with some of the supposed experts in SEO is that they are overlooking the more important and productive features of SEO.
Being productive must mean getting a far better return on your investment from doing other techniques than link building. The SEO group's intellectual disappointments with the Penney link scam must have made that clear but it is also good to realize that the trouble that individuals in the SEO business raised over Penney's penalty and how it affected the incomes was a total waste of time.
Was he punished by Google? Cutts just stated that Penney had accomplished several works to clean up their profile and requested for some reconsideration's. But actually, it doesn't really matter if his party have done anything on their links or not. Their salary reports show that the generic search terms of Google do not drive more converting traffic to his page.
Instead of focusing on acquiring more links, you must focus on adding value to your content. Whether you send an email message to someone or post an article for blogs, you are spending a few lasting, unique part of your life putting those words together. Is your time really of such low value that you do not care how unproductive you appear to be to others? If you just like to spend your days writing link building posts for ineffective blogs, how can it pay off your hard work? What are your plans? Where is your sense of quality?
Companies does not require a lot of link building articles weekly from individuals trying to make names for themselves in the SEO industry. A hundred link building articles or more are from SEO technicians are not even necessary. What companies need are excellent stories about how individuals set their goals for obtaining links and successfully getting them.
When trying to be effective in online marketing, you need to work according to what is being asked by several search engines. Try not to focus on things or techniques that are somewhat irrelevant. Choosing the most appropriate approaches and understanding fully their effects can help you generate good and consistent traffic to your homepage.
The competition online can only get tougher. The only way for you to reach success and rise above your competitors is to be smart in doing SEO works. So what are you waiting for? Search for the best way to enhance your performance. Be smart in executing your plan of actions. Be more successful!
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How to Audit Your Website to Recover It From Panda Penalty |
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Google Panda is now a major part of Google's search algorithm and we must put in adequate efforts to get fruitful results. As we all know that Google introduced this pet to target on page quality of a site, so if you want to save your site from this pet then you need to improve on page structure of your website. I know that it's hard to diagnose that why a site is losing its traffic and ranking in search engines, but we can get our visitors back with the help of a site audit. So let's have a look on what best we can do to recover it from Panda effect.
Content Quality
Content quality is a very common issue which encourages panda to penalize a website. A fewer pages with low quality content can damage overall ranking of a website. Different kinds of content quality issues are listed below for reference.
Low Quality Content
The very first reason which enables panda to penalize a website is low quality content. Low quality content means that it has lots of grammatical and spelling mistakes which in turn create problems for your visitors to understand the subject you're explaining and user may close your website without reading the full article. So I suggest you to proofread your article before publishing it.
Duplicate Content
Duplicate content is strictly prohibited in SERP. If your site is not performing well or losing its traffic on continuous basis then you need to check your content for duplicate content issues. If you find any duplicate content on your website then immediately change it. You can also ask Google to re-crawl your website through your webmaster account.
Un-Informative Article
Un-informative articles may harm the reputation of a website in the eyes of search engines as well as in the eyes of your visitors. Nobody will like to read your article if it's not giving them full information about the subject. So try to provide full information along with images and videos.
Improve On Page SEO
After content you need to optimize your site for On Page SEO errors. Let's have a look below.
Meta Tags
We have many places to improve at our site to make it look better in the eyes of search engines like Title, Description and Keyword Tags. First of all you need to check duplicate Title and Description Tags and if you find one then you need to change it immediately. After that you can make them SEO friendly by inserting relevant keywords in them.
Heading Tags
Headings are very important for any website or Blog. You can use up-to six headings on a single webpage. Webmasters use heading tags to make their site SEO friendly.
Other Tags
We have two more tags (Image Alt and Link Title) where we can put our keywords to increase keyword density.
So these are some of many tips to recover your site from Google Panda effect. I know these things will take time to set up but you have to make these things clear to get back your visitors and ranking. Do let me know if you have any suggestions or queries.
This article is written by Gaurav Heera CEO and dedicated writer at India's Leading Internet marketing institute providing Seo Training Delhi and Seo Course Delhi. you can contact us for more details.
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Blog Marketing Software |
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Blogging has become increasingly popular over the past few years due to the fact that it is much easier than making a normal website. Blogs are great for people who just want to make money with little cost as they are easy to build and have the ability to obtain decent rankings in a shorter space of time than normal websites. Below I will briefly touch on some SEO techniques which can be used to help increase the link popularity and ranking of a blog.
The first aspect is content. Having a good amount of unique and targeted content on your blog is always very important and is just as important for blogs as it is for websites, so be sure to have as much content as possible. There are loads of content generator software programs which allow you to make different unique versions of an original article which can help save time.
The second aspect is building quality backlinks. Try to exchange links with people who have websites or blogs in the same niche as you. Alternatively another good option is to try and purchase links on blogs or websites related to your niche which have a great number of backlinks and high page rank as this help your rankings. You can also make use of submitting your blog feeds to blog directories which will notify them to publish your content on their blogs which can bring you more visitors.
The third important aspect is blog pinging. It is essential that every time you write a new post for your blog or simply update old content that you utilise a service to ping your blog. There are many places like pingoat, pingomatic etc. What this does is it notify blog directories and other popular bookmarking sites that they need to crawl your site for your any newly posted content. This will ultimately get more pages indexed in the search engines quickly and will hopefully result in a bit more traffic too.
I trust these few tips helped you in optimising your newly made blogs.
If you would like to find out more information on top rated blog marketing tools and blog submitters please visit the website below.
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How To Achieve Search Engine Optimization On Google |
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Search Engine Optimization is very necessary in order to prevent your website from getting lost in the plethora of websites. There are more than 2 billion websites on Internet and any keyword returns a million of search results on Google. So, if you want any traffic to be directed on your website from Google you need to make your website displayed in top search results. Being among the top 10 website searched with your keyword is not an easy task but it is not impossible.
Though search engines like Google do not disclose their algorithms used to filter and rank their search results yet there are some well-known techniques which could help you in ranking your website among the top ranked websites on internet. Some are well approved and natural and some are considered unethical, though both of them are can be effective but it is recommended to resort to natural or ethical Search Engine Optimization.
In order to understand the strategies for Search Engine Optimization (SEO) on Google lets first try to understand how it searches your website. Apparently, Keywords are the most important. The Spiders of Google scan your websites for keywords and then use it for indexing.
The most important thing is the use of appropriate titles and descriptions known as Meta title and Meta description. Always use relevant title, the title you are using should determine the contents your page. There is usually a character limit for titles (approx. 65 characters with spaces) and description (approx. 155 characters with spaces) so you have to clever in using important keywords in limited space. Try not to be repetitive.
Google also indexes a website based on its heading and text. So try to make a efficient use of keywords in headings and also in text of your content. Note that banner, images and flash media do not account for any indexing by crawlers but using keywords-efficient descriptions for them can be a good idea. People tend to overuse the keywords in their content, It is also known as keyword stuffing or spamming. It is considered illegal and bots or crawlers usually ignore or block a website where they find excessive usage. So you have to be wise and not greedy in use of keywords.
Google also looks for the relevant keyword in your URL, so try to use it in your URL for example, if your website is about transport service, it is good to have a website named xyztransportservice.com
Also, the quality of content on your page matters. The content on your page should be Fresh and original. Copying the content from other will be considered spamming from Google and is likely to be ignored. Google prefers fresh pages with quality content. Also, if you update your content frequently, then you are likely to be noticed and indexed by Google.
Green Web Solutions is a leading SEO company which provides world class Natural SEO services for Google. Green Web Solutions is a global SEO consultant firm offering a wide range of affordable SEO packages with a MONEY-BACK GUARANTEE.
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Find Serious SEO Help For Keyword Ranking |
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Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines. Then came the days of building inbound links and/or buying bundles of inbound links to drive traffic, but that day is now fading away too. Why do these techniques come and go just when people can figure them out? It is the very fact that people are figuring them out that is the problem. The only answer is to stay on top of the latest SEO techniques, but that is easier said than done.
The easiest way to stay on top of real SEO techniques is not popular, but it has to be said: pay for it. The bottom line is that search engines only remain in power and relevant so long as they return results that users want, not what content writers wish. Sometimes those are the same thing, but there are only so many links on any search engine result page (SERP) for content links and meta-descriptions. This means competition is part of the game, and search engines know that this drives some people to the point where they try nearly anything to get on top...even if it is unethical and/or goes against the needs and wants of the search engine.
As a result, search engines constantly update their SEO algorithms, and the code that compares results of different algorithms to uncover anomalies that might be telltale signs of an attempt to trick a single type of SEO routine. With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time. A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail. The choice is ultimately yours.
You might try taking the so-called 'free' route and trust websites and forums that have potentially outdated information and risk taking bad advice that could leave lasting harm on a website from an SEO point of view. The worst-case scenario is that you end up spending a ton of time and hurting a website rather than helping it. On the other hand if you do decide to opt for paying for the latest tools and information from companies like SEO Moz, then it only becomes a question of learning how to use those tools effectively. Luckily, companies like SEO Moz pack plenty of instructions and how-to guides into their site, which means that success is only a matter of effort and diligence at this point.
Charles is an avid technology enthusiast. He relies on SEO to make money. He uses SEO Tools to make sure he is doing the right things to make his sites rank.
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Google Promote, Remove and Comment Feature - Effect on SEO |
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Google Promote, Remove and Comment Feature; Is it a death-knell on all established SEO techniques? What is it's apparent effect on Search engine optimization? How is it going to affect the SERPs (results page)? A colossal change has just been made by big G. Google could not have gotten better at what it does. It revolutionized the search engine all over again.
To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let's say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?
Because the best of optimized pages could literally be gone out of your sight with this tool if you decided to have it so. And if it is really so, then this is the END OF THE WORLD. Is it the END of conventional SEO? Do i hear a pin-drop silence?
No need to panic yet. If you see the buttons then you must have noticed that they appear only when you are logged in to your Google account, and the reprise is that they only affect the results that you see, not what the world does. Do i hear a sigh of relief? If you want to skip my detailed analysis and description of this feature, you may straightaway read the conclusion at the bottom.
How does Google promote/remove actually work? A specific example.
To check the same, simply log in to your account, let's say you do a Google search for the keyword phrase "webkinz dollar store", and click on the promote button next to a result in a subsequent page. You will immediately see it magically go to the topmost SERP in the 1st page. If you click on 'promote' for another "webkinz dollar store" search result, it will move into the second place on the 1st page itself. You can move the second web page to the first position by clicking "promote" on it again. Now Log out and search again for the same keyword, you will see your selected pages dropping back to its original ranking position. Login again and you will notice your chosen pages are back to your promoted order. If you click remove on any of your promoted website, it will return to its previous place in your Google search results. But If you click remove randomly on any un-promoted website, it will be permanently removed from any results. Of course you can get it back to the search results by clicking on restore at the bottom. The results are associated with your Google account only so they will be constant across any computes of you account logs.
At first instance it is bound to give the webmasters a cold feet with the thought that Google has handed over the fate of search engine results to people and everything about SEO goes to the dumps. It convincingly looks like, as if now people are to alter, improvise the worldwide top results for each search term. But it certainly isn't the case. It's only for your own Google account, for your own personalized result page order. And it is important to know that every new search term will have entirely different promoted and removed results than the other.
I'm sure even the biggest of SEO experts, guides and critics must have lost their nerve for a second with their first experience with Google promote and remove feature just as much as I did. So the big question still remains, is this the end of our struggle and success with SEO? Is it really all up to searchers and surfers to decide the ranks of our web pages? Are we supposed to watch helplessly all the big and popular web pages get to the top, while the smaller ones vanishing away? Thank the stars that it isn't the case.
What is Google promote / remove system called?
It's called SearchWiki. SearchWiki lets users have their own order of promoted and removed results, and leave comments on specific links. Google thus remembers changes that are made by the account holder to the organic search results pages, and subsequent searches will then be displayed as per the user's customisations and notes. And most importantly, users will also have the option of seeing how other searchers have rated and reordered search results and view their notes as well, making search results a innovative community based initiative.
Who does searchwiki help?
In course of time, it will surely make a huge impact on how SEO affects a site in my opinion. Prior to this feature, a webmaster was the only individual who had an influence on the SEO aspects but now each and every Google user has the ability to decide where that site should be listed, making search engine results a different concept altogether. It may even revolutionize the idea or existing technology like browser bookmarks and RSS readership.
Customized search result page? Is it happening?
The way it stands now, it isn't a possibility e.g., a specific page could be pushed to the top result for everyone just by getting shoppers or enthusiasts to 'promote' that site a million times. Neither can your competitors outrank your site by clicking on removal link a thousand times.
Yes, you can now customize your search results with the organic rankings, deletions, leave notes against each page for future reference and see how other Google users have tailored their searches. SearchWiki notes will be visible to other users, identified with your Google Account nickname.
What are the implications of Google searchwiki on SEO?
It is like an alarm bell for everyone to straighten up their act, specially thin affiliate sites, spammers or the ones resorting to black hat stuff. Yes sooner or later there will hardly be a scope for anyone to deviate even by an inch from the core of search engine fundamentals. That is relevance and accuracy.
Yes, many things will be affected from sales to delivery and reporting. SEO won't be dead but it will have evolved and more oriented towards content than techniques .
Google has been remarkable in preventing spam and this new tool on the prima-facie would not only generate more direct data for Google analysis but would also also initiate a mass spam removal movement worldwide. As far as promoted and removed data is concerned, Google obviously is wary of SEO masters using proxy servers running multiple alias sites and redirect pages and unethical methods that can easily used to promote a single page. Hence they will never make a mistake of simply considering all the votes gained for a page to it's ranking algorithm for organic searches without due verification. All of this will give Google a whole new perspective to search user habit and patterns by allowing the user to mix and alter the organic results itself. Unthinkable but true that it is already happening.
What if Google decides to apply the promotional and removal data to page ranks? Dooms day?
Top 10 ranking results will be flooded with the sites that the majority of people prefer. The hottest and most popular existing pages will fill up the top slots overnight, for every imaginable keyword search phrase. The scope for newer, smaller, unpopular websites will virtually perish with no place in the top noticeable positions. As a result it will hardly ever gain a promotion. And slowly it will stand as good as removed even if it is not.
It might be great to force people to look at the most popular websites, but the small ones which are less marketed or are comparatively of less value or quality will never stand a chance. Lesser traffic can never be the final diagnostic indicator.
But look at this from the perspective of a person who's looking to find something out. If I need to learn about the "webkinz dollar store", I don't frankly care whether that comes from a small blog or a an unknown forum page, as long as I find the info I need, and its reliable. And I can always find them right where i need from anywhere in the world.
For those concerned about SEO.
The agony or the anxiety about it's effect on SEO and rankings could be erased in a second just by reminding ourselves of the one and only governing factor about search engines, that their existence itself depends and will always be on it's ability to offer accurate and relevant information to the users and not anybody else. Even searchwiki, this new Google tool is intended with no other intent but relevance. Isn't it so common find relevant content even after page 10 at times? ( I don't know about you, but I do search deep when I need information ). In such a case one would either bookmark that page or copy the content for future reference. I always sympathize with quality web pages nowhere near to the top ranking positions. That proves that just great content alone can not guarantee top ten results. A multitude of factors like SEO, backlinks, sandbox are responsible to drive a page to the top. And the process itself is slow.
Relevance will now be "of the search (Google), by the search (Google) and for the search (Google)." Sounds quite like a democratic definition of a search engine.
Not so long ago when webmasters saw the immense potential in harnessing people's bookmarking habits, the craze of social bookmarking sites diggs, del.ico.us erupted overnight giving search relevance a completely relative meaning.
Things will now change. What better to bookmark a page from within the searches in just one click with no further accounts to log in to.
Backlinks and quality links are still the driving forces behind a websites rise or fall. It is equated as votes earned from other sites. As far as Google's stand point is concerned, a natural promotion of a webpage from different un-suspicious IP addresses can count as votes of relevance for a search phrase.
Scientists are maybe still trying to unify the forces of nature into one formulae, but looks like Google almost successfully unified the world.
Welcome to Google monopoly. Look how it gets bigger by the day.
One Account: Where your world converges.
(Oh if you haven't got a Google account yet. You will be compelled to have one sooner or later)
One Search Engine: The keyword manufacturing unit. Keyword demand supply chain. Unlimited Manpower at work for the biggest keyword market. From where internet business and ecommerce are governed.
One Search Tool (External keywords tool) : Manufactured keywords put on window display. Who does have a better authority to declare than Google itself, about what people are exactly searching for? Take it or leave it.
One Traffic Estimator: (Google lets you judge the cost of your keyword too) Window shopping for keywords.
One AdWords: OK so interested parties can shop for keywords from the keyword store.
One AdSense: Auctioned keywords recycled back to the people (searcher) working in the keyword factory.
One Webmaster Tools: The manufacturers of keyword money are now the safekeepers of all your keyword rich belongings.
One Analytics: Realtime live tv telecasting keyword news to keep the buyers and sellers interested.
One Web history: Refined fuel for the keyword engine machinery. Everyone's web habit and online track records are well kept with Google. They exactly know geo-specific, cultural specific keyword needs. Well who better to assign a price-tag to a keyword up for auction?
One Homepage (iGoogle): If all these have become second nature to you, then iGoogle is the way to stay hooked. You will get a handful on your finger tips.
And Now Google searchwiki: Google taking control of what you thought is best for you.
It is like, you have helped manufacture some great and moderate keywords so far, so why don't you manufacture some great result pages with your click votes too. After all there are a free gazillion keyword workers (search engine users) in the factory (Google) at any given point in time. Keep working a bit extra and Google shall know what exactly the gazillion wants to see or not see. The fairytale crystal ball is for real now.
Where do you stand? Your best kept secrets are the best resources to the Google rulers. Google knows what buyers want, what sells most. Google knows what sellers want, what buyers are willing to pay, how much are they willing to pay for, where do best buyers come from and the sellers too. The world wide web is not so entangled for the big G anymore. They conquered the world faster than Alexander.
Everyone's Top 10 Pages will look different for the same search phrase. Scary to even think about it.
Google has gotten perfect at eradicating it's imperfections. And if you thought you had a reason to point a finger at them due to erroneous relevant results, they gave the baton to you to improvise. Google may use 20 million algorithms in a millisecond to offer what is relevant. But now they will have a gazillion more from an entire planet to vote for and review their own definition of relevant searches.
Conclusion.
What are the future projections and it's impact on SEO practices?
1. Analysis of top ten projections and reporting is likely to change based on a world consensus.
2. The definitions for pagerank and rankings for single phrases and e-commerce variables could change. If a considerable number of people are not seeing a particular result in the first pages because they have it custom configured for a particular phrase with pre-selected results crowding the top, then definitely there would be lesser click-throughs as even the top sites will be pushed back further. Thus resulting in lesser visitor count for subsequent pages and affecting pagerank algorithms.
3. Marketers and SEO experts will have to look at a bigger picture than being obsessed with pagerank and rankings for single phrases.
4. Google AdWords will become more eminent as an assured method for topping the results with paid rankings, even if the user's result page is highly customized. This means more revenues for Google.
5. When everyone starts to promote their favorite sites, the quality of content will definitely become even more undeniable (as it should be), and "classic" SEO techniques will need a complete re-orientation.
6. Marketers and SEO industry now thriving on Google, will be more proactive on Yahoo, Quil etc as alternative options.
7. Since this feature is only for Google user accounts. As of now the page rank and result pages outside logged Google accounts will very much be based on the organic SERPs. Especially given the fact that yahoo still owns more account user bases than Google. But eventually they will dominate even more with search engine market share, because of their unlimited customizable features.
8. As this Search Wiki tweak can be highly prone to spams, we won't really see any sea change in the PR status radically soon until the rest of the planet not on Google account register and start using the feature.
9. Analytics will be even more laser focussed. Google will harness immense amount of personalized data and use them to improve relevance of results. You now will have to option to know your promotion vs removal ratio for every indexed page. You will soon know your popularity rank as much as your PR rank.
10. You will soon be presented with realtime reviews on your web pages moderated or not moderated by Google.
11. Websites with genuine content and relevance will now be a super must to even fair anywhere near.
12. SEO will spell "Authority pages" more than "Optimized pages".
13. Survival of the fittest will be the new Google theory.
14. All onsite testimonials and reviews on products, services often clinically engineered or manipulated will matter less because you will have realtime online reviews even before you land on that page. (Google comment feature = Realtime reviews)
Millions of webmasters and people must still be biting their nails, trying to figure out what is wrong or right with our big Google. How is it likely to affect the already established businesses, websites and SEO? But I hope this article gives you enough insight about our fate or growth on Google in near future.
Another search engine revolution has begun with Google Promote, Remove and Comment Feature. Are you ready for the change?
Krsna Solo
I believe, if internet marketing had a generic signature line, it would read, "try this at home". And you don't even need an expert license to build an affiliate empire. All you need is experience and more experience.
Funny how making money online could be so easy and illusive at the same time. I learnt the secrets and techniques from my experts when i began. Now I love to share what i have learnt over years. Gain from my experience on internet marketing, affiliate business, keyword research, SEO and profit form it.
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"Statutory Warning"
Affiliate marketing has serious occupational hazards like voluntary submission to amnesia and (OIC) obsessive internet compulsion. But sleep can wait till mustaches turn Grey. What if you already have one? Then you have slept enough. Take a leap with me.
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Evolution of Search Engine Optimization Concept in the World of Internet Marketing |
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The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020.
Internet Marketing is a concept which became popular with Google emerging as the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Internet Marketing was dubbed to be the technique of promoting websites over the internet or online medium to drive traffic to the website or business, and thus generating leads for the business.
The initial trend of online marketing before the days of Google was very simple and consisted of limited procedures to be followed. But, after the advent of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the search engines, especially Google, started to transform themselves as the blue water navies of the mighty ocean called the Internet or the Virtual World. Possible head-on collisions caused by the evolution of search engines were tackled by the introduction of different internet marketing techniques. Search engine optimization is one among them.
Search Engine Optimization (SEO) technique was invented when the concept of search engines was first introduced to the members of virtual world during the 1990's by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since then.
During the initial days of SEO, the keywords or key phrases would be stuffed into the website profusely within the text content and the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engines evolved, the concept of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them and with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market with a bang and changed the rules of the game completely. It started with the introduction of Google Bot (Google's SE Algorithm) and Google PageRank. Google introduced a new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google's search result for their respective keywords.
During this evolving era of search engines, webmasters used to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this is no more followed except for the Black-Hat techniques, which are unethical ways of performing search engine optimization, and against the webmaster guidelines provided by the search engines. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the head of Google's anti-spam team.
In today's world, SEO is no more an easy play. It has evolved from the keyword stuffing and quantity days to a whole new era of quality and perfection. Many business owners still believe that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is no more alive and search engine optimisation cannot be performed as it was being handled during the 1990's. Since search engines have evolved and have come a long way in their sophistication, search engine optimisation can only be handled by an expert or an Internet Marketing Company in India. Today's SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it can be clearly stated that search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. As it is a highly competitive world that requires regular data analysis and performance monitoring of websites for related keywords on search results, it is better for business owners to leave all the complexities and headaches to experts, sit back and relax, and expect some good results.
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How To Find Long Tail KeyWords |
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When it comes to online marketing and making money online in general, knowing "How To Find Long Tail Keywords" is the key to success, regardless of whether or not your new to internet marketing or an experienced internet marketer.
What are Long Tail Keywords & How can I benefit from them?
Keywords are basically "Words" or "Phrases" that the search engines (such as Google, Yahoo! & Bing) use in order to send us Free Traffic to our websites or affiliate offers. And the major benefit for us in finding long tail keywords which are easy to rank for means tons of organic traffic from the search engines for FREE! And this is not just some one off traffic, but its on going traffic to our websites or affiliate offers for years to come.
The biggest mistake that most new internet marketers make today, is that they try to go after to high competition keywords, which are nearly impossible to rank for. Therefore they waste tons of time and even money and see no online profits for their marketing efforts.
The beauty of knowing How To Find Long Tail Keywords, is that even though the monthly search volume for these particular keywords or keypharses may be lower, you will find that there is far less competition (if any at all) and you have a great chance of ranking very high for them very quickly.
You see finding lots of these long tail keywords with are a lot easier to rank for within the search engines, is much more beneficial and profitable for us. And this is the difference between those who actually make money online and those who don't make a dime.
And from experience I can tell you that you won't find many of the big internet guru's out there going after or even trying to rank for these high competition keywords, as they know its a complete waste of time & effort.
A typical long tail keyword is anywhere between 3 to 5 words long, and is a very specific type of phrase. One of the major benefits of us targeting a particular long tail keyword, is the fact that most people who hit the search engines and search for these particular phrases are at the end of the decision making process and are just looking for some confirmation before they actually reach for their wallets and make their purchase, which will result in a nice little commission for you.
Its a well tried and proven fact the people who search within the search engines for these long tail keywords will actually complete their purchase, therefore resulting in a much higher conversion rate for you and more online commissions for you bank accounts.
Over the last 4 years I've tried many different methods and tools to help me find these profitable long tail keywords, some worked very well for me and some not so well. But thankfully now I'm all sorted on this end, and have no issues any more when it comes to finding them.
Feel free to checkout my blog and see exactly how I find these long tail keywords and exactly how to profit from them. So here's to your online success...
My personal blog details the Methods & Tools I use to help me make my money online. And I feel that I'm one of the lucky ones who actually makes a decent monthly income online. Feel free to drop by and see how I do it and leave a comment.
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How to Convince a Start-Up That They Need Website SEO |
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There are numerous propositions why start-ups lack interest in getting SEO services. This article aims to show how to best help start-ups and particularly small start-ups by introducing SEO to market their website or online business.
Premise One: Most start-ups don't appear to have funds
This is a huge issue for people starting out their own business. Clients often would like to jump straight in and ask 'how expensive is this SEO stuff going to cost me?' I urge that you do not answer this right away. Keep in mind though that new businesses might not have huge marketing budget, yet you simply cannot offer the services you provide for free.
Therefore, during your first strategy meeting with your new client, it's essential to gauge where they may be at first, to be able to offer them a proposal that can really help them. You need to assure them that this is beneficial for their business and at the same time, assure them that you are there to assist them, and not bust their bank account. Your role is always to help them grow their business and not to bleed it dry.
Premise Two: Make It Simple
It is necessary should you try to win the client or to gain more business from your client, to help keep everything simple. Use terms the client will understand. Do not try to flood real technical terms to your client. Your aim should be to educate your client what your SEO is all about in such a way that he will understand it easily.
Premise Three: Don't Do Everything At the Same Time.
Starting a brand new business is daunting enough, especially for a sole trader, a new small enterprise or partnership. Don't overwhelm them with the countless aspects of SEO. Think of a plan so your support for that client is clearly structured and divided into bite-size stages. It's no good stating in your first meeting that you have to tackle the on-page optimization, back link building, guest blogging, tweeting, posting to Facebook, Stumbling etc. They already have enough on their plate!
What I am not saying is to ignore these matters. Explain their significance but structure their SEO strategy. Remember that if it's gradually built up, it is going to appear more 'natural' which of course is way better received by search engines than a temporary and unexpected boost.
Premise Four: Report Back the Results
Because most new businesses have small or limited funds, they want to see ROI faster - even if initially they notice an improvement in terms of search rankings or perhaps the number of visitors to their site. This is how they are going to judge your services. You need to report to them regularly. Most of our clients prefer monthly reports, which really is a reasonable expectation in my experience. But again don't flood them with stat reports.
Final Premise: Enjoy and Don't Apply Pressure
Working on a new client's new business SEO ought to be a great experience for you both - build the customer relationship allowing you to have repeat business, a better understanding of your client as a person and a business. Don't pressure your client or prospect into taking your ÂŁ1,000 package if the ÂŁ50 package is appropriate.
And lastly but not least - a happy client may very well be a referring client, so build on the above mentioned principles and have fun doing it!
ISBX is one of the leading mobile app developer and SEO company based in Los Angeles providing mobile application development including SEO, web development & iPhone Application Development services. Learn more about SEO with our topnotch SEO service LA team.
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Effective SEO Tips |
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Search Engine Optimization, which is shortly known as SEO is a process to get instantly visibility and traffic. The process involves optimizing content so that more and more people will come to the site and get connected with it easily. The general practice used by SEO's is choosing a set of relevant and most competent keywords for the defined website at most prominent places for search engines.
You must have seen that there are a number of websites that have quality content but still they are far away from the top positions in the search engine results rankings. Using inappropriate keywords or inadequate placing of keywords can be an important factor that hinders websites to attain top positions in SERP's. For avoiding such errors, it is important to identify the main reasons for website's current status and take steps to get instant recovery. Hence, learning some useful SEO tips becomes essential for you.
Nowadays, many companies offer SEO services. Some just brag about their services just to get your attention. However, in practical, they fail to live up to their statements. In order to detect the cheat, you must know what this process is and how it works in real scenario.
The key terms in SEO strategy is usage of Meta keywords, keyword analysis, working of algorithm for any search engine, website analysis, understanding of on-page and off-page SEO technique, clarity on PPC methods.
Read some really useful SEO eBooks and learn few basics to get a wonderful SEO plan for your website.
Road2SEO is a comprehensive SEO guide for learning SEO. Road2SEO, SEO eBook helps you learn search engine optimization to create a powerful pipeline that drives a steady flow of traffic to your site. To learn SEO online use the powerful Internet Marketing tool Road2SEO.
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