Specialization is essential to a focused and targeted marketing approach in real estate. We were just as surprised as you likely are to find out that Craigslist can bring in a steady source of free leads, but some agents absolutely swear by it proving that the free lead generation strategy that works best, is always the one you can stick with.
So if you are already putting your ads in front of people that are interested in beginning with, chances are they're going to engage with real estate lead generation that ad, which means that you're going to get a lower cost per click and Facebook's going to reward you by showing it even more often.





Also, be sure to check back every few days to make sure you received enough clicks to start running the next phase of your advertising campaign — a consideration ad. You need to have at least 20 people in your audience who interact with your awareness ad to successfully employ a consideration Facebook ad through retargeting.
Bakeries - Whether you're sending pies to former clients to keep your real estate firm top of mind or ordering treats to make your open house extra sweet, connecting with a bakery is never a bad idea for a real estate agent - or anyone, for that matter.

Converting real estate leads into listings has gained a new perspective since customers realised that they can browse thousands of properties, put up their homes for sale and generally keep abreast with the latest real estate market development all at the click of the mouse.
HouseValues has extensive e-mail drip campaigns and scripts to make follow-up a bit easier for agents, while GetMyHomesValue has their staff attempt to contact the leads several times for the agent and then leaves the rest of the follow-up to the individual agent.
This source of free leads obviously works best for agents with a solid list of past clients, but there's absolutely no reason why any agent who's committed to building a strong SOI can't start taking of advantage of referrals right here, right now—no matter how new they are.

Leverage an IDX powered website to provide your clients and leads with Live MLS search results. In an email, introduce yourself and include a few tips on how they may be able to increase the chances of their home selling next time as well as the perks of working with a professional realtor like yourself.