Looking To Utilize Facebook For Marketing? Check Out These Tips! |
Content by-Borre Hodge
Are you wanting to work on using Facebook to get some marketing done? Do you want to be able to potentially get your marketing message out to the millions of people that use social media sites every day? If so then you'll find this article to be useful. Keep reading and you should get the information you need.
If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Reply to any comments left on your wall. Therefore, you will need to pay attention to all postings received. When it is someone complaining, you must reply immediately.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.
When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal "bests".
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn't taken, secure it as soon as you can. You never know when someone may just pick that name and you'll be out of luck.
Take time to answer questions and respond to comments posted on your wall. If someone reaches out to you, they deserve to be acknowledged. These messages are almost like phone calls. You wouldn't ignore a call, so you shouldn't ignore a message.
Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.
A good way to convert visitors to your page into followers is to hide content from non-fans. You will get more fans this way because they will want to see the hidden information. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you're up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Be creative in your Facebook posting. People hang out on Facebook because it's fun and often very creative. If your posts tend to be pretty boring and announcement oriented, then your missing what makes Facebook so great! It'll be tough to gather fans with this type of posting. Instead, get your creative juices flowing and come up with quality posts.
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