Article writer-Haahr Hyldgaard

What makes one website rank higher than another? This all depends on how the website is optimized for the search engines. If your website is not in the rank that you desire, it is time for you to learn the techniques of search engine optimization. This article contains some tips to get you started.





Claim your location to maximize search engine optimization! That is for websites that are designed to map out locations for business with a local presence. Search engines will bring up sites local to a customer's IP address when they are searching for a physical business. By claiming your site on these pages you can control your brand and make customers more likely to visit you.

If you want searchers to find you, you need to be consistently providing them with content - high-quality substance rich in the keywords they are looking for. This sounds elementary, if you are not regularly providing content to your blog or site, and if it does not contain the keywords you want your audience to find, you simply won't get found in searches.

Do not clutter your site with useless items that take up valuable revenue space. While many of these things can add some flare or decoration, they also cost you money. Yes they may be free, however, it is just wasted space if that space could be generating income through an ad or link.

Because search engines need to be able to navigate your site to index it properly, you should use JavaScript for progressive enhancement only. The entire site does not need to be JavaScript-enabled. You only need to use this for enhanced functionally. When it comes to easy navigation, JavaScript is a big no-no in SEO.

Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search.

Try to make a list of all the key words in an article before you write it, then make sure you utilize them several times. This makes sure that you reach the right key word density and also makes sure your article is on the right topic and makes sense.

Do not just write "click here" for your link anchors. Every spot you can put a valid keyword counts. Be detailed and succinct with your link descriptions. Search engines will use these descriptions to associate your links with keywords that will eventually help increase rankings. Also, visitors may be hesitant to select a "click here" link as they may believe it is a spam trick.

Link to pages offering similar or related goods and services. Target your marketing to likely customers by providing a link to your website from pages offering goods or services related to what you offer. For example, if a consumer needs a mattress, they will likely need sheets and blankets as well.

Pick the right URL shorteners. You want to make sure the search engine still gets credit for finding you, but some URL shortening companies do not allow that to take place. Search out the right ones that give credit where it is due, and your search engine will thank you.

great post to read to where you are placing keywords. They should be spread out throughout you entire site including the title, content and the URLs, as well as the image names. Think about how someone would go about searching for what you are offering and include the words that you come up with on your site.

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

It is important to have a web host that doesn't block domain ownership info. If Google registers your domain and the information is blocked, Google may consider you a spammer, thereby not allowing you to be ranked on the result pages and obtain the desired traffic.

If you add a podcast or video to your website to attract visitors, make sure you get them transcribed. By adding the text to your website you're creating brand new content that will NOT show as a duplicate. Make sure to title the page and post differently than you have the video, but include your keywords.

It is important to have a good knowledge of Search Engine Optimization when you are setting up your site. You need to know what keywords to choose and what the spiders seek out. A professional may be needed during the initial set up for the site in order to see the most success possible.

Understand that having a site that can only be viewed by people that have Flash installed will only decrease the amount of traffic to your site. Engineering SEO Business has that installed and many people that only have access to public computers will not be able to view your site.

You should consider creating an XML sitemap for your website to improve your search engine optimization. Search engines love XML sitemaps and they are easy to implement. Use tools such as XML Sitemaps Generator to upload a sitemap quickly and then just let Google, Yahoo and Bing know where they are located.

Make sure that you use a proper permalink structure, otherwise it could eat up valuable space that can be used for the SEO of your site. Modify it to where you can create completely relative links to your content. Don't allow that space to be filled with gibberish, keep it relative to your content to help your search engine ranking.

After you've read and absorbed these tips on search engine optimization, you are one step closer to making sure your business efforts pay off in a big way. The next step you should take, of course, is to implement these tips and tactics, and turn what you've learned into a reality by creating your high-ranking site.