Pozycjonowanie - Czym będzie optymalizacja seo, jakie to są jego rodzaje, dlaczego warto i jak je realizować? (osobiście czy powierzyć agencji). Treściwy zbiór wszelkich pożytecznych informacji! |
Pozycjonowanie seo - Czym okazuje się być pozycjonowanie, jakie są jego rodzaje, czemu należy i jak je wykonywać? (osobiście czy polecić agencji). Oszczędny w słowach zbiór wszystkich pożytecznych porad!
http://ariscool.com/bertram77myrickppz Optymalizacja seo to nieco zagadkowe słowo, z którym do czynienia nie ma na co dzień dużo ludzi. Managerowie stron, którzy jednakże dbają o potężną pozycję swej witryny internetowej, bloga czy marketu doskonale jednak wiedzą, iż optymalizacja seo to istotna czynność, by znaleźć się wysoko w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie nie jest dokuczliwe do realizowania, ale wymaga poznania całego tematu. W tym artykule eksponujemy odpowiedź na pytanie, czymże jest pozycjonowanie seo oraz podpowiadamy jak pozycjonować witrynę, z jakiego powodu jest to takie znaczące oraz jakie to są rodzaje pozycjonowania.
Метки: tanie pozycjonowanie |
Optymalizacja seo - Czymże będzie pozycjonowanie, jakie są jego warianty, czemu wskazane jest i jak je wykonywać? (osobiście czy zlecić agencji). Krótki zestaw wszystkich pomocnych porad!
Pozycjonowanie to nieco sekretne słowo, z jakim do czynienia nie ma na co dzień wiele ludzi. Managerzy stron internetowych, którzy jednakże dbają o wysoką pozycję swojej strony internetowej, bloga czy marketu doskonale jednakże wiedzą, że pozycjonowanie seo to fundamentalna czynność, ażeby znaleźć się wysoce w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo optymalizacja seo nie jest trudne do wdrożenia, ale żąda zaznajomienia całego tematu. W tym artykule pokazujemy odpowiedź na pytanie, czym jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, po co jest to takie znaczące oraz jakie to są typy seo.
Метки: tanie pozycjonowanie |
Optymalizacja seo - Czymże jest optymalizacja seo, jakie to są jego typy, czemu trzeba i jak je wykonywać? (na własną rękę czy zlecić agencji). Przykrótki zestaw wszelkich potrzebnych porad! |
Optymalizacja seo - Czymże będzie pozycjonowanie seo, jakie są jego warianty, dlaczego należy i jak je realizować? (na własną rękę czy polecić agencji). Przykrótki zbiór wszystkich użytecznych porad!
Pozycjonowanie seo to nieco sekretne wyrażenie, z jakim do czynienia nie ma na co dzień dużo ludzi. Managerowie stron, którzy jednak dbają o ogromną pozycję swej strony, bloga czy lokalu bardzo dobrze jednak wiedzą, że optymalizacja seo to podstawowa czynność, tak aby znaleźć się wysoko w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo optymalizacja seo nie jest trudne do realizowania, ale wymaga rozpoznania całego tematu. W ów artykule pokazujemy odpowiedź na pytanie, czym jest optymalizacja seo oraz podpowiadamy jak pozycjonować stronę, z jakiego powodu jest to takie ważne oraz jakie to są typy pozycjonowania.
Метки: tanie pozycjonowanie |
Optymalizacja seo - Czymże jest pozycjonowanie, jakie są jego typy, dlaczego wskazane jest i jak je przeprowadzać? (samemu czy powierzyć agencji). Krótki zbiór wszystkich przydatnych porad! |
Pozycjonowanie seo - Czym będzie pozycjonowanie seo, jakie to są jego typy, dlaczego wskazane jest i jak je przeprowadzać? (własnymi rękoma czy zlecić agencji). Krótki zbiór wszystkich potrzebnych informacji!
Pozycjonowanie to nieco tajemnicze hasło, z jakim do czynienia nie ma na co dzień sporo osób. Managerzy stron internetowych www, którzy jednakże dbają o potężną pozycję swojej witryny www, bloga czy marketu doskonale jednakże wiedzą, że optymalizacja seo to fundamentalna czynność, by znaleźć się wysoko w rankingu Google i być wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie nie jest dokuczliwe do wdrożenia, ale wymaga zaznajomienia całego tematu. W ów artykule obrazujemy odpowiedź na zapytanie, czym jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, dlaczego jest to takie znaczące oraz jakie to są rodzaje seo.
http://nordentofthensley67.postbit.com/optymalizac...ka-dych-przydatnych-porad.html
Метки: tanie pozycjonowanie |
Pozycjonowanie seo - Czym będzie pozycjonowanie, jakie to są jego warianty, po co należy i jak je przeprowadzać? (samemu czy powierzyć agencji). Oszczędny w słowach zbiór każdych potrzebnych porad! |
Pozycjonowanie - Czymże okazuje się być pozycjonowanie, jakie to są jego warianty, czemu opłaca się i jak je realizować? (osobiście czy polecić agencji). Przykrótki zbiór wszystkich użytecznych informacji!
Pozycjonowanie to nieco tajemnicze hasło, z jakim do czynienia nie ma na co dzień sporo ludzi. https://my.getjealous.com/linnetmiller91 Właściciele stron www, którzy jednakże dbają o ogromną pozycję swej strony internetowej, bloga czy lokalu świetne jednak wiedzą, że pozycjonowanie seo to podstawowa czynność, aby znaleźć się wysoko w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo optymalizacja seo nie jest trudne do wdrożenia, ale żąda poznania całego tematu. W tym artykule przedstawiamy odpowiedź na pytanie, czym jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, po co jest to takie ważne oraz jakie to są typy działań seo.
Метки: tanie pozycjonowanie |
Does Your Content Present You As a Knowledgeable Professional |
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http://dorseypetersson42.edublogs.org/2019/08/26/how-is-your-business-doing/
https://foursquare.com/user/554639626/list/how-to-become-an-seo-expert--the-easy-way
https://www.anobii.com/groups/017138a5544d4ffafc
If you follow our articles, you will know we regularly express the importance of creating high quality content.
This practice is not just a means of sharing information which will attract more followers and customers to your door. It is also a way of building up your authority within your own niche area. By showing potential customers your expertise through the content you create, you are positioning yourself as a leading voice and authority within your area of business or industry.
This article shares some ways you can present yourself as a knowledgeable expert, and exert your authority as a trusted professional online. We hope our suggestions will help you rise above the competition and separate yourself from the crowd.
We believe that by showing your professionalism in your field, you will be helping to build a solid relationship with your customers. They will be able to trust what you are selling if they can trust what you are saying. Because of this however, it is vitally important that you maintain the quality of your content. Any inaccuracies or lapses in professionalism could back fire seriously, and cause more damage than good.
The goal is to use your content to help you become more recognizable. This is obviously done using a strong brand, but it can also be done by creating a regular stream of content that answers readers' questions, highlights current issues within your industry, or provides hints and tips that will help your customers. Blogs and article sections on your website are an excellent way to do this. They will help you to build up your authority and over time, you will build up a following that will regularly check in to read what you have to say. If you need an example of this, think about Google's Matt Cutts. He has a huge following and through high quality, cutting edge content, he has become an authority, and a voice to be listened to on the internet.
Take time and carefully craft your content. Each article should have a clear message. It should be written using perfect grammar and spelling, in the language of your choice. We should say however, that in addition to posting your article in your native tongue, it is a good idea to post it in English, especially if you are hoping to attract an international clientele.
Collaboration with other experts in your field is another way to build authority. If you are seen to be creating interesting, fresh, and relevant content with other well-known names from your industry, it will lend credence and kudos to your name too. Guest blogging can also achieve this result, but exercise caution when guest blogging. Choose where your articles appear carefully, and maintain control of the content so you can maintain the quality. Partnership working has huge advantages, especially online, so consider teaming up with some leading lights within your industry to present a range of interesting and enlightening articles to your target customers. This tactic will also help you to gain respect from your peers, and that can lead to many exciting developments for your business.
Opinions vary, but we believe there is still value in a regular email newsletter, if it is quality! People will not relegate you to the Junk pile if your email arrives in a timely fashion, and contains information which will interest and inform them. The best way to pick up tips on how to produce an excellent email newsletter is to subscribe to a few from leading brands and companies, and have a look at what they are doing.
Make a note of the emails you read, the ones you ignore, and the ones that annoy or irritate you! Then, break these observations down into key points and actions that you can follow to improve your own newsletter. Sign up for the daily email newsletter from Mashable.com. They are masters at creating news and sharing news. You will pick up some fantastic tips from them.
Don't be afraid of video. Video is powerful content, and creating a well-produced piece of video footage does not have to cost a fortune. Today, we all have the ability to film, edit and upload a good quality video. Even simple PowerPoint slideshows can be turned into videos. Think about what you want to say, and how you can say it visually. Videos are attracting huge audiences, are popular items to share on social media, and can quickly become viral if the content is good.
Do you feel you could lead a webinar? Instead of being one of the attendees, why not consider holding one. You would be surprised how many people will sign up for a webinar if it is covering a specific subject they are interested in. Spend some time researching the webinars already being run for your industry. In the SEO and internet marketing industry, webinars are almost at saturation point! But there are many other businesses that could benefit from providing this service online. Consider how you could share your knowledge with others, and what you could teach them.
Have fun developing your content, building your voice, and your authority online. Over time it will have a positive effect on your following, your business, and your revenue.
Check out the relevant video resource at http://youtu.be/DHd_Uh6tKgQ
Cartoozo is a multinational Internet Marketing company with offices in Berkeley Square, London UK and Fifth Avenue, New York, USA. Cartoozo has a client base of over 200 and provides services in every aspect of Internet Marketing, including Web Design, Search Engine Optimisation, Reputation Management, E-commerce and mobile solutions. Cartoozo is also ranked as the highest income earner on Guru.com, the prestigious independent online marketplace for businesses and freelance professionals for Search Engine Optimisation and is constantly ranked Position 1 in Guru for the Website & E-Commerce category.
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Duplicate Content |
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You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
Duplicate Content
You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
An example is found here. Go to [http://www.webhostingpapers.com] and look at the layout. That is a site I bought. Then check the duplicate sites I found after spending money for the site and for advertising. Those sites are listed below.
As a followup to this article (which was commissioned for the sake of this followup), I want to list a very good example that taught me the hard way about the pitfalls of not researching to see if a site's content is unique. The article above points out that you probably can't make any money from a site that is duplicate content. So why do people sell such sites? The answer, of course, is greed. The love of money drives people to prey upon unknowing newbies who are trying to delve into the webmaster game. This site that you are seeing right now cost me $100 from a guy on Digital Point forums. I then spent another $200 buying links and so forth. A few weeks later I curiously ran a search from some text in one of the articles on this site.
What I found was unthinkable. I expected the articles weren't unique, but the exact same template and set up is the same on all these sites. I'm not going to help out this predator by putting a link to those sites. You will have to type in these urls into your browser.
Site One: webmasterpapers.com
Note: I changed the background color to white on this site, deleted the RSS feeds on the home page, and added the changes you see here including the paid for article above. Notice the logo at the top of this site? All he did was use photoshop and changed the text in a layer to suit the new domain name. When will this guy stop selling the exact same everything?
Site Two: helpwebmaster.com
Note: This is the same thing. There are probably dozens of these sites. The guy selling these is shameless. I mean, these domain names are easy to come by, that's worth about $8.00 a year. But pressing copy and paste and then selling a site for $100 bucks to unsuspecting newbies? That's just sad. I was a victim. I hope this helps someone avoid becoming a victim. The best bet is to write your own original content. Even if you are bad writer, originality is supremely better than the same thing over and over.
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How to Do SEO (And a Trick to Automate the Process) |
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SEO ("Search Engine Optimization") is where you take a website and do the things that Google & the other search engines love to see & reward with top ranks. Knowing what makes a site rank well and knowing all the tricks to getting it ranked to the top are what professional SEO experts have taken many years to learn, but this simple tutorial should give you a great idea of what to do and how to automate the process.
The first thing you need to know about SEO is that it's almost all focused around links to your site. Many people focus on making their site look pretty or with lots of keywords... but the fact is that if you want to stand any chance of getting a top rank, you need to get links to your site - and lots of them.
The number one factor is search engine ranks is the number and quality of links that a site has. The links to a site are seen as a "vote" of authority and respect... which the search engines reward with a boost in rankings. The more links you get and the higher quality links you get will make the search engines think that your site is getting a lot of attention and deserves to be seen by more people.
Getting links is the best way to boost your site's ranks. However in order to get a top rank, you need quality links. This is where SEO professionals come into their own - because many of these people have a long list of contacts and resources where they can get a lot of high quality links. One-way links from websites that have a high readership and a high "PageRank" are the best types of links you can get. An example of these links include a mention in a news report or a link from a blog post.
In order to get your site ranked to the top of the search engines, you should focus on getting as many top quality links as possible. However, this can be costly and time consuming. Which is why you may wish to look at "link building systems" to give you a more efficient solution. There are several services where you can sign up for a small monthly fee and have many high quality links built to your site on autopilot. If you wanted to get a high ranking, you might want to think about one of these services as they can save time and money in the long run.
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Full Service SEO |
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It seems the world has finally recognized search engine optimization as one of the leading forms of online marketing and advertising. Now that companies are beginning to understand how important SEO is for their website and the success of their business, it seems that a new SEO company pops up each day. A very important question becomes 'When searching for an SEO company, what should you be looking for?" And what, exactly, is a "full service" company?"
SEO - Search Engine Optimization is one of the most important keys to getting your website noticed and being competitive on the search engines. Engaging in an effective SEO strategy can get your site placed near the top or at the top of a major search engine's results, which can result in hundreds or even thousands of visitors to your site each day. To optimize your site, an SEO firm must first do a careful analysis of your current ranking, the strategies used recently, the content of your site, and review code for any crawl errors. Next, your SEO firm should be researching the most beneficial keywords for your company, and which words will get your site ranked the highest with high search volume and quality traffic.
SEM - Search engine marketing increases your web site's traffic and visibility in search engine results pages through a mix of contextual advertising, paid placements and paid inclusion. SEM can be used as an umbrella term, and while it could technically fall under the category of SEO, it's important not to confuse the two, as SEO should focus on a your organic ranking whether for a local or national listing. Search engine marketing can include but not be limited to social media marketing with Twitter, Facebook, and/or Pinterest, widgets/buttons, online contests, guest blogging, PPC and the like.
PPC Management - A successfully managed pay per click campaign can be expensive, but an unmanaged campaign can be a downright waste of money. Many people are willing to spend money on pay per click advertising, thinking it's the most "hands off" form of online advertising. Unfortunately, this isn't true, and when it comes to thousands of dollars of marketing money, it's always best to analyze where your money is being spent and if it's being used as effectively as possible.While SEO has a longer lasting effect from its efforts, PPC allows you to "rent" an online space for a desired search term. If you do not monitor your ROI from a PPC campaign, we suggest that you focus your efforts on a search engine optimization campaign.
Website Promotion - Website promotion is very important. Climbing the search engine rankings is nearly impossible without a bit of website promotion. Your full-service SEO company should consider your competition, the keywords and key phrases used by your target audience, as well as the various search engines' interpretation of your site to really promote your site effectively.While you are not currently ranking at the top of a search engine, promoting your website can help with increased traffic and visibility. This will also help in reputation management as you control what content is created in regards to your website or business name.
Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.
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How Search Engines Work - How Do I Get On Page One Of Google For Free |
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Appearing on page one of Google can drive you a tremendous amount of traffic to your website. To really know how to appear on this page, you need to understand how Google works:
There Are Two Ways of Getting Traffic
- Using search engines optimization (SEO)
- NOT using SEO (using forum, list swaps, or classified ads, content distribution...)
How Does Google Works?
Google ranks individual pages, not your website as a whole! This means that a website could have a hundred of individual pages, and what would happen is Google would read each pages of this website, and depending on a different number of factors, this will determine if that particular page turns up when somebody conducts a search in Google.
When you type in keywords on the Google search bar, you get results known as S.E.R.P's (standing for Search Engine Result Page) Two different results appears:
- The paid advert results: On the top of the page, and on the right hand side are the "pay-per-click advertising". People pay a certain amount of money, but they don't pay money for the ad to appear, they only pay when somebody clicks on the ad... It is paid traffic.
Fact: 1% to 2% of visitors click on the right hand side links, and only 4% to 6% click on the top links.
- The free organic results: All the other results appearing on the page - They are links to pages of main websites. If you appear on page one on Google, on the S.E.R.P's, you will get a lot of traffic.
Fact: 10 to 30% click on the organic result.
How Do I Get On Page One Of Google in The Organic Results For Free?
It can be relatively easily done, but you need to know what Google wants: They want to look after their customers, they want their experience to be the best possible. They want us (their customers) to trust them!! And we do trust them because they make sure that when we conduct a search at Google, the results that are shown are pertinent to our search request.
What happens is Google have their own setup algorithms for deciding what shows up when we type in a search. Now there are a few factors that determines this algorithm but the MAIN elements that Google looks for are:
- Contents
- Back-links - A webpage with many links to it from another webpage - If the referring site is a popular site, then even more credibility can it gives you!
If you want to get traffic to your squeeze page, you have to realize that a squeeze page is not full of content, all you are trying to do is building your list. There is absolutely nothing wrong with that but in Google's eyes, it is not particularly great and so guess what...
GOOGLE DOES NOT LIKE SQUEEZE PAGES!!
So if Google doesn't like squeeze page, they are not going to rank it in the first place: Your squeeze page will not appear in the search engine results pages - It simply won't!
But don't worry because here is how you can appear on page one: Remember Google loves contents - Content is King and therefore one way to appear on page one of the search engine pages at Google is to write a keywords rich article, and then give this article to a popular article directory.
When you do so, you are now on a page at this popular website and remember Google rank pages. So the key is to have an article accepted on a very popular site with lots of back links - lots of contents.
Google loves that website - And because you have got an article on that website - You are kind of swept along with their success - And when somebody types in your keywords, then your article will appear on page one!!
Your squeeze page is never going to appear, ever, in the search engine result pages but an article must certainly could if you choose a good keyword - This is how search engine works - And how you can appear on page one of Google...
Метки: tanie pozycjonowanie |
Does Your Website Smell of Bacon |
http://pozycjonowany53.iktogo.com/post/getting-bet...rom-your-search-engine-traffic
https://www.openlearning.com/u/rochepatel7/blog/BlogMarketingSoftware/
http://www.imfaceplate.com/HayHess68/hire-freelanc...ers-freelance-writers-for-hire
https://www.anobii.com/groups/0193eeed49b8b6e3f2
http://mcknightmichaelsen6.blogieren.com/Erstes-Bl...e-on-Top-of-the-List-b1-p8.htm
https://postheaven.net/mclainweiner5/good-things-c...-analogies-and-cliches-for-seo
http://tanie-pozycjonowanie92.xtgem.com/__xt_blog/...o-recognize-your-links#xt_blog
http://ariscool.com/maurermclain96ipf
https://www.kiwibox.com/McCallumRivers7/blog/entry...edia-marketing-to-ach/?pPage=0
https://penzu.com/p/1b456c93
Imagine the scene, it's a beautiful sunny crisp February morning, you're enjoying a quiet stroll in the countryside, your breath is forming a small cloud each time you exhale, and you feel a general sense of well-being as you start to notice the faintest smell, a delicious desirable familiar scent and you wonder, what does that remind me of?
You walk a bit further, the smell growing ever stronger and you ask yourself, what is that wonderful odour? You carry on, and as you get closer you hear it, a familiar sound, and you put two and two together, the sound, the smell, the unmistakeable sizzling and crackling, of bacon rashers, frying in a pan and you feel your stomach start to rumble. Someone walks around the corner just ahead of you, biting into a steaming hot delicious crispy bacon butty and your mouth waters and you think, I've just got to have one of those right now.
All very appetising, but what has this got to do with Web Design and SEO?
The point is a winning web site is a web site that will attract visitors from a distance, (SEO and promotion), and compel them to take action. Just like the delicious smell of bacon cooking draws you in from a distance, a well planned SEO strategy will draw in targeted prospects to your web site and well designed irresistible content will compel them to take action.
How can I get my website to smell like sizzling bacon?
Just like a delicious crispy bacon butty, it's all about the ingredients.
You will need a good quality website, by good quality I mean it should be well coded, beautiful to look at, user friendly, contain rich and original content and be a call to action for your customers.
You will need a well planned search engine optimisation strategy. This subject itself is a series of articles, but here are a few key points you need to consider.
Understanding your business objectives
You need to know what you want to achieve form your SEO. This gives you the opportunity to establish your goals and understand your business and its unique challenges.
Check your web site for code issues
One of the least obvious mentioned areas of SEO is poor web design. A web site may look wonderful on the surface, but if the code is poorly written or contains lots of redundant code, or the site lacks text, has duplicate content or just has poor quality content, all of these can have a devastating effect on your ranking.
Keyword research
It is extremely important to understand the keywords and phrases that your customers are using. There are a variety of available tools to achieve this. In doing this kind of research you can target those keywords within your web site. We often find during this process keyword phrases that are used by our customers but not used by competitors. Always a bonus!
Detailed analysis of competition
Looking at your competitors web sites, especially those that rank at the top can provide valuable insights. For example, you can find out who links to them, what search phrases they are strong in (and which are they missing out on). It is always a good idea to know who your competition is and what they are doing!
Installation of site analytic tools
Site analytic tools show you how people found your site, what they searched for or where they clicked from and what pages looked at, how long they stayed and what route they took through your site. Obviously this information is valuable, it's valuable for measuring the whether or not your visitors are finding what they are looking for and whether they are taking action. Imagine you're investing in a Pay Per Click campaign, you really want to know if the visitors you have paid for actually bought something or got in touch.
Review/Create a linking plan
Search engines look at links like they are personal recommendations. If you have plenty of high quality links to your site, it is like having lots of people say "what a great company". It is how they differentiate between two similar competing web sites. Please note though, "high quality links", not all links are equal! We also weed out the ones that may be harming your site!
Creation of search engine sitemaps
Search engines use sitemaps to crawl your web site. That is not to say your website will not be crawled if you do not have one, but all of it will be crawled if you do. Search engines like sitemaps because it speeds up the process.
Creation of Robots File
Robot files tell search engine which pages to visit and which ones to ignore. Sometimes, especially if you have for some important reason duplicate content, it is a good idea to get search engine robots to ignore all but one of the duplicate pages. You do this with a robot.txt file.
Review of current authority
You're probably already an expert at what you do, but does your web site reflect that, and more importantly does it reflect it to the search engines. The more of an expert you are as assessed by the information on your web site, the more quality traffic and links you will receive, the more important your site will be perceived, the higher up the rankings you will go.
On page optimisation
You will need to optimise each page to make them a search engine friendly as possible for a particular key word set.
A review of available site statistics
If you check your existing site statistics and analytics (assuming you have some). There is usually a wealth of information available the you can use to boost your current rankings.
Regular written updates
Effective SEO is an ongoing process that needs to be monitored. If you are serious about generating more business through your website then you need a proper plan and a strategy and you need to know what is working and what isn't.
Content development and copy writing
Search engines are about providing high quality accurate responses to customer queries, they are about content. People are looking for answers, answers are found in quality content. Analyse your existing content, create blogs, and write articles so your site continuously grows with quality content. Be an expert.
Social media
Social media has expanded enormously over the past few years and cannot be ignored. It is now a massive potential market place and we have strategies for utilising this media.
http://www.a38.com
http://www.a38.com
A38.com offers a range of irresistible web design and SEO packages. For an informal chat with our head bacon fryer about how we can make your web site compel like a sizzling bacon butty, visit our website and we'll get the stove on!
This article was written by Ian Bertie. Ian is the propriator of A38.com a web design and SEO company based in Plymouth and established in 1997. In his spare time he is a member of Dartmoor Search and Rescue Team, and a qualified SARDA Mountain Rescue Dog Handler. If you would like more information about web design or SEO, Ian would be pleased to hear from you.
Метки: tanie pozycjonowanie |
How to Find the Best SEO Company - Easy Tips |
https://penzu.com/p/63976aa9
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https://squareblogs.net/gates20clancy/how-google-keywords-work-for-searches
https://www.goodreads.com/topic/show/20226464-how-...-achieve-results-in?tab=author
http://b3.zcubes.com/v.aspx?mid=1404911
You have a website. You have great content on it but you happen to be on the tenth page in the Google search engine. You are actually not going to get anywhere with a ranking like that. These days, being on the top page in Google means everything. Since SEO isn't something one can learn overnight, you would find yourself needing to hire an SEO company.
SEO companies are abundant and all claim to be able to put you on the top of your search engine result page. How can you make sure that you select the best company that is able to deliver? Consider a couple of important aspects to consider when finding the best SEO Company out there.
1. Reputation. Every company has some sort of reputation that it has come to earn through years of service. How will you be able to know the reputation of an SEO company? Make it a point to check their portfolio page to see what kind of things they have been doing in the past and whether they will be able to deliver. If you like, you can even contact the companies or websites that they claim to have worked on in the past and ask about them.
2. Communication. In the SEO world, it is extremely important for you to be able to understand what services the company wants from you and vice versa. Poor communication skills will be disastrous in this industry so always do an interview or something to make sure you are getting a company that is able to really communicate properly.
3. Reporting. For you to be able to monitor how well your site is doing, it is vital that you require the SEO Company to provide you some sort of report. This ought to contain things such as your rankings and charts to help you see your improvement with their work.
4. Cost. You can get a rough idea of what SEO services cost by checking out other sites that have packages to offer. If the company that you are dealing with seems to be extremely cheap, the chances are their services will be low quality as well. Opt for those companies that aren't too cheap but also aren't too expensive.
5. Realistic goals. You can tell whether a company is real and able to deliver by the promises that they make. Sometimes, companies who simply want your money will make promises that are clearly impossible to achieve so beware of these. An SEO company that is worth hiring should only make promises that they can really put into action. In fact, they ought to be able to refuse if ever you make unrealistic expectations of them.
Selecting an SEO company can greatly affect your business either for the good or for worse so don't rush into making the choice. Do a lot of research about the company and make sure that they have a clean record of using white hat SEO strategies.
Метки: tanie pozycjonowanie |
How to Effectively Execute SEO Link Building Strategies |
http://valenciagriffith90.postbit.com/evolution-of...rld-of-internet-marketing.html
https://pozycjonowanie-tanio8.kinja.com/googles-ne...ing-for-competitive-1837559330
http://mathisspivey5.uniterre.com/1017127/How+To+A...uck+In+the+Google+Sandbox.html
https://gibson26gibson.skyrock.com/3325570748-Explaining-the-Ranking-of-Google.html
https://www.liveinternet.ru/users/cruz_ford/post459537105
https://my.getjealous.com/panduro30randolph
https://blogfreely.net/middletonschroeder0/how-search-engines-rank-web-pages
https://blogfreely.net/penn17kenny/content-is-not-king
https://raunralston098.shutterfly.com/21
https://www.evernote.com/shard/s420/sh/c53eca9f-2b...e0dd788eae2fbd63bc60260f5b5fb6
A lot of people do not just understand why SEO is not, and will never be just about link building. Links are far more significant than what most experts think it is and how it works to actually enhance your SEO performance.
For years Google has dominated the rivalry on manipulative links yet public testimonials from other search engines make it clear that they do not also like link manipulation. If search engines were not giving importance to links, then why work hard to get some? But the problem with some of the supposed experts in SEO is that they are overlooking the more important and productive features of SEO.
Being productive must mean getting a far better return on your investment from doing other techniques than link building. The SEO group's intellectual disappointments with the Penney link scam must have made that clear but it is also good to realize that the trouble that individuals in the SEO business raised over Penney's penalty and how it affected the incomes was a total waste of time.
Was he punished by Google? Cutts just stated that Penney had accomplished several works to clean up their profile and requested for some reconsideration's. But actually, it doesn't really matter if his party have done anything on their links or not. Their salary reports show that the generic search terms of Google do not drive more converting traffic to his page.
Instead of focusing on acquiring more links, you must focus on adding value to your content. Whether you send an email message to someone or post an article for blogs, you are spending a few lasting, unique part of your life putting those words together. Is your time really of such low value that you do not care how unproductive you appear to be to others? If you just like to spend your days writing link building posts for ineffective blogs, how can it pay off your hard work? What are your plans? Where is your sense of quality?
Companies does not require a lot of link building articles weekly from individuals trying to make names for themselves in the SEO industry. A hundred link building articles or more are from SEO technicians are not even necessary. What companies need are excellent stories about how individuals set their goals for obtaining links and successfully getting them.
When trying to be effective in online marketing, you need to work according to what is being asked by several search engines. Try not to focus on things or techniques that are somewhat irrelevant. Choosing the most appropriate approaches and understanding fully their effects can help you generate good and consistent traffic to your homepage.
The competition online can only get tougher. The only way for you to reach success and rise above your competitors is to be smart in doing SEO works. So what are you waiting for? Search for the best way to enhance your performance. Be smart in executing your plan of actions. Be more successful!
Метки: tanie pozycjonowanie |
How to Audit Your Website to Recover It From Panda Penalty |
https://zenwriting.net/dean94bekker/how-to-find-good-keywords
http://frederiksen42funch.over-blog.com/2019/08/fi...ds-using-your-own-website.html
http://hviidhviid1.unblog.fr/2019/08/25/how-do-i-g...le-to-index-my-website-faster/
http://blackwell97banke.aircus.com/blog-backlinks-...gle-for-your-online-business09
http://jackson34siegel.uniterre.com/1016896/Google...t+Feature+-+Effect+on+SEO.html
https://www.caringbridge.org/visit/lehmanmedlin75/...ew/id/5d62d386c1f03e8346077fcb
http://hunthunt6.postbit.com/deriving-maximum-value-from-internal-links.html
https://decker64byers.webs.com/apps/blog/show/4711...s-displayed-in-a-search-result
http://www.cultureinside.com/homeen/blog.aspx/Memb...bersgormsen58/ViewBlog/123320/
https://www.openlearning.com/u/bayhowe38/blog/HowToFindTheBestSeoCompanyEasyTips/
Google Panda is now a major part of Google's search algorithm and we must put in adequate efforts to get fruitful results. As we all know that Google introduced this pet to target on page quality of a site, so if you want to save your site from this pet then you need to improve on page structure of your website. I know that it's hard to diagnose that why a site is losing its traffic and ranking in search engines, but we can get our visitors back with the help of a site audit. So let's have a look on what best we can do to recover it from Panda effect.
Content Quality
Content quality is a very common issue which encourages panda to penalize a website. A fewer pages with low quality content can damage overall ranking of a website. Different kinds of content quality issues are listed below for reference.
Low Quality Content
The very first reason which enables panda to penalize a website is low quality content. Low quality content means that it has lots of grammatical and spelling mistakes which in turn create problems for your visitors to understand the subject you're explaining and user may close your website without reading the full article. So I suggest you to proofread your article before publishing it.
Duplicate Content
Duplicate content is strictly prohibited in SERP. If your site is not performing well or losing its traffic on continuous basis then you need to check your content for duplicate content issues. If you find any duplicate content on your website then immediately change it. You can also ask Google to re-crawl your website through your webmaster account.
Un-Informative Article
Un-informative articles may harm the reputation of a website in the eyes of search engines as well as in the eyes of your visitors. Nobody will like to read your article if it's not giving them full information about the subject. So try to provide full information along with images and videos.
Improve On Page SEO
After content you need to optimize your site for On Page SEO errors. Let's have a look below.
Meta Tags
We have many places to improve at our site to make it look better in the eyes of search engines like Title, Description and Keyword Tags. First of all you need to check duplicate Title and Description Tags and if you find one then you need to change it immediately. After that you can make them SEO friendly by inserting relevant keywords in them.
Heading Tags
Headings are very important for any website or Blog. You can use up-to six headings on a single webpage. Webmasters use heading tags to make their site SEO friendly.
Other Tags
We have two more tags (Image Alt and Link Title) where we can put our keywords to increase keyword density.
So these are some of many tips to recover your site from Google Panda effect. I know these things will take time to set up but you have to make these things clear to get back your visitors and ranking. Do let me know if you have any suggestions or queries.
This article is written by Gaurav Heera CEO and dedicated writer at India's Leading Internet marketing institute providing Seo Training Delhi and Seo Course Delhi. you can contact us for more details.
Метки: tanie pozycjonowanie |
Does Google Love You |
http://bloomthestrup8.blogieren.com/Erstes-Blog-b1...-Real-SEO-Specialist-b1-p2.htm
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You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it'll increase your rankings (especially if the domain matches the exact search query).
So, if your domain name is a close match to the keywords your prospects are searching for - it's like the hitting the jackpot to get on page one of Google for that search phrase.
I will teach you how to develop an SEO strategy for your website domain. Not thought of that before? Well, you should! It's important and an amazingly powerful strategy that most online marketers don't even think about. It will boost your search engine results for the keywords your prospects are searching for.Google gives preferential treatment and responds more favorably by boosting your rankings based on keyword-rich domain names.
When I work with my private clients, I always look at whether they should purchase a domain name with their company name (branded domain) or a domain name based on their service or offering (keyword-rich domain).
I will explain an example of a "company name URL" and a "keyword-rich URL" and the power both have so Google loves you.
Company Name URL
As you know, your company name or "brand" is one of the most important aspects of your business or personal identity. Your company name is the foundation for everything you do. Your company and identity will be on your website, print material, business cards, letterhead, etc... This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your company, I almost always say do it.
The advantages of a company name URL are that it's short and memorable which means it's super easy to remember. As a result, it's an easy way to put your company name in front of your prospects and allow you to maintain consistency in the brand across your online marketing efforts. It looks cleaner and stands out as being more professional.
End result? Google naturally loves you and you will attract more loyal visitors and readers. Cool, right?
In my personal opinion, if you're looking to create a long-term brand using your company name - choose a branded domain. It's proven that by having short and clean URL's that match your company name or brand, people trust you more than someone with a domain that is more generic and less trustworthy.
Keyword-Rich URL
There are also situations when I would recommend using keyword-rich domains say if you're trying to brand yourself as an industry expert. A good example would be something like Authentic Internet Marketing Specialist or Authentic Internet Marketing Expert where you're positioning what you provide as a memorable name or tag line. In that case it's beneficial because you're branding your service or offering, while using the main keyword/phrase at the same time.
You can easily set up targeted domains for the niche or keyword/phrase you're targeting and re-direct that domain to your site. My private clients love this strategy! I've used this method hundreds of times for domains related to "client attraction" or "authentic internet marketing", where I purchase a keyword-rich domain, and then re-direct the user to the main domain once they click on that domain.
Here's why.
Google loves a scenario where the keyword phrase is the website domain. The reasoning why (your keyword phrase).com should rank number one is clear.
Bottom line?
Choose a website name that fits your ideal client and this will help you get you so many more clients than before.
Until then... Learn it, Love it, Live it!
Your Assignment:
What does your website name say about you and what you offer? Do a complete overview of the domains you own and which are branded as your company name and which are relevant from a keyword perspective. Now, what opportunities exist for you to take advantage of in terms of adding to the list of domains you currently have related to your brand or keywords? Make a list of the keywords related to your company name or services and offerings based on relevant keywords and develop a plan to go out and get those website names! It will strategically over time allow you to improve your rankings in search engines like Google - and ultimately get the real Google "love."
Метки: tanie pozycjonowanie |
Free One Way Backlinks |
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http://graversenduggan3.iktogo.com/post/how-to-do-competition-analysis
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Nowadays I think pretty much every webmaster and web site owner knows that if you can get more quality backlinks to your web site, it can help you improve your rankings in search engines (especially Google). The higher your rank in search engines, that is to say the nearer the top of the search results you are for searches on relevant keywords, the more traffic that your web site will get. And, the more traffic that your web site gets, the more money you can make, whether it is from selling your own products and services, from commissions on sales of affiliate products, or from advertising programs such as Google AdSense.
One obvious way to get links to your site is to exchange links with other sites. As much as anything is, this might be considered a traditional form of web site promotion. Exchanging links is however time consuming, since you need to spend time finding sites to swap links with, and you must then set up the links and monitor them on an ongoing basis. Another disadvantage of each exchanging links, is of course that you are not just links coming into your site, you also linking to, and sending traffic to, other sites.
If you want other sites to link to you, without having to link back, there are several options:
1. You may be able to find some directories that accept free submissions. Of course, the number of good quality directories that accept free submissions is usually quite limited - as too many free submissions will tend to result in a good quality directory quickly turning to junk.
2. You may be able to pay other sites to link to you. Of course this can cost quite a bit of money, and you may also find that search engines take a dim view of such activity - perhaps penalizing or evening banning your site from their listings!
3. You can provide interesting content on your site (known as "link bait") and simply hope that people choose to link to it. Of course, you may get lucky, but this approach is hit and miss to put it mildly.
4. You can write articles and submit them to article directories. This is actually the best option, since writing a few hundred words about a topic which relates to your business and which you already know something about, is not too difficult. When you submit your article to a directory, you will be allowed to include a "resource box" or "bio" section, which may contain a backlink to your own web site. Additionally, since there are hundreds of article directories, even writing a single article can result in hundreds of backlinks. Of course, the difficulty is that submitting to hundreds of directories can take a lot of effort if done manually - so I'd suggest you invest in some article submitter software, and automate the process. Don't expect massive results from just one article, but if you make writing and submitting articles a regular activity, over time, it can lead to some impressive results.
Метки: tanie pozycjonowanie |
How Do I Get Google to Index My Website Faster |
https://squareblogs.net/bloomgraversen4/do-you-wan...ake-a-shortcut-to-the-front-of
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https://blogfreely.net/lykkegaardgross0/finding-profitable-keyword-phrases
https://writeablog.net/bloombloom2/building-effective-church-websites-with-seo
https://zenwriting.net/dugganthestrup4/how-to-derive-maximum-benefit-out-of-seo
https://bloommckay8.tumblr.com/post/187258948278/how-is-your-business-doing
https://www.anobii.com/groups/01db83fa8facf9d911
Google doesn't index every site at the same speed if website A adds a new page at the same time as website B this does not mean they will both be indexed at the same time. Why is this? In this article I will discuss why this happens and what you can do to be website A.
Let's start by discussing why Google indexes webpage's quicker than others. The reason Google will index a page from website A before website B is mostly due the frequency that you add new pages to your website. If you think about it if you are adding pages every day then Google is going to pick up on this and crawl your website more often in search of new unique content. If on the other hand you only add new pages once a month then Google won't index your new content as regularly.
If you want Google to increase the crawl rate of your website you need to add new pages with unique content on a regularly basis. However just adding any old rubbish won't help Google still needs to value the content you are adding. If you add a sitemap xml document to Google through your Google webmasters account this will help as Google can see when you add new content and from here you can also see the crawl rate of your website. Adding a sitemap xml can also give you a host of other statistics regarding your website.
Another way to get your webpage's index quicker is by getting links from other websites that Google indexes quick. For example if you add you content to websites like Digg which is a website that get indexed very frequently then Google will find your link and follow it to your website. Then from there Google can decide whether to index your webpage or not.
If you need you ecommerce web design to be indexed quicker hiring a search engine optimisation company that knows about these things can help.
Making sure your new pages on your website are well linked from other indexed pages on your website will also help as when Google revisits these pages it will find the new link pointing to your new page. You should never add content on your website just for SEO purpose you should only add new pages if you feel your website visitors are going to benefit from this new content. If you haven't added an xml sitemap already I suggest this should be your first step.
Author Jack Mack
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Free Search Engine Submission |
https://graversenmckay4.kinja.com/easy-ways-to-get-seo-page-rank-1837556091
http://lykkegaardgross6.unblog.fr/2019/08/25/domai...rs-achieve-a-high-domain-rank/
http://adamtibbs.com/elgg2/blog/view/32444/facebook-tagging-is-it-dangerous
https://www.liveinternet.ru/users/fabricius_willard/post459529888
https://lykkegaardgross6.webs.com/apps/blog/show/4...gle-evening-google-everywhere-
https://www.minds.com/blog/view/1012375798145253376
http://mckaygross2.xtgem.com/__xt_blog/__xtblog_en...-for-competitive-fraud#xt_blog
https://bengtssonriggs5924.de.tl/This-is-my-blog/index.htm?forceVersion=desktop
https://postheaven.net/cramergraversen6/blog-backl...oogle-for-your-online-business
https://soothought.com/blog/view/19353/google-search-engine
It is straight forward and simple to submit a web site for free to the search engines
and a task that can be done in a few minutes. However, there are plenty of
companies offering search engine submission services, these services re-submit your web
site to the search engines periodically for a given time period. It amazes me that
these services exist and amazes me more why people pay for them.
Google states on its web master pages that re-submitting your web site to the search engine does not make a difference to a sites
ranking or to how quickly the site appears in the rankings and from experience this is also
true in Yahoo! and MSN.
Why submit your site to the search engines?
Submitting your web site to the search engine will make your web site visible to its
robot. A search engine robot is a web spider that runs across the internet, indexing
web pages one at a time, following links it finds on other web pages. The submission
of your web site to the search engine will inform these robots to index your site. How
quickly the robot indexes your web site depends on the search engine, so no guarantees
can be made.
Once your web site has been indexed the search engine may rank your site relevant for
certain keywords it has picked up on, although these are not taken from your keywords meta data.
Again, this is not a guarantee and can take months (especially if it is Google) before your
site is visible to search engine users.
How do you know when your web site has been indexed?
The first indication of this can be seen in your web analysis tool, usually under the
section marked robots/spider visits. If you do not have such a tool, id recommend
installing AW Stats which is free and will accomplish most peoples needs, or you can
search through your web sites log files for the IP addresses of the search engine spiders.
The main IP addresses to look out for are:
Google - will be seen as Googlebot
Yahoo - will be seen as Inktomi Slurp
MSN - will be seen as MSNBot
For a more detailed list take a look at the web robots pages [http://www.robotstxt.org/wc/active/html/index.html]. Once
you have identified the robot visit to your web site, it is time to see if your web site has
been indexed. To do this you will need to go to the search engine and type in the
following command:
site:www.yoursite.com
Replace http://www.yoursite.com for the web address of your web site.
If the search engine returns your web site then it means you have been successfully added
to its index and can be found by search engine users. However, if your web site does not
appear be patient it may take a while.
How to improve the chances of being indexed?
It is possible although not guaranteed to speed up the inclusion of your web site to the
search engines by having their spiders find your web site before actually submitting your
web site to the engine. This can be done by having a web site that has already been
indexed link back to your web site.
This can be done in several ways, some are examples are to have your web site address as part
of your signature in a forum, or by having your web design company give you a link as part of
their portfolio.
In my experience this has helped considerably, and is always favorable to submitting a
web site manually to the search engines. Although, there is nothing wrong with manually
submitting your web site!
Is using a submission service bad for my web site?
This does depend on how the company submits your web site to the search engine. Search
engines have become good at distinguishing between manual submissions and bulk automated
submissions usually made from these types of services (sometimes having different URLs available),
normally when a search engine detects a bulk web site submission it will usually process them
slower than manual submissions.
What search engines should I submit to?
Be extremely wary of web sites that say they can submit your web site to 100s if not
1000s of search engines. The majority of these search engines will not provide you with
any traffic and the web site will likely sell on your email address.
You should submit your web site to the following search engines:
Google
Yahoo
MSN
Submitting your web site to these three search engines does not restrict your sites visibility
as can be seen by this web site detailing whom powers who where
submitting to these 3 actually submits your web site to many more.
Are there any other web sites my site should be submitted to?
In terms of providing your web site with the best possible start in life you should be
trying to submit your web site to the following sites:
Yahoo! Directory
Open directory project
Conclusion
Search engine submission is about making your web site visible to the search engine robots. This
can be done by manually submitting them to the search engine via their own
add site URL or from their robot finding you from another link. Search engine
submission services that re-submit your web site are in the end a waste of money.
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Deriving Maximum Value From Internal Links |
http://ogoot.mn/index.php?option=com_k2&view=itemlist&task=user&id=644378
https://getsatisfaction.com/people/mckaygross0
http://www.feedbooks.com/user/5493830/profile
http://windowshopgoa.com/index.php?option=com_k2&view=itemlist&task=user&id=385565
http://shamefool.com/index.php?qa=user&qa_1=grossgraversen0
http://www.presepepiumazzo.it/index.php?option=com...w=itemlist&task=user&id=844627
http://girlsareasking.com/index.php?qa=user&qa_1=mckaythestrup3
http://comonovoyaquererte.es/index.php?option=com_k2&view=itemlist&task=user&id=39472
http://1canadaclassifieds.com/index.php/author/graversenlykkegaard3/
http://respond24.org/index.php?option=com_k2&view=itemlist&task=user&id=272114
Links, the cornerstone of off-page SEO elements are widely considered to be external references pointing to the pages of a website. Link Building is usually considered to be an activity which has nothing to do with the website. However, delving a little deeper in to the link evaluation strategies of search engines will make you realise that links need not always be external and that a lot of value can be derived by making good use of pages within the website itself. In fact, an understanding of Google PageRank can help you identify that links to a page for quantification purpose, are counted merely in numbers and one of the best ways to acquire these numbers are pages that are a part of the website themselves. So, how to smartly use these abundant links (through pages within) and derive maximum link equity?
Here are a few suggestions
Hierarchical Organization
Arrange the website as an organized hierarchy of pages. This will automatically yield the sitemap structure. For large websites, the hierarchy can be separated into sections and sectional sitemaps can be generated, controlling the amount of links on the sitemap pages. The hierarchy also helps in generating XML sitemaps, used largely by the search engines.
Intra sectional linking
With the website being organised hierarchically, sections (or categories) are natural fallout. These sections are basically closely related collections of pages and provide an excellent opportunity to create a closely linked structure within them. Intra sectional linking can be achieved through sectional navigation (e.g. section oriented left navigation), section focused footer linking etc. As links to every other page within the section exists on all pages, it results in close coupling of the sectional pages leading to a strong intra sectional linking scenario.
Inter sectional linking
Inter sectional linking results from cross-references as well as categorization within the hierarchy. Typically, inter sectional linking happens between pages separated by a level, such as categories and sub-categories, where all category pages link to their respective sub-categories and all sub-category pages link to their parent categories as well as other categories at the same level as their parent category. Effective use of this technique helps to generate inter sectional link mesh.
Follow through navigation
Due to inter relation between content and pages, a user can take multiple routes to reach the same page. A clear listing of all these routes originating from the home page provides follow through or breadcrumb navigation as it is popularly known. The technique is especially effective for eCommerce/content rich websites, involving multiple levels.
Content based references
Links from within the content are perceived to be the strongest of all link forms. Hence references, from within the content provide excellent opportunity to target adhoc, yet extremely valuable content references. As these links cannot be planned for, they also have the advantage of appearing extremely natural form of links.
Glossary/Dictionary
For large websites, it makes sense to create a glossary/dictionary of terms (especially domain related keywords) and provide automatic linking to appropriate pages describing these keywords/terms in detail by means of dedicated pages, which are specially promoted for these keywords.
Custom Errors
As a website grows, some of the linkages become redundant and if the site is cleansed of old content, there is a high possibility of broken links getting created. In addition to that, changes happening every now and then result in navigational errors being created and that should be handled by creation of custom error pages, which helps visitors and search engine spiders maintain context within the website and helps strengthen the link mesh.
Inter related information
The concept is particularly applicable to news or blog sites, where new content gets added frequently and strong content relevance can be generated by clubbing together related content and information. For e.g. blog posts/news items which discussed belonged to the same topic/news thread.
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