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IT has never been unusual to glimpse a face like thunder behind Victoria Beckham’s trademark oversized sunglasses. However as the Solar reported yesterday, she now has good purpose to look glum, since her trend empire made an £8.4million loss last year - 78 per cent up on the previous yr.
Just a few years ago, the style set had been singing her praises as she went from Spice Woman to Wag to bona fide fashion designer. But now her style crown is slipping, thanks partly to her outrageous pricing and lack of wow factor. So just what can she do to get the Beckham brand back on observe?
Here, we investigate what has led 43-yr-outdated Posh to lose so much dosh - and the way she will be able to fix it, earlier than it’s too late. COME on, Vic. Your real followers have adopted your profession from the beginning, sticking with you through the highs and the lows. We knew all the lyrics to the Spice Girls songs and watched in awe as you began to reinvent your picture and climb the vogue ladder. We even turned a blind eye if you wore that matching leather get-up with David. And in return you provide us your eye- wateringly expensive clobber? That’s simply not on.
True VB fans typically can’t pay £1,500 for a dress or £1,seven-hundred for a bag. And right here lies the issue with brand Beckham. She has pitched her business as a contemporary of the style elite without the historical past, expertise or know-how. Those who can afford her stuff have the choose of your entire fashion bunch.
If in case you have a couple of thousand quid to spare, you’ll more probably bag a chic Chanel jacket that has real value than Victoria’s latest effort. We mere mortals would give our right arm for a chunk of her model, but she has minimize all ties with the unusual public who put her on that pedestal. As the Spice Women themselves sang: “Who do you assume you are? WHEN Victoria launched her style line in 2008, it was a pure development for her.
She had been making connections, one stiletto at a time, by showing in campaigns for designers Marc Jacobs and Armani and strolling the catwalk for Roberto Cavalli. However the fashion frenzy over her profession change wavered after just a few seasons. There’s no denying her designs are beautifully minimize and oh-so-stylish, however at catwalk reveals, much of the speak now surrounds the Beckham clan sitting on the front row fairly than the clobber itself. And there has by no means been an “it” product. Even M&S has managed a sell-out merchandise each season.
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