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SAINSBURY'S bought the Nectar reward scheme utilized by a whole bunch of online retailers for a comparatively minimize-price £60million. The supermarket chain bought the business, used by the likes of BP and eBay, from Canadian advertising firm Aimia. Who owns Nectar now? As of February 2018, Nectar is owned by J Sainsbury PLC, the second largest supermarket chain within the UK.

Aimia - which has stakes in loyalty plans together with Club Premier in Mexico and Air Miles Center East - said the sale allows it to "concentrate on Aeroplan, our largest and most worthwhile business". What did this mean for Nectar loyalty card holders? Following the sale, Sainsbury's stated there could be "no change for purchasers" and they should continue to gather and redeem their Nectar factors as regular.

Aimia simply stated its "rising vary of merchandise" made it harder to function independently of the retailer. How do Nectar cards work? At current Nectar members can accumulate factors when spending cash at Sainsbury's but also other brands including BP petrol stations, British Gas and eBay. As soon as customers have collected point they can then spend them on the Nectar webpage or use their factors to spend at Sainsbury's. Shoppers get £2.50 in Sainsbury's for each 500 factors but it's far more profitable for members to trade them in the Nectar store and use them in direction of theme park or prepare tickets. Final year, Britain's second-greatest supermarket chain bought Argos and has since opened hundreds of concessions inside massive shops.

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