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Создан: 27.09.2021
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Do small and medium-sized companies need SFA (sales force automation)? What do you recommend?
Суббота, 16 Октября 2021 г. 23:51 + в цитатник
Do small and medium-sized companies need SFA (sales force automation)? What do you recommend?
 
 
SFA (sales force automation) tools can improve business efficiency and productivity, but are they necessary for small and medium-sized businesses?
Implementing an SFA tool comes at a cost, although the cost may be small or large depending on the product. Therefore, when considering the scale of their business, many managers may feel that Excel and other tools may be sufficient.
However, compared to large corporations, small and medium-sized companies have limited human and capital resources. In addition, the business environment has changed over time, and with the diversification of purchasing processes, it has become difficult to build relationships with customers using traditional sales methods. While there are many limitations and obstacles for small and medium-sized businesses, Excel and other methods are not enough to increase sales. In addition, the traditional sales style of hard work, perseverance, and long hours is being forced to change due to the reform of the work style, and we are being forced to change to a more efficient sales style.
The use of tools such as SFA is essential in order to continue to increase sales.
 
However, not just any SFA will do.
Depending on the size of the company, the usage and product selection will vary.
In other words, choosing a sales tool for small and medium-sized businesses will maximize their ability to increase sales.
In recent years, there has been an increase in the number of SFA for SMEs. Choose an SFA for SMEs.
And it is important to note that although we tend to focus only on the functions, usability is the most important thing.
 
There are many stories of people who introduced SFA, but quit because it was too much work and lost productivity, or because salespeople found it too cumbersome to input information, and customer information remained outdated and useless.
Cost-effectiveness is also important. If you choose a product that is full of features that you have never used, the cost effectiveness will be very poor.
Cost-effectiveness is very poor. This is because high-functionality products are often expensive as well.
Choose a product that is simple, yet easy to use by the salespeople in the field, and that will really increase productivity.
It is also a good idea to use a free trial to compare and confirm the usability of the product before introducing it to the sales force.
Some products do not offer free trials, so be careful about that.
Please refer to the following website for points to consider when selecting an SFA for small and medium-sized businesses.
 
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What is SFA?
Суббота, 16 Октября 2021 г. 23:50 + в цитатник
SFA (Sales Force Automation) is the Japanese word for "sales support system." SFA is one of the systems that can automate the business processes in the sales department and execute them more efficiently than before.
 
By implementing SFA, you can automate parts of the sales process, improve operational efficiency, and thereby increase the amount of time you spend communicating with your customers, thereby improving the close rate and contract rate.
 
SFA functions include customer management, deal management, negotiation management, pro-sales management, sales forecast and extra day management, schedule management, task management, alerts, daily sales report, quotation creation and workflow, analysis and aggregation reports, and mobile support.
 
SFA (Sales Force Automation) and CRM (Customer Relationship Management) are often confused, but there is a difference.
 
While SFA focuses on sales activities by sales force and accumulates information to improve the efficiency of sales activities and achieve effective sales approaches, CRM focuses on sharing information among sales force, marketing, customer support, and other departments involved with customers to achieve effective customer approaches. CRM focuses on sharing information among sales force, marketing, customer support, and other customer-facing departments to achieve an effective customer approach.
 
CRM is mainly a tool for managing customers, and in a sense it can be said to be a kind of database.
On the other hand, SFA, which translates to sales automation in Japanese, has a variety of functions to support and streamline the work of people in sales roles.
SFA can be said to be a tool that aims to improve sales.
There are so many different SFA products to choose from. It is important to choose the right SFA for your company.
 
The product I recommend is  営業ツール SFA "Sugar Spot" from SlimTime Corporation.
 
"Sugar Spot is a low-cost SFA with all the features you need to maximize your salespeople's abilities and improve your sales. This SFA is recommended for small and medium-sized companies with a small number of employees.
 
It also allows you to check important customer information before entering the sales area with your smartphone, which is expected to help you gain customer trust, strengthen and raise your sales force, and ultimately increase sales.
 
If you are a manager who is considering SFA, why not include it as one of your comparative studies?
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How do I motivate my salespeople?
Суббота, 16 Октября 2021 г. 23:49 + в цитатник
The morale of salespeople is directly related to the sales of the company. This is because if you can motivate the salespeople of the entire company, the company's sales could increase dramatically.
So, when do salespeople lose their motivation?
 
 
1. When they do not receive a fair evaluation for their achievements
2. When sales activities do not produce results.
 
These are the times when salespeople lose their motivation.
In the case of #1, it is necessary to create a system within the company to evaluate salespeople fairly, such as giving them a prize for their achievements.
In some cases, major reforms, such as changing the corporate culture, may be necessary. People who belong to a company may have a propensity to be averse to change, but
However, in today's rapidly changing market environment, not changing can be a risk.
Don't be afraid of change, and go ahead with the reform.
The problem is the second case.
 
How can you motivate salespeople who are not getting results from their sales activities?
The best way to motivate salespeople is to turn them into salespeople with results.
 
However, it is not easy to develop salespeople who can contribute to the company if it is left to the individual qualities of the salespeople.
This is where the introduction of sales tools to support salespeople comes in.
 
If you can improve the sales performance of your salespeople by using sales tools to support them, you can motivate them and create a virtuous cycle to improve their performance.
It is possible to create a virtuous cycle to improve business performance.
 
So, what kind of sales tools should be introduced?
Introducing sales tools for sales managers to manage salespeople will not motivate salespeople.
It should be a sales tool that supports salespeople to focus on sales activities and increase sales while reducing the burden of sales administration.
 
I recommend SlimTime's "Sugar Spot" sales tool.
Please refer to the following website to see what features it has to support your salespeople.
Once you have analyzed your company, if there are any elements that may be demotivating your salespeople, why not remove those elements and use a sales tool?
 
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Compare SFA (sales force automation) systems and find the best SFA for your company!
Понедельник, 27 Сентября 2021 г. 02:52 + в цитатник

SFA (Sales Force Automation) refers to a method and a tool to support sales, visualizing the progress of sales from the start of negotiations to the receipt of orders, and managing the activities.

Salespeople perform a wide range of tasks, but many of them are repetitive or routine.

If these tasks can be automated, salespeople will be able to concentrate on their core tasks, such as approaching promising potential customers, which will lead to increased sales.

The method of conducting sales activities based on the salesperson's intuition and experience has led to the dependence of salespeople, and in many cases, productivity and closing rates have declined.

In recent years, more and more companies are introducing SFA not only to strengthen their sales force, but also to enhance the skills of their salespeople.

However, since the features of SFA differ greatly from tool to tool, it is difficult to choose the right one, and managers may have a hard time deciding which SFA to introduce. failing to choose the right SFA may result in inefficient operations and wasted money.

The main purpose of implementing SFA is to improve business efficiency and productivity. However, if salespeople do not use the system and take root in it, it will not be effective. Also, paying a high cost does not necessarily mean that the effect will increase.

In order to increase the effectiveness of the introduction and retention rate, it is important to select the most suitable tool for your company, taking into consideration various conditions such as the ease of operation of each tool. Functionality and price are also important, but if you can categorize and compare SFA by size of company, for managers, for salespeople, etc., and select the SFA that your company is looking for, you will be able to select a tool that is more suitable for your company.

For more information on how to choose a tool according to the size of the company and the purpose of use, and recommended SFA, please refer to the following website.

→ SFA 比較


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Понедельник, 27 Сентября 2021 г. 02:50 + в цитатник
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