Den Heads Find Out What Michele Romanow Is Fearful of

Myrna Gillis sports a colourful rainbow bracelet as a solution to demonstrate that her firm is dedicated to inclusiveness. In small letters, the phrase "reef" is printed. Gillis said from her firm's office in Bedford, N.S. She is the CEO of Aqualitas, a cannabis producer with a manufacturing plant in Liverpool, N.S.

The company has a licence to cultivate and she hopes the business can be authorized to sell by the time legalization rolls around this fall. Reef is the name of their model to be focused to recreational users. It is not out there in shops yet since cannabis nonetheless is not authorized. Gillis is working on how to advertise her company's brand in light of a latest crackdown from Well being Canada on cannabis promotion. With strict guidelines limiting advertising, promotion and sponsorship, Gillis is relying on phrase of mouth to advance her model.

On Friday, Health Canada published an announcement reminding cannabis producers throughout the nation of the laws. Some cannabis marketers have been attempting to get the soar on the legalization date — Oct. 17, 2018 — by sponsoring events corresponding to music festivals. The federal government reminded that those sorts of practices will not be allowed underneath The Cannabis Act.

5 million and infractions may also lead to prison time. Gillis can also be hoping to obtain some clarification from the federal authorities on what her company can do proper now. For instance, she's planning to attend the Halifax Delight Parade this Saturday. But she does not know if Aqualitas can have a float or if her employees can wear T-shirts with their brand printed on them.

However she's also banking on some promotion from the NSLC outlets that may sell her products since they will be restricted to folks over 19, the authorized age to purchase marijuana in the province. The Halifax municipality is also learning whether cannabis producers can be corporate sponsors in the same means Molson Coors has the naming rights to the entry plaza at the Emera Oval. Coun. Shawn Cleary says insurance policies could should be up to date in light of cannabis legalization.

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