Canadian Startup Reebee Taking Retail Flyers Into The Digital Age

As fifth graders, both Michal Martyniak and Tobiasz Dankiewicz had been delivery boys, dropping flyers on doorsteps of their London, Ont., neighbourhoods. They didn't really meet until highschool, and it wasn't till after graduating from the College of Waterloo that they teamed up as entrepreneurs — but that shared early expertise within the flyer business was fateful. In 2012, the duo began an organization called Reebee, which delivers retail flyers digitally.

They have 20 staff, an workplace in downtown Kitchener, Ont., and 3.5 million users signed up to their service. The place is steak on sale? 3.Three billion annually on flyers. They usually work properly: in a latest survey finished by consumer analysis agency Brandspark Worldwide, eighty per cent of participants mentioned they read a paper grocery flyer each week. Solely half that many read digital flyers, but the net format is growing shortly in popularity.

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Frederick Lecoq, vice-president of promoting and e-commerce at specialty retail chain Golf Town. Lecoq believes it's essential to ship special affords by way of each distribution channel out there. Lisa Orpen, noting that the company began to explore digital delivery over a decade ago. The younger founders of Reebee report that they're worthwhile, collecting "thousands and thousands of dollars a year" in revenue.

However they also say they are "constantly aggressively reinvesting" in the corporate, to enhance its technology, develop its team, and acquire more customers. Just about every trade player CBC Information spoke to on this topic commented on the "ritual" Canadians enjoy, when they receive their weekly flyers. They are saying shoppers typically sit down with a cup of coffee or a glass of wine, to sort via the week's assortment of flyers, and choose deals that enchantment. And he says whether or not it is in their palms in print — or on their pc or sensible-cellphone — it's equally powerful.

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